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Internet
Statistics
Compendium
Sample document

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Contents

1. About this report .............................................................. 5

1.1. About Econsultancy .................................................................... 6

2. Advertising ....................................................................... 7
1.1. Internet Advertising .................................................................... 7
1.1.1. Market size and trends ............................................................ 8

3. Content ............................................................................. 9
3.1. Usage and effectiveness .............................................................. 9
3.2. Goals and metrics ...................................................................... 10

4. Customer Experience ...................................................... 11

5. Data and Analytics ......................................................... 13
5.1. Market size and trends ............................................................... 13

6. Demographics and Technology Adoption ..................... 15

6.1. Usage and Demographics .......................................................... 15
6.1.1. Global reach / penetration of interactive services ................ 15
6.1.2. Overall media consumption figures ...................................... 16

7. Ecommerce .....................................................................17
3.3. Market size and trends ............................................................... 17
3.4. Online and mobile banking ........................................................18

8. Email and eCRM ............................................................ 19

3.5. Market size and trends ...............................................................19

9. Mobile ............................................................................ 20
9.1. Market size and demographics ................................................. 20
9.2. SMS ............................................................................................. 21

10. Search ............................................................................. 22

3.6. Overall market figures ............................................................... 22
3.7. Natural search / SEO / organic search ..................................... 23

11. Social Media ................................................................... 24

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
 11.1. Market size and trends .............................................................. 24
11.2. Social networking ...................................................................... 24
11.2.1. Facebook ................................................................................ 25

12. Strategy and Operations ................................................ 26

13. Acknowledgements ........................................................ 27

Internet Statistics Compendium Sample document Page 4

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
1. About this report
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics
and market data publicly available on online marketing, ecommerce, the internet and
related digital media. The report is a one-stop shop for internet stats to help you quickly
track down the latest data.

The compendium is available as 11 main reports, split across digital marketing topics:

 Advertising & Media

 Content Marketing
 Customer Experience
 Data, Analytics & Optimisation
 Ecommerce & Conversion
 Email Marketing
 Mobile & Emerging Platforms
 Search Marketing
 Social Media
 Strategy & Operations
 Demographics & Technology Adoption

Each document contains statistics divided into the following regions (where statistics from
that area are available):
 Global
 UK
 North America
 Asia
 Australia and New Zealand
 Europe
 Latin America
 MENA

Those looking for B2B-specific data should consult our B2B Internet Statistics
Compendium.

The information contained – including charts and graphs – is taken both from proprietary
Econsultancy data and from third party sources, credited throughout the document and in
the acknowledgements at the end of each report.

If there is data that you feel is inaccurate, missing, or incorrectly credited then please get in
touch with Econsultancy’s Research Director Linus Gregoriadis: linus@econsultancy.com
or phone +44 (0)20 7269 1450. Likewise, if you would like to contribute data or research
then contact us.

Internet Statistics Compendium Sample document Page 5

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
1.1. About Econsultancy
Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing
and ecommerce through research, training and events.

Founded in 1999, Econsultancy has offices in New York, London and Singapore.

Econsultancy is used by over 600,000 professionals every month. Subscribers get access to
research, market data, best practice guides, case studies and elearning – all focused on helping
individuals and enterprises get better at digital.

The subscription is supported by digital transformation services including digital capability

programmes, training courses, skills assessments and audits. We train and develop thousands of
professionals each year as well as running events and networking that bring the Econsultancy
community together around the world.

Subscribe to Econsultancy today to accelerate your journey to digital excellence.

Call us to find out more:

 New York: +1 212 971 0630

 London: +44 207 269 1450
 Singapore: +65 6809 2088

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
2. Advertising
2.1. Internet Advertising
 42% of global ad planning ad buying is based on first party data. [Source: Econsultancy /
Rubicon, September 2013]

 The global digital advertising industry is set to waste up to £6.04bn ($9.5bn / €7.17bn) in
2013 advertising to bots. [Source: Solve Media, September 2013]
 54% of online ads are not viewed. [Source: AdAge, via Marketing Charts, June 2013]
 68% of US consumers find online ads annoying. [Source: Adobe, June 2013]

Internet Statistics Compendium Sample document Page 7

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
 For luxury brand advertisers, context and targeting are the most important criteria for
selecting media on which to run online ads. [Source: Martini Media, August 2012]

2.1.1. Market size and trends

 More than 50% of global digital marketers intend to use brand advertising this year. [Source:
Nielsen, December 2014]

Internet Statistics Compendium Sample document Page 8

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
3. Content
3.1. Usage and effectiveness

