Time Line

Conducting Marketing
Study To know about the
consumer preference
towards Eco-friendly March
Products 2019
Survey and interview
Analysis Interpretation
coming to a point of
Apirl '19 Customised Eco-friendly
printed T-shirt

Building Business Model

Canvas May -
June '19
Creating the brand And
analysing the
July - competitors
Sep'19

Negotiation with vendors

,Manufacture’s ,
Machineries ,Suppliers Oct- Nov
And even for SCM '19
Process
Website And Graphics
Designing of the brand
Dec - Jan website And
'19 Recruitments for staffs ,
employees

Launching of the Brand

EcoT a Customised Eco-
friendly Printed T-shirt Feb '19

1|Page
Introduction to Market Study

1.1. Background Study

About Customization
• Customization refers in the context of product strategy which focuses in the needs and
wants of target customers, appropriately changing products in order for them to match local
market conditions.
• Customization is the process of delivering wide-market goods and services which are
modified to satisfy a specific customer's need.
• Customization is a marketing and manufacturing technique which combines the flexibility
of custom-made products with the low unit costs associated with mass production.
• Customization may apply to many fields, but many connect it to the retail industry.
Software creators may use this method to include software-based product configurations
which enable end users to add or change specific functions of a core product.
• Customization allows a customer to design certain features of a product while still keeping
costs closer to that of mass-produced products. In some cases, the components of the
product are modular. This flexibility allows the client to mix-and-match options to create a
semi-custom final product.
• It combines the personalization and flexibility of custom-made business manufacturing and
takes it to another level of mass production, which offers a lower unit cost. Therefore,
different consumer groups are targeted in customization rather than targeting a single client.

About Eco-friendly
• Eco-friendly literally means earth-friendly or not harmful to the environment. This term
most commonly refers to products that contribute to green living or practices that help
conserve resources like water and energy.
• Eco-friendly, environmentally safe, natural products and environmental awareness in
textiles have become the key elements for preventing pollution.
• Eco-friendly products also prevent contributions to air, water and land pollution. You can
engage in eco-friendly habits or practices by being more conscious of how you use
resources.
• Beyond environmental considerations, dressing green can help you establish a personal
style that isn't dependent solely on trends.
• A movement of consumers eco-friendly with their clothing choices could also encourage
the fashion industry to adopt more sustainable practices.

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Market Size For Customise and Eco-friendly Clothing
➢ The fashion and lifestyle industry in India is witnessing a surge, for customised eco-friendly and
sustainable fashion is strongly drivers of growth and a host of other factors resulting in its progress.
Pegged at $100 billion and growing at a CAGR of 8-10% offline, the segment gradually seems to
be embracing online as the channel of the future, evident from a projected penetration of 15-20%
over the next 5 years, from the current 4%.

➢ As per research, India has 450 million internet ever accessed population which is expected to grow
by 62% to 729 million by 2020.

➢ Of this, 310 million is the active internet accessing population, accessing the internet at least once
a month. This number is expected to increase by 35% to 419Mn by 2020.

➢ There has been a sudden rise of eco-friendly products in Indian Fashion Industry in recent years.
The eco-friendly fashion market in India is booming year by year. In fact Indian consumers have
finally open their pockets and are willing to pay even more for eco-friendly products in India

3|Page
1.2. Ideation

Apparel production and manufacturing

process cause pollution to the environment
mainly polluting resources So companies Eco-friendly is a buzz in consumers mind so
and government are taking measures to more awareness should been taken for
decrease pollution level. And not just company side as well as government to
modern days organisation but consumers are aware consumer what is eco-friendly means
also aware & wants to lead a sustainable life and its benefits to environment
style.

As consumers become more aware of the

damaging effects that collective actions have Online Customization makes more easy for
on the atmosphere, eco-friendly alternatives the customer to sit at the home or anywhere
have emerged as a trend for new and in nation to order and customise their t-shirt
somewhat improved ways of carrying out that also eco-friendly.
particular actions.

The intent is focused on not creating any

So combining both the concept customization
harm to environment , and to prevent as
and eco-friendly we introduce a Customized
much harm from occurring to the
Eco-friendly Printed T-shirt online.
environment through your interaction with it.

A step to the t-shirt printing industry, with

eco-friendly printing emerging as a viable
mainstream option.

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1.3. Market Survey
1.3. Market Survey

Aim:
• To aware the consumers about the eco-friendly goods and products .
• Awareness about the brands that provides eco-friendly products
• To know how customized eco-friendly products work.

Objective :
• To understand the consumer behaviour towards eco-friendly products.
• To understand the demands towards the products and what customer thinks about the product .
• To Understand which medium they choose to eco-friendly t-shirt offline or online.

Sample Characteristics & Location

Location :Pune 45 & Mumbai 65

The profile of the sample of customers. Majority are males (51.2%) compare to
female (45%) and hail 15-25 (48.8%)age group compare to other age group. Mostly
students and working sector is in the lead in the sample.

5|Page
Survey Analysis
Aim :
To know about the consumer behaviour towards eco-friendly products and how aware
about the this products.

This market study is all is about combining the social

Part 1 responsibility and give consumer a new product which
don’t harm the environment taking a first step towards
eco-friendly customised t-shirt .
As you know Custom branded items are always a great
way to grab someone’s attention. Become a part of the
eco-friendly community.
Eco-friendly aims to be a part of the solution. We
promote and apply eco-friendly manufacturing and
business practices

Aim :
To know about the consumer behaviour towards eco-friendly T-shirt and if companies
give such product with special benefits what will be their behaviour towards that product
and

Eco-friendly thus refers to balancing human activities

Part 2
,the natural environment for the purpose of reducing the
harm on both human beings and the environment caused
by these activities.
The consumers do like to have such products more the
loyal once which are so specify about the eco products
are more tend to buy this products.
Consumer interest in customised t-shirt and majority of
participants like to have a customised t-shirt of their own
kind of graphic or for gifting purpose people do have an
interest on customised t-shirt.

6|Page
1.4. Conclusion

It is all about the eco-friendly materials,

recycling, creativity, and less pesticides and Eco-friendly clothes were marked as
water. Dedicating segments of the show to uncomfortable and unappealing till recently,
sustainable fashion. This is evidence that the but now they are becoming a part of the
industry is embracing sustainable fashions and fashion scene.
making an impact.

The Indian Garment Industry is taking cue

from international standards as well as the
The trends discussed above clearly show that burgeoning consumer appetite to create their
the fashion business is exploring all aspects of own growth path. Fashion companies are
expansion i.e. it is bound for a multilateral taking a much larger perspective of this
expansion rather than only unilateral industry in India and consolidating their
expansion. position to face it. On the other hand, the
Indian consumer is at a preliminary stage of
development and yet due to international
exposure

The awareness among consumers grows which

is beyond any doubt that there is a promising
future for eco-friendly clothing.

