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Swot Analysis - DHA 1

Cadbury is a leading global confectionery company with strengths in its large market share, strong brand, and acquisition strategy. However, it faces weaknesses in overreliance on confectionery and some controversies. Opportunities exist in emerging markets and acquisitions, while threats include competition and social/health trends. Cofiser Consultants provides audit, tax, and consulting services with strengths in its experienced team and market success. Weaknesses are low R&D investment and lack of marketing. Opportunities are in financial services and wealth management, while threats include intense competition and technology changes.

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Laxmi Priya
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217 views15 pages

Swot Analysis - DHA 1

Cadbury is a leading global confectionery company with strengths in its large market share, strong brand, and acquisition strategy. However, it faces weaknesses in overreliance on confectionery and some controversies. Opportunities exist in emerging markets and acquisitions, while threats include competition and social/health trends. Cofiser Consultants provides audit, tax, and consulting services with strengths in its experienced team and market success. Weaknesses are low R&D investment and lack of marketing. Opportunities are in financial services and wealth management, while threats include intense competition and technology changes.

Uploaded by

Laxmi Priya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPSX, PDF, TXT or read online on Scribd
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Submitted By:

LAKSHMI PRIYA
MBA 8th Module
Roll No.: 1853364
- SWOT analysis on Cadbury
- SWOT analysis on Cofiser Consultants Pvt Ltd.
SW OT An a ly si s o n
OVERVIEW OF CADBURY
 Cadbury is a leading global confectionery company with an
outstanding portfolio of chocolate, gum and candy brands.
 Cadbury Plc now the subsidiary of the Kraft foods Inc was
founded in 1824. It is headquartered in Cadbury house,
Uxbridge, UK.
 The group manufactures over 100 different products under
different brand names. One of the popular brand of the
group is dairy milk which is milky chocolates
STRENGTHS
 Cadbury is the largest global confectionery supplier,
with 9.9% of global market share.
 High financial strength.
 Strong manufacturing competence, established brand
name and leader in innovation.
 Advantage that it is totally focused on chocolate, candy,
chewing gum, unique understanding of consumer in
these segments.
 Successfully grown through its acquisition strategy.
Recent acquisitions, including Adams, 2003, enabled it
to expand into important markets like the US market.
WEAKNESSES
 The company is dependent on the confectionery and
beverage market, whereas other competitors e.g.
Nestle have a more diverse product portfolio, where
profits can be used to invest in other areas of the
business and R&D.
 A few controversies regarding advertising, worms etc.
made international news. A few instances of product
recall hampered Cadbury's brand image.
OPPORTUNITIES
 New markets. Significant opportunities exist to expand into the
emerging markets of China, Russia, India, where populations are
growing, consumer wealth is increasing and demand for
confectionery products is increasing.
 The confectionery market is characterized by a high degree of
merger and acquisition activity in recent years. Opportunities
exist to increase share through targeted acquisitions.
 Key to survival within the FMCG market is increasing efficiency
and reducing costs. Cadbury Fuel for Growth and cost efficiency
programmes seek to bring cost savings by: i) Moving production
to low cost countries, where raw materials and labour is cheaper
ii) reduce internal costs – supply chain efficiency, global sourcing
and procurement, and wise investment in R&D.
THREATS
 Competitive pressures from other branded suppliers
(national and global). Aggressive price and promotion
activity by competitors – possible price wars in
developed markets.
 Social changes – Rising obesity and consumers
obsession with calories counting. Nutrition and
healthier lifestyles affecting demand for core Cadbury
products.
S W O T
analysis
on Cofiser Consultants Pvt Ltd
ABOUT COFISER CONSULTANTS PVT LTD.
 Cofiser Consultants Pvt Ltd. is a team of professionals
in the field of Audit, Taxation, Finance, Accounts and
Business Consultancy.
 It was founded in 2011.
 They provide services like audit & assurance, tax &
regulatory services, business advisory, accounting &
business support, IT risk advisory etc.
STRENGTHS
 Strong team of professionals in the field of audit,
taxation, finance, accounts and business consultancy.
 Highly skilled workforce through successful training
and learning programs.
 Superb Performance in New Markets: Cofiser has built
expertise at entering new markets and making success
of them.
 Partner with global brands and emerging businesses to
create exciting and meaningful experiences.
WEAKNESSES
 Investment in Research and Development: Cofiser is
spending very less on their R&D.
 Not indulge in marketing for promoting their services.
 The performance appraisal is not in a systematic
manner. People are often not appraised for their
performance. This leads to lower work morale and lack
of promotion opportunities for employees.
OPPORTUNITIES
 Finance and Audit Expertise: it could help in global
financial services.
 It can venture into mid-market business. This provides
a lot of opportunity for the company.
 Consumers are becoming more conscious of wealth
management, and this is a segment that is growing.
Cofiser can take advantage by working on this
segment.
THREATS
 Intense Competition: There are many competitions for
Cofiser and hence has limited market share growth.
 Increased promotions by competitors have been a
threat for Cofiser.
 Constant technological developments require the
workforce to be trained accordingly as the inability to
keep up with these changes can lead to loss of busines.

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