Exclusive Franchisor Support

To achieve a smooth and well aligned support system, Marketing

Chaipatty Teafe management has devised a systematic
The franchisor will assist in organizing of local
assistance program for franchisees including the
promotional activities and events. Printed material like
following services:
Brochures, Pamphlets, Flex Banners, etc. shall be
provided on cost basis.
Set up
Franchisor will assist franchisees on location, interior Advertising & Promotions
designing & architecture. Support will be provided in
The franchisor will organize events specific to
sourcing of materials required for the interiors and
marketing/branding for the Chaipatty Teafe at the
equipment installation from trusted vendors.
national level. This will include participation in the
related events and tie ups with magazines/newspapers
Training etc promote each franchisee unit.
A comprehensive training would be conducted for all
franchisees on service operations, check up procedures, PR Support
accounting, inventory control etc. Employees from all
Regular PR coverage at national as well as regional
verticals would be trained on a regular basis to
levels, centralized brand building through all media -
continuously groom and enhance operating efficiencies
print, outdoor, web, retail, electronic.
of employees.

Management
Manpower
The franchisor will play a major role in stock
The franchisor will assist franchisees in recruiting skilled
management & maintenance, customer handling, quality
manpower for the outlet operations.
control for each of the franchisee. Replenishment
ordering and product range maintenance would also be
Advise taken care of.
Franchisees will receive regular advice on inventory
control and administrative issues.

for more info, please contact:

Mr. Chirag Yadav
Mobile: +91-9900182596 | Email: chirag@chaipatty.com
C
Get ready for...
2nd Floor, 772, Between Axis Bank & 12th Main signal, R
Inner Ring Rd, Indira Nagar, Bangalore,
Hot Tea... Hotter Profits!
C
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Karnataka - 560038 (INDIA) www.chaipatty.com
 tea lounge culture...
Gaining Momentum in India
Over the years, tea has changed from being a traditional beverage
consumed mainly across India, to a youthful and trendy beverage with
a national presence, consumed in several forms and retail formats.
However, there are only few organized tea lounges in India.

Lately, the trend of tea lounges is fast catching up in metro cities that
offer innovative tea flavors in state-of-the-art ambience. Along with
tea, these tea lounges also offer an assortment of healthy snacks and
innovative food items to the visitors.

In India, tea has very strong associations with 'Pass time beverage'.
Interestingly, it also has special/high status perceptions. In India, nearly
90% households are tea drinkers, however coffee rules the streets. As
per estimates, the Indian tea industry will be worth INR 33,000 crore
by 2015, up from INR 19,000 crore in 2011.

1,800 The consumption

Tea rules the homes while
coffee rules the stress of tea in India is

(No. of outlets)
From the Founder's Desk Uncontested Market:
about 25% of total
C
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Huge opportunity global tea
Dear Associates, 60
production. This
amounts to about
Tea Rooms Coffee Cafes
When we started in 2009, we never thought that our Pleased with Chaipatty's progress, we have decided to 9 lakh tonnes
passion and creativity will take us this far. Today, expand our presence through franchise-owned Tea Vs Coffee Chains in India every year.
Chaipatty Teafe has created a niche for itself. It is popular franchise-operated business (FOFO) model across India.
among city dwellers, both young and old, and tourists In this, our experience and learning would be a great
alike. It is equally popular among Art lovers who come to asset for our prospective partners as we would be
witness masterpieces over a Kullad of tea. offering training, support and guidance to all our Tea Trends in India
franchisees at each and every step of set up.
In a short span of time, we have three outlets in These days, drinking tea and having causal business meetings along is becoming a common trend
Bengaluru and all of them are well appreciated by one We hereby invite all young and aspiring entrepreneurs to
55% rise in meetings over Tea shop owners tying up Most tea shop owners Average spends on
and all. As a result, we have been given extensive be a part of our success journey.
tea, encouraging teashop with corporate, offering are making meetings a a person ranges
coverage by both print and electronic media. What's
owners to come up with special discounts, fixture with between
more we are certified by top most food columns / Warm regards,
special offers and ensuring customer special corners reserve INR 150 and
reviewers and increasingly liked on Facebook and
attractions loyalty for meetings INR 400
followed on Twitter too. Chirag Yadav | Founder
 not just cafe... its Teafe! Where 'Chai' Meets 'Art'
Chaipatty Teafe Pvt Ltd is a unique and contemporary art-based tea café based in
Karnataka's capital city Bengaluru. An initiative of multi-talented personality Chaipatty Teafe has a mini Art store with jewellery & home decor items for
C Chirag Yadav, Chaipatty Teafe is a cross between a college canteen and roadside sale. The Teafe also organises activity workshops on Salsa, Pottery, Bartending,
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tea stall that makes a perfect setting for 4 pm hunger pangs. The uniqueness Photography, Filmmaking and Dessert Making.
comes in teas served in Kullads made of clay at in-house pottery classes.

