Sumulong College of Arts and Sciences

M.L Quezon Ext., Brgy. Dalig, Antipolo City

COURSE SYLLABUS and LEARNING PLAN

TR1: PRINCIPLES OF TOURISM

Name of Faculty: __MARK ALVIN R. MALAYA_____ Schedule:__________________________________ Room:___________

A. Course Description:

This course introduces the theories, concepts and principles pertaining to the behavioral, sociological, political, economic psychological and
cultural aspects of tourism.

B. Course Objectives

By the end of the course, you should be able to:

1. To appreciate the importance of tourism

2. To identify the factors that favors the growth of tourism
3. To show awareness of the factors motivating people to travel
4. To explain the role of tourism in economic development
5. To describe the social nature of tourism
6. To discuss the cultural factors which appeal to tourists.
7. To discuss the direct and indirect components of the tourism network
8. Be aware of the career opportunities in tourism
9. Be familiar with the current trends and issues in the tourism and hospitality industry

C. Course Outline and Timeframe (tentative schedule)

Week Topic
Vision and Mission of Sumulong College of Arts & Sciences
1  Discussion of requirements and class policies
 Expectations settings
2-3 I. The Meaning and Importance of Tourism
 4 II. The History of Tourism
5 PRELIMINARY EXAMINATION
III. The Psychology of Travel
6-7
IV. The Economics of Tourism
8 V. The Sociology of Tourism
9 MIDTERM EXAMINATION
10 VI. Tourism and Culture
11-12 VII. Tourism Network and Supply Components
13 PRE-FINAL EXAMINATION
14 VIII. Tourism Organizations

15 IX. Employment Opportunities in Tourism

16- 17 X. Current Trends and Issues in the Tourism and Hospitality Industry

18 FINAL EXAMINATIONS

D. Required Reading (Textbook)

Cruz, Zenaida Ph.D Principles of Tourism, 2004

Santos, Buen . Principles of Tourism, 2009

E. Suggested Readings and References

 A. Course Requirements

Class Standing (attendance, behavior, recitation, assignment and reports) quizzes and periodic examinations / project
(research/marketing plan and case study).

B. Grading System

Requirements Grading Percentage

Attendance, Seat work, Recitation and Assignment 30%
Quizzes 30%
Examination 40%

C. Classroom Policies

1. Students should be officially enrolled in the subject.

2. Students should come on time. Punctuality should be observed. 15 minute grace period is applicable for emergency cases only.
3. Students should comply with all the requirements given by the teacher in-charge. It has to be submitted on time. Late submission is
not allowed.
4. Any forms of cheating are not allowed. Be honest at all times.

D. Consultation Hours

Will be once a week after school.  

You may make up tests (with excused absence) or get missing work.   
Save all returned work. Your returned work is your proof of points earned on 
assignments.

Learning Plan
 Time
Topic Intended Learning Outcomes Methodology Resources Assessment
Frame
1. Relate the course to the
Vision and Mission of Sumulong College of mission/vision of SCAS.
Arts & Sciences
Lecture/Discussi Powerpoint Worksheets/
WEEK 1  Discussion of requirements and 2. Inform the students of the class rules
on Presentation Activity task
class policies and regulations, expectations and
 Expectations settings course requirements.

II. The meaning and importance of 1. To define tourism Lecture Book Worksheets/
tourism Activity task
- Definition of Tourism 2. To differentiate tourists to Discussion PowerPoint Quizzes
- Meaning of Tourist excursionists Presentation
- Nature of a tour Assignments
- The tourist Product Research Work
WEEK 3. To understand the various elements
- The Tourist Destination of travel Lesson/
3–4
- Characteristics of Tourism Hand-Outs
- Importance of Tourism 4. To explain the nature of a tour

5. To compare tourism with other

industries

II. The History of Tourism 1. To explain the historical changes

- Early Tourism which have affected the growth and
- Tourism in the medieval period development of the tourism industry
- During Renaissance and Elizabeth Eras
- During Industrial revolution 2. To identify the factors that favour the
- Modern Tourism growth of tourism
- Origin of Tourism in The Phil.
Factors that favour the growth of tourism
WEEK 5 PRELIMINARY EXAMINATION

WEEK 6 III. The Psychology of Travel 1. To show awareness of the factors Lecture Book Worksheets/
- Motivation for travel motivating people to travel Activity task
- Maslow’s Theory of Motivation Discussion PowerPoint
 - Classification of travellers based on 2. To explain the relation between Presentation Quizzes
Personality Maslow’s hierarchy of needs and the Library
- Travel constraints travel motivations Research Work Film viewing Assignments