7|Page
BMC

2.1. Mind Mapping

8|Page
2.2. Business Model

9|Page
2.3. Detail Information of Canvas
BMC
About Business Canvas Model ( Customised Eco-friendly Printed T-shirt)
When we think of pollution, we think of big oil companies and smog from coal mines—we hardly
consider the fact that fast fashion is the second largest pollution generating industry after oil. Data says,
Less than 3% of the world’s croplands are used for cotton for our clothes, yet it consumes nearly 25%
of pesticides. Not only is that harmful to our planet, but it also kills thousands of farmers and producers
each year who work surrounded by these chemicals and waste.
Fortunately, new Fashion Retail Industries are taking a step towards environmental friendly clothing
and sustainability in their companies to save the environment ,the customer and the employees . Nobody
wants to be seen as environmentally irresponsible, so companies put everything from internal practices
to promotions through a fine-toothed comb. Over the years the company has greatly expanded their
range of environmentally friendly promotional products.

About consumer
Consumer choices reflect not only price and quality preferences but also social and moral values, as
witnessed in the remarkable growth of the global market for sustainability and environmentally friendly
products. In the past few years consumers have become increasingly attentive to social and ethical
considerations in areas such as energy consumption, animal husbandry, and trade This increased concern
and feeling of responsibility for society has led to remarkable growth in the global market for
environmentally friendly products.

1) Customer Segment Consumers concern and feeling

of responsibility for society has led to remarkable
growth in the global market for environmentally friendly
products.
It blends elements from psychology, sociology,
attributes and economics. Studies characteristics of
individual consumers such as demographics and
behavioural variables in an attempt to understand
people's wants.
So the brand customer audiences age is between 15-45
above has been categorised because age group is either
a student or a working person or a self-employed person
who has buying power excluding students. Why
including students here because of their parents buying
power.
Considering the attributes as it involves students and
working people it targets youth, nature lovers, Vegan
adaptors, NGO organisation, environment protecting
people. Etc .Who has a sense of sustainability and
environment friendly products even catering first time
eco-friendly users.

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Value proposition
It is the fundamental concept of the exchange of value between your business and your customer/clients.
Generally, value is exchanged from a customer for money when a problem is solved or a pain is relieved
for them by your business.

Value Proposition
Function value
Businesses are increasingly encouraged to help solve rather than
➢ Customization cause social, environmental and economic problems The idea that
customers purchase expectations of benefits and solutions to
➢ Free sample before the final order
particular problems instead of product functions is at the core.
➢ 100% biodegradable T-shirt
Our business values given to the customers sustainable value
Social value
proposition through which suppliers can demonstrate to potential
-Eco-friendly T-shirt customers the life cycle value that results from the economic,
- Personalised Guidance environmental and social.
- Design Solution The proper method of engagement convinced that your proposal has
Economic Value
an economic value. Focusing on operational assessments as a means
to become more efficient.
-Affordable Eco-friendly T-shirt

-Certified Eco-friendly T-shirt

Channels

A channel is the people, organizations, and activities

necessary to transfer the ownership of goods not only for
good but also for the CRM purpose.
Channels Our Distribution Channels will all handle by Third party
Distribution Channel Logistics s the way products get to the end-user, the
-Online platform consume. The route the product takes on its way from
Marketing / Communication Channel :
production to the consumer is important because a marketer
must decide which route or channel is best for his particular
-Social media platform
,Advertisements product.
So as for Marketing our Brand has choose to be Affiliated
Marketing Digital marketing Social media Marketing
Advertisements etc even new techniques are also used All
goods go through channels of distribution, and your
marketing will depend on the way your goods are
distributed.

11 | P a g e
Customer Relationship

Most people think of CRM as a system to capture

Customer Relationship information about your customers. However, that is only
➢ Marketing for retention part of the picture.
➢ Providing Automated Service
➢ Easy Access to Web-site CRM is also about what you do with that information to
➢ Interaction with Social media
➢ 24/7 customer service
better meet the needs of your existing customers and
➢ Review ,Rating, Feedback identify new customers, resulting in higher profits for our
brand .

Revenue Streams

A revenue stream is a source of revenue of a company or

organization. In business, a revenue stream is generally
Revenue Streams
made up of either recurring revenue, transaction-based
➢ Commission as per bulk orders revenue, project revenue, or service revenue.
➢ Commission as per customized
orders Sales of goods or services would be an example of
➢ Normal Sales revenue.
operating revenues. Non-operating revenues refer to the
money earned from a business' side activities.

Key resources

Key Resource
➢ Human aids

- Web-designer Every business model requires them, and it is only through

- Graphic Designer them that companies generate Value Propositions and
➢ Financial aids
Revenue . Key resources can be physical, financial,
intellectual, or human. As for our web-designers and
- Funds
graphic designer . for financial aids as a fund raising by for
➢ Legal aids star up companies and for the social aids for marketing and
- Patents promotion and social media marketing for the purpose of
- Copyright
the brand .
➢ Social aids

- Marketing & promotion

- Digital Marketing

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Key actives

Production activity dominates the business models of

Key actives
➢ R&D manufacturing firms, be they related to design,
-System Optimization manufacture, delivery or quality control. Problem solving
➢ Financial funding
➢ Social
-Interactive with users and influencers
➢ Marketing & promotion
-Digital Marketing

Key Partner Ship

Key Partners
Vendor Partners:

- Fusion Garment Exporters Key Partnerships are the network of suppliers

- Mathanika Manufactures and partners that make the business model work. Our brand
key partners as ecoT doesn’t manufacture so the materials are
- Jaisa Exporters
outsourced like partners are fusion exporters, Mathanika
Social Media Partner :
Manufactures from Mumbai and pune are location for vendor
- Facebook partners. A lot of growing companies focus on one trait of their
- Instagram suppliers: price. And price certainly is important when you're
- YouTube selecting suppliers to accompany you as you grow your
business
Investor Partners:

-State bank of India So, marketing and social media partner our brand is using all
E-portal Partner:
form of social media Partnership can reduce risk in uncertain
environments. Since a company rarely owns all the resources
- Paytm - Google pay
but our brand is maximum utilise are partner to perform well
Commercial Partner:
and good to retain our consumer and client
- Google SEO
Both entities retain their independence and are at liberty to
Legal Partner:
form more partnerships or an exclusive contract which limits
-Nehru & company Co-operate legal the two companies to only that one relationship. business
pvt.ltd
involving a lot of negotiation and an element of trust
Logistics Partner :

-Indian Logistic service

Activity Tracking Software:

-CargoWise One

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Cost Structure

Cost Structure
The Cost Structure describes all costs incurred to make a
business model work. Such costs can be calculated
Fixed
relatively easily after defining Key Resources, Key
-Eco-friendly printing Machinery Activities, and Key Partnerships.
-Sample Delivery
Our brand has divided the cost into different parts fixed cost
- Investment in logistic service
and variable cost . In fixed cost EcoT one time investments
- Registration and Licensing cost in Eco-friendly printing Machinery ,Sample Delivery
Variables ,Investment in logistic service ,Registration and Licensing
-Payment to vendors
cost. Even for technology used are one time investment to
use ERP system in supply chain coding machine are also
-Salary payment
fixed cost. Variable cost ecot -Payment to vendors ,Salary
-Legal documentation
payment ,Legal documentation ,Eco-friendly printing Inks.
-Eco-friendly printing Inks Even for marketing & promotion

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Target Audience
3.1. About Target Consumers
I. Consumers of today are pretty much aware of facts such as global warming and
environmentally friendly way of living. It is a human aspiration that everyone likes
to look beautiful, and also to keep the clothing budget within control.

