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Business Policy Activity 2

The document discusses the biographies and philosophies of two successful Filipino entrepreneurs, Cecilio Kwok Pedro and Alfredo Yao. Pedro founded Lamoiyan Corporation and created the popular toothpaste brand Hapee after identifying an opportunity in the market. Yao pioneered fruit juice packaging and founded the beverage brand Zest-O. Both entrepreneurs expanded their businesses internationally and engaged in philanthropic activities, with Pedro employing deaf workers and Yao providing scholarships. Their philosophies emphasized hard work, never losing hope, and giving back to help others rise from poverty as they had done.

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228 views3 pages

Business Policy Activity 2

The document discusses the biographies and philosophies of two successful Filipino entrepreneurs, Cecilio Kwok Pedro and Alfredo Yao. Pedro founded Lamoiyan Corporation and created the popular toothpaste brand Hapee after identifying an opportunity in the market. Yao pioneered fruit juice packaging and founded the beverage brand Zest-O. Both entrepreneurs expanded their businesses internationally and engaged in philanthropic activities, with Pedro employing deaf workers and Yao providing scholarships. Their philosophies emphasized hard work, never losing hope, and giving back to help others rise from poverty as they had done.

Uploaded by

Motopatz Briones
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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LYCEUM-NORTHWESTERN UNIVERSITY

OFFICE OF THE INSTITUTE OF GRADUATE AND PROFESSIONAL STUDIES


Dagupan City

Report
For
Business Policy

Submitted to the
Institute of Graduate and Professional Studies

SUBMITTED TO:

DR. Marietta Sorio

SUBMITTED BY:

Laguardia, Diana Marie D.

2ND Semester S.Y. 2019 – 2020


ACTIIVITY 2

Cecilio Kwok Pedro and Alfredo 'Ma: The Toothpaste and Fruit Drink Moguls INSTRUCTIONS:
Read the short article and answer the following questions. (Adapted from
www.thefilipinoentrepreneur.com/2008/02/18/a-blessing-in-disguise.htm and
www.lamoiyan.com; www.tsinoy.com/article_item.php?articleid=294)
Cecilio Kwok Pedro entered the toothpaste market, which was formerly dominated by foreign-
owned companies. He used to supply the makers of Colgate and Closeup aluminum collapsible
containers for their toothpastes. Later on, these two companies decided to use plastic laminated
tubes instead of aluminum. The loss in demand for aluminum created an opportunity for Pedro.
He established Lamoiyan Corporation and created his own brand of toothpaste, Hapee, which
now ranks number 3 in the local market. One of his assets is his having employed deaf and
mute workers.
The success of Hapee catapulted Pedro as one of the Philippines' outstanding entrepre-neurs.
There are now several varieties of Hapee toothpaste. Lamoiyan also manufactures Dazz
dishwashing detergent and Gum-tect, a special gum-formula toothpaste.
Pedro has expanded his business in neighboring countries such as China, Vietnam, and
Indonesia. Hapee is now a preferred brand in Asia.
Alfredo Yao is better known as Mr. Zest-O. Aside from a well-known fruit juice brand, Yao
pioneered in doy pack, widely used now in beverages and seasonings. Yao also expanded his
business to include Quickchow noodles and Beam toothpaste. He holds the local franchise for
RC Cola soft drink.
Yao also opened a thrift bank, Philippine Business Bank (II BB) and Export and Industry Bank
(EIB), a commercial bank. PBB has 18 branches and EIB has 31 branches.
Like Pedro, Yao also extends his helping hand through philanthropic activities. While Pedro
employs the deaf and mute, Yao established AMY Foundation to provide scholarships to
students from poor families.
Questions for Analysis:

1. What do you think are the philosophy in life of Cecilio Kwok Pedro and Alfredo Yao?

Cecilio K. Pedro
was awarded with an Honorary Doctor of Philosophy in Technological Management by the
Technological University of the Philippines in recognition of his corporate and social
achievements. Dr. Pedro ingrained his own belief through the company’s corporate motto:
”Making the difference for the Glory of God”.

Alfredo yao philosophy in Life


With his determination to make something out of nothing, he was able to achieve beyond what
he could ever imagine. One important life lesson for Alfredo Yao is to just work hard and never
lose hope.

“Credibility is built, not given. Respect is earned, not bought” – Alfredo Yao

2. How did they apply their philosophy in business?


Applying Their Philosophy in Their BusinessThe story of the two business men is yet another
rags-to-riches tale of self-madebusiness men who rose from poverty through hard work. Since
they came from beingpoor they still never forget to look back to where they were before. With
that being said,as an inspiration to those whose still encountering adversities in life, Pedro
employeddeaf and mute workers to help them at least to reach their goals in life. Yao on the
otherhand, established AMY foundation to provide scholarships to students from poorfamilies.
Helping other people to raise from poverty by inspiring them to work hard samething as what
Pedro and Yao hath done before is a good practice and Philosophy thatthey can instill in the
mind of those people they’re helping.

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