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Ricqb 1

Business research is needed to a greater extent under a marketing orientation compared to a product orientation. It involves collecting data and information to aid decision making and the development and implementation of business strategies. The value of business research to managers is that it provides an objective basis for decisions. Researchers must decide when to conduct research based on conditions like the importance and complexity of the problem. Technology and globalization have increased the amount of data available and researchers now rely more on tools to analyze large international data sets. The scientific method involves objective, systematic processes for gathering and analyzing data.

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Yogesh Patil
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64 views1 page

Ricqb 1

Business research is needed to a greater extent under a marketing orientation compared to a product orientation. It involves collecting data and information to aid decision making and the development and implementation of business strategies. The value of business research to managers is that it provides an objective basis for decisions. Researchers must decide when to conduct research based on conditions like the importance and complexity of the problem. Technology and globalization have increased the amount of data available and researchers now rely more on tools to analyze large international data sets. The scientific method involves objective, systematic processes for gathering and analyzing data.

Uploaded by

Yogesh Patil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Unit 1

Chapter 1
1. Define a marketing orientation and a product orientation. Under which strategic orientation is there a
greater need for business research?
2. Define business research (BR) and describe its tasks OR Decision making process with development
and implementation of business strategy.
3. Write a note on managerial value of research. OR what are business orientations of research.
4. List the conditions that help a researcher decide when research should or should not be conducted.
OR when is business research needed?
5. How have technology and internationalization affected business research?
6. What types of tools does the researcher use more given the ever increasing internationalization of
business? Or Note on BR in 21st century.
7. Scientific method for business research – describe.
Chapter 2
1. What is the difference between data, information, and intelligence?
2. What are the characteristics of useful information?
3. What is the key question distinguishing relevant data from irrelevant data?
4. Define knowledge management. What is its purpose within an organization?
5. What makes a decision support system successful? What is DSS? What are its functions?
6. What is data warehousing?
7. List and explain the sources of data. OR write a note on input management.
8. Give three examples of computerized databases. / write a note on computerized data archives.
OR Write a note on Statistical, financial and video databases.
9. What is the difference between the Internet and an intranet? What is their role in research? OR
Explain the role/contribution of internet/ intranet in BR.
Chapter 3
1. Explain what are the goals of theory?
2. Define- Concept, Construct, Ladder of abstraction, latent construct, empirical testing, variables,
operationalizing. How do concepts differ from variables?
3. What is difference between abstract level and empirical level? Explain the concept of ladder of
abstraction.
4. How do propositions and hypotheses differ?
5. What does the statement “There is nothing so practical as a good theory” mean? Do you agree with
this statement?
6. Compare and contrast deductive logic with inductive logic. Give an example of both. OR Explain
with example deductive logic/reasoning with inductive logic/ reasoning.
7. List and explain steps of scientific method.
Chapter 5
1. What are the conditions that make in-house research preferable? What are the conditions that make
outside research preferable? OR When will you use in-house research and outside research? OR
Write a note on in-house research and outside research.
2. What might the organizational structure of the research department be like for the following
organizations?
a. A large advertising agency
b. A founder-owned company that operates a 20-unit restaurant chain
c. Your university
d. An industrial marketer with four product divisions
e. A large consumer products company
3. What problems do research directors face in their roles as managers?
Aditi S Chikhalikar.

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