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Organization Structure Training

ADTECH SYSTEMS LTD.

Under the guidance of

Dr. Ramkesh Gupta

Ashish K James

Roll no: 1221106

MBA-J
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ACKNOWLEDGEMENT

I am indebted to many people who helped me complete this dissertation. First, I

thank the Christ University for giving me the opportunity to do this training. I thank
Dr. Ramkesh Gupta his support and guidance during the course of my training.
I thank my parents for their blessings and constant support, without which
this training would not have seen the light of day. Above all I would like to
express heartfelt gratitude to God without whom none of this would be possible
from the start.

Ashish K James

CONTENTS
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1. HISTORY OF ORGANISATION

2. COMPANY PROFILE

3. PROFILE OF PRODUCTS

4. POLICIES AND PROCEDURES

5. KEY RESULT AREAS OF ADTECH

6. ORGANIZATION DESIGN FACTORS AND APPROACH

7. EMPLOYEE TRAINING MEASURES

8. HRD MEASURES

9. PERFORMANCE APPRAISAL SYSTEM

10. ORGANISATION STRUCTURE

 ADVANTAGES OF ORGANIZATION STRUCTURE

 DRAWBACKS OF ORGANIZATION STRUCTURE

 RECOMMENDATIONS TO OVERCOME DRAWBACKS

 MODIFICATIONS TO ORGANIZATION STRUCTURE

 OBSERVATIONS

11. FINANCIAL HIGHLIGHTS OF COMPANY

12. FUTURE PROSPECTS

13. REFRENCES

CHAPTER 1

HISTORY/ BACKGROUND OF THE ORGANISATION

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Adtech Systems Limited is a specialist company in Integrated Electronic Security Systems

started in the year 1992. Adtech has its registered office at Chennai India. The employee strength
today stands at over 100 people spread across branch offices / support centres in all major cities
across India.

Adtech has strategic tie-ups with Global leading Security Companies Tyco Sensormatic - USA,
InVue Security - USA, Alpha Security - USA, Shop line- France, Mobotix, MTX Global, Star
Vedia for an entire range of security systems which include CCTV, IP CCTV, Time & Access
Control Systems, Antishoplifting Systems, Display Secure Systems, Display Fixtures, Intrusion /
Fire Detection Systems, Entrance Control Systems and IBMS.

Adtech's Customer Profile include Retail Chain segments ( Department Stores, Hyper / Super
Markets, Fashion, Lifestyle, Jewellery, Books & Music, CDIT Stores), Software Development
Centres, Private and Public Enterprises, Police Department, R&D Institutions, Museums, Hotels,
Hospitals, Call Centres...

Adtech is ISO Certified and committed to providing quality products. We look forward to
receiving your enquiries and requirements.

BOARD OF DIRECTORS:

 M.R. Narayanan

Chairman
Adtech Systems Limited

Technocrat with over 35 years experience in the Electronic Industry. He is currently Managing
Director of Floatels India Limited and Transdot Electronics.

 M.R. Subramanian

Managing Director
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Adtech Systems Limited

Technocrat with over 25 years experience in the Electronic Industry. Started his job carrier in
1985 as Engineer in the Computer Assembly Line and then obtained further specialization in
Quality Control techniques. He along with Mr. Narayanan and Mr. Krishnan started Adtech in
1992.

 M.R. Krishnan

Executive Director

Adtech Systems Limited

Technocrat with over 25 years experience in the Electronic Industry. Started his job carrier in
1986 as Production Executive in the assembly of Personal Computers. He along with Mr.
Narayanan and Mr. Subramanian started Adtech in 1992.

 Balamurali. S

Company Secretary & CFO

A certified Company Secretary with over 15 years experience in the field.

 T.K.U. Asan

V.P. Marketing

Has over 35 years experience in the field of office automation and Electronic Security Systems

CHAPTER 2

COMPANY PROFILE
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Vision:

Our vision is to be the most successful and respected barrier Security Company in the world by
providing outstanding quality, uncompromising efficient service and value to our customers.