II. Though consumers understand the concept of nature's way of living, they expect
the lifestyle to suit their preferences, be according to trends and fit their budget as
well. Eco clothing is still at a nascent stage, and requires a considerable amount of
money and time for the cotton cultivators to change from conventional to organic
crop.

III. Almost always judge their environmental practices as inadequate.

IV. Are sincere in their intentions, with a growing commitment to eco-
friendly lifestyles.
V. Do not expect companies order to be considered 'Pollute '. Rather, they
look for companies that are taking substantive steps and have made a
commitment to improve.
VI. Tend to overstate their eco-friendly behaviour, including the number of
eco-friendly products they actually use.
.

VII. Customer who Want environmental protection to be easy, and not to entail major
sacrifices
VIII. Tend to distrust companies' environmental claims, unless they have been
independently verified
IX. The best 'eco-friendly' customers are people with more to spend. As a result, the
most promising products for 'eco-friendly' tend to be at the higher end of the market.
X. Eco-friendly consumers are the education and intellectual orientation to appreciate
value; and understand evidence that is presented in support of environmental claims.

3.2. Consumer Segmentation

Customer Segment The modern world has led consumers to become increasingly
Demography: concerned about the environment. Such concerns have begun to be
displayed in their purchasing patterns, with consumers increasingly
Age group-15 to 45 above
Demography: ,Age group-15 to 45 above ,Gender -Male &
Gender -Male & Female Female ,Occupation -Students, Working, Self-employed
Occupation -Students, Working, Self-employed
Psychographic ,A positive approach towards environment
Psychographic ,People who are very conscious about environment. ,People who
-A positive approach towards environment love waring comfortable and light weight T-shirt.
-People who are very conscious about environment. Geography: Tier 1 ,2 cities
-People who love waring comfortable and light weight
T-shirt. Consumer Attributes :Youth oriented ,Nature lovers ,Resource
conservers ,Vegan Adapters Marketing have in turn recognised
Geography: Tier 1 ,2 cities
the strategic importance of marketing in finding responses to the
Consumer Attributes `environmental needs' of consumers due to the influence this may
- Youth oriented
have on their consumption habits. The growing number of
organisations entering the green product market also indicates the
-Nature lovers need for suitable segmentation and positioning strategies
-Resource conservers

-Vegan Adapters

-Animal lovers

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Competitor Analysis

4.1. Competitor Background Study

Vistaprint is a Dutch global, e-commerce brand that

produces physical and digital marketing products
Vistaprint is wholly owned by Cimpress
for small and micro businesses.
N.V,a pulivly traded company based in the
Netherlands. The company is based in It was one of the first business to offer its customers
Venlo, Netherlands and employs over 5,100 the capabilities of desktop publishing through the
employees globally in its offices and internet when it first launched in 1999
printing facilities

Its three printing facilities, which total almost 74,000

Computer-integrated manufacturing techniques square metres (800,000 sq. ft) of production space, are
help minimise human intervention and labour in Deer Park, Victoria, Australia; Windsor, Ontario,
costs. Canada; Kisarazu, Chiba, Japan; and Venlo,
Netherlands.
Partnership was announced with OfficeMax in
us and Mexico. On 2008 Vistaprint announced Self-service design, proofing and ordering are handled
a strategic partnership with intuit (a supplier of at the front-end through the web, with controlled
accounting software.) printing, cutting, packing and dispatching handled at the
back-end through printing plants.

Vistaprint's strategy is to grow with their customers and they focus on relationship marketing and equity..

The company is currently aiming to promote its Internet marketing products and services, by offering custom websites,
email marketing and online search profiles.

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 Printsome is a young and friendly T-shirt printing UK agency delivering across the
country, from London to Edinburgh and everywhere in between.
Printsome is mostly a B2B business, which means that we need to be the kings of two
specific services.

They offer all the most common printing techniques, including bulk T-shirt printing,
DTG printing, embroidered shirts, vinyl T-shirt printing, and transfer printing. One tip
here: Screen printing is the best option for when you need to print in bulk .

First: bulk T-shirt printing, the perfect solution for professionals in search of many T-
shirts, many hoodies, many garments, and don’t want to waste time and money. Second:
fast T-shirt printing, the service that most of their clients requirement .

First: bulk T-shirt printing, the perfect solution for professionals in search of many T-shirts,
many hoodies, many garments, and don’t want to waste time and money. Second: fast T-
shirt printing, the service that most of their clients requirement .

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4.2. Competitive Analysis and Strategy
Contents Competitor Competitor Company
A( Vistaprint) B(Printsome)
Features Business Organic Eco-friendly

Price ₹ 250- ₹ 399 £19 to £80 ₹ 399 - ₹599

Service • Customization • Customization • Customization

• Self -printing • Design Solution given to • A personal
the Consumer Guidance as well
as Design
solution

Categories T-shirt,visting
cards,cards,tags, Tshirts,Hoddies,jumpers,polos, T-shirt, Polos, Causal
Personalised pens, vest tops ,workwear, head T-shirt
signs & posters, wear, Sportswear ,bags &
Marketing materials, accessories
embroidered
clothing, photo gifts.

Techniques Screen Printing Custom Screen Printing Screen Printing

DTG Printing DTG Printing DTG Printing
Transfer Printing Transfer Printing Transfer Printing
Embroidery 3D Printing
Cad cut Vinyl

Marketing Strategy Refunding or Reprinting Reprinting &

Reprinting Reusable

Materials and Cotton ,linen Organic fabrics Bamboo

Fabric Like cotton hemp jute

Company Advantage
• It’s a Eco-friendly T-shirt which is 100% biodegradable and making it sustainable
Product.
• Customised printing and Customised designing option to.
• Free sampling delivery to the customer before the order is placed. Only applicable
on bulk orders
• Giving A personalised Guidance and Design Solution to the Customers.

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SWOT Analysis

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Introduction To Brand/ mission vision
5.1. Brand Philosophy

ECO-FRIENDLY CUSTOMIZATION

Environment friendly also referred Customization is the process of

as eco-friendly are sustainable and delivering wide-market goods and
marketing terms for goods and services which are modified to
service. In the present scenario the satisfy a specific customer's need.
term Eco-friendly has become a Customization is a marketing and
buzz. The intent is focused on not manufacturing technique which
creating any harm to environment , combines the flexibility of custom-
and to prevent as much harm from made products with the low unit
occurring to the environment costs associated with mass
through your interaction with it. The production. Customization may
first step is about immediately apply to many fields, but many
acting to change the way you connect it to the retail industry
consume things in life. which enable end users to add or
change specific product.

