Kalinga State University

Accountancy, Business, and Management 12

Bulanao, Tabuk City, Kalinga

STREAT FOOD CORNER

A Feasibility Study Presented to

Ma’am Marinelle Tocyapao

In Partial Fulfillment
of the Requirements for the subject
Inquiries, Investigation, and Immersion

by:
Ballao, Ma. Glenda Amor
Batay-an, Jamberlyn
Macanas, Alhea Rik
Manzano, Noah Anthony
Olinon, Charlien
 Kalinga State University
Accountancy, Business, and Management 12
Bulanao, Tabuk City, Kalinga

CHAPTER I
INTRODUCTION

Street food is a food or drink sold on streets and in public places. It's common seeing people buying some, after work,
school, or after a very long day. Apart from being cheap and convenient, it also suits many people's tastes. Some
people however are against street food, which they also call dirty food, even though they know of its remarkable
taste, as it is sold on streets where pollution and dust are evident. This knowledge opens an opportunity for us, young
entrepreneurs, to establish a small business where we can grow and earn profitable income, taking into account, our
cooking skills and unique recipes for street foods.

STATEMENT OF THE PROBLEM

This feasibility study is intended to evaluate the feasibility of selling street foods to consumers.

1. What do consumers think about street foods?

2. What are the effects of selling street food to consumers?

3. What are the consumers spending budgets when buying street food?

4. How will it be different for consumers after knowing that street foods will be sold in a commercial building with a
cleaner surrounding and environment?

5. What are the possible factors that affect the consumers' taste and preference when it comes to street food?

OBJECTIVES OF THE STUDY

The objective of this study is to determine the feasibility of putting up a street food business (target location). It will
precisely examine the following aspect

1.1. Marketing Aspect

1.2. management aspect

1.3. technical aspect 1.4. financial aspect

1.5 socioeconomic aspect

SIGNIFICANCE OF THE STUDY

The study provides consumers with a product that is not only affordable but has also been upgraded and will be sold
in a commercial building.
This section will provide a brief description of the study's various significances.

To Students - It is inexpensive and convenient, and a student can afford it. A student has other needs, so they must
budget their allowances. If you are a student, it is much cheaper eating outside, so you can save money for other
things.

Office workers - Since it will be sold in a commercial building, it will benefit office workers in the surrounding area as
well. It is more accessible because it is close to their workplace.

Financially unstable people - it is cheap, which is advantageous to those who cannot afford to eat in a restaurant.

To the Marketers - It is advantageous for them because they are the ones who advertise and promote products and
services.

To the Seller - The seller benefits as well, especially if their products are bought by many customers. They will gain
profit.

To the researchers - They'll know whether street foods sold on a commercial building will alter buyer preferences
toward the term "Street foods."

SCOPE AND DELIMITATIONS OF THE STUDY

This study covers the effect of selling street foods on a commercial building near Kalinga State University with the
focus on (1) students, office personnel, and residents (2) students', office personnel, and residents' opinions and
experiences on eating street foods.

The study is susceptible to some limitations which include:

1) The study has revolved around the viewpoints of students, office personnel, and residents near Kalinga State
University. Consequently, the outcomes may not be transferable to other locations in Tabuk City, Kalinga.
2) Collection of data has been limited to three days, from March 13-16, 2023.

REVIEW OF RELATED LITERATURE

According to the Look Upgrade Corp (2019), street food can be found almost everywhere in the Philippines, near
schools, churches, parks, and roads. It is an exciting cuisine that everyone can afford and enjoy; it is ready to eat and
available all the time. Filipinos love it, as they do not have to spend a lot of money to get a lot of food. However,
though the street food is usually healthy, it is not always so.

The quality of the ingredients used in making street food, along with the processes of storing and preparing it, are
major factors in determining its safety. unfortunately, many street food vendors do not properly store their goods
and have insufficient infrastructure for providing safe drinking water, restrooms, freezing ice cream, disinfection of
surfaces, hand washing facilities and waste management. in addition to this, often when water is available it is not
suitable for drinking or cooking with, as it can be contaminated by insects, rodents, and other animals. (Hanashiro et
al., 2005; Lucca and Torres, 2006).

