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Avenir Poster

Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988. It was inspired by early 20th century typefaces like Futura but aimed to add more organic humanism. While based on principles of rational modernism, Avenir's strokes have subtle variations in weight, giving it a cleaner yet more human appearance. It has since been widely adopted, including by Snapchat, LG, Apple, and the 2012 campaign of French president François Hollande.

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Valeria Zamora
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31 views1 page

Avenir Poster

Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988. It was inspired by early 20th century typefaces like Futura but aimed to add more organic humanism. While based on principles of rational modernism, Avenir's strokes have subtle variations in weight, giving it a cleaner yet more human appearance. It has since been widely adopted, including by Snapchat, LG, Apple, and the 2012 campaign of French president François Hollande.

Uploaded by

Valeria Zamora
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Avenir was designed by Swiss designer Adrian Frutiger and

released in 1988. It was inspired by typefaces of the early


20th century like Futura. However, Avenir reinterprets the
rational and functionalist approach of European modernism,
because Frutiger wanted to add organic humanism to the
design of the typeface. Avenir has been notably used
by several renowned companies, including Snapchat,
LG Electronics and Apple. Aside from its links with the
techworld, Avenir was also used in the campaign of French
president François Hollande for the 2012 elections, and
it is used in the ads and communications of the French
railway company SNCF.

Avenir is a geometric sans-serif, highly legible and with


a modern looking design. Among its characteristics, Avenir
barely has any modulation and it’s o’s feature a vertical axis.
However, unlike other geometric sans-serifs, the strokes
do have a subtle variation in weight, giving the typeface not
only a clean and simple look, but also a more human one.
Because of this, Avenir is considerably versatile.

A
SOURCES
https://www.fonts.com/font/linotype/ave-
nir/story
https://en.wikipedia.org/wiki/Avenir_
(typeface)
https://medium.com/@anton3377/

VE
HUMAN
TOUCH

NIR
TO
GEOM ETRY

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