Communication Skills

39 seminars 4 business areas

End
communication barriers
for good
 How to be a great communicator in any situation
LISTEN to the people SPEAK clearly, credibly and WRITE with precision, clarity
around you. It sounds so succinctly with everyone you and proper grammar. Writing
simple—but there are times meet. Speaking one-on-one well can help you accomplish
when even the best listeners requires a different skill set anything from drafting a
fail to listen effectively. Listening from speaking to an audience. winning proposal to persuading
is the cornerstone of successful Speaking effectively on a a customer to buy from you.
communication and can help conference call requires a From business writing to
you improve your image, different approach from technical writing, AMA has
avoid misunderstandings, build speaking to an employee about everything you need to become
rapport and solve problems a performance issue. In this a standout writer.
faster. With the specific listening booklet, you’ll find seminars
skills offered in AMA’s that can help you speak
communication seminars, you comfortably and professionally
REGISTER TODAY!
can become an excellent in virtually any business www.amanet.org
listener in any circumstance. situation. 1-800-262-9699

TABLE OF CONTENTS
BUSINESS ENHANCEMENT SKILLS Responding to Conflict: NEW! AMA’s Business Grammar
The 7 Habits of Highly Effective Strategies for Improved Workshop . . . . . . . . . . . . . . . . . . . . . 22
People® 3-Day Signature Communication . . . . . . . . . . . . . ᗂ 11 Effective Technical Writing . . . . . . . . 23
Program . . . . . . . . . . . . . . . . . . . . ᗂ 1 Dynamic Listening Skills for Business Writing for the
Developing Your Emotional Successful Communication . . . . . . . 12 Multilingual Professional. . . . . . . . . 24
Intelligence. . . . . . . . . . . . . . . . . . . . . 2 Communication Boot Camp . . . . . . . 12
Managing Emotions in the PRESENTATION SKILLS
Building Better Work Relationships:
Workplace®: Strategies for Success. . 3 New Techniques for Results- How to Present Online:
Live Online A Skills-Based Workshop . . . . . . 24
Assertiveness Training . . . . . . . . . . ᗂ 3 Oriented Communication . . . . . ᗂ 13 only!

Assertiveness Training for Developing Effective Business Strategies for Developing

Women in Business . . . . . . . . . . . ᗂ 4 Conversation Skills . . . . . . . . . . . . . . 14 Effective Presentation Skills . . . ᗂ 25
Assertiveness Training for Business Conversation Skills for the Effective Executive Speaking . . . ᗂ 26
Managers . . . . . . . . . . . . . . . . . . . . . . 5 Multilingual Professional. . . . . . . . . 14
PowerPoint® Unplugged . . . . . . . . . 27
NEW! Leadership Development Communicating Up, Down and
for Women . . . . . . . . . . . . . . . . . . . . . 5 Across the Organization . . . . . . . . . 15 RELATED INTEREST
Developing Your Personal The Effective Facilitator: Maximizing Time Management . . . . . . . . . . . . . . 27
Brand and Professional Image . . . . . 6 Involvement and Results . . . . . . . . . 16
Management Skills for
Developing Your Collaborative Skills . . 6 Whoever Tells the Best Story Wins . . 16 New Managers . . . . . . . . . . . . . . . . . 28
Doing It All: How to Stay Focused Getting Results Without Moving from an Operational
and Engaged . . . . . . . . . . . . . . . . . . . 7 Authority . . . . . . . . . . . . . . . . . . ᗂ 17 Manager to a Strategic Leader . . . . 29
NEW! How to Turn Data into Negotiating to Win . . . . . . . . . . . ᗂ 18 Successfully Managing People . . . . . 30
Compelling Visual Presentations . . . . 7
Expanding Your Influence: The 7 Habits of Highly Effective
INTERPERSONAL SKILLS Understanding the Psychology People® for Managers
of Persuasion . . . . . . . . . . . . . . . . . . 19 2-Day Workshop . . . . . . . . . . . . . . . 31
How to Communicate with
Diplomacy, Tact and Credibility. . ᗂ 8 The 8th Habit®: Unleashing the
BUSINESS WRITING SKILLS Greatness in Yourself and Others . . 32
Communication and Interpersonal NEW! Put It in Writing: The Secret to
Skills: A Seminar for IT and Developing Executive Leadership. . . 32
Making More Sales. . . . . . . . . . . . . . 19
Technical Professionals . . . . . . . . ᗂ 9
How to Sharpen Your Business
Interpersonal Skills for Managers. . . . 9 ᗂ AMA’s bestselling communication seminars
Writing Skills . . . . . . . . . . . . . . . ᗂ 20
Moving Ahead: Breaking Behavior
AMA’s 2-Day Business Writing
Patterns That Hold You Back . . . . . 10 Also available as a Live Online Seminar. AMA’s
Workshop . . . . . . . . . . . . . . . . . . ᗂ 21 Live Online Seminars offer the same high-
NEW! Building and Maintaining
Your Organization’s Reputation: Writing for the Web . . . . . . . . . . . . . 22 caliber faculty and engaging content as the
classroom seminar—on your desktop.
Surviving a Crisis . . . . . . . . . . . . . . . . 10