According to an article entitled, 'Street Foods: Urban Food and Employment in Different Countries,' the youth in the
rapidly growing city of Iloilo, Philippines, rely on street food to sustain themselves. Students take advantage of the
opportunity to both patronize, and sometimes even work for, street food vendors while attending school, which gives
them a chance to make some profit and gain valuable experience in the business that will help them establish their
own enterprises when they graduate. However, over time, as street food vendors attempted to compete with fast
food chains in Iloilo, corruption began to spread, and this caused the industry to suffer a downfall. Tinker, Irene
(1997)

In accordance with Bruce Kraig and Colleen Taylor Sen PhD, street food is the most lucrative sector in the global
economy. It is reported that 2.6 billion people consume street food on a daily basis. Street foods are typically
associated with developing countries, as food trucks have become common sights in many big cities. Not only is street
food a key part of culinary tourism for travelers looking for unique eating and drinking experiences, but top chefs
have gone so far as to incorporate variations of it onto their more upscale menus. Street Food around the World: An
Encyclopedia of World and Culture (September 2013)

In accordance with an article headed, ' Street Vended Food in Developing World: Hazard Analyses,' street vended
foods are not only popular for their unique flavors, convenience, and cultural and social significance; they have now
become an important source of nutrition. Furthermore, they provide business opportunities to aspiring
entrepreneurs,

CHAPTER II
MARKETING ASPECT
Market Description

Nowadays, many people, especially the youth, are interested in exploring various types of food that suit their taste
and budget. This led to the emergence of street food businesses in the market.

The business was named "Streat Food Corner" and will be located at Purok 6, Bulanao, Tabuk Ciity, Kalinga. Streat
Food Corner is a licensed and permitted street food house in Kalinga.

The menu includes:

Product
Isaw A grilled chicken or pork intestines that are skewered, seasoned,
and grilled over charcoal fire.
Fishballs A round, deep-fried balls made from fish paste and served with
your choice of dipping.
Kikiam Made out of ground pork and vegetables wrapped in ben curd
sheets and then fried.
Kwek-kwek Hard-boiled quail eggs that are dipped in orange batter and deep-
fried.
Barbecue A meat grilled over charcoal and with highly flavored sauce.
Banana cue Skewered, caramelized bananas that are coated with brown sugar
and deep-fried until crispy.
Sisig A sizzling dish made from chopped pig’s head, ears, and liver
-Pork Sisig seasoned with soy sauce, vinegar and spices.
Solo
-Pork Sisig
Duo
-Pork Sisig
 tropa
-Chicken Sisig
Solo
-Chicken Sisig
Duo
-Chicken Sisig
Tropa

Turon Slices of saba bananas coated with sugar that are wrapped in
spring oil wrappers and then deep-fried
Calamares Are squid rings battered and deep-fried to perfection
Siomai Are steamed or fried dumplings filled with minced meat and
-Pork vegetables.

-Chicken
Halo-halo Shaved ice sundae made with tons of colorful toppings, including
beans, purple yam, ice cream, tapioca pearls, and candied fruit, all
piled over a shaved ice.

It also serves drinks:

Drinks Description
Water Comes from surface and ground sources and is treated to level that
meet state and federal standards for consumption.
Apple Juice A type of fruit juice that is made from the pulp of apples processed
for their juice.
Orange A liquid extract of the orange tree fruit, produced by squeezing or
Juice reaming oranges.
Pineapple A liquid made from pressing the natural liquid from the pulp of the
Juice pineapple.
Sprite A lemon and lime-flavored soft drink.
Mountain A carbonated soft drink.
Dew
Coca-Cola A carbonated sweetened soft drink.

We aim to provide a hygienic and tasty street food with affordable prices. Students and Office workers often wants to
hang out outside and buy street foods from the roadside so we want to provide a suitable establishment that will
cater the demand of every customer. We plan to provide an instagramable and aesthetic street food house suitable
for hangouts and relaxation with affordable and various foods in their menus. We show ourselves to become the
leading street food house in the City of Tabuk that offers a hygienic, aesthetic, and comfortable service to our
customers. We will provide a free internet access for our customers that allows them to stay connected to the world
and get things done while they enjoy their food and drinks. Our business atmosphere is suitable for students and
office workers who wished to do their work as a group as we offer the best service of providing strong internet
connection and a private room for quiet atmosphere.