Mission:

Our mission is to be the customer's first choice for security, delivering products of outstanding
quality that meets world class standards, through great service and competitive costs, and to
consistently satisfy our customer’s needs.

Strategies:

Ease of Use

Every Adtech systems product is designed to make it extremely easy for retailers to use and to
allow their customers to easily experience merchandise.

Design

Every Adtech systems product is designed to allow our customers to create dynamic displays and
enhance the merchandise it protects.

Security

Every Adtech systems product is designed to provide our customers the absolute highest level of
merchandise protection.

Quality

Every Adtech systems product is designed to exacting standards in order to provide long-term,
reliable service for our customers.

CHAPTER 3

PROFILE OF PRODUCTS AND SERVICES

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 EAS Solutions

Sensormatic EAS using the patented Acousto-Magnetic technology is designed to help

retailers prevent shrinkage and shoplifting using advanced digital technology. It helps
them to increase sales by open merchandising opportunities while reducing shoplifting
and internal theft. A full range of EAS systems, accessories and tagging solutions are
available. Sensormatic EAS systems are the best choice for many of the world's largest
retailers. Most of India's retail chains rely on Sensormatic.

Sensormatic EAS systems are also deployed in museums, libraries, IMAX theatres,
software development centres, call centres, R&D centres etc to protect assets.

 Display Secure System

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Adtech is the India business partner of Invue Security Products, USA for Display
Protection Systems and Display Fixture Systems. The objective of all InVue products is
to provide a live experience to customers thereby increasing the sales potential.

Independent research findings indicate that when customers can touch and experience
merchandise they're more likely to buy. Our goal is to allow you to do so with confidence
that your merchandise is secure from theft. A full range of display secure systems for
mobile phone, e-readers, digital cameras, dslr, handy cams, laptop and electronic
accessories are available.

 CCTV / IP CCTV

Adtech provides a full range of CCTV systems ranging from miniature Dome cameras,
Cmount cameras, IP cameras, wireless IP cameras from global leaders. Adtech also
provides a wide range of accessories - switchers, matrix switchers, DVR card, Stand
alone DVR, Monitors and Ptz units.

 Access Control System

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Companies requiring high levels of security and access to certain areas may now better
manage and monitor protection and quickly respond to security breaches by utilizing
Adtech's Access Control Systems. Whether the need is for a basic proximity card system,
enterprise management systems, multiple site management systems, or Biometric.

 Intrusion Alarm System

Adtech offers both wired and wireless alarm systems from global leaders. Multi zone
control panels are available with inbuilt telephone communicator. Detectors include door
open sensor, Infrared movement sensor, Glass break detector, Shutter open sensor,
Seismic vibration detector, panic button.

 Fire Detection System

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We offer a wide and exclusive range of Fire Alarm Systems. Both conventional and
analog addressable systems are available. Adtech has tie up with global leaders.

 Entrance Control System

Adtech provides various kinds of Entrance Control Systems like Under Vehicle Scanning
System, Boom Barrier, Sliding Gate, Video Door Phone and Metal detectors etc.

 Intelligent Building Management System

The solution combines the most advanced, open technologies in the fields of automation
and security into a complete solution for intelligent buildings. The solution guarantees an
efficient yet economical environment for your business.

 RFID
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Tyco Fire & Security is your single stop for comprehensive RFID tracking solutions.
Sensormatic RFID products are scalable and interoperable, providing maximum
flexibility for end users of the technology. SensorID RFID solutions can be integrated
into your existing information infrastructures and are easily configurable to adapt to
changing business needs.

SensorID RFID readers, tags, labels, software and services provide a total RFID solution
for automatic tracking of inventory and new levels of supply chain management. Few
companies have the global reach and technical breadth of knowledge that Tyco Fire &
Security brings to the RFID arena.

CHAPTER 4
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POLICIES AND PROCEDURES

 Adtech systems Enforcement Strategy

Adtech systems aim to provide timely and trusted corporate information to the public and
business community.

