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Principles of Marketing Assignment

This document is a student assignment on SWOT analysis. It includes definitions of SWOT analysis and its key elements - strengths, weaknesses, opportunities, and threats. It also outlines the purpose of SWOT analysis, who should conduct it, and some limitations. SWOT analysis is a tool that evaluates an organization's internal strengths and weaknesses as well as external opportunities and threats to develop strategies. The assignment covers the basic concepts of SWOT analysis for a marketing principles course.

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Loy Malik
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86 views9 pages

Principles of Marketing Assignment

This document is a student assignment on SWOT analysis. It includes definitions of SWOT analysis and its key elements - strengths, weaknesses, opportunities, and threats. It also outlines the purpose of SWOT analysis, who should conduct it, and some limitations. SWOT analysis is a tool that evaluates an organization's internal strengths and weaknesses as well as external opportunities and threats to develop strategies. The assignment covers the basic concepts of SWOT analysis for a marketing principles course.

Uploaded by

Loy Malik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Principles of marketing assignment

Assignment about: SWOT ANALYSS


Assignment type: individual
Submitted by: younas
Reg no: 301-1904102
Submitted to: professor Abdul khaliq khan shinwari
TABLE OF CONTENT

1. DEFINITION OF SWOT ANALYSIS


2. SHORT DEFINITION FOR EACH S.W.O.T
3. WHAT IS SWOT ANALYSIS?
4. BASIC ELEMENT OF THE SWOT ANALYSIS
5. AIM OF SWOT ANALYSIS
6. WHO NEED SWOT ANALYSIS?
7. LIMITATIONS OF SWOT ANALYSIS
Definition of SWOT analysis:
SWOT stands for 'Strengths, Weaknesses, Opportunities and Threats. This is a method of
analysis of the environment and the company’s standing in it. 

Short definition for each S.W.O.T:


Strengths: Describe what an organization excels at and what separates it from the
Competition: a strong brand, loyal customer base, a strong balance sheet, unique
technology and so on.
Weaknesses: stop an organization from performing at its optimum level. They are
areas where the business needs to improve to remain competitive: a weak brand, higher-
than-average turnover, high levels of debt, an inadequate supply chain, or lack of capital.
Opportunities: refer to favorable external factors that could give an organization a
competitive advantage. For example, if a country cuts tariffs, a car manufacturer
can export its cars into a new market, increasing sales and market share.
Threats: refer to factors that have the potential to harm an organization. For example, a
drought is a threat to a wheat-producing company, as it may destroy or reduce the crop
yield. Other common threats include things like rising costs for materials, increasing
competition.
What is SWOT ANALYSIS?
 SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats
your business faces. SWOT can help your company face its greatest challenges and find
its most promising new markets.
 A technique that enables organizations or individual to move from everyday problems
and traditional strategies to a fresh prospective.

BASIC ELEMENT OF THE SWOT ANALYSIS


 S: strengths
 W: weaknesses
 O: opportunities
 T: threats

 S and W: this is internal environment


 O and T: this is external environment

Strengths: (internal positive factors)


Characteristics of the business or individual that give it an advantage over others in the
industry.
Positive tangible and intangible attributes, internal to an organization or individual.
Weaknesses: (internal negative factors)
Detract the organization from its ability to attain the core goal and influence its growth.
Weaknesses are the factors which do not meet the standards we feel they should meet.
However, weaknesses are controllable. They must be minimized and eliminated.
Opportunities: (external positive factors)
Are external attractive factors that represent reasons your business is likely to prosper.
Chances to make greater profits in the environment - External attractive factors that
represent the reason for an organization to exist & develop.
Threats: (external negative factors)
External elements in the environment that could cause trouble for the business - External
factors, beyond an organization’s control
Arise when conditions in external environment jeopardize the reliability and profitability
of the organization’s business

AIM OF SWOT ANALYSIS:


 To help decision makers share and compare ideas.
 To bring a clearer common purpose and understanding of factors for success.
 To organize the important factors linked to success and failure in the business world.
 To help individual or organization to understand their strengths and weaknesses.

 It promotes strategic thinking

Who need SWOT ANALYSIS?

Job Holder
• When supervisor has issues with work output
• Assigned to a new job
• New financial year fresh targets
• Job holder seeks to improve performance on the job
Business Unit
•When the team has not met its targets
• Customer service can be better
• Launching a new business unit to pursue a new business
• New team leader is appointed
Company
• When revenue, cost and expense targets are not being achieved
• Industry conditions are unfavorable
• Launching a new business venture
SWOT Analysis is also required for
1. Product Launch
2. Workshop Sessions
3. Strategic Planning
4. Decision Making
5. Product Evaluation
6. Competitor Evaluation
7. Brainstorm meetings
8. Planning
9. Personal Development Planning
10. Changing Jobs

Limitation of SWOT Analysis

SWOT Analysis is not free from its limitations. It may cause organizations to view
circumstances as very simple because of which the organizations might overlook certain key
strategic contact which may occur.

There are certain limitations of SWOT Analysis which are not in control of management.

 Price increase;
 Inputs/raw materials;
 Government legislation;
 Economic environment;
 Searching a new market for the product which is not having overseas market due to
import restrictions; etc.
Internal limitations may include

 Insufficient research and development facilities;


 Faulty products due to poor quality control;
 Poor industrial relations;
 Lack of skilled and efficient labor, etc.

SWOT ANALYSIS DIGRAM


References

 From the pdf chapter of kamelia gulam


 From some websites
THANKS

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