 74% of 'mainstream' global enterprise marketers see their senior leadership believe content
based 'inbound' marketing being the majority media mix in the near to medium future.
[Source: Econsultancy/Epsilon, September 2014]

Internet Statistics Compendium Sample document Page 9

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
  Top 10 global brands for content marketing. [Source: LinkedIn, July 2014]

3.1. Goals and metrics

 Demand and lead generation are the top reasons global companies (with >1m annual budgets)
are engaged in content marketing. [Source: Eloqua, February 2014]

Internet Statistics Compendium Sample document Page 10

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
4. Customer Experience
 28% of global digital companies strongly agree they try to differentiate through customer
experience. [Source: Econsultancy/Adobe, January 2015]

Internet Statistics Compendium Sample document Page 11

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
 Strategy is the key building block for global digital companies to build brilliant customer
experience. [Source: Econsultancy/Adobe, January 2015]

Internet Statistics Compendium Sample document Page 12

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
5. Data and Analytics
5.1. Market size and trends
 73% of companies from selected global markets who work with data use websites to collect it.
[Source: Experian, January 2015]

Internet Statistics Compendium Sample document Page 13

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
 Key reasons companies from selected global markets maintain high quality data. [Source:
Experian, January 2015]

Internet Statistics Compendium Sample document Page 14

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
6. Demographics and Technology
Adoption
6.1. Usage and Demographics
6.1.1. Global reach / penetration of interactive services
 In East Asia, the internet reaches 51% of the population. [Source: We Are Social, January
2015]

Internet Statistics Compendium Sample document Page 15

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
6.1.2. Overall media consumption figures
 Globally, search engines are more trusted than traditional media sources. [Source: Edelman,
January 2015]

Internet Statistics Compendium Sample document Page 16

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
7. Ecommerce
7.1. Market size and trends
 Globally, the most popular time to buy online (from sites on the Shopify platform) is
weekdays between 12-2pm and on Sunday evenings. [Source: Shopify, January 2015]

 Each online shopper in the UK is expected to spend £1,174 on average during 2015. [Source:
RetailMeNot, via Econsultancy, January 2015]

Internet Statistics Compendium Sample document Page 17

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
7.2. Online and mobile banking
 Kenya leads global regions for mobile banking use. [Source: MEF, January 2014]

 18% of US internet users go online to use online banking services every day. [Source: World
Internet Project, December 2013]

Internet Statistics Compendium Sample document Page 18

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
8. Email and eCRM
8.1. Market size and trends
 More than 42% of marketers from selected global markets who use email marketing intend to
increase spend on triggered/transactional programs in 2015. [Source: StrongView, December
2014]

Internet Statistics Compendium Sample document Page 19

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
9. Mobile
9.1. Market size and demographics
 Samsung accounts for 26.6% of the global smartphone market share. [Source: Trendforce,
January 2015]

 Selected mobile screen sizes, 1989-2014. [Source: PubMatic, January 2015]

Internet Statistics Compendium Sample document Page 20

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
9.2. SMS
 In the US, 983bn mobile messages were sent in 2013. [Source: Ofcom, December 2014]

Internet Statistics Compendium Sample document Page 21

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
10. Search
10.1. Overall market figures
 Globally, Google accounts for more than 88% of search engine market share (desktop only).
[Source: StatCounter, February 2015]

 Top 5 searches on Google during 2014. [Source: Google, December 2014]

Internet Statistics Compendium Sample document Page 22

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
10.2. Natural search / SEO / organic search
 Increasing lead generation is the most popular objective for SEO strategy among enterprise-
level SEMs across selected global markets. [Source: Conductor, November 2014]

 72% of enterprise-level SEMs across selected global markets believe their SEO is successful.
[Source: Conductor, November 2014]

Internet Statistics Compendium Sample document Page 23

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
11. Social Media
11.1. Market size and trends
 Facebook accounts for 43% of the social login market. [Source: Janrain, January 2015]

 During 2014, social sharing on mobile devices increased by 28%. [Source: ShareThis, January
2015]

Internet Statistics Compendium Sample document Page 24

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
11.2. Social networking
11.2.1. Facebook
 During December 2014, global organic Facebook post impressions on brand pages were down
-32% year-on-year. [Source: Adobe, January 2015]

 During Q4 2014, global organic Facebook (text-only) post impressions on brand pages were
down -60% year-on-year. [Source: Adobe, January 2015]

Internet Statistics Compendium Sample document Page 25

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
12. Strategy and Operations
 61% of global CEOs see more growth opportunities than there were three years ago. [Source:
PwC, January 2015]