To achieve this, Adtech systems uses a variety of ways to help companies comply with
regulatory requirements. This includes sending reminder letters and e-mails to companies via
electronic and paper channels before a filing deadline; holding regular information seminars
across the country; free website guidance; utilizing contacts in professional bodies, and offering
support and advice to customers through the Adtech systems Contact Centre.

Where help and advice does not secure compliance with regulatory requirements, Adtech
systems uses fair and proportionate enforcement. This includes, where necessary, rigorous
enforcement of regulations and prosecution of criminal activity to maintain confidence in the
corporate registry; providing stability for business and enterprise.

Adtech systems will prioritize resources to focus on offences where there has been persistent,
repeated and willful non-compliance.

Where appropriate, lighter touch enforcement will be used to secure compliance with
regulations.

 Adtech systems - HEALTH AND SAFETY POLICY STATEMENT

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` Overall and final responsibility for health and safety in Adtech systems is that of the chief
executive. The objective of this policy is to attain and maintain high standards of health and
safety performance throughout Adtech systems and detail standards expected of employees and
others who may under take work on Adtech systems behalf. Adtech systems is committed to the
continual improvement in OH&S management and OH&S performance.

The Health and Safety at Work Act 1974 imposes a statutory duty on employers to ensure in so
far as is reasonably practicable the health and safety of their employees whilst at work. This duty
also extends to others who may be affected by that work. Adtech systems will comply with the
Health and Safety at Work Act, Regulations subsequently lain under it and other relevant
legislation and meet the standards required therein.

Employees also have a statutory duty to take care of themselves and others who may be affected
by their acts or omissions. To enable these duties to be carried out, it is our intent to ensure that
responsibilities for health and safety matters are effectively assigned, accepted and fulfilled at all
levels within our organizational structure. We will, so far as it is reasonably practicable, ensure
that:

• Adequate resources are provided to ensure that proper provision can be made for health and
safety

• We comply with all H&S and other relevant legislation as set out in the Legal Register

• OH&S objectives will be set annually and reviewed on a quarterly basis

• Hazards will be identified and the risk of injury, disease or dangerous occurrence will be
minimized by the achievement and maintenance of high standards of health and safety

• Risk assessments are carried out and periodically reviewed

• Systems of work are provided and maintained that are safe and without risks to health

• Arrangements for use, handling, storage, and transport of articles and substances for use at
work are safe and without risks to health
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• All employees are provided with such information, instruction, training and supervision as is
necessary to secure their safety and health at work and the safety of others who may be affected
by their actions

• Where appropriate, health surveillance will be provided for employees

• Accidents and cases of work-related ill health are prevented and provide adequate control of
health and safety risks from work related activities

• Emergency evacuation procedures are implemented, tested and maintained

• The provision and maintenance of all plant, machinery and equipment it is safe and without risk
to health

• There are robust control measures for controlling contractors working on site

• The working environment of all employees is safe and without risks to health and that adequate
provision is made with regard to the facilities and arrangements for their welfare at work

• The place of work is safe and that there is safe access to and egress from the work place

• Monitoring activities and inspections are undertaken to maintain agreed standards.

• this Health and Safety Policy will be reviewed at least annually, amended and updated as and
when necessary. Communication of any such changes will be made to all employees

• There are established and maintained effective procedures for consultation and communications
between all levels of management and employees on all matters relating to health, safety and
welfare

• Detailed reference information for employees can be found in the H&S Management System
which can be found on the intranet and in the internal Lynx system.

It is the duty of all employees at work:

• To take reasonable care for the health and safety of themselves and of other persons who may
be affected by their acts or omissions at work and co-operate with us in fulfilling our statutory
duties
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• Not to interfere with or misuse anything provided in the interest of health and safety.

 Information Security Policy

Introduction

Information and information systems are vitally important to Adtech. Without reliable
information and information systems, Adtech systems would be unable to deliver its services or
meet its targets. Information must be protected in a manner appropriate to its sensitivity, value,
and criticality. Security measures are to be used regardless of the media on which information is
stored, the systems that process it, or the methods by which it is processed.

Scope

This policy outlines the responsibility that all managers, staff and contractors have in order to
ensure the security of Adtech systems information. It provides a framework of procedures,
standards and controls to ensure that all information is maintained securely.