Sustainability is the ability to develop and maintain business processes, policies and relationships that are not
harmful to the environment, the economy, or the quality of life - today and in the future. Sustainability has
three sub-attributes:
1. Economic Sustainability = The ability to support a defined level of economic production indefinitely.
Focus on poverty, hunger, and health. In a business context this implies using assets efficiently and
effectively to ensure continued profitability and re-use of raw materials.
2. Environmental Sustainability = The ability to maintain rates of renewable resource harvest, pollution
creation, and non-renewable resource depletion that can be continued indefinitely; Focus on the
environment, natural resources, and energy. In a business context this implies reducing a company’s
environmental footprint, net energy consumption, and shortening supply, production and distribution
networks.
3. Social Sustainability = The ability to build and support healthy communities that support current and
future generations; Focus on education, equality, peace, and justice. In a business context this implies
enforcing basic human rights, labor rights and corporate governance.
Compare also to other performance Attributes: Adaptability, Asset
Efficiency, Cost, Dependability, Responsiveness.

• So taking consideration of this three part combining all the concept of customization and eco-friendly
we introduce a Customized Eco-friendly Printed T-shirt online.

• A step to the t-shirt printing industry, with eco-friendly printing emerging as a viable mainstream
option.

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Brand Concept
1. Mission
• Our Ambition is to be the leading customised eco-friendly service organization
• Satisfy Customer needs and demand .
• We will the firm in which all partners and employees feel motivated in their work and
proud of their involvement.
• We will the opportunity to see what it’s like eco-friendly and have a healthy life.

2. Vision
• We believe that taking a step towards not harming the environment by our products.
• To create friendly service and guidance to customised products .

3. Goals
• Becoming the leading customised eco-friendly service organization
• To create friendly service and guidance.
• Giving and assuring a good Quality Product.

5.2. Brand Attributes Personalised: Personal as a customised form

• Personalised Friendly : As a relation with company as well as
• Eco- Friendly product as an eco-friendly.
• Being Visibility Online
Being Visibility Online: because of internet and
• Accountability mobile phones its become easy to excess.
• Creative
• Affordable Accountability : Adopting a value focused
approach to its core business drivers.
Creative : As in the way of design and customers
can create their own design .
Affordable: The products are not so expensive
and not so cheap always it is at reasonable price.

Brand Action
• A step to help environment making it a better place.
• Customer getting a visibility of the product and return policy.
• Available design solution & personal guidance.

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• Brand Purpose

Mainly focus on customized and Even for disposal there are two
giving customer and giving them way either they can give it away
variety of graphics and design or they can return the product to
pattern as per your need. us.

Brand Purpose

While returning the product the

customers will be rewarded. Enrolling a new strategy way of
Giving design solution to conducting distribution and
customers also personalize guide SCM channels.
and special service.

• Brand Values

Free sample of product

before finalizing the
order.

Returning of products
and selling them Affordable and
certified eco-friendly
abroad in cheaper
T-shirt .
prize (example Africa).

Giving customers
A design guidance to
variety options for
the customer.
Designs and Prints.

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5.3. Brand offerings

Available design solution &

personal guidance.

Mainly focus on customized and

giving customer and giving them
variety of graphics and design
pattern as per your need.

Best Quality at affordable Price

.Customer getting a visibility of the
product and return policy.

Certified Eco-friendly T-shirt.

Durable as well as Disposable.

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Brand Development
6.1.Brand Positioning Strategy

Economical
Value

Affordable
Good Value
Pricing Cost Based Pricing is one of the
determining the selling price the price of
a product is determined by adding a profit
Price element in addition to the cost of making
the product.

Product Strategy as the road map of a product

Certified Eco- .The end to end vision of the product,
Creative Design
Friendly T-shirt particular on achieving the product and the
big picture the execution plan for further
Product development .Product strategy allows the
business to zero in on specific target audience
and focus on the product and consumer
Best Quality at Durable As well attributes
Affordable Price as Disposable

Also know as electronic commerce or

internet commerce buying and selling of
good or service using the internet and the
Place E-commerce transfer of money and data to execute these
transaction

Social Media
Advertising Promotion is marketing communication
Marketing
used to inform or persuade target audiences
of the relative merits of a product, service,
Promotion brand or issue. The aim of promotion is to
increase awareness, create interest, generate
sales or create brand loyalty.

Public Relation Campaigning

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 • Porter’s 5 forces

Threat of
New
Entrants

Rivalry
Barganning among Bargining
Power of Power of
Suppliers Existing Buyer
Competitors

Threat of
Substitute
Products

• Brand matrix

Prestige Pricing

Exclusivity High Quality

Mass Market

Low Price High Price

Affordability

Low Quality

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Brand Management
71. Brand Concept
Developing a good relationship with the target market and essential for brand management. A tangible
elements of brand management include the product itself; its look, price, and packaging, etc. An
intangible elements are the experiences that the consumers share with the brand, and also the
relationships they have with the brand .
My brand aware about how important is nature and how we should protect them by using nature friendly
products. Our brand has taken a step towards protecting the environment by using products that kind
of have fad period or one time use products such as customised t-shirt it’s a onetime use product, So our
brand focus on nature friendly t-shirt which 100% biodegradable ,reusable, sustainable t-shirt.
As it is eco-friendly and sustainable the brand name logo all defines the brand so that it is easy to
recognise and very simple to understand about the brand and what brand has to aware the consumer

7.2. Brand Strategy and Process

Planning
Marketing and Promotion : ( Emotional Marketing Techniques is used as to attract
the consumers)
- An Exhibition
- A social media marketing
- Campaigns
And others Promotional activities

Organising
Consumer Management :
- Consumer retention
- Acquisition
- Maintaining Strategy so that the customer are aware and loyal to our brand

Developing
Growth plan :
- The strategy and objective about the position of the brand
- New marketing technique
- Targeting new Customer
- Expanding the brand products

Evaluating
- Better CRM Strategy
- Better Vendor management Strategy
- About the Reverse Logistics new strategy implementation 4pl and if possible 5pl

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Branding & Packaging
8.1. Name & Logo Design

A Brand is about a long term relationship between the company and

the consumers. So it has to easy to remember , Not to complex,
attractive, Fun , Creative etc. For example as Apple is all about or
mainly focus on Product experience that make you feel its all about
lifestyle; imagination; liberty regained; innovation; passion; hopes,
dreams and aspirations; and power-to-the-people through
technology.
Like that our Brand gives a consumer a sustainable,eco-

Like that our Brand gives a consumer a sustainable,eco-friendly,fashionable and customised t-

shirt which is mainly used for gifting purpose , College fest / Events, Marketing and Promotion
, Sports etc.
Now the reason behind to choose the Name and Logo

➢ First thought was consider consumers viewpoint as the logo and name should be Easy & Attractive.

➢ The Colour and Design of the brand should reflect the brand attributes & philosophy.

➢ Slogan that can be pull the consumer about what brand want to say or convince consumer to take step forward for
a change.

❖ So , We Introduce EcoT which has been taken from two different word Eco-friendly and T-shirt. Eco represent eco-
friendly, ecology, Eco also means not harming the environment/ environment friendly. T represent the t-shirt / tees
and T is also an expression for all intensive purposes among others.

❖ As this name and logo defines and explain the consumer as well my clients that what my brand is focused and
what my brand wants to tell consumer and it the main focus that is to protect environment and a step towards
environment friendly Products.