Capturing 'Likes' & Headlines

Why the Name 'Chaipatty'
Being amongst the top most restaurants on Zomato, Chaipatty Teafe has over
'Chaipatty' was named by mixing Chowpaatti 3200 Facebook likes and over 500 followers on twitter. The Teafe has also received
(fun place on beach) & Chaipatti (Tea leaves). extensive coverage by print & electronic media.
Since Chaipatti (Tea leaves going into a nice
cup of tea) is the freshest thing to begin one's
day in the morning (most people start their
day with a nice cup of tea)...one can expect Bengaluru & Beyond
the same freshness at Chaipatty Teafe.

Being in existence for over 3 years, Chaipatty Teafe successfully operates three
outlets in Bengaluru. In near future, Chaipatty Teafe management plans to
introduce some unique merchandise, their own teas and increasing the number
of outlets to max 5 in Bengaluru and more across India.

About the Founder

A man of many talents, Chirag

Yadav is an electronics engineer
Hot Varieties for Cool Dudes with specialization in embedded
systems, a trained Salsero, an Art
Having served over 50,000 customers till date; Chaipatty Teafe has become the favourite tea place-cum-hangout spot for curator, a Blogger, a Cook, a
most city dwellers. The Teafe is thronged by everyone including students, professionals, families, friends, couples, Sportsperson and above all an
colleagues and even pets. amazing Marketing guy. He has
been in the corporate sector
Besides specializing in innovative tea blends, Chaipatty Teafe also serves delicious and sumptuous Breakfast, Snacks, close to 5 years.
Pastas, Maggi, Pakodas, Sandwiches, Ice creams and more in a creative ambience with homely service.
 C
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ready to replicate…
The 'Chai' Café Success!

Being in existence for over 4 years, Chaipatty Teafe successfully operates two company
owned outlets in Bangalore. We already have one franchise outlet in Bangalore & one in
Who Can Good marketing skills
Mumbai too. We are in talks with several interested people around India & International
too. We offer a possible association in two formats: Partner with and knowhow of the local
markets
Chaipatty Teafe?
Format Area Required Total Investment Franchise Fee Target Area Agreement Term

Small 800-1500 Sq. Ft. INR 16-18 Lakhs^ INR 3 Lakh* Pan India 3 or 5 Years Companies/individuals
from similar background
Regular 1800-2500 Sq. Ft. INR 24-26 Lakhs^ INR 5 Lakh* Pan India 3 or 5 Years

* Upto 40% Refundable ^ Including Franchise fee

Companies with
Why Associate with Chaipatty Teafe? existing space at
strategic locations
• Fastest emerging and well established brand in • Proven business concept with higher brand value
Bengaluru
• Management involvement in all areas of operations
• Unique art-based casual dining Teafe offering variety Good financial
of teas & snacks • Comprehensive franchise support & training program bandwidth to invest in
the project
• Constant innovation in tea and food offerings • Attractive payback and great return on investment