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National College of Business and The Arts - Cubao Department of Accountancy

1) StreetFood is a mobile app that connects food vendors to customers, allowing customers to search for and order from local food sellers who can then fulfill the orders. 2) The app aims to make "every food available to everyone" and "enable easy access to food even those that are hard to find." 3) The document includes a survey that was conducted to assess customer demand and preferences for food delivery apps in Metro Manila.

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Clint-Daniel Abenoja
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81 views4 pages

National College of Business and The Arts - Cubao Department of Accountancy

1) StreetFood is a mobile app that connects food vendors to customers, allowing customers to search for and order from local food sellers who can then fulfill the orders. 2) The app aims to make "every food available to everyone" and "enable easy access to food even those that are hard to find." 3) The document includes a survey that was conducted to assess customer demand and preferences for food delivery apps in Metro Manila.

Uploaded by

Clint-Daniel Abenoja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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NATIONAL COLLEGE OF BUSINESS AND THE ARTS - CUBAO

DEPARTMENT OF ACCOUNTANCY

In Partial Fulfillment to Management Consultancy (AC15-07)

BUSINESS FEASIBILITY STUDY

Submitted by:

Abdul, Jamilah
Abenoja, Clint-Daniel
Naik, Amiladin
Padua, Sean Kent Christian
Pascion, Arvin
(GROUP 7)

Submitted to:

Ms. Camille Leong, CPA

November 24, 2019


I. Company Name

II. Background

StreetFood connects food vendors and food business owners that are usually mobile and
self-sustaining. The StreetFood app assign orders to food vendors through a location-
sharing system.

Customers can search for the food that they desire and interact with the vendor for inquiries.
Vendors will receive notifications from the customers which in turn the vendor will fulfill or
deliver the food being ordered. StreetFood makes money through in-app advertisements
and premium merchant subscriptions.

III. Vision and Mission

Vision: At StreetFood, our vision is to make every food available to everyone.

Mission: To enable easy access to food even those that are hard to find.

IV. Logo

The logo uses an intersecting street sign to emphasize that StreetFood is a venue
where people can find any food that they like. It draws inspiration from the streets of Manila where
almost every kind of food is made available to the public. It also uses a honey-yellow and crimson
color that stimulates the appetite of customers.

2
V. Survey Form

Respondents must be employed in any industry or a business owner.

Respondents must be within the age of 20 to 60 and must reside within


Metro Manila and Greater Manila Area (GMA).

We are students of the National College of Business and the Arts – Cubao and we would like you
to answer this short survey for our feasibility study on having a food market app. This survey may
take 10 to 15 minutes of your time to complete. Be assured that the information that you will share
to us will be kept confidentially.

Name (Optional): ______________________________________________________________


Civil Status: ( )Single ( )Married Age: _____________ Occupation: _____________________
City/Municipality: _____________________________________________________________

1. Do you patronize food being sold on the streets (Taho, Balut, among others)?

Yes No
2. Are they located on a rented space which you go to or are they mobile?

They have a space They are mobile

3. Did you ever have a hard time looking for Taho or Kwek-Kwek?

Yes No
4. If there will be a mobile app where it can help you find Taho and Kwek-Kwek easily, will
you try it?

Yes No
5. Do you avail food delivery services?

Yes No
6. How do you purchase food via delivery service?

Call their delivery hotline

Order via their website

Order using a mobile app


7. When was the last time you have your food delivered?

Few days ago

More than a week ago

More than two weeks ago


8. Do you know anyone who sells homemade brownies and cupcakes? To whom do they
sell their products

3
To their friends

They have a shop

They sell online


9. If they sell online, where do they post their ads?

Facebook

Instagram

Others: ________________________________
10. Do you use mobile apps for food delivery services like Grab Food and FoodPanda?

Yes No
11. Currently, there are no merchant in Grab Food that sells Kwek-Kwek. If Grab Food finds
a way to cater to Kwek-Kwek vendors and have their products delivered, will you try it?

Yes No
12. How much are you willing to pay for the delivery service on top of the food price?

P 1-10

P 11- 20

P 21 – 30

P 31 or more
13. Have you tried purchasing items from Lazada and Shoppee?

Yes No
14. Have you tried purchasing food items from Lazada or Shoppee? What are those?

Yes: ___________________________ No
15. How will you rate your online purchase?

Disappointed

Satisfied

Satisfied and Happy

Thank you very much for answering!

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