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CH1Uber Case Questions

Uber has pursued a global strategy from its inception, focusing on developing market share in major cities worldwide. [1] While this global approach has helped Uber grow rapidly, it has also resulted in bans in some markets as Uber's single business model does not always adapt to local regulations. [2] Critics argue Uber's unwillingness to comply with local laws in some areas promotes a culture of illegality. [3]

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Miguel Aguirre
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730 views

CH1Uber Case Questions

Uber has pursued a global strategy from its inception, focusing on developing market share in major cities worldwide. [1] While this global approach has helped Uber grow rapidly, it has also resulted in bans in some markets as Uber's single business model does not always adapt to local regulations. [2] Critics argue Uber's unwillingness to comply with local laws in some areas promotes a culture of illegality. [3]

Uploaded by

Miguel Aguirre
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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CLOSING CASE: Uber: Going Global from Day One

Summary

The closing case explores the global strategy of ride-for-hire, Uber. From its inception, Uber has
focused on developing market share in large metropolitan areas around the world. Critics have
argued that Uber’s attempt to use the same business model in all markets may have hurt the start-up
though, as the company has been banned from operating in markets like Brussels and Delhi. A
discussion of the case can begin with the following questions:

THEORY QUESTIONS:

1. Is Uber Global or Multidomestic, explain? It´s a global company beacause It is designed and
planned to act globally, without geographical limitations in its scope of action because its
products or services are demanded anywhere in the world and can serve its customers from the
outset.
2. Why might managers be unable to successfully apply the techniques and concepts they have
learned in their own country to other areas of the world?
3. What uncontrollable factors affect Uber, explain each. How have they used their controllable
forces to mitigate the negative effects of the uncontrollable ones?
4. What are those advantages that make Uber competitive?
5. Discuss conflicts between host governments and foreign-owned companies, in this case Uber?
The country does not receive any profit from uber since the company only comes to provide
services and does not pay taxes so this hurts
6. Has globalization help startups like Uber? Explain
7. Why has Uber has entered foreign markets?

ANALYTICAL QUESTIONS:

QUESTION 1: Companies like Uber, Lyft (one of Uber’s main competitors), and Airbnb (an online
marketplace that enables people to lease or rent short-term lodging) are innovating in fields that
traditionally have been very complex and regulated. Can Uber’s business model be applied in other
industries globally? Yes, this type of model is currently being implemented in the clothing,
supermarket industry and sale of products.

QUESTION 2: Are cities around the world doing a disservice to citizens or visitors, or both, by
banning it outright from operating in their community? Cities are hurting citizens because
governments do not evolve their tax and administrative law so quickly that causes companies to not
be able to create jobs with citizens and on the other hand it also creates problems with visitors since
they are companies are global and They facilitate the movement so when you arrive in a country
that does not have the same services, it does not reach them and causes them to no longer want to
go to that country.

QUESTION 3: Uber’s strategy has been to break these regulations, establishing its service first, and
then fighting attempts by regulators to shut the service down. This goes along with the old saying,
“do first, ask questions later.” Is this business approach viable globally in the long run? This
strategy was useful for uber since they implemented a new business model that is not regulated by
governments and it was what gave uber the opportunity to get rich doing what he wanted so if a
company finds a gap as it did uber If it is a good business strategy.
QUESTION 4: Is Uber a global company that is promoting the culture of illegality in a Global
World which needs respect for the compliance of the law? Take a look at this page:

Another Perspective: Students can find out more about Uber at {https://hbr.org/2017/06/uber-cant-
be-fixed-its-time-for-regulators-to-shut-it-down}.

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