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(SLIDE #1) Nike Running Over The Competition: A Global Success

Nike is an American company that designs, manufactures, and markets athletic apparel and footwear globally. Its goal is to inspire every athlete in the world. Nike achieves a strong competitive edge through product innovation, quality design, and marketing. It invests heavily in research and development to understand customer preferences and trends. Nike also developed a sustainable new business model using reclaimed materials and introduced technologies like Nike Air cushioning in shoes. Its efficient supply chain allows Nike to quickly adapt to demands while controlling costs.

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150 views4 pages

(SLIDE #1) Nike Running Over The Competition: A Global Success

Nike is an American company that designs, manufactures, and markets athletic apparel and footwear globally. Its goal is to inspire every athlete in the world. Nike achieves a strong competitive edge through product innovation, quality design, and marketing. It invests heavily in research and development to understand customer preferences and trends. Nike also developed a sustainable new business model using reclaimed materials and introduced technologies like Nike Air cushioning in shoes. Its efficient supply chain allows Nike to quickly adapt to demands while controlling costs.

Uploaded by

JanineD.Meranio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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(SLIDE #1)

Nike Running Over the Competition: A Global Success


*insert video*
(Pili ka ng mas better na ilagay. English or Tagalog)
https://youtu.be/RQ-8kscafeo
https://www.youtube.com/watch?v=Gi7Vy_2B_D8

(SLIDE #2)
Nike, Inc. is an American multinational corporation that designs, develops,
manufactures, and markets athletic clothing, footwear, and equipment.

Goal is to “Bring Inspiration and innovation to


every athlete in the World, if you have a body
you are an athlete”

(SLIDE #3)

The Key to Nike’s Growth


One step ahead…

Nike’s dedication to become much better company


helps them to innovate, which in turn guides them
to handle their corporate responsibility. They play
careful attention to risk management by focusing
on research and development to bring innovative and quality products as well as
footwear and apparel made from sustainable material.
(SLIDE #4)
Indeed, Nike achieve a strong competitive edge
due to these several factors:
 Unique designs
 Great product quality
 Product and process innovation
 Marketing

(SLIDE #5)

Nike Major Sources of Competitive Advantage (Pratap & Hopwood, 2019)

Innovation
There is no doubt that people are always looking for stylish and
durable and quality products. In that case, product innovation has become
important. Nike’s strong focus innovation is tied to its business strategy.
They invest in research and development to learn about customer
preferences and fashion trends.
(SLIDE #6)

New Business Model


One of the approaches visualized Nike’s new
business model is manufacturing products from reclaimed
materials from the different manufacturing processes and
at the end of the life of the product.

Under this new business model, Nike were


able to adapt and answer the demands of the
market. Nike introduced the air cushioning
technology to its running shoes which consists of
pressurized air (nitrogen) inside a tough yet
flexible bag called the Nike Air sole unit. Plastic
membranes filled with gas could be inserted into
the soles of the running shoes to make users
more comfortable.

(SLIDE #7)

Supply Chain and Manufacturing


Nike has developed a powerful supply chain and
manufacturing network that enables it to adapt quickly to
popular demand. The brand has been able to deliver superior
quality products while holding costs under control this is due
to the proper management of supply chain and
manufacturing.
SOURCES
https://news.nike.com/news/nike-s-sustainability-report-shows-company-
reducing-environmental-impact-while-continuing-to-grow
https://notesmatic.com/2018/12/nike-sources-of-competitive-advantage/
https://www.daytranslations.com/blog/nike-expands-globally/

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