TERM REPORT

Production operation
management

Submitted to
Abdullah Athar

Submitted by
Zainab kashani 63075
Tariq khan 63327
 ACKNOWLEDGMENT
We have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals. We would like to extend
my sincere thanks to all of them.

We are highly indebted to Sir. Abdullah Athar for his guidance and constant
supervision as well as for providing necessary information regarding the project &
also for his support in completing the project.

We would like to express our gratitude towards our parents & member of PAF-
KIET for their kind co-operation and encouragement which helped us in
completion of this project.

Our thanks and appreciations also go to our colleagues in developing the project
and people who have willingly helped us out with their abilities.
Introduction
In the Markets of South Asia and South East
Asia such as Srilanka ,Bangladesh, Myanmar,
Nepal, Pakistan Daraz is an online Marketplace
and logistics company. Daraz was founded in
2012 as an e-commerce marketplace in Pakistan
by Muneeb Maayr ( Founder) & Farees
Shah( Co-founder) at Rocket Internet. .
Daraz Group was obtained by Kaymu in Nepal and Srilanka in 2016  consumer-to-consumer
online marketplace in South Asia later on Daraz Group was obtained by the Alibaba Group From
Rocket Internet in 2018.
Curently Daraz is the leading Online marketplace Which connects with thousands of sellers with
million of customers in these five markets .It has it’s own logistics in these five markets such as
Bangladesh , Myanmar, Nepal, Pakistan and Srilanka which is known as Dex ( Daraz Express ).
Bjarke Mikkelsen is the Current Co-CEO of Daraz.
Products and SOP of Daraz.PK
The products and the SOPs at daraz.pk are the following;
 Smartphones
 TVs, Audio theaters and video accessories
 Home Appliances
 Computers
 Gaming consoles
 Cameras
 Sporting goods
 Men’s Fashion
 Women’s fashion
 Cosmetics
 Home and living
Vision Statement :We want to provide variety of products to our customer at best cheapest price
we can gave to their door steps within a blink of eye. And want to be the most selling market
place in Pakistan, where people will get every possible product from industrial engineering to
home decorative.
Mission Statement : Our mission is to be the Pakistan’s best customer-oriented company which
is providing all the products online and delivering at their door step.

Person We Approached
 Name:
 Contact & Visiting Card:
 Access to Organization: We have gain access to the organization through the student of
PAFKIET, who is working in Daraz.
Daraz.pk Organogram:
E-commerce organogram is very different than many other companies. As many things are
managed through online and software’s, a lot of process is automated. Here is the organogram
of Daraz.pk:

OPERATION OF DARAZ

Supply Chain Management:

Supply Chain Management (SCM) is the process which is responsible from placing an order to
fulfilling it. This process links the manufacturers, retailers and customers through a virtual
platform or directly. The prime objective of SCM is to movement of the product from
manufacturers to customers. Managing the supply chain is one of the vital section of the
business on which the total process of the business depends Daraz.pk has several suppliers for
its mall business. Most often they directly approach to supplier to make contract or deal.
Daraz.com basically has three ways to deal with suppliers:

Pick-up:

In this way Daraz.com make a contract with its supplier for a certain volumes of product to be
displayed on their websites. When the customers ordered those products, Daraz will
informed the supplier and the supplier will deliver their own product. For this service dares will
charge some commissions.

Drop-off:

Drop-off is almost similar like Pick-up. But in here the product of supplier’s temporality stayed
on the Daraz ware house and its Daraz who deliver its supplier product. For this Daraz charge
certain delivery fee.

Consignment:

Consignment is where Daraz buys a bulk of product from its supplier and then resale it to the
end user. Most of the products that they buy in bulk are: soap, shampoo, lipsticks, and
dishwashers etc.

Warehousing:

Daraz operates 4 major warehouses in Karachi, Lahore and Islamabad. For fastest delivery and
quality assurance, they always keep the top 30% selling products in their warehouses and the
product is shipped from one of their warehouses.
Technology:

Their technology allows them to monitor price inflation and irregularity instantly. Sellers that
falsely increase prices are strictly penalized or delisted. Their App is designed so that Sellers
that offer the best prices, best customer service levels, and fastest delivery automatically get
the most visibility on their App.

Delivery:

Daraz deliver their products by Daraz Express. Daraz Express is their premium shipping service
that delivers products across Pakistan in the blink of an eye. Daraz Express is available for all
customers on eligible items at no extra cost. The proposed aim is to give customers the quality
they have been wanting within the time span promised. Daraz Express operates on a guarantee
of delivery within 24 hours inside Karachi. Daraz Express in an astounding initiative taken by
Daraz.pk to create more convenience for its customers.

CHALLENGES HAMPERING STEADY GROWTH

The CEO of Daraz Asia, Jonathan Doerr shared his views while stating that the supply
chain of the online market needs special attention. Other major challenges include
expensive logistic charges and vendor-retailer relationship.
Medium sized retailers are working hard to improve their timely delivery as this is the
leading factor of customer satisfaction. However, they have to pay additional charges to
the logistics companies.
furthermore, these companies have made price slabs through which they can charge
collection and insurance fee for products above a certain price.
Fahad Shakeel, the GM of Next bridge Private Limited said:Talking to a local news
outlet, he also added that many small and medium shipping companies are incapable
to ship fragile and expensive products which lead to ineffective product handling and
losses for the retailers.

Challenges of 11 daraz sale

 The Website is too hard to navigate”



Result

Daraz since 2012, has been on a mission to provide a hassle-free and convenient shopping
experience all over Pakistan which it has successfully achieved. This wouldn’t have been
possible without the help of our users through the love and support.