Internet Statistics Compendium Sample document Page 26

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
13. Acknowledgements
Econsultancy would like to thank the following organisations and individuals for information
included in all our Internet Statistics documents:

11mark Affable Digital Analytics.ae B2B Marketing

199it Affiliate Window Anatel B2Bento

360i Affiliate4U Animoto BabyCenter

3GVision AffiliateBenchmarks Anti-Phishing Working Group Baidu

8ms Affiliates4u AOL Bain & Company

ABI Research Affilinet APACS Bango

ABS AFP Apira BARB

Accenture Ahram Online App Annie BaseKit

Accessibility Forum AIME APPA Bazaarvoice

ACMA AIMIA AppsArabia BBC

ACNielsen Akamai ArabCrunch BCS

ACSI Alchemy Worx Ari Kesisoglu Ben Edelman

Actinic Alexandra Tohme ASA Benchmark Research

AdAge Alibaba Ascend2 Berkman

Adestra Alltop Startups Associated Press (AP) Bernstein Research

Association of Online
Adfonic Alpha Digital Publishers (AOP) BIA Kelsey

ADMA Altimeter ATG Bigfoot Interactive

Admap Amadeus Atlas BIGInsight

AdMob Amazon Austin & Williams BIGResearch

Australian Centre for Retail
Adobe AME Info Studies (ACRS) BitWizards

Ad-ology AmericaEconomia Australian IT BizRate/Shopzilla

AdoTube American Express AVG BizReport

adSage American University of Beirut Axon Publishing BlackArrow

ADTECH AG Amodiovalerio Verde Axonn Blackstone

Advertising Age Analysys International Axonn Media Blauw Research

Advertising Association Analytica1st.com B&T Blendtec

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
Blogher BuzzCity Click 4.0 Crowdsourcing.org

bloglevel BVDW ClickForensics Crowdtap

Bloglines CACI Clicks2customers CTCNN

Booz & Company Campaign ClickTale Curata

Boston Consulting Group
(BCG) Campaign Monitor ClickZ CyberSource

BPI Canalys cloud.IQ Cymfony

Bradley Horwitz Capgemini CMO Council d.cn

Brand Anywhere Carat CNNIC Danish Farhan

Brand Perfect CCI Coactives Dart

Brandwatch CDMS Collective Datamonitor

Brandweek Centre for Retail Research Commtouch Datran Media

Break Media Chadwick Martin Bailey Communispace Dave Chaffey

Brightcove Change Sciences Compete Inc DCCI

BrightLocal ChannelAdvisor comScore De Vos & Jansen

Brighton SEO Chartbeat Concentric Decibel Insights

Brightroll Chetan Sharma Consulting Conductor Deloitte

British Retail Consortium China E-commerce Association Constant Contact Demand Gen
China E-commerce Research
BRMB Centre Contact MC Demandbase
China Internet Network Content + Technology
Bronto Information Center magazine Destination Analysts

Brown University China Internet Watch Content Crossroads Deutsche Bank

Browser News China Ministry of Commerce Content Marketing Institute Digiday

BSA Chris Sherman Continental Research Digital East Asia

BSkyB Church of the Customer Blog Coremetrics Digital Equation

BtoB Magazine CIDA Cornell University Digital Strategy Consulting

Buddy Media CIMIGO Covario Direct Marketing Association

Cranfield School of
Burson Marsteller Circle Research Management Direct Partners

Burst Media CIS Creditworld.com.au DirectGov

Business Insider Cisco Crimson Hexagon Discover Digital Arabia

BuyDesire ClearSaleing Criteo Distimo

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
DMA eGovernment News Essential Research GetResponse