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8.2. Elements of brand

28 | P a g e
8.3. Brand on Merchandising & Packaging

Brand Merchandising improve brand awareness the as merchandise may be on display wherever the
recipient goes. Brand Merchandising to generate brand awareness , generalising the cost , Targeting
the distribution.
Some Merchandise example our Brand EcoT

Our logo
On a Visiting Card
EcoT carry Bags
Packaging of our t-shirt with
our Logo

On T-shirt

Customized and Bulk

Packaging

29 | P a g e
Visual Depiction
9.1. Layout of the Website

30 | P a g e
9.2. Look Preference

Customise

Customise

Customise

31 | P a g e
32 | P a g e
Buying & Merchandising

33 | P a g e
Look
Book

34 | P a g e
S,M,L,XL

Pricing : Rs 299-450

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 Pricing Starts From :Rs 499

Pricing Starts From : Rs 450

Pricing Starts :350

36 | P a g e
Pricing Starts : Rs 399 to
599

Pricing Starts : Rs 450 to

999

37 | P a g e
Pricing Starts : Rs 299 to
599

38 | P a g e
Pricing Starts : Rs 450 to
899

39 | P a g e
Pricing Starts : Rs 399 to
999

40 | P a g e
Pricing Starts : Rs 399 to
999

41 | P a g e
Pricing Starts : Rs
399 to 799

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Pricing Starts :
Rs 299 to 599

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Marketing & Promotion
11.1. Marketing Objective

Target new
Launch new
customers and get
Increase sales products or
awareness about
services
our brand

Build brand Improve internal

awareness communications

Enhance customer
Increase profit
relationships

USP are 100% biodegradable , sustainable as in reusable

44 | P a g e
Promotional Strategies
A Product / Service means nothing unless the benefit of such a service can be communicated clearly to
the target market.
So, are promotional Strategies include Affiliate Marketing in the form of website Ads and other
Advertisement and Emotional Marketing as per as branding

Public Relation Sales Promotion

Advertising Developing A Positive As for sales promotion we
For its communication using relationship with the cosider about discount and
any form of Mass media organisation it involves to vochures
handle negative attention.

Exhibition&
Social Media
Promoting Campaigining
Exhibition for Quality of the t-
Use promoting tools like shirt and touch and feel of the
Instagram , product Campaiging for aware
Snapchat,Facebook& Twitter the social responsibilty towards
a nature.

An effective, implemented marketing strategy

❖ Raise market awareness and keep interest

❖ Create desire
❖ Stimulate enquiries and repeat orders
❖ Maintain good relationship and establish reputations
❖ Retention and recruitment of staff

45 | P a g e
11.2. Marketing Strategy
Affiliated Marketing

Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing
others targeting the same audience – “affiliates” – to earn a commission by recommending the
product to others. So Ecot implies this strategy to each visitor or customer brought by the affiliate's
own marketing efforts.

EcoT show an ad or Even Event

links for Educational managements
institute or companies
management
/youtube on their
medium and website

EcoT pays some Customer clicks the

commission ad or link

The customer makes

The transaction is
a purchase on our
credited to us
website

Affiliated network
The purchase is recrds the purchase
confirmed by ecot and details of the
transaction

Even This marketing technique can be used visea versa like this educational institutes can put
on their ads or links and get viewers any event managements teams or companies can market
their ads to us and they pay some commission and EcoT generate revenue .

46 | P a g e
Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers
in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating
leads or customers. EcoT by implementing this strategy brand need a close connection with the
customer like long term relation like very companies do.So by this strategy brand get closer to the
audience.

➢ Creating SEO / Landing pages

➢ Calling / Prospects
➢ Conversational bots
➢ Deals , Sales Automation
➢ Smart Notification
➢ Conversational inbox/routings

Outbound Marketing

TvADs Print ADs

Telemarketing SMS

Emailers

47 | P a g e
 11.3. Marketing Mix & Tools

Product Price Place Promotion

• Design Oriented • Value based • Location • Advertising
• Quality • Afforadable • Inventory • Public Relation
• 100% • Discounts • market coverage • Sales Promotion
biodegradable • Vochures • channels • Social media
• Customised • Exhibition
/Campaigins

➢ Tools For Social Networking

- As Social media is one of the best marketing tools for humanizing your brand and connecting
with your customers in real time .

- A strong digital marketing strategy incorporates all social media forums appropriate to our
organization.

- Including Facebook, Twitter, LinkedIn, Pinterest, and Instagram,Snapchat etc.

- Using this tools as customers to lodge complaints or ask questions, whereas image-driven social
media – such as Instagram and Pinterest – are a great way to get viral with visual storytelling. A
vital to stay connected to new trends, LinkedIn’s Influencers program, which promotes industry
insiders as thought leaders and offers them a forum to share wisdom.

➢ Community Building

- This is the best marketing techniques as our brand is focused needs for brands to cater desire of
consumer as in individuals.
- As digital marketing offers a way beyond our field in to large groups
- So it easy to connect them have a physical community
- Campaigning will be more interest in the personalities of our dynamic customer base and to
treat communication as a way to build an authentic, like-minded community.

48 | P a g e
11.4. Social Media Marketing

Mobile ADs

Social media ADs

49 | P a g e
Supply Chain Management
12.1 SCM -Structure
The supply chain operations reference model (SCOR) is a management tool used to address, improve,
and communicate supply chain management decisions within a company and with suppliers and
customers of a company. It also helps to explain the processes along the entire supply chain and provides
a basis for how to improve those processes.
Now, The model describes the business processes required to satisfy a customer’s demands.
The model integrates business concepts of process re-engineering, benchmarking, and measurement into
its framework.
This framework focuses on five areas of the supply chain: plan, source, make, deliver, and return.
As a brand our will be third party logistics where Service ,transportation,warehouse,inventory
management, Packaging and logistics are provided by the FedEx.

50 | P a g e
12.3 SCM Phases

SCM Strategy
The Strategy implementation for decisions include deciding manufacturing the material where the
vendor Fulfil the eco-friendly t-shirt .Factory(Printing Lab & Cleaning Process) location is situated in
Mumbai and Pune , which should be easy for transporters to load material and the logistics is carried by
third party logistics for dispatching.

SCM Planning
Supply chain planning should be done according to the demand and supply view. In order to understand
customers’ demands, a market research should be done. The second thing to consider is awareness and
updated information about the competitors and strategies used by them to satisfy their customer demands
and requirements.

51 | P a g e
12.4 SCM Process Flow

Phase 1- Vendor Management

For our Brand vendor is most important phase and to our company. Our vendors are located in Mumbai
and Pune base the logistics is fully controlled by third party logistics (FedEx). Our important vendors
are ,Fusion Garment Exporters - Mathanika ,Manufactures - Jaisa Exporters .Giving me a particular
standard size chart Eco-friendly T-shirt.

Phase 2- Printing and Cleaning Process( Manufacturing Operations)

Printing and Cleaning section is an inhouse Factory Printing Lab Where the t-shirts are get printed in the
way customers demand and need. And even the return t-shirt for hygiene purpose the t-shirt are washed
and treated properly for reselling the t-shirt outside country.

