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Challenges - SK

Siti Khadijah (SK) is Malaysia's leading brand in women's prayer outfits known as telekung. Founded in 2009, SK now has over 30 stores in Malaysia and 5 stores in Indonesia, with plans to open 3 more Indonesian stores. SK's vision is to become the world's largest producer of Muslim lifestyle products. Some of the key challenges facing SK include restrictions on movement during the COVID-19 pandemic which limited store operations, easy imitation of telekung designs by competitors, and limited room for innovation in telekung designs while adhering to Sharia compliance.

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244 views2 pages

Challenges - SK

Siti Khadijah (SK) is Malaysia's leading brand in women's prayer outfits known as telekung. Founded in 2009, SK now has over 30 stores in Malaysia and 5 stores in Indonesia, with plans to open 3 more Indonesian stores. SK's vision is to become the world's largest producer of Muslim lifestyle products. Some of the key challenges facing SK include restrictions on movement during the COVID-19 pandemic which limited store operations, easy imitation of telekung designs by competitors, and limited room for innovation in telekung designs while adhering to Sharia compliance.

Uploaded by

Amirah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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COMPANY BACKGROUND

Siti Khadijah (SK) is currently the leading brand in woman prayer outfits in Malaysia with its unique
and innovative face design for the prayer outfits also known as telekung. Starting in 2009, the brand
name Siti Khadijah (SK) is now a well-known household name in Malaysia and is quickly expanding
with more than 30 stores all over Malaysia, 2 stores in Indonesia. Coming soon 3 store more will be
open in Indonesia. SK was founded by Puan Padzillah Enda Sulaiman, who is from Sungkai Perak, and
its telekung range is available at 35 standalone stores all over Malaysia. The brand has also spread its
wings to Indonesia. Siti Khadijah is rapidly diversifying product lines and expanding geographical
markets to become the leader in Muslim lifestyle products.

 Vission: To be the biggest producer of Muslim’s lifestyle products in the world.

 Mission: We are the best producer of Muslim’s lifestyle products. Our products are
comfortable, practical, and beautiful. To give the sense of confidence and calm to customers. To
uphold the Muslim lifestyle and strengthen the economy of society.

 Mission: We aspire to penetrate international market with the innovation of high quality
fabric and comfortable design well that conforms to Shariah. We also provide the customer
service by implementing the company’s values and also concern our corporate reputation and
employee’s morale.

 Value proposition: It was a revolutionary design focusses on comfort and superior quality.
Each piece creation is designed to the finest thought and details to help the customer feel a
mindful connection when performing our spiritual obligations.
CHALLENGES – SITI KHADIJAH

In a business it must be hard and tough to be success and sustain in the market. Challenges can
make a business fall or maybe growing up. Sometime without conscious, the challenges itself can
make the business be stronger than before.

Movement

For Siti Khadijah, the challenges because of the issue Covid -19 is movement. When the Covid-19
starts to spread and gets worse, our government have taken an action to control the issue which is
creates Movement Control Order (MCO). There are pros and cons of this order. The good side is the
positive patent is decreasing. However, there is something not good to the few businesses. When
the MCO was implemented, all the movement is limited. Also, all the businesses are closed down
and it is a big challenge to the business in order to gain income to pay all the fixed expenses. When
the stores were closed, SK has find a way to ensure their performance is still stable.

Design imitates by competitors

Another challenges for SK since they’re in apparel and fashion industry, it is easy for competitor to
substitute or duplicate the design of the telekung. Telekung is a common product where the
business is easy to enter the market. It is quite challenging to SK since they’re easy to have new
competitor or also the competitor can imitate the design. Not just copy the design, also they have
challenges when there are certain who are fake the product. It is not just can cross their sale, but
also can damage the reputation of SK by low quality of the fake one.

Lack of product design

In term of product development, it is related to production of the product where can affect the
behaviour of the buyer. Design and quality of the product a little bit would influence the customer
whether to buy or not. Because of that, SK must always have new idea and produce new design of
the telekung. It is also related to the innovation of the product. However, the challenge is main
product of the SK which is telekung is the product that we cannot innovate the design too lot
because of they must follow and refer to Syariah compliance. However, SK can innovate and product
variety of design for their other product such as lifestyle appearance, Kurta, Jubah & Baju Kurung,
also woman accessories.

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