DMI EIAA eTForecasts GetSafeOnline

DoNews Elastic Path Software Euro RSCG GfK

dotMobi Eloqua Eurostat Gigaom

Email Institute
DoubleClick ExactTarget Gigya

Dratio Email Systems Eyeblaster GlobalWebIndex

DRC EmailLabs Eyefortravel GMI

GO Globe
Dubai School of Government EmailMonday Fast Web Media

Duke University EmailMonitor Federal Reserve GO-Gulf

Dynamic Logic Emailvision Financial Times Goldman Sachs

Dynmark eMarketer Find Gomez

Easily EMC Fireclick Index Google

eBay emedia Fishburn Hedges goviral

Ebuzzing EML Wildfire Flurry Grayling Pulse

Eccomplished Empirix fnbox Green Hat

Employers’ Forum on
eCircle Disability Foolproof Greenlight

eCommera EnfoDesk Forrester Group M

Ecommerce Europe Enpocket Foviance GSMA

eCommerce Report Enquiro Fractl Guardian

Edelman Digital Enquisite FreeWheel Guardian Unlimited

Edgerank Checker Entertainment Media Research Fresh Business Thinking Gulf News

e-dialog EpiServer Frommer's Unlimited GVU

eDigital Epsilon Interactive Frost & Sullivan Harris Interactive

Edison Media Research Eptica G2 Crowd Harvest Digital

EE Equi-Media Galaxy Research Headstream

Effective Measure Ericsson Gallup Henley Centre

Efficient Frontier Ernst & Young Gartner Hexagram

eGain eROI Gemius Hitwise

Essential Media
Egon Zehnder International Communications GetIT Hostway

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
House of Kaizen Infogroup IronPort Linkable Networks

Hybris Software Informa Telecoms & Media ISACA Lionbridge

I Spy Information Week ITFacts LivePerson

Infosys
IAB ITU Livra

IAMAI Ingenio ITY World Telecoms Local Search Association

IBM Initiative Iuser Tracker Localytics

iBurbia InMobi i-Village Logan Tod & Co.

ICQ Inside Retail J.D. Power & Associates London Business School

IDC InsightExpress Jack Morton Los Angeles Times

Idealo
Insights MENA Jazarah! Loudhouse

IDG Connect In-Stat JiaThis.com LSE

IDM Intel JiWire Luxury Institute

IDS Intelligent Positioning Joshua ConsumerCheck Lynchpin

iEcTracker Intent HQ Jumptap Lyris Technologies

if Interactive ME Juniper Research M:Metrics

IFPI Internet Retailer Kantar Media Macromedia

Ignite Social Media Internet Retailing Kaspersky Lab Madvertise

IgnitionOne Internet Society of China KCC Magna

iiMedia Research Internet World Stats Ketchum MailChimp

i-Level Interpublic KISA Makovsky & Co

iMedia Connection Invesp KISSmetrics Marin Software

Kleiner Perkins Caulfield &
Immediate Future Investis Byers Maritz Research

IMRG IPA Kontagent Marketing

IMS Research iProspect Kontraband Marketing Charts

Incapsula Ipsos Latitude Research Marketing Magazine

Index Platform IPT Leadtail Marketing Week

Infectious Media Ipwalk Leo Burnett marketingmag.com.au

InfoDesk iResearch Lightspeed Research MarketingProfs

Infographic Labs IRN Research Limelight Networks MarketingSherpa

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and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015
MarketingVox Microsoft National Sales Association NTC Research

Mashable Microsoft bCentral National Statistics Office of Communications

Mastercard Middle-East-Online.com Nellymoser OFT

Net Market Share
MBA MIIT Ogilvy

McCollins Media Millennial Media NetApplications.com Olswang

MCDC Millward Brown NetBase OMD Insight

McKinsey Mintel Netbiscuits On Device Research

MIT Sloan Management
ME Review Netcraft OneCard.net

MEC Mixpo NetElixir Onehydra

Media Buzz M-Metrics NetExtract OneStat

Media Contacts MMXI Netimperative Oneupweb

Media Economics Group Mobile Data Association NetIQ Online Publishers Association

Media Republic Mobile Marketer Netonomy ONS

MediaBrix Mobile Marketing Association NetX Ooyala

MediaBuyerPlanner Mobile Squared Neustar OpenSignal

mediametrie mobileYouth New York Times Opera

Newspaper Association of
MediaMind Mobio America Opera Mediaworks

MediaPost Mobiquity NewVoiceMedia OPT-4

MEF Mobitrove Nielsen Analytics Orange Broadband

Merchant Risk Council Monash University Nielsen Entertainment Our Mobile Planet

Merkle MoPub Nielsen Monitor-Plus Outbrain

Merrill Lynch Motorola Nielsen//NetRatings Out-Law.com

Movable Ink
Message Systems NMA Outsell

MetaPack MSN Nokia Overture

MGH Mutual Points Nomensa Ovum

M-GO Mynewsdesk NOP paidContent

Miami Herald Nakamura Communications NPD Online Panasonic

MIC National Audit Office nRelate Panlogic

Micros National Australia Bank National Sales Association PayFort

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Paypal PowerRetail Regus Sento Corp

PC World Magazine PQ Media Responsys SEOMoz

PCPRO PR Newswire Retail Times SEO-PR

PeerIndex Practical eCommerce Retention Science Serif

Perception Research Services Precedent Retrevo Shareaholic

Princeton Survey Research
Performics Associates International Return Path ShareThis

