PLAGIARISM SCAN REPORT

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One might wonder if the information security industry really understands the
problem that security professionals are trying to solve. At the crux of the issue
lies the paradigm of threat, vulnerabilities and value at stake for a business. An
area for improvement is to solve the problem at its source. The source of the
problem is not threats themselves, but threat agents. The term “threat agent,”
from the Open Web Application Security Project (OWASP), is used to indicate an
individual or group that can manifest a threat. So, who are these individuals or
groups of individuals at the source of the problem? The answer to this question
is easily visible in the overview developed from a study conducted by a task
force at the World Economic Forum in

2014 Irrespective of the type of threat, the threat agent takes advantage of the
vulnerability and exploits it in an attempt to negatively impact the value the
business has at risk. The attempt to execute the threat in combination with the
vulnerability is called hacking. When this attempt is successful and the threat
agent is in a position to negatively impact the value at risk, it can be concluded
that the vulnerability is successfully exploited. So, essentially enterprises are
trying to defend against hacking and, more important, the threat agent that is
the hacker. This conclusion is supported by the facts presented in the Verizon
2014 Data Breach Investigations Report, which clearly shows hacking as the activity
that resulted in the greatest number of breaches in the past decade. Most
activities in this chart can be termed as the by-product of a hacker’s mindset.

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>Prioritize credibility and trust:-

Credibility is, of course, important in every industry, but it’s particularly
important for cybersecurity companies. This is because cybertech customers
aren’t only looking for a good solution to help them expand and improve
business. They’re also looking for a good solution that will help them protect
their business – meaning there’s a lot at stake when it comes to choosing from
the thousands of cybersecurity options. To stand out from the myriad of options
while showcasing your unique knowledge and credibility in the field, your
cybersecurity company should offer potential customers specific solutions in
their marketing and sales efforts. Go beyond the general and, instead, discuss
with your customers how their product or service meets their unique needs.
You’ll need to show your customers that you know the ins and outs of their
industry and can address their cyber problems accordingly.

>understand your customer:-

This leads us to another important point: To understand the security
issues that affect your targeted customers’ industries the most, you’ll
need to develop a deep understanding of your buyers. Creating
buyer personas – or semi-fictional representations of real customers
based on actual customer data and market research – is the best
strategy for acquiring this deep customer knowledge and marketing
to each of them accordingly.
>Go beyond customer expectation:-
Remember that your customers aren’t the cybersecurity experts – you are. That
means that rather than offer them the solution they’re already looking for, you
should educate them about newer, better solutions that they might not have
thought about before. Taking the time to understand the unique security needs
of your target customers’ industries, and offering them actionable advice and
insights based on your needs, will help you establish your credibility in the
industry, encourage customers to buy, and retain that coveted base of loyal
customers who keep coming back.
 4. Selling Plans:-

The selling plans for my business which is related to cybersecurity(information

security) are as follows:-

a)Content Marketing:-

Content marketing can help you build credibility while addressing the major
challenge of educating your prospects. For your content to be effective, your
company must provide real-world examples to demonstrate both the
importance of cybersecurity and the effectiveness of your solutions.

Not only will your content need to be comprehensive and data-driven, but you’ll
also want to ensure that it is unique. Develop educational content that
demonstrates how your product solves a real-life cybersecurity attack and back
it up with case studies, independent industry reviews etc. Rather than rehashing
the same content that already exists out there, try using new examples or
offering a different angle on the types of cyber threats that relate to your
specific products and solutions.

When it comes to content marketing, there are several different types of

content that you can use to reach and engage your audience. Here are a few
types of content that can help you reach customers at different points in the
buyer’s journey. b)blogs:-

Blogs are great for attracting prospects in every stage of the buyer’s journey.
Try to create some evergreen blog content that will be universally relevant.
Topics like “What is a Phishing Attack?” or "What is Mirai-Style DDoS Attack?" are
great for customers who are just starting their research and need to learn the
basics. For more middle-of-the-funnel leads, topics like “How to Identify Phishing
Emails?” or "DDoS Mitigation Best Practices" would work well. Finally, for those
prospects that are ready to buy, you can go with a topic like “X Reasons to
Choose XYZ Security for Your Anti-Malware Software.” c)Downloadable content:-
Offering downloadable content like e-books and whitepapers is also an excellent
way to convert your site traffic into leads that you can later nurture. Not every
topic is suited for long-form content, and the truth is that you just won’t have
time or resources to create long-form content on every topic. Review analytics
for your current content to find the most popular or searched for topics and
terms. These are often the best places to start when planning topics for
downloadable content.