Purpose

The policy sets out the approach taken to manage the confidentiality, integrity and availability of
information. This is in order to ensure that all information is properly protected against a variety
of threats such as error, fraud, sabotage, terrorism, extortion, industrial espionage, privacy
violation, service interruption, theft and natural disaster, whether internal or external, deliberate

or accidental.

Your Responsibility

It is the responsibility of all Adtech systems employees and contractors to report any software
malfunctions, security incidents, suspected viruses, faults, weaknesses or threats observed or
suspected to the relevant Helpdesk as soon as possible. This will ensure that relevant
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countermeasures are taken to minimise the impact of the incident and to ensure that recurrence is
prevented. If in doubt, talk to your line manager or the Information Security Manager.

Information security requires the participation and support from all staff. All staff will be
provided with sufficient training and guidance to allow them to protect and manage Adtech
systems information assets.

Further Information

Staff should familiarize themselves with the full requirements of the various security policies and
procedures to ensure compliance. All these policies can be found on the Information Security
section of the Intranet or can be obtained in hard copy from IT Security. Breach of the policies
might lead to disciplinary action.

CHAPTER 5

KEY RESULT AREAS OF ADTECH

• Quality:
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Every Adtech product is designed to exacting standards in order to provide long-term, reliable
service for our customers. Quality is given the highest importance as it enables providing a
superior technology and solutions to the customers and which in turn enables Adtech to charge a
premium for its products in comparison to its competitors.

• Sales function:

Adtech has a dedicated sales team regionally distributed to ensure that clients are served by us all
across the country irrespective of the locations and the size of establishments that require
security services.

• After sales products:

Adtech realizes that its is more cost effective to retain an existing customer than to look for a
new one. Therefore Adtech is dedicated to providing more solutions and maintenance facilities to
its customers and brining in newer products to be sold to the customers.

Key Result Activities:

To ensure that the above functions are dealt with seriously within the organization Adtech
undertakes the following activities:

• Enhanced production systems.

• Dedicated suppliers.

• Building customer relationship through salespersons.

• Proactive maintenance facilities.

• Regular checkups.

CHAPTER 6

ORGANISATION DESIGN FACTORS AND APPROACH

Future plans of growth:

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Even though Adtech is presently dedicated towards providing superior security solutions to its
present clients, following are the list of growth plans that Adtech plans to undertake:

• Invest in R&D to bring in newer products into the market.

• Enhance after sales products, by products and services to increase profitability an

provide superior solutions.

• Enter into newer markets to become more geographically widespread and become a
national player.

• Enter newer developing markets as the potential of growth in these markets are very
huge. For example: Bangladesh, Sri Lanka, Pakistan etc.

• Enhancing the internal functions to integrate the complete functioning of the

organization.

CHAPTER 7

EMPLOYEE TRAINING MEASURES

Communications: The increasing diversity of today's workforce brings a wide variety of

languages and customs.
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Computer skills: Computer skills are becoming a necessity for conducting administrative and
office tasks.

Customer service: Increased competition in today's global marketplace makes it critical that
employees understand and meet the needs of customers.

Diversity: Diversity training usually includes explanation about how people have different
perspectives and views, and includes techniques to value diversity

Ethics: Today's society has increasing expectations about corporate social responsibility. Also,
today's diverse workforce brings a wide variety of values and morals to the workplace.

Human relations: The increased stresses of today's workplace can include misunderstandings
and conflict. Training can people to get along in the workplace.

Quality initiatives: Initiatives such as Total Quality Management, Quality Circles,

benchmarking, etc., require basic training about quality concepts, guidelines and standards for
quality, etc.

Safety: Safety training is critical where working with heavy equipment, hazardous chemicals,
repetitive activities, etc., but can also be useful with practical advice for avoiding assaults, etc.

CHAPTER 8

HRD MEASURES

Personal Culture
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The management has been encouraging and promoting a very informal culture, "Personal touch",
sense of belonging, enabling employees to become involved and contribute to the success of the
company. The top management also conscientiously inculcates values in the people.

