Multiple Choice Questions

1. Which of the following promotion at budget method

wrongly views sales as the cause of promotion rather than
as the result?
2. Affordable methods
3. (b) Percentage of sales method
4. Competitive part method.
5. (d) Objective and task method

M Com 2nd Year International Marketing MCQ Question Answer

Ans. (b) Percentage of sales metho

2. Which of the following is more affective tool for promotion

process?

Advertisement

Personal Sale

Publicity
Sales promotion

Ans. Advertisement

3. D.E.P.B. stand for

Duty Exempt Port Boundary

Duty Entitlement Pass Book

Method of Export Payment

Deposit Export Pay Bill Scheme

Ans.(b) Duty Entitlement Pass Book

4. As per the terminology of international Air Transport

Association (IATA), air Transport Association (IATA), airway bill
is issued in how many set?

14 sets

12 sets

13 sets

11 sets

Ans. 12 sets

5. The short-term motivation schemes prepared for purchase

promotion are known as-

Personal sale

Sales promotion

Advertisement

Packaging

Ans. Sales promotion

6. According to text, the most dramatic of the environments the

effect marketing and appears to be now shaping our world is the
environment.

Natural
Demographic

Ecomonic

Technological

Ans. (d) Technological

 Programme Evaluation and Review Technique (PERT) is

used in –
 Advertisement
 Selling
 Evaluating the working programme
 Exchange

Ans. © Evaluating the working programme

 For practival purposes, the difference between the

concept of international marketing and the concept of
multinational marketing is
 Significant
 Insignificant
 Meaningful
 Adequate

Ans. (b) Insignificant

 ‘International marketing is global process of planning and

executing conception, pricing, promotion’ The definition
fails to recognize
 Non-Profit marketing
 Business-To –business marketing
 Consumer marketing
 Integration of the 4 Ps

Ans. (b) Business-to-business marketing

1. These things are not known by import in india-

2. Rice
3. Fertilizers
4. Chemical
5. Raw Rubbers

Ans. (a) Rice

 1. Determining that which product should be introduced in
which country what modification should be made in it, is
called-
2. International Product Planning
3. World Product Planing
4. (a) and (b) both
5. (a) and (b) both nonew

Ans. (b) World Product Planning

1. To ensure that sub-standard goods are not exported from

india which may bring bad name to country, compulsory
pre-shipment inspection is carried out of about how many
items?
2. 1057
3. 1058
4. 1059
5. 1060

Ans. (a) 1057

1. Which type of exporter will choose direct distribution

channel?
2. Large exporter
3. Small exporter
4. Medium exporter
5. None of these

Ans. (a) Large exporter

1. Which of the fo`56\ing is not true one of the five stages of

the buyes decision process?
2. Need recognition
3. Brand identification
4. Information search
5. Purchase decision

Ans. (b) Brand indentification

1. Included in group of the factors affecting the

international marketing are-
2. Social factors
3. Economic factors
4. Political factors
5. All of these
Ans. (d) All of these

1. Which of the liability is to prepare product source

planning?
2. Marketing department
3. General Manager of the company
4. Policy Markers of the company
5. None of these

Ans. (c) Policy Markers of the company

1. Green marketing relates to-

2. Agricultural marketing
3. Environmental Protection
4. Zoological product distribution
5. All of these

Ans. (b) Environmental protection

1. Internal marketing means-

2. Marketing out side the country
3. Marketing inside the company
4. Marketing with family members
5. Marketing inside the country

Ans. (d) Marketing inside the country

1. ………..are products bought by individuals and

ogranisation for further processing or for use in
conducting a business.
2. Consumer products
3. Services
4. Industrial products
5. Specially products

Ans. (c) Industrial products

 By which elements international marketing environment

has been created?
 Mini environmental factors
 High environmental factors
 Both (a) and (b)
 None of these

Ans. (c) Both (a) and (b)

