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Buisness Communication Course Outline

This document provides the course plan for a Business Communication course offered at COMSATS University Islamabad's Abbottabad campus in the fall 2019 semester. The course is taught by Dr. Sardar Muhammad and is worth 3 credit hours. The course aims to provide students with an advanced understanding of professional business communication concepts and principles and help develop their communication skills. Over the 16-week semester, topics will include verbal and nonverbal communication, the communication process, presentation skills, writing skills, listening skills, and reading skills. Student assessment will include quizzes, assignments, presentations, midterm exams, and a final exam.

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Shahmeer Khan
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93 views4 pages

Buisness Communication Course Outline

This document provides the course plan for a Business Communication course offered at COMSATS University Islamabad's Abbottabad campus in the fall 2019 semester. The course is taught by Dr. Sardar Muhammad and is worth 3 credit hours. The course aims to provide students with an advanced understanding of professional business communication concepts and principles and help develop their communication skills. Over the 16-week semester, topics will include verbal and nonverbal communication, the communication process, presentation skills, writing skills, listening skills, and reading skills. Student assessment will include quizzes, assignments, presentations, midterm exams, and a final exam.

Uploaded by

Shahmeer Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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COMSATS University Islamabad

(Abbottabad Campus)

Course Plan – Fall 2019

Course Title: Business Communication


Instructor: Dr. Sardar Muhammad

Course Code: HUM 400


Total Credit Hours: 3 (3, 0)

Course Description:
We all communicate and our communication plays a major role in all human
activities. Within the business community, public and private organizations and the
professions, communication is associated with the more specific activities of interacting,
informing, instructing and persuading. People who possess demonstrable skills in these
activities are employed, prized and promoted. If businesses are to survive in an
increasingly competitive and information-oriented environment they will need trained
communicators, who can speak, write and interact with others efficiently, effectively and
professionally.
This course is intended to provide participants with advanced understanding of
the concepts and principles of professional business communication and to support the
development of their skills in interpersonal, spoken and business related communications
through practice and feedback. Course participants will be encouraged to participate
actively in the course through their group presentations, reflections and academic writing.

Course Objectives:
Upon satisfactory completion of the course, students will be able to:

 Describe the process of communication within business organizations.


 Demonstrate effective listening behavior.
 Use language and nonverbal communication to communicate effectively.
 Analyze realistic business situations and select the communication strategy or
strategies appropriate to bring about the desired outcome.
 Anticipates misunderstandings in business communication and apply effective
techniques in an effort to avoid these misunderstandings.
 Apply correct English grammar, spelling, punctuation, mechanics and usage
to write clear, Concise and complete letters and memorandums of a minimum
of 500 words.
 Demonstrate the ability to organize and compose various forms of positive,
negative, informative and persuasive messages.
 Utilize information technology effectively, selecting and using tools
appropriate to the task describe the influence of cultural diversity in the
workforce and to demonstrate effective communication skills to accommodate
these differences.

1
Standard Program Outcomes:
Upon successful completion of this course, students are expected to have improved their:
(a) Ability to communicate effectively orally as well as in writing.
(b) Ability to use techniques, skills, and modern tools necessary for effective oral
communication.
(c) Level of self-awareness and understanding of how self-awareness influences
communication.
(d) Analytical ability in relation to business communication.
(e) Ability to communicate with others and in particular their conflict resolution and
negotiation Skills.
(f) Ability to communicate as a member of a team and identify and resolve
communication Problems in teams.
(g) Understanding of communication patterns in organizations.

Course Outline:
Week no. Detail
Week 1 Business Communication
• Importance of communication skills with reference to
business?
• The need of using communication skills in everyday life with
special emphasis on communication at the workplace.
• The advantages of using communication skills effectively.

Week 2 Verbal and Non Verbal Communication


• Verbal communication skills and their significance in the
respective discipline
• Non Verbal Communication
• Effective Communication Skills
• Seven C’s of Communication
Week 3 The communication process
• Elements of communication
• Levels of Communication
• Communication Barriers

Week 4 Oral Presentation Skills-I


 Modes of speech delivery and oral Presentations
 Improving pronunciation
 Neutralizing accent
 Improving general spoken expression
Week 5 Preparing Presentations/ Speeches
 Gathering material,
 Organization data
 Use of appropriate language
 Use of graphs figures and visual aids
 Involving the audience
 Overcoming Stage Fright
Week 6 Writing Skills
2
 Drafting short messages
 Memos, Emails, letters

Week 7 Seven C’s


 Short Business Reports and Applications
Week 8
Listening Skills
(Theory and Practice)
 Effective Listening

Week 9 Listening Skills-II


 Barriers
Week 10 Listening Practice
Week 11 Reading Skills I
 Reading Techniques and Strategies
Week 12 Reading Skills II
 Reading Practice
Week 13 Reading Practice
Week 14 Responding to the Questions
Week 15 Presentations
Week 16 Presentations

Recommended Course Requirements and Expectations:

• 4 Quizzes (10 minutes duration, 10 marks each)


• 4 Assignments (to be decided in consultation with the course participants)
• 1 Presentation (of 10 marks) followed by discussions, comments, questions and
answers
• 2 Mid-term Examination (both of 25 marks)
• 1 Final Examination
Inquisitiveness, critical and analytical thinking, and hard work are expected from all
course participants throughout the course.

Mapping Course Learning Outcomes (CLOs) to Standard Program Outcomes


(SPOs):

Table 2 – Course Learning Outcomes mapped to Standard Program Outcomes.

Standard Program Outcomes


1 2 3 4 5 6 7 8 9 10 11 12
Course

1 C1
2 C2
3 C3

3
OutcomesLearning
4 C4
5 C5
6 C6

Outcome Coverage Explanation:

PLO10:Communication: An ability to communicate effectively, orally as well as in


writing.
After successful completion of the course students will be able to give and receive clear
information. They will be able to present their logically by providing specific
information, using understandable words, and avoiding camouflaged and wordy phrases.
They will develop an ability to use short sentences and coherent paragraphs, graphics and
highlighting techniques to provide excellence in their communication. It will enable them
to communicate their message with lucidity and precision in their presentations and
conversations according to the level of knowledge of their readers /listeners.

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