Daraz understands how much a slight support can make a difference and thus, has vouched to
take a step forward to give back to the society and deliver happiness on the go through  Daraz
Cares!
Everyday, Daraz Cares reaches out with initiatives to help entrepreneurs and sellers enhance
their skills in digital marketing, build a better and more sustainable future and reach out to those
in need.

Last year Daraz Cares had a busy year in giving back to the community.
Here’s our year in a review on how Daraz Care worked to spread happiness!

Daraz Cares 2019 Highlights!

 All year around – Charity and Donation Drives
Daraz Cares successfully ran charity and donation drives, awareness sessions regarding the
environment, health, and importance of education. Furthermore, various  Employee Volunteer
Programs took place where Daraz employees participated and distribution drives for various
NGOS and Institutes all over Pakistan took place bi-monthly.
March – Making Pakistan Day Memorable
March was all about focusing on education for all. So, Daraz Cares initiated a Pakistan Day
Campaign that was partnered with TCF where the sellers educated children across Pakistan and
collected Rs. 100,00 TCF for a better future for the children. Daraz Employees visited TCF
School and spent their time with the kids at TCF so spread joy and awareness.

A second initiative by Daraz Cares was to source ration for underprivileged households. Daraz
Care partnered with Rizq and provided ration to the needy.

April – Spreading Happiness with SOS

In April, Daraz Cares partnered with SOS Children’s Village where the aim was to spread joy
and happiness, so with the Employee Volunteer Program, various gifts and tricycles were
distributed to children at the SOS village.

May  – Made Our Motherland More Sustainable

May was a busy month for Daraz Cares. With Mother’s Day being an important day for us, we
needed to give back to those who made us. Daraz Cares initiated a campaign  that was
partnered with Unilever where a 1000 baskets were distributed to Care Mothers at Hospitals and
Orphanages. Furthermore, Daraz Care and SOS partnered with Butterfly to conduct and an
Awareness Session about women’s health and its importance was conducted.
With our country being our Motherland, Daraz Cares worked on a sustainable future by
participating in the Trash Tag and Daraz diligently conducted clean up drives that took place in 6
cities of Pakistan

With Ramadan, the month of blessings and giving back, Daraz Cares wanted to spread
happiness to their most hard working staff and DCare Box were to distributed to the security
staff.

And, Daraz Cares collected a total of $4,175 Zakat for collected for various NGOs and the
employees of Daraz spent their time and had Iftar with Binte Fatima.

June –  The Happiness Truck Initiative

Daraz Care’s Happiness Truck was all about spreading happiness to those who are in need of it
the most, this is why Daraz visited the slums of Karachi and worked on making their lives a little
better.

July – A More Educated Pakistan

For July, Daraz Cares generated funds for a better education and facilitation for underprivileged
children. So, for TCF, a Bake Sale was organized by Daraz Care at the Daraz Head Office by
Daraz Employees and TCF Volunteers and the all revenue generated was given to TCF

August –  Sharing Happiness with Special Olympics Pakistan

In August, Daraz collaborated with the heroes of Pakistan, the Special Olympics Pakistan Team
and organized a successful sports event where SOP participated.
September – Lifting Spirits on Children’s Day
In September, the highlight of the month is Children’s Day and bringing smile to their faces is the
true form of joy. So, for Children’s Day, in collaboration with DFC, Daraz visited the SOS
Children’s Village and spent a fun day with the children.

A clothes drive was also conducted where Daraz initiated to donate used and new clothes to
Akhuwat Clothes Bank on monthly basis

October – Health Drives and Spreading Awareness

In October, Daraz Cares partnered with the Al Khidmat Foundation Daraz sponsored game and
gifts at the event. All the amount collected was donated to AlKhidmat

In October, the aim of Daraz Cares was promoting awareness about health and taking measures
for it. Since, October is the month for Breast Cancer Awareness, Daraz partnered with Pink
Ribbon Pakistan and conducted an online campaign to spread awareness about breast cancer
among employees.

In collaboration with the Indus Hospital, a Health Drive Awareness Session was conducted
where a Blood Donation Camp was organized as well and Daraz Care gathered funds for Indus
Hospital.

October also focused on empowering women where a Women Seller Empowerment Partnership
with Karvaan was organized which provided women for all across Pakistan a space to their their
handcrafted goods with ease and provided them awareness about enhancing their capabilities
with with e-commerce.

November – Initiative to Make Pakistan Green for 11.11 

In November, the hustle and bustle for the 11.11 mega sale is all around Daraz. So, Daraz
Cares wanted to make this opportunity more sustainable. In partnership with Bulleshah
Packaging, a Recycle Daraz Boxes initiative took place where Daraz Cares encouraged people
to recycle Daraz Delivery Boxes for a better environment.

Previously, Daraz Cares, in partnership with UNAP, had also initiated a tree plantation drive in
the monsoon season by which around 11,000 trees were planted. Daraz employees also
reached out to the NJW plantation and planted trees at a ceremony held at NJW School located
in Korangi.
 December – Gratitude for Our Dex Heroes
At the end of the year after successful initiatives, Daraz Care’s focus was on our own personal
heroes, the Daraz’s Dex Delivery Heroes. So, Daraz Care hosted a fun filled carnival in gratitude
for the Dex Delivery Heroes and their families. Daraz also educated the Dex heroes about the
hazards of smog and in partnership with Augment Care, handed out kits to our Dex Heros in
Lahore to stay safe from the smog.

With these little step Daraz Cares played its role in making lives better, working towards
sustainability and spreading happiness all around.

Learning from report