  Treasury bills are issued by Reserve Bank, the maximum
maturity method of these bills is-
 Zero to six months
 Six months to one year
 One to two year

Ans. (b) Six months to one year

 The sender of the goods submits it to the shipping

company which issues in exchanges of for mate’s receipt?
 Way Bill
 Latter of credit
 Bills of landing
 Combined transport document

Ans. (c) Bills of landing

 Which of the following is the first stage for market

segmentation?
 Analysis
 Future generation
 Investigation and Research
 None of these

Ans. (c ) Investigation and Research

 The business organization established on the basis of

characteristics of the foreign customers is known as-
 Work oriented organization
 Product oriented organization
 International Marketing Customer Qrganisation
 All the above

Ans. (c ) International Marketing Customer Organisation

 Which one of the following is not and alternative Market

Strategies toward Market segment?
 Undifferentiated Marketing Strategy
 Differentiate Marketing Strategy
 Concentrate Marketing
 International Marketing Strategy
Ans. (d) International Marketing Strategy

 On which basis normally the market is distributed?

 Demographic base
 Economic base
 Geographical base
 Multi factors

Ans. (a) Demographic base

 When the global level plans are prepared at international

head quarters, it is known as-
 Operational planning
 Strategic planning
 Corporate planning
 None of these

Ans. (c) Corporate planning

 Spreading news which is important from business point

of view through newswpapers, televisions etc., is called-
 Publicity
 Advertising
 Promotion
 All of these

Ans. (a) Publicity

 Full name of Fera is-

 Foreign Exchange Regulation Act
 Foreign Exchange Rating Act
 Foreign Exchange Ratio Act
 Foreitgn Exim Rate Act

Ans. (a ) Foreign Echange Regulation Act

 The production classification may be in the following

forms
 Durable and non-durable products
 Consumer producs
 Industrial products
 All of these

Ans. (d) all of these

  Market segmentation means-
 Dividing the selling staff is small size
 Dividing the tefrritory is small size
 To divide the target group in small size
 All the above

Ans. (c ) To divide the target group in small size

 Globa! Presence of giant multinational corporations is

and evidence for the existence of globalization.
 Ecological
 Political
 Agricultural
 Economic

Ans. (d) Economic

 In which year the foreign trad development regulation act

was passed?
 1993
 1992
 1994
 1990

Ans. (b) 1992

 Restraining forces against globalization are-

 Governments policies
 Fortsighteness of Organisation
 Organisation culture
 All of these

Ans. (d) All of these

 Which of the following is  the means of measuring the

transfer price?
 Direct manufacturing cost
 Cost plus mark up
 Market based transfer price
 All of these

Ans. (d) All of these

  Which of the following does not affect the purchasing
power of the man?
 Income
 Prize
 Loan
 Cultural nature

Ans. (d) Cultural nature

 Market share means-

 Share Market
 Sensex
 Elasticity of demand
  Market demand

Ans. (d) Market demand

 Which one is not the technique of Environmental Analysis

of international marketing?
 Verbal and written information
 Search and Scanning
 Bargaining Power
 Forecasting and formal Studies

Ans. (b) Search and Scanning|

39. Off-set means-

(a) Purchasing the domestic goods and selling the name in foreign
countries 

(b) Purchasing is foreign country and selling out side the country 

(c) Manufacturing outside country and selling outside 

(d) None of the above 

Ans.(a) Purchasing the domestic goods and selling the name in

foreign countries 

40. Which approach explains that the producer should conduct

according to requirement of the consumer? 

(a) Traditional approach

(b) Consumer investigation 

(c) Current approach 

(d) General approach 

Ans. (b) Consumer investigation

41. Paper Gold is

(a) SDR

(b) ADR 

(c) UDR 

(d) GDR 

Ans. (a) SDR 

42. Which one is not the export promotion agency in India?

(a). Export Promotion Council 

(b) World Trade Organisation 

(c) Commercial Banks

(d) Export Credit and Guarantee 

Ans. (b) World Trade Organisation 

43. Product survey includes

(a) Production

(b) Advertising expenditures 

(c) Wages

(d) Shape, colour and design of the product 

Ans. (d) Shape, colour and design of the product 

44. It is one provides for credit to be given to the exporter to

cover the period of storage of goods at the part? 