3.To analyze the travel constraints Lesson/

Hand-Outs
IV. The Economics of Tourism 1. To explain the role of tourism in Lecture Book Worksheets/
- The Role of Tourism in Economic economic development Activity task
Development Discussion PowerPoint Quizzes
- Economic Impact 2. To analyze the economic impact of Presentation
- Direct and Secondary Effects tourism on a destination area Assignments
- Tourism Multiplier Library Film viewing
- Undesirable Economic Aspects of Tourism Research Work
3. To differentiate the direct effects from
WEEK 7 Lesson/
the secondary effects of tourists
Hand-Outs
expenditures on the economy of the
host area

4. To describe the undesirable effects of

the economic aspects of tourism.

V. The Sociology of Tourism 1. To determine the social nature of Lecture / PowerPoint Oral/Written
1. The Social Nature of Travel travel Discussion Presentation Report
2. The Social Effect of Tourism 2.To explain in the social effect of
3. Socioeconomic Variables and their Effect tourism Library Film viewingWorksheets/
on Travel 3. To be aware of the socioeconomic Research Work Activity task
4. The Rise of New Travel Patterns variables and their effect on travel Lesson/Hand Quizzes
5. Types of Tourist Roles 4. To enumerate and explain the new -outs
WEEK 8
travel patterns Assignments
5. To discuss the preferences of the
international tourist
6. To analyze the types of the tourist
roles
7. To be familiar with social tourism
 WEEK 9 MIDTERM EXAMINATION

VI. Tourism and Culture 1. To discuss the effects of culture on Lecture / PowerPoint Oral/Written
1. Effects of Culture on Travel travel Discussion Presentation Report
2. The Importance of Cultural Tourism 2. To determine how cultural patterns
3. Cultural Factors with Tourist Appeal are changed by internal and external Library Film viewingWorksheets/
WEEK forces Research Work Activity task
3. To understand the importance of Lesson/Hand Quizzes
10 cultural tourism -outs
4. To be aware of the cultural factors Assignments
which appeal to tourists
5. To explain how each of these cultural
factors contribute to cultural tourism
VII. Tourism Network and Supply 1. Explain market segmentation, and
Components identify several bases for segmenting
1. Tourism Components consumer markets, business markets,
WEEK 2. Tourism Supply Components and international markets.
11-12 3. Natural Resources 2. Discuss choosing and implementing
a positioning strategy, and contrast
positioning based on product, service,
personnel, and image differentiation.

WEEK 13 PRE-FINAL EXAMINATION

VIII. Tourism Organizations 1. Be familiar with the international Lecture / PowerPoint Oral/Written
1. General Pricing Approaches tourism organizations Discussion Presentation Report
2. Pricing Strategies 2. Be acquainted with the regional
WEEK 3. Revenue Management tourist organizations Video Recitation
Library
14 3. Discuss the role of a national tourism Presentation
office in the promotion of tourism Research Work Quizzes/SW
Hand-outs
Assignments
WEEK IX. Employment Opportunities in Tourism 1. Describe the available jobs in the Lecture / PowerPoint Oral/Written
15 1. Airlines airline industry Discussion Presentation Report
2. Travel Agencies 2. Discuss the employment
 3. Hotels opportunities in the travel agency Library Video Recitation
4. Cruiselines 3. Be aware of the career opportunities Research Work Presentation
in hotels and motels Quizzes/SW
4. Explain the job opportunities in the Lesson/Hand
cruise line industry -outs Assignments
5. be familiar with the available jobs in
motor coaches
6. Understand the career fields in the
car rental industry
X. Current Trends and Issues in the 1. Discuss the social and economic Lecture / PowerPoint Oral/Written
Tourism and Hospitality Industry changes that suggest a bright future for Discussion Presentation Report
1. The Bright Future of Tourism the tourism and hospitality industry
2.Issues in Tourism 2. Be familiar with the specific issues Video Recitation
Library
3. Legal Issues that owner and managers of the tourism Presentation
4. Human Resources and hospitality establishments are likely Research Work
WEEK Quizzes/SW
16-17 to face in the following areas Lesson/Hand
a. Marketing -outs
b. legal
c. human resources
d. operations
e. consumer affairs

WEEK 18 FINAL EXAMINATION