Phase 3. Third Party Logistics

(Transportation, Packaging and Distribution)
In phase the whole transportation ,packaging and distribution are given to third party logistics were we
control by our ERP system packaging to dispatching to the customers.

Inventory management

Printing & Maintenance Hub Third party Logistics

manufacture

consumers

52 | P a g e
12.6 Traceability
Eco-friendly traceability for consumers as well as to our Clients.

12.7 Information Technology

• The techniques used for controlling and traceability by ERP system and Zapmet this manage
the whole system. From ordering to Dispatching.

Quality Control

• The Quality check-ups will be done as per the check points given to the manufacturing and to
the third party logistics and this has to be certified by them , if any of the product is not in
particular way the brand asked it will be returned and replaced by their cost .
53 | P a g e
54 | P a g e
CRM

13.1. Acquisition Strategy

Customer centric approach to acquisition

Customer Social Media

Acquisition Exhibitions Campagining awarness

Website
Awarness About EcoT Emails
Ads

Mobile ADs
Exhibitions

Social media ADs

55 | P a g e
13.2. Retention Strategy

13.3. Maintenance

Acquistion by the Conversion of the Updating them

above mentioned customers and new products
marketing taking care for the schemes and deals
strategies desires and needs of EcoT

Creating brand
Overallatisfaction
Strength and good
of the customer by
will in the minds
the products
the consumers

56 | P a g e
Organizational Structure & Human Resources

➢ Organization Structure & Culture

Ecot Owner

Chief Cheif Cheif

Chief Legal Chief HR Cheif of
Financial Techonlogy Graphics And
Officer Officer Security
Officer Officer Wed-Designer

EcoT organizational structure is a system that outlines how certain activities are directed in order to
achieve the goals of an organization. These activities can include rules, roles, and responsibilities.
The organizational structure also determines how information flows between levels within the company.

Culture & Management

EcoT believes in organisational culture and this has to follow by the each staff and
employees of the company.

Innovative
Sutainable -
Aggressive
Oriented

Detail - Outcome-
Oriented Oriented

Team-
Stable
Oriented
People-
Oriented

57 | P a g e
➢ HR Planning & Strategy
• Ensure adequate human resources to meet strategic goals and opertional
plans of EcoT
I
• The right prople with right skills at right time

• Keeping up with the social,economical,legislative and technological trends

II • that impact on human resurces in our area and in the sector

• EcoT Remains Flexible so that your organization can manage if the future is
III different than anticipated

• Capturing the brand ,Establishing the organisation culture and gudie ethical
codes of conduct
IV

• Reconconcile supply and demand

V • Having pratcice,staffing , tranning,rewards etc.

• Having Capital Metrics

VI • And a Blance Score

➢ Recruitment Strategies

Strategic Having a
Keeping Recurting
Recruiting organization Vs
Prence and Image
decisions outsoured recurting

Taking care of
Keeping realistic Having Training of
regular Vs Flexible
Job Previews Recruities
Staffing

Keeping Recruting
Keeping Recruting
source choice
and EEO Diversity
Internal Vs
Consideration
Extternal

58 | P a g e
Financial Management

15.1. Cost Structure

Variable Cost considering for a year

Variable Cost In ₹
Supplies 94900
Legal Documentation 10000
Overall Expenses 10000
Miscellaneous 40000
Commission 8000
Total 162900

Fixed Cost
Fixed Cost In ₹
Salaries 300000
Rent 109500
Insurance 2000
Computer 200000
Machinery 200000
Utilise 10000
Inventory 10000
Total 831500

59 | P a g e
15.2. Revenue Structure

Commission by Commission by
Bluk orders Customised orders

As oneof the
Marketing
Sales Revenue
afficated EcoT
gets commission

By Subscription
we generate
revenue

60 | P a g e
15.3. Break event Analysis

Expense = Variable Cost + Fixed Cost

162900 + 831500 = ₹ 994400
Total expense = Buying Investment + Expense
1000000 + 994400 = ₹ 1994400

Sales : ₹ 1000000
Taking Sales Through up to 50%.
Sales Through : 500000
Taking Growth Rate up to 12%
500000*12% + 500000 = ₹ 560000. Frist Year
Taking Growth Rate up to 18%
560000*18% + 560000 = ₹ 753312 Second Year
Taking Growth Rate up to 24 %
753312*24% + 753312 = ₹ 934106.88 Third Year
Taking Growth Rate up to 30%
934106.88 *30% + 934106.88 = ₹ 1340895.36 Fourth Year
Taking Growth Rate up to 36%
1340895.36*36% + 1340895.36 = ₹ 1823617.69 Five Year
Taking Growth Rate up to 42%
1823617.69*42% + 1823617.69 = ₹ 2589537.12 Sixth year

Brand EcoT will Have Break Even Point After Five Years 6 months .

61 | P a g e
Technological Implementation

16.1. Technology Adaption

62 | P a g e
You ever wonder what it takes to get a website up and running on the internet? A whole lot of
technical stuff. In addition to web design expertise, you need a specific list of ingredients that include:
A dedicated connection to the net. Reliable high-speed internet is necessary in order to ensure that
your website is available to customers and prospects around the clock. On the low end of the spectrum,
you could end up paying a couple hundred bucks per month for DSL, or thousands per month for the
high-end T1 lines the corporate big dogs use.
A web server. Although it is often used to describe physical hardware, a web server is actually the piece
of software that runs your website. Apache, the most popular web server, is free, but those who prefer
the familiarity of something more well-known end up paying handsomely for products such as Microsoft
IIS, which is bundled in server editions of Windows.
Physical hardware. The physical hardware comes into play by running the server application that runs
your website. Your typical desktop PC isn’t going to cut it. You need a high-powered machine loaded
with plenty of disk space, CPU, and memory to support your visitors and make sure they have a quality
experience.
Website administration. Managing a website is no easy chore. In order to keep that site up and running,
it often takes an IT specialist that is well versed in server administration, programming languages,
security, and much more.

16.2. Future Prospects

Understand Customer’s Needs. If you’re considering a new piece of hardware or software – to save
money, increase efficiency, or improve customer satisfaction – the question isn’t if you should
implement it, but how quickly you should do it! However, before settling on the best technical solution,
you should have a clear understanding of your business needs. Talk with your employees about what
they plan to use the technology for, what they need it to do for them, and the improvements they expect
to see.
SaaS Cloud Computing
SaaS or Software-as-as-Service, may be the most widely used form of cloud computing. Whether it’s
analytics or customer relationship management, the SaaS model gives business users access to whatever
apps they need from any web-enabled device. The company doesn’t buy the applications. They lease
them on a pay-as-you-go basis, while the service provider handles updates, patches, and other
maintenance aspects. This type of arrangement gives the company an opportunity to save money by not
having to splurge on any software or hardware upfront. It also spares them the hassle of dealing with the
technical burdens hidden behind running these enterprise applications.