(a) With recourse letter of credit 

(b) Transferable letter of credit 

(c) Red Clause letter of credit 

(d) Green Clause letter of credit

Ans. (d) Green Clause letter of credit 

45. Gold Price of SDR

(a) 0.886 grain 

(b) 0.8886 grain 

(c) 8-886 grain 

(d) 1.24 grain

Ans. (b) 0.8886 grain 

46. In evaluating message for advertising, telling how the

product is better than the competing brands aims at making the
ad

(a) Meaningful

(b) Distinctive 

(c) Believable

(d) Remembered 

Ans. (b) Distinctive 

47. What is Dumping?

(a) To fill up any country with cheap commodity 

(b) Promote to Export 

(c) Both (a) and (b) 

(d) None of these

Ans.(a) To fill up any country with cheap commodity 

48. Which of the following is smallest element in categorization

of adaption? 

(a) Laggard

(b) Innovator 

(c) Early majority

(d) Late majority 

Ans. (d) Late majority

49. Which of the following is price determination method?

(a) Cost price transfer 

(b) Cost plus transfer 

(c) Transfer price based on market 

(d) All of these

Ans. (d) All of these 

50. Founders of born-global firms

(a) Often have little or no international relationship created 

(b) Work for large MNCs 

(c) Are often entrepreneur who have prior international business experien 

(d) Have been born into business families 

Ans.(c) Are often entrepreneur who have prior international

busine experience 

51. Which marketing factors in creating the finance in the

rearket? 

(a) Product

(b) Price 

(c) Place

(d) Promotion 

Ans. (b) Price 

52. The person act as connecting links between an exporter and

importe and charge commission for their service, is called

(a) Agent

(b) Brokers 

(c) Distributor
(d) None of these 

Ans. (b) Brokers 

53. The factor not to be considered is packaging is

(a) Climate of importing country 

(b) Convenience in handliing 

(c) Physical and chemical characteristic of the product 

(d) Financial resources of exporter 

Ans. (d) Financial resources of exporter 

54. The consideration obtained from the customers is known as-

(a) Price 

(b) Profit

(c) Cost 

(d) None of thes 

Ans.(a) Price 

55. Using a successful brand name to introduce additional items

in a give product category under the same brand name is called
a(n)

(a) Line extension

(b) Brand extension 

(c) Multi-branding

(d) New brands 

Ans.(a) Line extension

56. Marketing is the joint study of

(a) Purchasers behaviour and function of consumer 

(b) Product demand and product supply 

(c) Brand formation and publicity 

(d) All of these

Ans. (d) All of these 

57. Under costing method estimate are mode for

(a) Total income 

(b) Total cost 

(c) Total expenditure

(d) Total transport cost 

Ans. (b) Total cost

58. Writer of the Theory of Social Economy”

(a) Gustave Kesal 

(b) G.D. Call 

(c) S.E. Thomas

(d) PT. Alseworth

Ans.(a) Gustave Kesal

59. Which among the following is not a type of commercial

document?

(a) Order or Indent 

(b) Shipping order

(c) Bill of landing (B/L)

(d) Commercial Invoice

Ans.(c) Bill of landing (B/L) 

60. Patent is a

(a) Legal right 

(b) Plan

(c) Target (d) Money 

Ans.(a) Legal right 

M Com 2nd Year International Marketing MCQ Question

Answer

61. Where Head Office is situated of the International Trade

Organisation

(a) Geneva 

(6) New Delhi 

(c) China 

(d) London

Ans.(a) Geneva 

62. Because international marketing requires that a product is

exported is thus more important than the other 3 Ps of the
marketing mix. 

