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MBEV1002

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88 views2 pages

MBEV1002

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binaybarik44
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We take content rights seriously. If you suspect this is your content, claim it here.
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MBEV1002 BUSINESS COMMUNICATION (3-0-0)

Course Objectives:

The objectives of the course are:

1. To provide an overview of the process and types of communication including Business


Communication
2. To familiarize the learners with different formats of organizational communication
3. To infuse the correct practices and strategies of effective business writing and business
presentation.
4. To put in use the basic mechanics of grammar, usage, and punctuation.
5. To create awareness of employability skills.

MODULE-1: ORAL COMMUNICATION

 Communication Basics: The process of communication (2-way Model): Sender, Message,


Channel, Receiver, and Feedback. Barriers to Communication, Communication Flow in
Organizations: The Grape-vine; Formal Channels- Downward, Upward; Horizontal;
Diagonal. Non-verbal Communication: Kinesics, Oculesics, Proxemics, Chronemics, Haptics,
Paralanguage, Appearance and Artifacts.
 Language Skill 1 - Listening: Listening Vs. Hearing- Importance of the listening Skill-
Types of Listening: Active Listening; Empathetic Listening; Content Listening; Critical
Listening- Guidelines for improving the Listening skill.
 Language Skill 2- Speaking: Guidelines for improving confidence, fluency, articulation,
accent and voice modulation while speaking, Cell Phone Etiquette; Meetings: Preparing a
Notice- cum- Agenda; Chairperson’s role; Other role functions in a meeting; Minutes of a
meeting.

MODULE-II: WRITTEN COMMUNICATION

 Language Skill 3 – Reading: The Process of Reading; Sub skills of Skimming, scanning,
inferring, guessing word-meaning, Using appropriate speed for various kinds of reading,
correction of reading faults of eye-fixation, regression, finger-pointing, sub-vocalizing,
Reading aloud, and indiscriminate use of the Dictionary. Critical Reading with analytical
skills.

● Language Skill 4- Writing: The Writing Process- Guidelines for composing effective
business messages- Persuasive Techniques: Fundamentals of Persuasion, Components of
Attitude - Cognitive, Affective, Behavioural (Ethos, Pathos, Logos & Syllogism) - AIDA -
NLP (VAKOG), Appeals (Emotional & Rational).

● Business Letter: Form; Formats; and Types: Structure of Routine and persuasive business
messages, good-will, good-news, and bad-news messages.
Business Memo; Features of an effective business E-mail; Rules of Netiquette.

Preparing a Resume- Parts of a Resume- Resume Styles: Chronological, Functional, and


Chrono- Functional- Resume Design- Job Application letter.

Writing Business Reports: Features of a good business report. Formats- Printed form, Memo,
Letter, manuscript; Structure of a short Formal Report. Steps in planning and preparing a
business report.

Writing a Case Analysis


 Applied English Grammarfor Business Writing: English Verb types: Stative and Dynamic;
Transitive and Intransitive; Main and Auxiliary verbs. Tenses- Subject Verb Concord- Active
& Passive voice- Relative Clauses & Modifier Placement-Parallel Structures- Punctuation.

MODULE-III: EMPLOYABILITY SKILLS

 Group Discussion: Difference between GD and Debate- Parameters of Performance


evaluation in a GD: Awareness, Reasoning ability, Discussion Skills, Leadership, Openness,
Assertiveness, Attentive Listening, Motivation and Enthusiasm- How to get prepared for GD-
Some Dos and Don’ts.
 Interviews: Types by purpose; 3 stages of an interview; how to prepare for an interview; how
to answer FAQs; Following up with a letter of thanks.
 Presentations: Their importance for a manager- Features of a good business presentation.
Planning, Preparing & Structuring a PPT Preparation, Rehearsal & Delivery- Answering
questions after the presentation- Overcoming stage fright- Importance of Body Language in
presentations.
● Communication in Global Environment:
Cross cultural communication
Technology in use - Video conferencing - Google Meet - Teams – Zoom: Arranging meetings
Social Media - Artificial Intelligence & Communication prompts.

Course Outcomes:

After the course, the students will be able to:

CO-1: Distinguish among various levels of organizational communication and communication


barriers while developing an understanding of communication as an organizational process.
CO-2: Develop awareness of Techniques of active Listening and fluent speaking.
CO-3: Apply the reading strategies of Skimming, Scanning, and Inferring in the comprehension of
the reading texts of various types.
CO-4: Demonstrate the ability to compose reasonably error-free business correspondence with
brevity and clarity.
CO-5: Apply Creative thinking as well as critical thinking in preparing his/her resume, in writing
Reports, and in taking part in Group Discussions, and in designing PPTs for presentation.
CO-6: Use appropriate communication skills in multicultural contexts, in social media, in web
meetings, and in web browsing.

Text Books:

 Communication Skills. Sanjaya Kumar & Pushpa lata, Oxford University Press.
 Business Communication: Skills, Concepts, and Application- P.D Chaturvedi and Mukesh
Chaturvedi, Pearson.
 Business communication- Meenakhi Raman & Prakash Singh, OUP.
 Business and Managerial Communication- Sailesh Sengupta, PHI learning
 Bcom: Business Communication- A South Asian Perspective, Lehman, Dufrene & Sinha, Cengage
Learning.
 Effective Technical Communication, Ashraf Rizvi, McGraw Hill India.

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