63 | P a g e
Operational Strategic (Blue Print)
Inbound
Outbound

Social
Media
Marketing Customers
Website
ADs
Aware by
Emotional
ADs
Other Means

Eco- Net
friendly/Sustainable Banking

Affordable Order of
Products
Pricing Placements

Customised Google Pay

Paytm

Vendors

SCM Customers
Printing
Lab

Customers
3PL
Delivered

Through
Delivery time Feedback in Tab
Website Feedback/CRM e.g. emoji one just click a button

Updating them Campaigning to

about new Deal build community

64 | P a g e
Terms & Conditions

The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer
Notice and any or all Agreements: "Client", “You” and “Your” refers to you, the person accessing this
website and accepting the Company’s terms and conditions. "The Company", “Ourselves”, “We” and
"Us", refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves, or
either the Client or ourselves. All terms refer to the offer, acceptance and consideration of payment
necessary to undertake the process of our assistance to the Client in the most appropriate manner,
whether by formal meetings of a fixed duration, or any other means, for the express purpose of meeting
the Client’s needs in respect of provision of the Company’s stated services/products, in accordance with
and subject to, prevailing Indian Law. Any use of the above terminology or other words in the singular,
plural, capitalisation and/or he/she or they, are taken as interchangeable and therefore as referring to
same.
Privacy Statement
We are committed to protecting your privacy. Authorized employees within the company on a need to
know basis only use any information collected from individual customers. We constantly review our
systems and data to ensure the best possible service to our customers. Parliament has created specific
offences for unauthorised actions against computer systems and data. We will investigate any such
actions with a view to prosecuting and/or taking civil proceedings to recover damages against those
responsible.
Confidentiality
We are registered under the Data Protection Act 2018 and as such, any information concerning the Client
and their respective Client Records may be passed to third parties. However, Client records are regarded
as confidential and therefore will not be divulged to any third party, other than [our
manufacturer/supplier(s) and] if legally required to do so to the appropriate authorities. Clients have the
right to request sight of, and copies of any and all Client Records we keep, on the proviso that we are
given reasonable notice of such a request. Clients are requested to retain copies of any literature issued
in relation to the provision of our services. Where appropriate, we shall issue Client’s with appropriate
written information, handouts or copies of records as part of an agreed contract, for the benefit of both
parties. We will not sell, share, or rent your personal information to any third party or use your e-mail
address for unsolicited mail. Any emails sent by this Company will only be in connection with the
provision of agreed services and products.
Disclaimer Exclusions and Limitations
The information on this web site is provided on an "as is" basis. To the fullest extent permitted by law,
this Company excludes all representations and warranties relating to this website and its contents or
which is or may be provided by any affiliates or any other third party, including in relation to any
inaccuracies or omissions in this website and/or the Company’s literature; andexcludes all liability for
damages arising out of or in connection with your use of this website. This includes, without limitation,
direct loss, loss of business or profits (whether or not the loss of such profits was foreseeable, arose in
the normal course of things or you have advised this Company of the possibility of such potential loss),
damage caused to your computer, computer software, systems and programs and the data thereon or any
other direct or indirect, consequential and incidental damages. This Company does not however exclude
liability for death or personal injury caused by its negligence. The above exclusions and limitations apply
only to the extent permitted by law. None of your statutory rights as a consumer are affected.

65 | P a g e
Payment
All major Credit/Debit Cards, Bankers Draft or BACS Transfer are all acceptable methods of payment.
Our Terms are payment in full prior to production. All goods remain the property of the Company until
paid for in full. Monies that remains outstanding by the due date will incur late payment interest at the
rate of 2% above the prevailing Bank of England's base rate on the outstanding balance until such time
as the balance is paid in full and final settlement. We reserve the right to seek recovery of any monies
remaining unpaid sixty days from the date of invoice via collection . In such circumstances, you shall be
liable for any and all additional administrative and/or court costs.
Cancellation Policy
Minimum 48 hours’ notice of cancellation required. Notification for instance, in person, via email,
mobile phone ‘text message’ and or any other means will be accepted subject to confirmation in writing.
Termination of Agreements and Refunds and Returning Policy
Both the Client and ourselves have the right to terminate any Services Agreement for any reason,
including the ending of services that are already underway. No refunds shall be offered, where a Service
is deemed to have begun and is, for all intents and purposes, underway. Any monies that have been paid
to us which constitute payment in respect of the provision of unused Services, shall be refunded.
We go to great lengths to ensure that all orders are filled accurately and on time and are of the highest
quality. Accordingly, the Company accepts returns and will refund payment if and when customers are
disappointed by the Company's merchandise for one of the following reasons: (a) the blank items
themselves are materially flawed; (b) the quality of the decorating (i.e., the printing or embroidery) is
below a reasonable range of expectations; or (c) the design of the final product is materially different
from the final design submitted by the customer.
In the case that production has commenced and stock availability is limited for the initial selected
product, the company reserves the right to upgrade products to the next best option in relation to colour
and brand. This however does not constitute the right for a refund; in the case the product is materially
different than what was initially selected, the company will evaluate the potential of a reprint on a case
by case scenario.
Availability
Unless otherwise stated, the services featured on this website are only available within the India, or in
relation to postings from the India. All advertising is intended solely for the Indian market. You are
solely responsible for evaluating the fitness for a particular purpose of any downloads, programs and
text available through this site. Redistribution or republication of any part of this site or its content is
prohibited, including such by framing or other similar or any other means, without the express written
consent of the Company. The Company does not warrant that the service from this site will be
uninterrupted, timely or error free, although it is provided to the best ability. By using this service you
thereby indemnify this Company, its employees, agents and affiliates against any loss or damage, in
whatever manner, howsoever caused.
Cookies
Like most interactive web sites this Company’s website [or ISP] uses cookies to enable us to retrieve
user details for each visit. Cookies are used in some areas of our site to enable the functionality of this
area and ease of use for those people visiting. Some of our affiliate partners may also use cookies.

66 | P a g e
Links to this website
You may not create a link to any page of this website without our prior written consent. If you do create
a link to a page of this website you do so at your own risk and the exclusions and limitations set out
above will apply to your use of this website by linking to it.

Links from this website

We do not monitor or review the content of other party’s websites which are linked to from this website.
Opinions expressed or material appearing on such websites are not necessarily shared or endorsed by us
and should not be regarded as the publisher of such opinions or material. Please be aware that we are
not responsible for the privacy practices, or content, of these sites. We encourage our users to be aware
when they leave our site & to read the privacy statements of these sites. You should evaluate the security
and trustworthiness of any other site connected to this site or accessed through this site yourself, before
disclosing any personal information to them. This Company will not accept any responsibility for any
loss or damage in whatever manner, howsoever caused, resulting from your disclosure to third parties
of personal information.

