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E-Commerce and Online Businesses

This 45-hour course consists of 30 sessions that are 1.5 hours each. The course examines major concepts related to e-commerce, including the internet, security, hardware/software architectures, policies, legal issues, and economics. Students will analyze the growth of e-commerce, understand technical and legal underpinnings, learn about online marketing and business strategies, and discuss topics through case studies and presentations. Students will be evaluated based on class participation, midterm and final exams, and a group presentation analyzing a case study of e-commerce.

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Mohammad Yahia Alqudah
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61 views4 pages

E-Commerce and Online Businesses

This 45-hour course consists of 30 sessions that are 1.5 hours each. The course examines major concepts related to e-commerce, including the internet, security, hardware/software architectures, policies, legal issues, and economics. Students will analyze the growth of e-commerce, understand technical and legal underpinnings, learn about online marketing and business strategies, and discuss topics through case studies and presentations. Students will be evaluated based on class participation, midterm and final exams, and a group presentation analyzing a case study of e-commerce.

Uploaded by

Mohammad Yahia Alqudah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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E-COMMERCE AND ONLINE BUSINESSES:

Notions on Information Technology and the Development of Business


Strategies in the Internet

Total length of the module: 45 hours


Number of sessions: 30
Length of each session: 1,5 h

OVERVIEW

The increasing development of information technologies (IT) has significantly affected


both firms and markets. IT is currently changing the world in a more permanent and far-
reaching way than any other technology in the history of mankind. A new economy,
where knowledge is the most important strategic resource, is forcing firms to review
their traditional routines and take advantage of the tools able to create new value.
Meanwhile, the tool that is currently having the most significant effect in the business
world is the Internet.

The Internet and the World Wide Web are revolutionizing the way people, businesses
and governments transact business via electronic commerce (e-Commerce). This
process is just beginning but is already having enormous impact on our activities and
the way we relate to people and organisations. This course examines the major concepts
that enable e-Commerce, including the Internet, security and privacy, software and
hardware architectures, policy, legal and economic issues. The objectives of the course
are to become familiar with the technologies, strategy and management issues
associated with e-Commerce as well as to develop a good understanding of the risks in
its use.

The course has the following main learning objectives:


 Analyse the state of the art of e-Commerce and the factors that have provoked its
incredible growth worldwide.
 Understand the technical underpinnings of e-Commerce, including steps to build
up web presence, web server hardware and software, and web design.
 Understand the legal and fiscal environment of e-Commerce, specially in the
Spanish (LSSICE)
 Understand the concepts related to marketing online and publicity in the
Internet.
 Understand business models in the Internet and develop business strategies to
conduct e-Commerce.

REQUIREMENTS

 Fluent in English

CONTENTS

Classes will be conducted in seminar format promoting student’s participation.


Attendance is not compulsory, but it is crucial to attain a satisfactory grade. It is
important to remark that most of the theoretical material is needed to undertake the case
studies and the presentations.

Fundamental theoretical notions and special issues in electronic commerce will be


discussed in class and applied on case studies. Although there is a theoretical base, the
class is mainly case study based.

The presentations: the objective of this assignment is to engage students deeply in the
course material, and to allow students to contribute to class discussion with up-to-date
information and analysis. The ideal presentation includes information and data on recent
developments regarding the subject matter. In general, the focus of the presentations
should be on business aspects of the discussed topics (business models, applications in
business-related environments, impacts on industries). All material that is used for the
presentation is analyzed critically and tied in to provide for a coherent and interesting
story that becomes part of the overall class discussion. Students are encouraged to
gather first-hand information, e.g., by contacting a representative of the respective e-
commerce users, vendor firms, customers, competitors etc., and/or to include hand-on
demonstration to support the presentation.

COURSE OUTLINE
Chapter 1: The Revolution Continues
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-commerce Security and Payment Systems
Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative
Commerce

GRADING

The final grade of each student is determined considering the following weights:

20% - Participation: Participation in class and involvement in class debates during


presentations

20% - Mid-Term Multiple Choice Test: On the content of the course.

20% - Final Term Multiple Choice Test: On the content of the course.

40% - Final Case: The assignment will be evaluated according to the following
criteria: a) Substance and overall effectiveness of presentation: How well has the
student mastered the subject matter? Did the presentation go beyond a mere summary of
the sources used for research and did it include critical commentary? Was the
presentation up-to-date and did it manage to position recent developments with respect
to established business methods, research, earlier developments etc.? Ability to answer
questions and lead a discussion; b) Clarity: audibility, wording, flow of ideas; c)
Persuasiveness and interactivity: credibility, eye contact, fun; d) Use of visual aids:
clarity and readability; e) Clear organization of information.

In groups of two to three, students will prepare their presentations, each of


approximately 25 minutes and 20 minutes more for discussions. Each presentation will
be given at a pre-defined date during the semester.

Students will also receive a mid-term feedback report including an assessment on the
evolution of their learning process and recommendations for improvement.

In the case that the students want to receive specific feedback from the professor, they
must ask for an appointment.

READINGS AND MATERIALS

The following book is a requiered reading:


Laudon, K.C., Traver, C.G. (2013) E-Commerce. Business, Technology, Society. 9th
Edition. Prentice-Hall

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