Work Environment

Special and conscious efforts are directed towards housekeeping of the highest order. Renovation
and modernization of office premises and office support systems are carried out on an ongoing
basis.

Training

Adtech believes in systematic training for employees at all levels. As a part of the Organizational
Development efforts, training programmes are being conducted in-house, for employees at all
levels. In addition, staff are also sponsored for need based training programmes at leading
Management Development Institutes.

Total Quality Management

Customer Focus is not merely a buzzword but it has become an important factor of every day
work and has got internalized into the work environment. There is an equal emphasis on internal
customer focus leading to greater team efforts and better cross-functional relationship.

Quality Circle Movement

To ensure worker participation and team work on the shop-floor, Adtech India Ltd has a very
effective Quality Circle Movement in the organization. As on today the company has 3 operating
Quality Circles having 24 members and some of them have won awards at different conventions
and competitions.
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Through interaction with workmen in these sessions, a process of 2-way communication has
been initiated and valuable feedback has been received on worker feelings, perception, problems
and attitudes. Simultaneously management has communicated the problems faced by them and
the plans to overcome these problems.

The management aims in operator's mental & physical fitness and it is ensured through the
GMA.

The operators and shift supervisor, assemble before the I shift beginning and do occupation of
fitness exercise, discuss about the Quality Safety & Production aspects of the Previous shifts and
take Quality / Safety oath.

Through interaction with workmen in these sessions, a process of 2 way communication has
been initiated and valuable feedback has been received on worker feelings, perception, problems
and attitudes. Simultaneously management has communicated the problems faced by them and
the plans to overcome these problems.

CHAPTER 9

PERFORMANCE APPRAISAL SYSTEM

Manager performance appraisal form:

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I / MANAGER INFORMATION:

• Name

• Date

• Job Title

• Date of Last Review

• Department:

• Appraiser Name

II/ PERFORMANCE ACHIEVEMENT

• You should design table with columns as No, agreed objectives, weight, result, total
score.

• This table is used for objective performance.

III/ COMPETENCIES

1. Identify competencies needed for job, for example:

• Technical skills

• Financial skills

• Decision making ability

• Analytical ability / problem solving

• Initiative/perseverance/enthusiasm

• Flexibility

• Written communication skills

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• Oral communication skills

• Customer focus

• Teamwork

• Organizational ability.

• Negotiating skills

2. Rating scales can be:

• 1 = Exceptional

• 2 – Strong

• 3 = Fully Competent

• 4 = Continued Development

• 5 = Poor

• N = Not Applicable

IV/ MANAGEMENT SKILLS

1. Staff Development/ Mentoring

2. Influencing Skills

3. Analytical/Conceptual Thinking

4. Ability to Lead a Team

5. Using Business Acumen

6. Coaching skill etc

V/ DISCUSSIONS

1. Strengths (examples of where individual has excelled).

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2. Developmental needs (areas that need strengthening, additional experience/exposure).

VI/ OVERALL RATING

1. Rating scales

• Exceptional

• Strong

• Fully Competent

• Continued Development

• Poor

• New to Position

2. Definition of each element:

• Fully Competent (solid performance). Consistently meets expectations. Two-thirds of

your employees should fall within this category.

• Continued Development. Needs development in current position. Overall performance is

somewhat lower than expected for the current position.

• Poor (unsatisfactory performance). Performance is clearly below what is expected at

current position/level.

• Exceptional (clearly outstanding performance). Performance falls within top 5 – 10 % of

employees at his/her level.

• Strong (excellent performance). Performance falls within top 15% of the employees at
his/her level.

• New to Position. Employee has been in position for less than six (6) months.

VII/ MANAGER COMMENTS

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VIII/ SIGNATURES:

The employee’s signature below indicates that a performance development discussion was
conducted on the specified date, but does not necessarily indicate agreement with the content of
the session.

