Trends Module What Is Fad
Trends Module What Is Fad
Course Name TRENDS, NETWORKS, AND CRITICAL THINKING IN THE 21ST CENTURY
DEPARTMENT
B. Content Standard
The learner understands the emergence of trends and patterns.
C. Performance Standard
The learner will be able to derive an idea from instances and present this idea through a 100 word-word
essay artwork, and other graphic presentation,
D. Learning Competencies
At the end of the first quarter, the learner should be able to:
Differentiate a trend from a fad
o Explain the process on how to spot a trend
o Point out the elements that make up a trend
o Describe the different characteristics of a trend
o Identify and Explain an Emerging Pattern
o Identify Causes and Consequences
LESSON: FADS
(Product Life Cycle)
FADS
It is seemingly drastic swings in mass behavior without obvious external stimuli. Fads are something
that people are highly interested in for a relatively short period of time.
A fad is often used interchangeably with the word trend. Although a fad is short-lived, what is important
to know is that fads can
help predict trends.
Karl and Sharpio (1985)
described it according to
the theory of network
externalities, where the
utility of a product
increases when more
people use it. Life cycles
of a regular product
consists of four stages.
Introduction: The product is
introduced to the market; sales are
still low and
market share is still insignificant.
Growth Stage: The product is
steadily rise and a significant
market share is
achieved.
Maturity Stage: The producers
aim to keep the market share
through
innovations.
Decline: The market may dwindle
due to competition or lack of innovation.
Using the Venn diagram, Compare and contrast Fads to Trends. See TB, Wired! Trends
and Network and Critical Thinking Skills in 21st Century TB, Page 8-11
ACTIVITY 4:
DIRECTION: Differentiate trend from fad through identifying product or situation in society.
Write “TRENDS” if you consider this as trends and “FADS” if you consider this as fads.