Innovation Model Canvas
Innovation Model Canvas
What is the innovation? What activities are required to develop and operate the Who are the users or beneficiaries of the innovation?
innovation?
FoodRun – collecting overnight food and distributing The food retailers are able to get rid of their food that are
them to charities. This is inspired by BreadRun by Feeding Food retailers to take part in this initiative unwanted in a way that benefits society, and local people
Hong Kong, a local NGO that collects bread from bakeries. Volunteers to collect the food in need, e.g. refugees, lower class families, are able to
Charities to receive the bread and distribute the food to receive the food.
What value does the innovation provide – how will it people in need
improve a situation?
How will the innovation be promoted and explained? Will the innovation be easy to use and understand? Could
Reduces the amount of clean edible food thrown away it be made easier?
from retailers in a localised area. This can promoted through local charities or communities
to potential volunteers, e.g. local students, young adults… There can be different initiatives for different types of
This innovation can be easily explained as the mechanics food, e.g. bread from bakeries, plastic-packaged products
of it is relatively simple. from supermarkets, mass prepped dishes from
restaurants, and provided to people in need in different
food stations.
Transportation costs for delivering food would be the main financial costs, whereas I would collaborate with food retailers and suppliers, local charities, as well as the
volunteers are needed to complete the delivery. government to implement this innovation.
What would be the key sources of revenue and income? Who or what might by a barrier to your success? And how could this be overcome?
Key sources of revenue would be donations to charities that take part in these It may be difficult to convince food retailers and suppliers to participate in this as thy do
initiatives, and the government can provide funding to these community initiatives as not receive any financial or social gain from partaking in this, and collection of excess
well. food every night/week may require more effort and time.