Manager / Supervisor Signature Supervisor Signature

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CHAPTER 10

ORGANIZATION STRUCTURE

CHARIMAN

MANAGING DIRECTOR- ADTECH

EXECUTIVE DIRECTOR

CFO MANAGER- HR VP - MARKETING MANAGER - CHIEF ENGINEER

OPERATIONS

ASST. GENERAL PRODUCTION

MANAGERS - HR MANAGER ASST. MANAGERS MANAGER
- OPERATIONS

BRANCH MANAGERS
ASST. MANAGER -
PURCHASE
PRODUCTION
OFFICER

SALES EXECUTIVE TECHNICIANS ENGINEERS

Advantages of Organization Structure

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 Well distributed departments that enable flexibility in individual departmental control.

 There is no ambiguity in individual roles and responsibility.
 Flexibility for future changes in the Organizational Structure.
 Enables specialization in the organization which helps in decision making and enables
collaborative environment

Drawbacks of Organization Structure

 Disintegrated marketing and operation function may lead to delay and customer
dissatisfaction.

 Roles well defined in the organization structure chart but not practiced in actual.

Recommendations to overcome the drawbacks

 The marketing and operation function should be brought under a single department so as
to correctly and timely process order fulfillment and availability of product.

 Minimize multiplicity of tasks and introduce adequate workforce based on the

requirements and specialization.

 The company should probably introduce a R and D department for better development of
product and future prospects.

Modifications to the organization structure

 Manager of operation should report VP marketing instead of directly reporting to the

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executive director so as to ensure integration of marketing and operation function.

 The company should introduce a line of regional mangers between the branch managers
and general manager so as to ensure effective control of sales function as the company
has nationwide presence.

Observations

 Since the company is small and employee strength is low the interpersonal relationship
between the managers, supervisors and the technicians are very good.

 Their basic motto was “customer is god”, since they majorly handled B to B kind of
services.

 Any complaints were rectified within 24 hrs with the best possible work force.

 Since majority of the employees belonged to the same culture, communication was quite
easy.

 At the same time, diversity is required for the future prospects of the company.

CHAPTER 11
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FINANCIAL HIGHLIGHTS OF THE COMPANY

March 31. 2011 March 31, 2010

Total revenue 310,171,022 206,930,631

Profit before tax 45,722,704 25,772,124

Profit after tax 29,914,542 16,869,441
Earnings per share 12.55 7.08

CHAPTER 12

FUTURE PROSPECTS
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The company focuses on two business segment verticals namely, the Retail Chain Segment in
the supply and installation of Anti Shop Lifting Systems and the Commercial Industrial Segment
(C/I) to which the Software Companies, Industrial Factories etc belong where your Company
provides access control and other electronic article surveillance equipments.

Retail Chain Customer Vertical

The Company had received and executed large roll out orders for Display secure systems from
Mobile Phone Brands in India last year which was one of the Contributing factors which helped
revenues to grow multifold. We continue to receive roll out orders this year too.

The Company continues to be a leader in providing the solution to India's leading Retail Chain
customer segments by providing them the best Antishoplifting systems, display secure systems,
Display Fixtures which enable retailers provide LIVE experience with Global Outlook stores.

The Company has identified Digital Signage System as a new product which will find immense
potential and usage with our existing and prospect Retail Chain Customers. Another product
launched this year is Automatic
Footfall Count System, for which your Company has started received roll out orders.

Export Marketing:
The Company continues to receive repeat export orders from Sri Lanka and Hong Kong. The
Company earlier this year laid greater importance to exports. This has resulted in the Company
being able to strike roll out orders from the Source tagging customers in a big way. This will
certainly be a boost to the Company's foreign exchange earnings.

Windmill:
Income generated from the Windmill installed by the Company at Udumatpet, Coimbatore is
shown as a separate business segment.
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With all the above actions put into stream the Company is confident of reaching / exceeding the
goal to maintain the growth rate in the current fiscal year.

ISO Certification:

The Company strictly adheres to the Quality Management Systems that is required under the IS0
9001:2008 licenses.

REFRENCES
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 ANNUAL REPORT OF ADTECH SYSTEMS LIMITED (2010-2011)

 http://adtechindia.com/