(a) True

(b) False 

(c) Doubtful

(d) None of these 

Ans. (b) False 

63. Which of the following elements emphasizes on consumers’

satisfaction? 

(a) Cost concept

(b) Purchase concept 

(c) Sales concept

(d) Latest marketing concept 

Ans. (d) Latest marketing concept 

64. The present distribution system includes

(a) Trade on NET

(b) Advertisement on NET 

(c) Trade through E-Mail

(d) All of these 

Ans. (d) All of these 

65. What is the full name of BEP? 

(a) Break Even Point

(b) Break Every Point 

(c) Break Every Point

(d) None of these 

Ans. (a) Break Even Point 

66. Purchase order is given by– 

(a) Marketing Department

(b) Finance Department 

(c) Purchase Department

(d) Sales Department 

Ans.(c) Purchase Department 

67. Industrial development Bank of India was established? 

(a) Ist Aug. 1964 (Govt. of India) 

(b) 11 Apr. 1935 (RBI)

(c) 6 Jan. 1948 (SBI)

(d) None of these 

Ans. (a) Ist Aug. 1964 (Govt. of India) 

68. For the development of infrastructure in our country

Government of India develop “BOT” model. What BOT means
(a) Build, Operate, Transfer 

(b) Better, Operate Technology 

(c) Bombay, Orissa, Tripura 

(d) None of these

Ans. (a) Build, Operate, Transfer 

69. The objective of Distribution Channel is

(a) To send the goods from producer to consumer 

(b) To send the goods from producer to retailer 

(c) To send the goods from producer to stockist 

(d) To send the goods from producer to broker 

Ans. (a) To send the goods from producer to consumer

70. ……….. is the step in the selling process in which the sales
person learns as much as possible about a prospective customer
befor making a sales call. 

(a) Prospecting

(b) Pre-approach 

(c) Approach

(d) Handing objecting 

Ans. (b) Pre-approach 

71. The export may be

(a) Direct

(b) Indirect 

(c) Both (a) and (b)

(d) None of these 

Ans.(c) Both (a) and (b) 

72. The process to sending the goods to customer is known as

(a) Distribution 

(b) Export 

(c) Import 

(d) All of these

Ans.(a) Distribution 

73. Which of the following cannot be a brand?

(a) A sign 

(b) A slogan 

(c) A design 

(d) A word

Ans. (b) A slogan 

74. The factors determining the international distribution relate

to

(a) Product

(b) Competition 

(c) Market

(d) All of these 

Ans. (d) All of these 

75. In case of indirect export system the degree of risk is

(a) Lowest 

(b) Greater, 

(c) Nil

(d) Too much 

Ans.(a) Lowest 

76. Which one of the following is not the impact of globalisation?

(a) Development of Social consciousness 

(b) Technological change 

(c) Global form of business

(d) Reduction in casteism 

Ans. (d) Reduction in casteism 

77. Conflicts between different levels of the same channel of

distribution are referred to as

(a) Horizontal conflicts

(b) Vertical conflicts 

(c) Parallel conflicts

(d) Layer-based conflicts 

Ans. (b) Vertical conflicts 

78. The bureau has set standards for

(a) 17819 

(b) 17820 

(c) 17821 

(d) 17822

Ans.(c) 17821 

79. Full name of TQM is

(a). Trade Question Mark

(b) Trade Quality Mark 

(c) Total Quality Management 

(d) Trade Quality Management

Ans.(c) Total Quality Management 

80. International reconstruction and Development Bank

provides

(a) Short-term loans

(b) Long-term loans 

(c) Both (a) and 

(d) None of these

Ans.(b) Long term loans 

81. What is full name of FEMA?

(a) Full Exchange Money Agency

(b) Foreign Exchange Money Act  

(c) Foreign Exchange Management Act

(d) All of these

Ans.(c) Foreign Exchange Management Act

82. On which medium of advertising amount is spent in the

world?

