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Marketing Performance of Purified Water Refilling Stations in Mintal, Davao City

This document contains a survey questionnaire about the marketing performance of purified water refilling stations in Mintal, Davao City. The survey asks respondents to rate statements about products, price, place, and promotion on a 6-point scale from strongly agree to strongly disagree. It also asks respondents to rate the overall performance of the stations and the effects of the marketing mix (4Ps) on performance. The goal is to collect data on customer perceptions of the marketing performance of these businesses.

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Jykyll Paul
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54 views7 pages

Marketing Performance of Purified Water Refilling Stations in Mintal, Davao City

This document contains a survey questionnaire about the marketing performance of purified water refilling stations in Mintal, Davao City. The survey asks respondents to rate statements about products, price, place, and promotion on a 6-point scale from strongly agree to strongly disagree. It also asks respondents to rate the overall performance of the stations and the effects of the marketing mix (4Ps) on performance. The goal is to collect data on customer perceptions of the marketing performance of these businesses.

Uploaded by

Jykyll Paul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING PERFORMANCE OF PURIFIED WATER REFILLING STATIONS

IN MINTAL, DAVAO CITY

Survey Questionnaire

Dear Respondent:

Thank you for allowing me a part of your valued time to answer this survey form.
Please indicate your closest perception regarding the following items that I may
be able to collate data pertaining to your perception of the current marketing
performance of your business.
Rest assured that your responses will be treated as foundation of this research
and solely for that purpose.

Thank you very much.

Sincerely yours,
Profile of Respondents:
Name: (Optional) __________________________________________
Instruction: Please check the blank for the appropriate answer.

How strongly do you agree or disagree with each of the following statements?
Use the following six-point scale to answer, where:

1= strongly agree, 2= somewhat agree, 3= neither agree or disagree, 4=


somewhat disagree, 5= strongly disagree, 6= no opinion or don’t care

Q1#: What is the level of marketing performance of purified water refilling


stations in Mintal, Davao City, in terms of Product, Place, Promotion, Price, and
Service Quality?

1 2 3 4 5 6

Product Store
offer high
quality
products
Store
provided
several
brand
Store has
good
condition
of
products
Price 1 2 3 4 5 6
Price
offered
cheaper if
we
purchase
in big
amount
Store has
the lowest
price in are

Store
offers best
price
everyday
Customer
prefer to
shop in in
store
because
price
offered

Place 1 2 3 4 5 6
Stores
easy to
find
Store has
a strategic
location
It has
many
branches
within
areas
Store
location is
appropriate
Customer
prefer to
shop in
because of
the place

Promotion 1 2 3 4 5 6
Store give
some
coupons to
be changed
in
merchandise
Store give
some
seasonal
promotion
Customer
prefer to
shop in
because of
promotions
Customer
prefer to
shop in
because of
privilege
card
Store gives
information
when they
have
promotion
Store have
attractive
promotion

Service 1 2 3 4 5 6
Quality
Providing a
good service
Quick Service
Employees
are friendly
Understanding
the customers
need
Q2#: What is the performance of purified water refilling stations in Mintal, Davao
City?

Product 1 2 3 4 5 6
Produce
good
products
meeting the
customers
satisfaction
Brand
names
influences
sales
Your product
meets
customer
requirements
Packaging is
effective
Gives
warranty to
the product
Customers
complain
about the
quality of
product

Price 1 2 3 4 5 6
Price
allows for
discount?
Prices of
product is
appropriate
Pricings
decision
allow for
payment
period
Pricing
decisions
allow for
credit
terms
Pricing
strategy
gives room
for large
customer
base
Place 1 2 3 4 5 6
Location of
product aid
accessibility
Transportation
system is
effective
The channel
coverage is
effective

Q3#: Determining the effects of 4p’s in marketing performance.

1 2 3 4 5 6
The
convenience
of the place
of our
business
attracts more
customers
and thus
allows us to
make more
sales
The
promotion
activities we
make and
the
temporary
discounts
increase our
sales
Marketing
efforts such
as
advertising,
promotional
ways
promote
sales
performance
of the firm
Whenever
our
marketing
activities
increase
ours
Whenever
our
marketing
activities
increase our
sales
performance
increases
exponentially
ales
performance
increases
exponentially
Sales
performance
doesn’t
increase if
marketing
efforts of the
firm increase
Without
marketing
the firm can
make more
sales and
attract more
customers.

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