Perseus Propel Reuters Institute Shazam

Pew Prospectiv Revenue Science Shop.org

Pheedo Prosper Revolution Shopbot

PhoCusWright PSFK RightNow Technologies Shoppercentric

Pingdom PubMatic RJMetrics Sign-Up.To

Piper Jaffray & Co Pure360 RKG Silicon Alley Insider

Pitney Bowes PwC RNIB Silicon.com

Quaestor Research and
Pivot Conference Marketing Strategists ROA Holdings Silverpop

Placebook QuBit Royal Mail SimilarWeb

Placed Questus Russell Research Simply Measured

Planet Retail Rackspace SaleCycle Simpson Carpenter

PlayNetwork RadiumOne SalingSilang Sina

Sina Weibo
PlusDemographics.com Radware Sandvine

Podcastical Rakuten SAP Singapore Tourist Boar

Point Topic Ramesh Sitaraman ScanLife Site Confidence

Poll Position Rax.ru Scarborough Research Sitecore

Ponemon Institute Razorfish SciVisum SiteIntelligence

PopCap RCT Analytics Search Engine Guide SiTF

Poq ReadWriteWeb Search Engine Watch SKOPOS

Porter Novelli Real-Opinions SearchIgnite Sky

Porter Research Receptional Searchmetrics Skyscanner

Postcode Anywhere Recommend.ly SecondSync SME Advisor

Postini Reevoo SEMPO SMLatam

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Snow Valley Stickyeyes The Conference Board TradeDoubler

Sobu Strangeloop The Connected Kingdom Transversal

Social Media Examiner Strategy Analytics The Creative Group Travel 2.0

Social2B StrongMail The Economist TravelDailyNews

Socialbakers Symantec The Independent Tribal Fusion

The Internet Explorer 6
SocialFlow Synovate Countdown TripAdvisor

SocialMediaNews Sysomos The Kelsey Group TRUSTe

Socialnomics TagMan The Marketer Trustpilot

Society of Digital Agencies Talisma The Mobile Show TubeMogul

Solve Media Tapit The National Tudou

Sootoo Tapp, A. The Next Web (TNW) TV Licensing

Sophos Tata Consultancy Services The Rubicon Project TVGuide.com

Spannerworks TBG Digital The Scotsman tweetlevel

Spectrum Strategy Tealium The Search Agency Twitter

Sponge Tech in Asia The Telegraph Umeng

Spot On Technorati The Times Unanimis

The Usability Company
Stamford Interactive Techonzo (Foviance) Unica

Stanford University Telecom Express The Works Universal McCann

Starcom Telephia TheWiseMarketer University of Oxford

Unroll.me
StartupArabia Telsyte Think Management

StartUpsHK Terra Thomas, Townsend & Kent US Census Bureau

StatCounter Tesco Direct Thomson Intermedia Usablenet

Statista Text Marketer Thuiswinkel.org Useful Social Media

Statistics Netherlands Text100 Tnooz Useit.com (Jakob Nielsen)

Steel Textlocal TNS UTalkMarketing.com

SteelHouse TGI.net Toluna ValueClick

Steelside The Australian Touch Clarity Velti

Stellar The Beans Company TouchStorm Venda

Stibo Systems The BIO Agency TP-Link Verdict Research

Internet Statistics Compendium Sample document Page 33

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Verisign Wael Ghonim Wikimedia Foundation Yankee Group

Vibrant Media Wanadoo UK plc & SPA Wildfire Yesmail

Videology WARC WIPNZ YouGov

VidStatsX WCMcCann Wireless World Forum Yudu Media

Vidyard Webcredible WordStream YuMe

Visa Webhosting.info Workplace Print Media Zawya

Visibility IQ Webmarketing123 World Bank ZDC

World Federation of
VisionMobile Webpower Advertisers (WFA) ZDNet Research

VMA Executive Webroot World Internet Project Zendor

VoucherCodes.co.uk WebSideStory Worldpay ZenithOptimedia

Vpon WhaleShark Media xAd Zeno Group

W3C WhatUsersDo Yahoo! Zmags

W3Techs Whisbi Yahoo! Maktoob

If you feel any individual statistics have been inappropriately or inaccurately reproduced, or if you
would like your organisation and data added / removed from the compendium, please contact
Linus Gregoriadis, email: linus@econsultancy.com.

Internet Statistics Compendium Sample document Page 34

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2015