(a) Television

(b) Print media

(c) Radio

(d) Direct mail

Ans. (b) Print media 

83. Motivation means

(a) Better communication technique 

(b) Sales coaching 

(c) Motivating the employees for better performance (d) Marketing

research

Ans.(c) Motivating the employees for better performance 

84. Which is not the principle of T.Q.M. (Total Quality

Management)?

(a) Measurement of cost efficiency 

(b) Error free work 

(c) Timely fulfil consumer demand 

(d) Business Process Recognition

Ans. (d) Business Process Recognition 

85. The element of product development targets include 

(a) Plan

(b) Ratio 

(c) Determination of needs and preferences of the customer (d) Removal of

defect

Ans. (c) Determination of needs and preferences of the

customer 

86. Of the following pricing strategies ………. is not ideal for new
products. 

(a) Skimming products

(b) Discretionary products 

(c) Promotional pricing products 

(d) All of these

Ans. (b) Discretionary products 

87. When products manufactured by different manufacturers

are practically the some as regards quality, shape, kind, price,
etc., it is called

(a) Competitive Brand

(b) Personal Brand 

(c) Family Brand

(d) Regional Brand 

Ans.(a) Competitive Brand 

88. Product decision depends on

(a) Price
(b) Distribution 

(c) Marketing

(d) All of these 

Ans. (d) All of these 

89. The headquarter and laboratories of the Indian Institute of

packaging are located in

(a) Mumbai

(b) Allahabad 

(c) Delhi

(d) Lucknow 

Ans.(a) Mumbai 

90. Out of the following social factors which factor affects the
international marketing

(a) Culture

(b) Language 

(c) Standard of living

(d) All of these 

Ans. (d) All of these 

91. Which of the following is known as most expensive mean of

promotion? 

(a) Sales promotion

(b) Personal selling 

(c) Advertisement

(d) Public relation 

Ans. (b) Personal selling

92. Which of the following does not create pressure on business

unit for reducing the prices? 
(a) More plant capacity

(b) Strong branding 

(c) Low price system

(d) Decrease in market share 

Ans.(b) Strong branding 

93. What are the factors affecting product mix? 

(a) Increase in population

(b) Change in the level of income 

(c) Change in behaviour of the customer 

(d) All of these

Ans. (d) All of these 

94. The market information means

(a) Knowledge about companies 

(b) Area-wise information 

(c) Information about the related markets 

(d) All of these

Ans.(c) Information about the related markets 

95. There are many types of organisational forms. Which of the

following is not a type of organisation form? (Note: There are
five type of organisation in International Marketing : 1.
Functional, 2. International Division structure, 3. Product
Division structure, 4. Geographical Division structure and 5.
Matrix Division structure.) 

(a) Functional

(b) Geographical 

(c) Matrix

(d) Subsidiary 

Ans. (d) Subsidiary

96. Which of the following is not included in demographic
indices related to international marketing? 

(a) Total population .. 

(b) Education 

(c) Increase rate in population 

(d) Density of population

Ans. (b) Education 

97. The whole world appears as a market in

(a) Global marketing

(b) Export marketing 

(c) Import marketing

(d) All of these 

Ans. (a) Global marketing

98. Commodity boards take decision about how many various

commodities? 

(a) 8 Commodities

(b) 9 Commodities 

(c) 7 Commodities

(d) 5 Commodities 

Ans. (b) 9 Commodities

99. Multinational corporations are organisations conducting

business in

(a) At least one other country 

(b) Just the host country 

(C) Through internet only sales 

(d) At lest three countries in addition to the host country

Ans.(a) At least one other country 

100. Which of the following factors influence the process of
globalisation?

(1) End of Cold War in 1990 

(2) Large flow of fund between countries 

(3) Financial superiority 

(4) Integrating with the world economy 

(a) 1,2

( b) 1, 2, 4 

(c) 2,3,4

(d) 1,2,3,4 

Ans. (b) 1,2,4