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LinkedIn Optimizer Cheat Sheet PDF

This document provides a 10-point cheat sheet for optimizing a LinkedIn profile, including adding a high-quality profile photo, writing an effective headline and summary, providing accurate work history and education details, getting endorsements and recommendations, and engaging with LinkedIn groups. The cheat sheet offers tips in each of these 10 areas to help users promote themselves online and connect with professionals in their industry.

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omar ayissa
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474 views4 pages

LinkedIn Optimizer Cheat Sheet PDF

This document provides a 10-point cheat sheet for optimizing a LinkedIn profile, including adding a high-quality profile photo, writing an effective headline and summary, providing accurate work history and education details, getting endorsements and recommendations, and engaging with LinkedIn groups. The cheat sheet offers tips in each of these 10 areas to help users promote themselves online and connect with professionals in their industry.

Uploaded by

omar ayissa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PROFESSOR•AUSTIN

10-Point
LINKEDIN
OPTIMIZER
CheatSheet

Simple guide to a perfect profile


10-Point
LINKEDIN
OPTIMIZER
CheatSheet

LinkedIn is the largest professional social network available


online today. It is the perfect tool for finding employment
opportunities and developing long-term business relationships.
Having an optimized LinkedIn profile is essential if you want to
promote yourself online and connect with business professionals in
your industry.
This 10-Point LinkedIn Optimizer Cheat Sheet will help you get
your profile in tip-top shape and help you attract and develop the
right type of connections.
Let’s get started!

PROFESSORAUSTIN.COM 1
10-Point LinkedIn Optimizer Cheat Sheet

1 A High Quality Profile Photo.


You’ve heard that first impressions are everything. This
couldn’t be truer than in the case of your LinkedIn profile
photo. This is one of the first spots people look when view-
ing your profile. Your photo should be professional with
good lighting and a neutral backdrop. Wear clothing ap-
propriate to your industry. DO NOT use an old headshot.

2 A Well Written Headline


The headline area in LinkedIn is prime real estate. It
appears just under your name. By default, your head-
line is your current job title. Most experts recommend
that you change your headline to include keywords
that describe your professional focus. Search engines
use these keywords to find you. Make the 120 charac-
ters count by strategically conveying what you do and
for whom. Use a vertical separator if needed.

3 A Customized URL 4 A Short and Sweet Summary


The summary section is one of the
Personalizing your URL shows
others that you are serious about most overlooked sections in LinkedIn.
your LinkedIn success. It also Use this section to explain who you
allows others to find you more are, who you help and how you help
easily. Try using your first and last them. You have up to 2000 characters
name. If that is unavailable, try to highlight your accomplishments.
other variations of your name. Most importantly, use keywords and
Your URL can have 5 – 30 letters or include your email address at the end
numbers. unless you’re worried about privacy
issues.

5 An Accurate Work History


Your work history should mirror your resume, including accurate titles, company
names and dates. Identify accomplishments not just job descriptions. Quantify
your accomplishments as best you can through the use of percentages, numbers,
dollars etc.

PROFESSORAUSTIN.COM 2
10-Point LinkedIn Optimizer Cheat Sheet

6 Plenty of Endorsements
LinkedIn endorsements are a great way to get recognized
for skills and talents you want to be known for. The more
endorsements you have, the higher your profile will rank
in the search results for those specific keywords. Don’t be
afraid to reach out to your already existing network to ask
them to endorse you. You can list up to 50 endorsements,
but it is recommended that you focus on your top 10.

7 Professional Recommendations
A recommendation is a comment written by a LinkedIn member that recognizes
or commends you for the work you’ve done. They are very valuable and add
credibility to your LinkedIn profile. Ask for recommendations from previous
employers, academics, and high-ranking friends. Another great way to get
recommendations is to give them.

8 Education and Certifications


Your Education and Certification sections say a lot about you, especially to po-
tential employers and to former schoolmates who are looking to reconnect.
Make sure you include your major(s), minor(s), and any study abroad or summer
programs you’ve completed. Also, list any specialized educational achieve-
ments you’ve received within your industry.

9 Volunteer Gigs
According to LinkedIn data, 41 percent of employers consider volunteer work
to be as important as paid work. Add relevant part-time or unpaid work, includ-
ing contracting or internships, you want people to know about. This shows that
you are a passionate professional eager to help others and is a great way to
strengthen your profile.

10 LinkedIn Groups and Interests


Join groups and publicize your interests so that others can see whom you are
following and what influencers are on your list. This allows others to get to
know you better and connect with you more easily. It is advisable to join as
many groups as you can. LinkedIn lets you join up to 50 groups and all of the
members in each group are added to your network.

PROFESSORAUSTIN.COM 3

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