SERVICE PROCEDURE

The business will open every Monday until Sunday at 3 p.m. until 12:00 midnight. The cleaning and disinfection will be
done every day from 8:00 in the morning until 12:00 at noon and the remaining time before the opening of the
business is for preparing and cooking the menus that the business offered. Early reservations can be conducted by
personally messaging us in our business number or through our official Facebook page 'Streat Food Corner' with
advance payment. Reservation can be cancelled as long as the customer provides a reasonable excuse and 80% of the
advanced payment will be returned. Customers can also reserve their own space via face-to-face transaction.

Products offered are variety of street foods with own choice of dipping that is suitable for the taste and preferences
of the customers. Another one is the private room and mukbang that can further satisfy the customers craving on the
different kinds of street food. Lastly, a service of Free Wi-Fi Connection for every customer that avails our product.

The products are categorized in the table below:

Price
Mukbang A P 559
-Sisig Tropa, 10 isaw sticks, 20 pcs Calamares, 10 barbeque sticks
-Free Internet Connection

Mukbang B P 540
-Private Room
-Sisig Tropa, 12 pcs siomai, 42 pcs fishball, 30 pcs kwek-kwek
-Free Internet Connection
Isaw P 10
Fishballs (7pcs) P5
Kikiam (3pcs) P5
Kwek-kwek (5pcs) P 20
Barbecue P 10
Banana cue P 15
Pork Sisig Solo P 90
 Pork Sisig Duo P 150
Pork Sisig tropa P 300
Chicken Sisig Solo P 60
Chicken Sisig Duo P 130
Chicken Sisig Tropa P 260
Calamares P6
Siomai (3pcs) P 10
Turon P7
Halo-halo P 90

Table 1.1
Materials Quantity Price per Amount
piece
Wi-Fi Converge 1 2,995 2,996
Chiller 1 24,600 24,600
Freezer 2 21,855 43,710
Monoblock 10 360 3,600
Table
Rattan chair 40 79 3,160
Dining table set 3 2,388 7,164
Plates 48 59 2,832
Bowl 48 42 2,016
Spoons 48 67 per set 3,216
Fork 48 67 per set 3,216
Deep Fryer 2 5,799 11,598
Barbecue Grill 2 349 698
Sisig Plate 5 383.10 1915.5
Steamer 1 8,990 8990
Knives 2 151.44 302.88
Kitchen 1 885 885
Utensils set
Chopping 2 197 394
Board
Hair net 5 23 115
Apron 7 30 210
cup 70 35 2,450
Table 1.2
PERSONNEL NUMBER TYPCA TOTAL
OF L AMOUN
PERSONNE SALAR T
L Y OR
WAGE
S
Manager 1
Server 3
Cashier 1
Cook 3
Janitor/ 1
Janitress

MARKET DESCRIPTION

Purok 6, Bulanao, Tabuk City is a suitable place for a modernized and aesthetic hangout place. This location is near to
the three high schools and one university that are full of students who loves hanging out with their friends and
classmates after school or doing their projects outside school with the help of internet. This location is also near to
the different agencies and departments of the government that are full of employees, and it is also a residential area
near the highway. By the addition of students enrolling per year, the number of employees being employed, and the
growing residences, add up to the possible success of the business.
Streat Food Corner offers different type of product and services compared to other street food businesses. It is a
street food house that offers a trendy theme with installed WI-FI connection and personal private room to make it
more unique and comfortable for the customers. We offer a calm, peaceful, and friendly environment that strictly
maintains hygienic, clean cooking and serving of our foods to avoid any possible illnesses.
Our target customers are the students, office workers, and the residents around Purok 6, Bulanao, Tabuk City who are
looking for a unique street food house that offers the best hangout place with quiet atmosphere.