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Course Workbook: With Gretta Van Riel, Rob Ward, Chase Dimond Richard Li, Nick Shackelford

The document is a course workbook for an advanced email marketing module for ecommerce. It introduces the instructor, Chase Dimond, who will teach tactics for running emails that convert for ecommerce brands using automation. The module will cover 10 important email flows used in ecommerce, including welcome emails, abandoned cart emails, post-purchase emails, upsells, and customer winback emails. It emphasizes that technical skills are not needed - just simple design and copy.

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385 views

Course Workbook: With Gretta Van Riel, Rob Ward, Chase Dimond Richard Li, Nick Shackelford

The document is a course workbook for an advanced email marketing module for ecommerce. It introduces the instructor, Chase Dimond, who will teach tactics for running emails that convert for ecommerce brands using automation. The module will cover 10 important email flows used in ecommerce, including welcome emails, abandoned cart emails, post-purchase emails, upsells, and customer winback emails. It emphasizes that technical skills are not needed - just simple design and copy.

Uploaded by

straywolf0
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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COURSE WORKBOOK

with Gretta Van Riel, Rob Ward, Chase Dimond


Richard Li, Nick Shackelford
ACTION ITEMS
MODULE: Welcome to Advanced Email Marketing for
Ecommerce!
ADVANCED EMAIL My name is Chase Dimond and I’m the co-founder

MARKETING FOR
❏❏ Download the Module workbook.
of Boundless Labs. Since launch in 2018, I’ve served
multiple 7 and 8-figure clients and helped them send

ECOMMERCE hundreds of millions of emails resulting in over $20


million in attributable revenue.

In this module, I’ll teach you how to run emails that


LESSON: convert for ecommerce brands on autopilot. Just
one of these tactics could get you an extra $4,000/

MODULE INTRO month.

Throughout this course I’ll teach you about the key


ecommerce email flows using the Klaviyo platform
(because it’s my favorite). I’ve included a list of the
best email marketing platforms out there so you can
“You absolutely have to use email automation to scale to use whichever you like best. However the principles
seven figures.” I’ll teach you are the same across all platforms.

Before jumping in it’s important to remember,


you don’t need technical abilities to master email
marketing. All you need is a simple design and
simple copy to get started.

10 Email Flows You’ll Learn


• Welcome Email Series
• Browse Abandonment
• Abandoned Cart
• Abandoned Checkout
• Post-Purchase Primer
• Customer Thank You TOOLS & RESOURCES
• Upsells, Cross-Sells and Product Reviews
• Customer Winback • Klaviyo (Email Marketing Platform)
• The Breakup Series (aka Sunset Unengaged) • Top 10 Email Marketing Software for
• Replenishment Flow Ecommerce (Designhill)

COURSE WORKBOOK
Notes:

COURSE WORKBOOK

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