Chapter 5 - Group Decision Making
Chapter 5 - Group Decision Making
In group decision-making, the number of participants often ranges from two to seven. It is not
necessary that all the group members agree with each other and hence most of the times, the
decision is taken on the basis of a majority if no other mode of a majority is prescribed. The
majority means the number of votes in favor or against the proposed alternative.
1. Rational Model: The rational decision-making model is the traditional, logical approach
to decision making, based on the scientific method. The search for optimum results is based
on an economic view of decision-making people hope to maximize gain and minimize loss.
Each alternative is evaluated in terms of how well it contributes to the goals involved in
making the decision.
2. Political Model: The political decision-making model assumes that people bring
preconceived notions and biases into the decision-making situation. Self-interest may block
people from making the most rational choice. People who use the political model may
operate on the basis of incomplete information.
In this model, the main goal is to figure out exactly who should be included in the decision-
making process. Different decisions are going to require different inputs from various people; so
determining who should be included in making the decision (and who should be left out) is a key
step that should not to be overlooked.
The first step in the process of using this model is to think about each of your team members in
reference to a four-quadrant matrix that will help you determine whether or not each person
should be included. Two questions are used, each with a yes or no answer, to form this matrix.
Obviously, when you have two questions with two potential answers each, you will have four
possibilities for each team member that you evaluate as part of this process. Those four outcomes
are as follows.
1. Expertise – Yes, Personal Stake – Yes. If the team member receives a yes response for both
questions, they should almost certainly be included in the decision-making process.
2. Expertise – No, Personal Stake – Yes. This is a person who should be considered for a
marginal role in the decision-making process. On one hand, they don’t really have the expertise
to help you make the right choice from a technical perspective. However, on the other hand, they
are interested in the outcome and will likely work hard to steer the company in the right
direction.
3. Expertise – Yes, Personal Stake – No. This is another category of individual who should be
considered, but only needs to be included if their expertise is something that can make a big
imprint on the decision-making process. Do they have knowledge and experience that doesn’t
exist otherwise on your team?
4. Expertise – No, Personal Stake – No. It probably isn’t a surprise to find that this is a
category of team member which should be left out of the decision-making process.
Multi-voting is a smart choice when you need to narrow down a list. That is the strength of this
kind of decision making – to take a large list and pare it down to the options on the list that are
the most popular among the group. For instance, let’s say your business needs to undertake new
marketing efforts in order to regain some lost market share. If that is the case, you may find that
your team has come up with a long list of ideas for new marketing ventures. However, you likely
won’t be able to use them all, so you will need to find a way to narrow down that list of ideas
based on the consensus of the group. By using Multi-voting, you can quickly figure out which
ideas are the most popular in the eyes of the team, and you can get started with your new
marketing concepts right away.
If you would like to use the Multi-voting method, the first thing you need to do is develop a list
of ideas that are going to be the subject of your vote. Ask the team that is working on this project
to collaborate on a list. At first, you can put any idea that is presented onto the list, but you will
want to slightly narrow down and ‘clean up’ that list before it goes to the vote.
Before taking the vote, you will want to decide on exactly how many votes each individual is
going to be given. Generally speaking, each person should be allowed to vote for roughly 1/3rd
of the ideas on the list. So, given a list of 15 items, each person would be allowed to place five
votes (thus the name ‘Multi-voting’). Of course, you are free to alter the number of votes allotted
as you see fit, but the 1/3rd rule is a good place to start.
With the number of votes decided, you will need to actually take the vote, either by a show of
hands or by secret ballot. As the vote progresses, you will tally the votes for each idea until all
votes have been cast and the process is complete.
2. Having an Open Discussion: Once all involved are clear on what the problem is, the
next step is to have an open and casual discussion about that problem. At this point, there
aren’t going to be any grand plans established, and there certainly won’t’ be any decisions
made on how to move forward.
3. Identifying Underlying Concerns: One of the benefits of your initial meeting is the fact
that you are likely to uncover ‘hidden’ problems that weren’t really considered initially. As
your team discusses the main problem at hand, it may be that other issues pop up along the
way.
4. Developing Proposals: By the time you have reached this fourth step, things are going to
begin to get more organized. You will now put together some formal proposals on a solution
for the problem at hand. You can either work together with the entire team to develop a few
different proposals, or you can choose to break the team up into groups in order to have each
craft their own proposal. The latter option can be attractive when you have a ‘divided room’
– in other words, a meeting that is split into two or three different groups who view the issue
in different ways.
5. Choosing a Direction: With the proposals created and, on the table,, it will be time to
sort through them in order to make a decision. It is important to remember that you don’t
necessarily have to pick one specific proposal in order to move forward – it may be that the
best option for your needs is to use a combination of ideas from two or more proposals.
6. Developing a Preferred Solution: The time has come to make the final decision and to
put that decision into action. There will have been no point to going through this process is
the final decision isn’t going to be enacted, so make sure there are steps which will ‘get the
ball rolling’ on the decision as soon as it is approved and finalized.
7. Closing and Monitoring: As you know, there is no such thing as a decision in business
that you can just forget about and move on from. You should be monitoring the decision
after it is made to make sure that it has had the desired effect. Most likely, you will need to
tweak minor things about the decision in order to make sure it is as successful as possible
over the short and long term.
The reason behind such a quick converge on a single alternative may be, the participant’s
unwillingness to meet and get indulged into the tough discussions. Thus, in order to overcome
such problem, the dialectic decisions method came into existence.