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Assignment Question For Marketing Management

This document contains 13 questions related to marketing management for an MBA assignment. The questions cover topics such as: 1) The importance of studying consumer behavior in marketing management. 2) The concept of the marketing mix and the rationale for an extended marketing mix for services. 3) How the marketing environment affects Indian marketing concepts and how market segmentation scope may change with the opening of the Indian economy.

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Dipti Baghel
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2K views2 pages

Assignment Question For Marketing Management

This document contains 13 questions related to marketing management for an MBA assignment. The questions cover topics such as: 1) The importance of studying consumer behavior in marketing management. 2) The concept of the marketing mix and the rationale for an extended marketing mix for services. 3) How the marketing environment affects Indian marketing concepts and how market segmentation scope may change with the opening of the Indian economy.

Uploaded by

Dipti Baghel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Shri Shankaracharya Institute of Professional Management &

Technology
P.O. Sejbahar, Mujgahan, Raipur (C.G.)

ASSIGNMENT QUESTION

Name of Program: Master of Business Administration Semester: 2nd


Branch: Management Subject Code: 576213(76)
Subject: Marketing Management

1. Elaborate the importance of studying Consumer Behavior in Marketing management.


2. Explain the concept of Marketing Mix. Discuss the rationale for extended marketing
mix for services.
3. What do you mean by marketing environment? How does it affect the Indian marketing
concepts?
4. Discuss the scope and relevance of the concept of market segmentation. will the scope change
with the opening of Indian economy? Illustrate how firms would be benefited in marketing their
products and services by segmentation.
5. How would you differentiate between organizational buying and individual buying?
6. What would be suitable segmentation basis for the following and why?
(i) Premium brand of after shave lotion
(ii) Rs. 1 lac small car proposed by a leading Indian car manufacturer (TATA NANO)
7 Discuss the implications of new product development decision on the business enterprise.
8. What are the various stages of the new product development and launch. Explain with examples.
9. Personal selling focuses in on personal “or one to one” selling. It involves an individual sales
man or a sales team establishing and building a profitable relationship with customers over a period
of time through a series of steps. Explain the steps in the personal selling process which helps in the
successful sales.

10. Describe the stages in consumer decision making process.


11. Suppose you are the Marketing manager of a banking firm. Your bank has opened its first
branch overseas. What factor do you think will affect the choice of marketing the most and why?
12. A brand is a composite set of beliefs and associations in the mind of consumers. In brand
development, as a part of branding strategy decision, the brand manager can decide to create new
brand elements for the new products, apply some of the existing brand elements to the new
product, or use a combination of existing and new brand elements to the existing and new
products. Explain the different branding strategies used by the companies for their range of
products.
13. How would you differentiate between organizational buying and individual buying

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