"Financial Analysis": Asma Ali L1f17bsaf0064 Section: B Assignment 2 Du-Pont Analysis 27-4-2020
"Financial Analysis": Asma Ali L1f17bsaf0064 Section: B Assignment 2 Du-Pont Analysis 27-4-2020
L1f17bsaf0064
Section: B
Assignment 2
Du-Pont Analysis
27-4-2020
“Financial Analysis”
“Dupont analysis”
The Dupont analysis also called the Dupont model is a financial ratio based on the return on
equity ratio that is used to analyze a company's ability to increase its return on equity.
A combination of ratios, often referred to as the pyramid of ratios, including leverage and
liquidity analysis.
The Dupont Corporation developed this analysis in the 1920s. The name has fixed with it
ever since.
Formula:
This formula is known by many other names, including DuPont analysis, DuPont identity, the
DuPont model, the DuPont method, or the strategic profit model.
Components:
The Dupont analysis looks at three main components of the ROE ratio:
Profit Margin
Total Asset Turnover
Financial Leverage
Based on these three performances measures the model concludes that a company can raise its
ROE by maintaining a high profit margin, increasing asset turnover, or leveraging assets more
effectively.
Profit Margin:
Profit margin is a measure of profitability. It is an indicator of a company’s pricing strategies and
how well the company controls costs. Profit margin is calculated by finding the net profit as a
percentage of the total revenue.
Profit Margin= Net Income/Revenue
I. Asset Turnover:
Asset turnover is a financial ratio that measures how efficiently a company uses its assets to
generate sales revenue or sales income for the company. Companies with low profit margins tend
to have high asset turnover, while those with high profit margins tend to have low asset turnover.
Asset Turnover Ratio= Revenue/Average Assets
II. Financial Leverage
Financial leverage refers to the amount of debt that a company utilizes to finance its operations,
as compared with the amount of equity that the company utilizes. As was the case with asset
turnover and profit margin, increased financial leverage will also lead to an increase in return on
equity.
Financial Leverage= Average Assets/Average Equity
The DuPont equation is less useful for some industries, that do not use certain concepts or for
which the concepts are less meaningful. On the other hand, some industries may rely on a
single factor of the DuPont equation more than others.
Thus, the equation allows analysts to determine which of the factors is dominant in relation
to a company’s return on equity.
For example, certain types of high turnover industries, such as retail stores, may have very
low profit margins on sales and relatively low financial leverage. In industries such as these,
the measure of asset turnover is much more important.
High margin industries, on the other hand, such as fashion, may derive a substantial portion
of their competitive advantage from selling at a higher margin. For high end fashion and
other luxury brands, increasing sales without sacrificing margin may be critical.
Finally, some industries, such as those in the financial sector, chiefly rely on high leverage
to generate an acceptable return on equity. While a high level of leverage could be seen as
too risky from some perspectives, DuPont analysis enables third parties to compare that
leverage with other financial elements that can determine a company’s return on equity.
Business-economic analysts or stakeholders can use the DuPont method to analyze an
organization and establish what the company’s strengths and weaknesses are, and how they
can improve, in an efficient way. Generally speaking, analysts feel that companies with an
ROE of less than 12-14% are too high risk to invest in.
Investments in organizations with an ROE of 20% or more, are considered justified and solid
investments.
The profitability (ROE) of Apple Inc., for example, increased from 17.88% in 2005 to
36.07% in 2017. Investors are always told to be careful with organizations that have a
negative ROE, as they are often confronted with problems related to excessive debts.