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Lets Talk Business 1

This document provides guidance for entrepreneurs on how to effectively start a business. It emphasizes the importance of identifying customer problems to solve rather than just coming up with ideas. The author advises talking directly to potential customers to understand their needs and pain points in order to build the right solution. Speaking with customers and learning about the specific problems they face and what would motivate them to buy helps entrepreneurs create successful businesses that last, rather than assume what customers want without validation. The next step after understanding customer problems is to build a solution, which will be covered in a future discussion.

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Olome Emenike
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752 views2 pages

Lets Talk Business 1

This document provides guidance for entrepreneurs on how to effectively start a business. It emphasizes the importance of identifying customer problems to solve rather than just coming up with ideas. The author advises talking directly to potential customers to understand their needs and pain points in order to build the right solution. Speaking with customers and learning about the specific problems they face and what would motivate them to buy helps entrepreneurs create successful businesses that last, rather than assume what customers want without validation. The next step after understanding customer problems is to build a solution, which will be covered in a future discussion.

Uploaded by

Olome Emenike
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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LET’S TALK BUSINESS 1

Good morning present entrepreneurs and entrepreneurs from the future (hopefully, this would
still be around to guide a boy born today on the 06/29/2020. ambitious, yeah?). I honestly don’t
know where to start from as I was never really good at teaching, reading books and
understanding fully? Yeah, I’m great at that. But sharing that knowledge out, not really as
efficient. So, I’m going to try and break it down to the simplest way I could and hope my
messages hit home perfectly.
First off, lets establish a fact before we proceed. YOUR IDEAS ARE WORTH NOTHING, a
good execution is better, but positioning yourself in front of your ideal customers – that’s
GOLD!
Let’s begin – first I apologize to you reading this that is so much in love with the idea they have
thought about and guide it with their lives, saying if I tell anyone about this, they would steal the
idea. bruhh even Zuckerberg shared his Facebook ideas with people, so – perish that idea, stop
having a close door fling with your idea and get to work. So, how exactly do you do that? Get to
work?
You have to identify a problem. Instead of just coming up with an idea, identify a problem
people go through that’s worth solving and build an idea around that problem. People only pay
when you’re taking away some form of stress from them. Making their lives better and they’d
pay what you ask of (wonder, why religious leaders get lot of gifts? That’s the reason). Before
you start out on your entrepreneur journey, having clarity to these two questions is very
important. What problem am I trying to solve? Who has these problems? Answering these
questions allows you to understand your customers and their needs. You need to be thinking a lot
about your customers and the problems they have. To achieve this, you really need to be in front
of these customers talking about your ideas and how it could solve their problems (remember
when I said “get to work” in paragraph 3. This is the first step). As entrepreneurs we almost
always fall into the trap of starting a business based on the assumption we have for our
customers. Wouldn’t a better way be actually talking to these customers to know what the go
through? It’s true sometimes customers don’t know they have a problem (think of the phone, we
were just fine writing letters, right? Wrong). Talking to your customers actually saves you the
stress of building a solution nobody wants. Think of a crying baby, of course the baby can’t
eloquently describe what he/say is going through, you still know he has a problem and your best
shot at solving that problem is being closer, probably picking up the baby and studying his
actions to know what’s wrong. Okay, a business example. I see a lot of girls on WhatsApp story
selling clothing items and although I commend their “hustle” I honestly just give them 4 months
to fold up and it almost always happens. Why? Same reason. They are providing a solution
without first identifying the problems of their audience. A better way will be chatting up your
audience, introducing them to your brand and intentionally asking them this “if they were to buy
clothes, what kind would you likely buy?” also ask after the first question has been answered
“what you like about this cloth or what motivates you to want to buy that?” 9 out of 10 would
give you valid answers and you can source your inventory using that knowledge. Without
ignoring the fact that by asking these simple questions you put yourself in their mind whenever
they need clothes (among the numerous vendors you are competing with).
Asking about the problems your customers face helps you understand what is involved in
moving into the next step - Building the solution. We’d be discussing that and more in the next
episode of Lets talk business. Have a lovely, today!
- Written by Gabriel
Lead writer @ Exquisite Business Management

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