Fraudulent text message

I am Attorney Robert Limco of Happy Cola Company. Congratulations! Your SIM card number has been
chosen in our raffle draw. You have won 500,000 pesos. Please give me your bank account number so we
can deposit your reward. For more details, please contact me.

Write your opinion, have it post to our CLASSROOM and discuss with your classmate using the guide questions:

• What is the tone of this fraudulent message? (Enticing, scary, informative, formal, encouraging, etc.)
• Why do you think Filipinos fall for this kind of fraudulent or scam text message?
• Do you think that text-based messages are powerful?

For more information watch the video..

DISCUSSION:

Share what you have understood the topic:

Text – a simple and flexible format of presenting information or conveying ideas whether hand-written,
printed or displayed on-screen.
a. Text is very powerful as well in disseminating information, providing direction and giving
suggestions.
b. Text is available in different sources whether it is formal (news articles, published books, newspapers,
magazines, advertisements, research works, etc.) or informal (blogs, personal e-mails, SMS or text
messages, online messengers, social media platforms, etc).
• Formal text-based materials are created and distributed by established institutions (such as
publishing companies, news agencies, etc.) and go through a rigorous process of editing or
evaluation and are usually governed by censorship of the state.
• Informal text-based materials, on the other hand, come from personal opinions or views on
different issues, processes, etc.
c. Text can be as short such as a single sentence or phrase, or they can be as lengthy as news articles or
investigative reporting. No matter how brief or lengthy, however, a text is always carefully written with the
intent of sending a very specific message to the target audience.

IMAGE: A WORD CLOUD ABOUT HIGH SCHOOL

 d. In our exposure to text media and information, we can either be a consumer or a producer of
content. As a consumer, these are the questions that you need to ask with regards to the content of
text media and information:
• Who or what institution is sending this message?
• What techniques are used to attract and hold attention?
• What is the language used by the writer?
• What views are represented? Are they balanced?
• How might the message be interpreted in different ways?
• What is omitted, slurred or added in the message?
e. As a producer of text media and information, we need to review the media and
information design framework: target audience, author or sender, key content,
purpose, form/style and format.

Text as visual
a. Typeface (also called font, font type, or type) refers to the representation or style of a text
in the digital format.
b. A typeface is usually comprised of alphabets, numbers, punctuation marks, symbols and
other special characters. When fonts are installed in the computer, they usually come in
file formats such as True Type Font (.ttf), Open Type Font (.otf), etc.
c. In the absence of images or drawings, text is the easiest way of communicating to your audience. The use
of various font types can express different emotions or meaning

Types of typefaces

Serif
Serif - connotes formality and readability in large amount of texts. This font is usually used for
the body text of books, newspapers, magazines and research publication. Also, serif fonts
give a classic or elegant look when used for title or heading.
Examples: Times New Roman, Garamond, Baskerville

Sans Serif
Sans serif - brings a clean or minimalist look to the text. This font is used for clear and direct
meaning of text such as road signage, building directory or nutrition facts in food packages. Also,
sans serif fonts give a modern look and is used primarily in webpage design.
Examples: Arial, Helvetica, Tahoma, Verdana, Calibri

Slab Serif
Slab serif- carries a solid or heavy look to text. This font can be used for large advertising sign on
billboards.
Examples: Rockwell, Playbill, Blackoak
Script
Script- draws much attention to itself because of its brush-like strokes. This must be used sparingly
and not to be used in large body text. This font is usually used in wedding invitation cards or other
formal events.
Examples: Edwardian, Vladimir, Kunstler

Decorative
Display or decorative- caters to a wide variety of emotions (such as celebration, fear, horror, etc.)
or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)
Examples: Chiller, Jokerman, Curlz MT

Design principles and elements – the principles in designing text elements are
Emphasis, Appropriateness, Proximity, Alignment, Organization, Repetition and
Contrast.
1. Emphasis - refers to the importance or value given to a part of the text-based content. When
trying to make a point or highlighting a message, you can make the text bold, italicized, have a
heavier weight, darkened or lightened (depending on your background color) or enlarged.
2. Appropriateness - refers to how fitting or suitable the text is used for a specific audience, purpose or
event. In the creation of text-based content, make sure that the selection criteria (tone, style,
purpose, clarity) is followed. As for the choice of typefaces to be used, refer to the discussion of the
characteristics of the fonts. When it comes to large body text, the font should be clear enough to
read.
3. Proximity - refers to how near or how far are the text elements from each other. When two things
are closely related, we bring them close together. Otherwise, we put text elements far from each
other. For example, the main title and subtitle are usually placed close to each other.
 4. Alignment - refers to how the text is
positioned in the page. This can be
left, right, center or justified.
5. Organization - refers to a conscious
effort to organize the different text
elements in a page. Organization
ensures that while some text
elements are separated from each
other (based on the principle of
proximity), they are still somehow
connected with the rest of the
elements in the page. When there
are many elements needed to fit in a
page, start by creating a framework
or a compartment for the elements.
Divide the space by creating lines
across the page, making it look like a
cabinet with various space sizes.
Once you are done
compartmentalizing, you can place
the different text elements on the
boxes.
6. Repetition- concerns consistency of
elements and the unity of the entire
design. Repetition encourages the
use of repeating some typefaces
within the page. When several
typefaces are used on a page, it
might distract the audience and fail
to communicate what you want
them to get from the content. To
strike a balance, do not also use just
AN EXAMPLE FOR CREATING A FRAMEWORK OF COMPAARTMENTALIZING
a single typeface for a visual design
product.

7. Contrast- creates visual interest to text elements. Contrast is achieved when two elements are different
form each other. When you place a white text or a very light yellow background, contrast is not achieved
and the text will be difficult to read, but when you put a white text on a dark brown background, contrast
is crated. Contrast can be achieved in various ways, by joining the following elements: large font with a
small font, thin elements, cool color and warm color.

If you have questions ask your teacher.

Practice:

1. Divide the class into four groups.

2. Have the learners imagine that each group is an advertising firm. The task for each group is to
discuss creating a brochure for a client with specific needs.
3. Assign each group based on the topics:

a. Group 1 – Tourism Campaign – This brochure will invite the readers to spend their summer vacation in
your city.
b. Group 2– Election Campaign – This brochure will promote to the readers a local politician who will run
for mayor in the upcoming election.
c. Group 3 – School Admission – This brochure will advertise to the readers a college/university in your
place.
d. Group 4 – Community Advisory – This brochure will inform the readers about the new policy for
garbage collection schedule and segregation in your community.
4. Have the learners identify the appropriate content for the brochure based on the Media and
Information Design Framework. Using the manila paper and markers, the learners will provide
answers in the table:

Component Guide Questions Learners’ Answers

Target Audience Who are the possible readers of this

brochure?

Sender/Author Who is the author of this brochure?

Key content What is the tone of the text in the

brochure?
What are the sample phrases or taglines
that you will?
What are the facts/figures that you will
include in the brochure?

Purpose What is the intention of the brochure?

Form/Style What are the font types/colors/

highlights that you will use in the
brochure?
What are the words or phrases that you
need to emphasize in the brochure?

Medium / Format What are the blank of the brochure? -

paper type, texture, glossy, matte
• folding (three-fold, two-fold)
• full color, black and white
Aside from the brochure, what other text-
based formats that you can use to deliver
your message?