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Topics For Group Projects

As part of their course evaluation, students will complete a group project (worth 35% of their total grade). Groups must submit a 1-2 page synopsis of their project objectives, scope, methodology and research design to the instructor by May 18th. This should include details on their planned market research survey sample size and respondent profile. Groups are advised to get their survey questionnaires approved by the instructor and conduct some telephone interviews to enhance their data quality. Final reports are due by June 15th and should be within 20 pages. Five topics are provided for the group projects, analyzing marketing communications of various consumer product brands and providing recommendations.

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Ankit Bansal
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52 views1 page

Topics For Group Projects

As part of their course evaluation, students will complete a group project (worth 35% of their total grade). Groups must submit a 1-2 page synopsis of their project objectives, scope, methodology and research design to the instructor by May 18th. This should include details on their planned market research survey sample size and respondent profile. Groups are advised to get their survey questionnaires approved by the instructor and conduct some telephone interviews to enhance their data quality. Final reports are due by June 15th and should be within 20 pages. Five topics are provided for the group projects, analyzing marketing communications of various consumer product brands and providing recommendations.

Uploaded by

Ankit Bansal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Topics for Group Projects

As mentioned in the Course Outline, one of the evaluation components is a Group Project (35% of
the total evaluation). Please note the following instructions and timelines:

 Synopsis of the project (indicating objectives, scope, methodology, research design etc within
one to two pages) must be mailed to the course instructor by midnight of 18 May 2020. It
must indicate sample size and respondent profile for market research survey. The suggested
minimum sample size is 20 respondents.
 Groups should ideally send their questionnaires to the course instructor for approval… a
survey conducted without the questionnaire being approved might not elicit the desired data,
leading to unsatisfactory conclusions and is likely to affect the quality of the assignment.
 A few telephone interviews are likely to enhance the quality of the data collected so you should
try to do so.
 Final reports should be mailed to the faculty by midnight of 15 June 2020.
 Reports should be within 20 pages inclusive of cover page, contents, charts etc.
The topics are given below. Should any group have any queries, please mail me immediately.

DPG

Group 1 (Ankit Bansal, Ankit Singhania, Piyush Chitlangia, Anil Nayak, Animesh Singh, Udit Verma)
Air Conditioners: Comparative analysis of recent marketing communications campaigns of any two
brands of air conditioners, followed by marketing communications recommendations to take any
one of the brands forward. The target group, brand personality and positioning must be analysed for
both brands.
Group 2 (Amit Sharma, Maruti Suman, Prashant Sharma, Rahul Singh, Shivam Aggarwal)
Floor Tiles: Comparative analysis of recent marketing communications campaigns of two brands of
upmarket floor tiles, followed by marketing communications recommendations to take any one of
the brands forward. The target group, brand personality and positioning must be analysed for both.
Group 3 (Prabhat Singh, Sakshi Sharma, Sristy Raj, Sushil Tripathi, Sourabh Basu)
Brand Fenesta: Analysis of the recent marketing communications campaigns of brand Fenesta in
India, including digital and conventional media and other communications activities – followed by
marketing communications recommendations to take the brand forward. The brand personality and
positioning must be analysed and compared with any competitive brand.
Group 4 (Mrinal Gautam, Bhavani Shankar, Prashant Priyadharshi, M. Manjunathan, Chandra
Prakash)
Branded Furniture: Comparative analysis of recent marketing communications campaigns brands
Godrej Interio and Zuari, followed by marketing communications recommendations to take any one
of the brands forward. The target group, brand personality and positioning must be analysed for
both brands.
Group 5 (Pawan Mishra, Piyush Arora, Pratik, Nishant Singh, Ankul Anand)
Bathroom Fittings: Comparative analysis of recent marketing communications campaigns of two
brands of upmarket bathroom fittings, followed by marketing communications recommendations to
take any one of the brands forward. The target group, brand personality and positioning must be
analysed for both brands.

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