Copyright Notice
The Company is the owner of the EcoT trademark; other trademarks made available through this Site,
including logos, slogans, color schemes and design trademarks, are licensed for use by The Company
from Institutions and other third parties (the "Licensed Marks"). By using the The Company Site, you
agree to limit your use of Licensed Marks to uses that are directly related to such third parties and to
comply with any restrictions or conditions imposed on the use and access of the Licensed Marks by the
third parties. The Company will notify you of such terms if your usage is in violation of such terms.
Reviews, comments, communications and other content
Users of this website may post reviews, comments and other content; send communications; and submit
suggestions, ideas, comments, questions, or other information, as long as the content is not illegal,
obscene, abusive, threatening, defamatory, invasive of privacy, infringing of intellectual property rights,
or otherwise injurious to third parties, or objectionable and does not consist of or contain software
viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of
"spam." In the event a user uses a false e-mail address, impersonates any person or entity, or otherwise
misleads as to the origin of any content. EcoT.in reserves the right (but not the obligation) to remove,
refuse, delete or edit any content that in the sole judgement of EcoT.in violates these Conditions of use
and, or terminate your permission to access or use this website.
Vendor and Other Parties
Parties other than EcoT Seller Services Private Limited and its affiliates may operate stores, provide
services, or sell product lines on Amazon.in. For example, businesses and individuals offer products via
Marketplace. In addition, we provide links to the websites of affiliated companies and certain other
businesses. We are not responsible for examining or evaluating, and we do not warrant or endorse the
offerings of any of these businesses or individuals, or the content of their websites. Amazon Seller
Services Private Limited does not assume any responsibility or liability for the actions, products, and
content of any of these and any other third-parties. You can tell when a third-party is involved in your
transactions, and we may share customer information related to those transactions with that third-party.
You should carefully review their privacy statements and other conditions of use.

67 | P a g e
Notification of Changes
The Company reserves the right to change these conditions from time to time as it sees fit and your
continued use of the site will signify your acceptance of any adjustment to these terms. If there are any
changes to our privacy policy, we will announce that these changes have been made on our home page
and on other key pages on our site. If there are any changes in how we use our site customers’ Personally
Identifiable Information, notification by e-mail or postal mail will be made to those affected by this
change. Any changes to our privacy policy will be posted on our web site 30 days prior to these changes
taking place. You are therefore advised to re-read this statement on a regular basis.

The Company is committed to the appropriate and legal use of the intellectual property of others, and
we require our users to behave similarly. Unless otherwise noted, all materials, including images,
illustrations, designs, icons, photographs and written and other materials that appear on the The
Company Site (collectively the "Contents") are copyrights, trademarks, trade dress and/or other
intellectual properties owned, controlled or licensed by The Company.

Generally, products created using images available on the site should not be resold commercially. In the
event that you wish to resell such products, you agree to contact The Company and verify the legality of
reselling such products prior to doing so. Designs created using the text tools and images available
through the site are in no way the exclusive property of the customers who assemble such designs. The
Company retains the right to display such designs or offer them (or variations of such designs) to other
customers. Additionally, The Company has the sole discretion to reject any order that it considers
libelous, defamatory, obscene, profane (according to international standards), portraying irresponsible
use of alcohol or other substances, advocating persecution based on gender, age, race, religion, disability
or national origin, containing explicit sexual content or is otherwise inappropriate for The Company
production. You agree to not use The Company's Service to create any material that is unlawful, harmful,
threatening, abusive, harassing, tortuous, defamatory, vulgar, obscene, libellous, invasive of another's
privacy, hateful, or racially, ethnically or otherwise objectionable, or that infringes on any patent,
trademark, trade secret, copyright or other proprietary rights of any third party."

You agree to defend, indemnify and hold the Company and its affiliates harmless from and against any
and all claims, damages, costs and expenses, including reasonable attorneys' fees, arising from or relating
to your use of the Company's site and the service, your violation of this Agreement, or your violation of
any rights of another.

EcoT respects the intellectual property rights of others. Accordingly, by submitting your order you
hereby affirm that you have the permission, either via a license or otherwise, from the owner to use the
protected

68 | P a g e
Annexure
Introduction of Customized Eco-friendly Printed T-shirt In recent years, more people have become
concerned about the effect that they and their habits are having on the environment. As consumers
become more aware of the damaging effects that collective actions have on the atmosphere, eco-friendly
alternatives have emerged as a trend for new and somewhat improved ways of carrying out particular
actions. This has not escaped the t-shirt printing industry, with eco-friendly printing emerging as a viable
mainstream option.
Eco-Friendly ’ is a hot word right now. It is the go-to term for marketers who want to let the public know
that their product is natural and/or was made in a sustainable way. This means the production process
took steps to make the supply change be as less harmful to the environment as possible.
Generally speaking, an eco-friendly T-shirt is generally made of materials like bamboo cotton and/or
printed with an eco-friendly technique. But — as with most things in life — things are not so simple and
the concept of ‘eco-friendly’ may change from brand to brand.
The clothing industry is one of the most contaminating in the world and important changes must be made
in order to prevent further damage. Eco-friendly T-shirt printing is a step in the right direction but it is
far from perfect. Just because something says it is ‘Eco-friendly’ on the label it doesn’t mean it is 100%
so as different companies have different concepts as to what that entails. Also, just because something
is ‘natural’ it doesn’t mean the person who made it was treated fairly.
Process
Soaked in a (solution no-chemical and Pesticides used) to soften it. The system is closed loop - all liquid
is recycled and all solvents are captured and removed to ensure that the process is as ecofriendly.
Dehydrate
The dehydration process allows us to extract the pulp that is then dried into flat sheets.
Grind
When the sheets are completely dry, they are ground into a soft, feathery material.
Sew
The soft, feathery material is then extruded and spun into a viscose yarn that we use to knit our garments.
The garments are knitted in tubes resulting in very little fabric wastage.
Printing
There are machine which are eco-friendly so even printing is done without harming the environment,
Even there are machinery methods too to control the machine without harming the nature.
The vendor or supplier follow this method at production and manufacturing unit without harming the
environment

The importance of demographics in consumer behaviour has grown in recent years. The globalization
of markets increases the need for cross-cultural comparison of consumer behaviour issues including
values and their variation across cultures and demographics. Studies have established differences across
age and gender groups but mostly within single culture analyses. Our study focus on gender ,age and
occupation. Table .1 Sr.no Criteria Number % 1 AGE 15 - 25 25 – 35 35 – 45 45 and above

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Bibliography

Customization business
• en.m.wikipedia.org
• www.investopedia.com
• www.cleverism.com -change
• uxplanet.org by Nick Babich
Customization Business at Global and Indian Market
• www.cleverism.com
• www.strategy-business.com research done by Keith Oliver, Leslie H. Moelle
• r (Booz Allen Hamilton Information technology consulting company)
• www.industryweek.com by Vicki Holt (CEO and president of Protolabs)
Introduction of Eco-friendly
• www.environmentblog.ne
Eco-friendly Manufacturing Process
• https://crimsonpublishers.com Research article by Taame Berhanu Teklemedhin (Lecturer and
Researcher in Textile Chemistry Department of Textile Engineering)

Eco-friendly Business of Global and Indian Market study

• www.teenvogue.com by By Emma Sarran Webster
• www.textileschool.com
• www.semanticscholar.org by R .Kalpana (Indian Journal of Fibre & textile Research)
• http://shodhganga.inflibnet.ac.in by Aparna Sharma (Textile Department)
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