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CMS SWOT Template

This document provides a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It lists example criteria that could be considered for an organization's internal strengths and weaknesses as well as external opportunities and threats. The template guides the user to identify criteria in each category, fill in specific strengths, weaknesses, opportunities and threats, describe the topic being analyzed, recommend actions, and rate the urgency of those actions.

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ROBERTO DA SILVA ALMEIDA
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221 views3 pages

CMS SWOT Template

This document provides a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It lists example criteria that could be considered for an organization's internal strengths and weaknesses as well as external opportunities and threats. The template guides the user to identify criteria in each category, fill in specific strengths, weaknesses, opportunities and threats, describe the topic being analyzed, recommend actions, and rate the urgency of those actions.

Uploaded by

ROBERTO DA SILVA ALMEIDA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

SWOT Analysis Template

SWOT Reference SWOT Subject Date Undertaken Date for Review

This typical SWOT is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.

Strengths Criteria Strengths Weaknesses Weaknesses Criteria


1. Advantages of proposition? 1. Disadvantages of proposition?
2. Capabilities? 2. Gaps in capabilities?
3. Competitive advantages? 3. Lack of competitive strength?
4. USP's (unique selling points)? 4. Reputation, presence and reach?
5. Resources, Assets, People? 5. Financials?
6. Experience, knowledge, data? 6. Own known vulnerabilities?
7. Financial reserves, likely returns? 7. Timescales, deadlines and
8. Marketing - reach, distribution, pressures?
awareness? 8. Cash flow, start-up cash-drain?
9. Innovative aspects? 9. Continuity, supply chain robustness?
10. Location and geographical? 10. Effects on core activities,
11. Price, value, quality? distraction?
12. Accreditations, qualifications, 11. Reliability of data, plan
certifications? predictability?
13. Processes, systems, IT, 12. Morale, commitment, leadership?
communications? 13. Accreditations, etc.?
14. Cultural, attitudinal, behavioral? 14. Processes and systems, etc.?
15. Management cover, succession? 15. Management cover, succession?
16. Philosophy and values?

Opportunities Criteria Opportunities Threats Threats Criteria

Rev 0.0 Page 1 of 3


SWOT Analysis Template
1. Market developments? 1. Political effects?
2. Competitors' vulnerabilities? 2. Legislative effects?
3. Industry or lifestyle trends? 3. Environmental effects?
4. Technology development and 4. IT developments?
innovation? 5. Competitor intentions - various?
5. Global influences? 6. Market demand?
6. New markets, vertical, horizontal? 7. New technologies, services, ideas?
7. Niche target markets? 8. Vital contracts and partners?
8. Geographical, export, import? 9. Sustaining internal capabilities?
9. New USP's? 10. Obstacles faced?
10. Tactics: eg, surprise, major 11. Insurmountable weaknesses?
contracts? 12. Loss of key staff?
11. Business and product development? 13. Sustainable financial backing?
12. Information and research? 14. Economy - home, abroad?
13. Partnerships, agencies, distribution? 15. Seasonality, weather effects?
14. Volumes, production, economies?
15. Seasonal, weather, fashion
influences?

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SWOT Analysis Template
Outputs
Topic Description of Issue

Recommended Actions
Topic Recommended Action Urgency H/M/L

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