D)video:-

Explanation videos are another great way to communicate what your cyber security
offering does and why it can be valuable to your prospects. This can be an especially
helpful tactic when you’re trying to target CEOs and other C-level executives who need
more education. According to inbound marketing experts at HubSpot, 75% of executives
watch work-related videos on business websites at least once a week, and 59% of
executives would rather watch a video than reading text. These statistics indicate that
executives are open to learning more from video content and may even prefer it over
written content
 PLAGIARISM SCAN REPORT
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Trishneet Arora, Founder and CEO of TAC Security. is a promising Cyber Security
and information security Entrepreneur in India and many other countries. His
venture TAC Security has been listed amongst Top Vulnerability Management
Solution providers for 2019. He is listed by Microsoft Social Forum at the third
position (after Ankit Fadia and Sunny Vaghela) among India's Top 10 Ethical
Hackers. He is an ardent supporter of RED Teaming philosophy. Trishneet is a
regular speaker at international conferences and also an author world's second
youngest writer of books on ethical hacking.

His areas of expertise include cyber resilience, payment security ( PSD2, PCI
DSS), ISO 27001, Cyber defence and SOC. He is a proud contributor/supporter
for Threat Intelligence Based Ethical Red teaming initiative. His company offers
training, consulting and IT security solutions, and his clients include MNCs as
well as domestic organisations such as Reliance Industries, ICICI Bank, Ralson
(India) Ltd, the police forces of Punjab and Gujarat, and the Central Bureau of
Investigation. 

2.Venture details:-

So TAC Security was founded with a clear goal to make security testing smarter
and scalable. Having spent almost 8 years in this industry, he had observed two
facts all through. The first being hacking was a constant factor in terms of why
the cybersecurity industry exists. Secondly, he noticed that the industry was
focusing too much on detection and response while the majority of big hacks
point to fundamental hygiene issues. The writing was clear on the wall. If we had
found and fixed those flaws ahead of the hackers; we would put up a better
fight against cybercriminals. The other thing that struck me was how the
industry is dealing with security testing. In times when the cybercriminals can
 launch a DDOS or hire a malware ready BOT with a few clicks, we are consuming
security testing in the same way we did in the pre-cloud era. This lead to the
idea of BreachLock a SaaS-based cloud platform where our clients can order
and consume both automated and manual security testing with a click.

TAC Security is bootstrapped by me as a single founder. Fortunately, a lot of like-

minded professionals that he worked with in the past have stepped forward to
contribute to this mission. Some of them have also worked with me in the
recent past, while others are new to the team. From just me, we moved rather
quickly to a total team size of 18 across the US, The Netherlands, and India. We
are incredibly picky about who joins and stays on our team, and we are still
looking for worthy colleagues in all three locations. We are also fortunate to
have experienced mentors and advisory board members which comprise of
former CISO’s and other successful founders of tech startups.

Challenges faced:-

According to Trishneet Arora he think the biggest challenge for his organization
is to put a great team together. A good team is half the battle won.
It’s not very different for BreachLock. We had a hard time finding the right mix of
talent and attitude that could bring BreachLock where it is today. However, our
constant pursuit and non-compromising attitude towards hiring ensured that
the right talent was attracted and only the best amongst them stayed with us.
The second challenge was how to attract the right audience. We are focusing on
North America, and 99% of our clients come from there. Getting in front of the
right decision-maker at the right time is a constant challenge considering the
lack of time and attention they have. Another problem that he did not see
coming was the legal and compliance process he had to go through as a first-
time founder. It takes immense time and effort to learn about the laws or
accounting practices for multiple countries where you operate.

4.Marketing Strategies:-

This article written by Trishneet Arora explores the marketing strategies and
challenges, analyses common frameworks available to manage these challenges
and deliberates on evolving possibilities that may give chief executive officers
the agility required to cope with the cyberthreat landscape.

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