A M A CERTIFICATE PROGRAMS
AMA Blended Learning—a dynamic Attendance at seminars in this booklet
and effective blend of live training, online contributes to the requirements for earning an
AN AMA
BLENDED LEARNING
SEMINAR
tools, resources and events that provides AMA Certificate—a recognized symbol of achieve-
Schedule 69 (GS-02F-0092R) the foundation for greater subject mastery ment in the business world. For information on how to
MOBIS (GS-10F-0083S) and measurable performance metrics to qualify for an AMA Certificate, as well as special
back it up. discount pricing, visit www.amanet.org/certificates or
All seminars are on General Services call 1-800-262-9699.
Administration Schedule
 Also available as a
BUSINESS ENHANCEMENT SKILLS
Live Online Seminar

The 7 Habits of Highly Effective People® BEST

ᗂ

3-Day Signature Program SEMINAR #2601

SELLER
ᗂ
By FranklinCovey—now available through AMA
The 7 Habits of Highly Effective People® courses are based on the teachings of Dr. Stephen R. Covey. www.amanet.org/2601

Classroom Schedule
Surveys* of thousands of people across the United States
Nov. 12-14 . . . . New York, NY . . . . . . 2601-FEW-00428
disclosed that while many people work hard, they are worried Nov. 14-16 . . . . Chicago, IL. . . . . . . . . 2601-FEW-00429
about their lack of effectiveness. Nov. 14-16 . . . . San Francisco, CA . . . 2601-FEW-00430
• Only 14% are accomplishing as much as they believe they could Nov. 28-30 . . . . Albany, NY . . . . . . . . 2601-FEW-00483
Nov. 28-30 . . . . Las Vegas, NV . . . . . . 2601-FEW-00431
• Only 17% prepare a plan for the day Nov. 28-30 . . . . Overland Park, KS . . . 2601-FEW-00432
• Rewards of working are low—only 50% feel satisfied and Dec. 3-5 . . . . . . New York, NY . . . . . . 2601-FEW-00433
Dec. 3-5 . . . . . . Pittsburgh, PA . . . . . . 2601-FEW-00434
fulfilled with their work
Dec. 5-7 . . . . . . Arlington, VA. . . . . . . 2601-FEW-00435
*Results of xQ Surveys conducted by Harris Interactive Dec. 5-7 . . . . . . Los Angeles, CA . . . . 2601-FEW-00425
Dec. 5-7 . . . . . . Seattle, WA . . . . . . . . 2601-FEW-00439
Dec. 10-12 . . . . Boston, MA . . . . . . . . 2601-FEW-00436
Develop a new outlook and create • Habit 4: Think Win-Win—Build a Dec. 10-12 . . . . Honolulu, HI . . . . . . . 2601-FEW-00484
dramatic change. Problems caused by inef- team that finds faster and better Dec. 12-14 . . . . Dallas, TX. . . . . . . . . . 2601-FEW-00441
fectiveness cannot be solved with the same solutions through clear expectations, Dec. 17-19 . . . . Chicago, IL. . . . . . . . . 2601-FEW-00442
ineffective thinking that created them. For shared responsibilities and an Dec. 17-19 . . . . San Francisco, CA . . . 2601-FEW-00443
more than 15 years, The 7 Habits of Highly understanding of priorities Jan. 7-9. . . . . . . Arlington, VA. . . . . . . 2601-FEW-00444
• Habit 5: Seek First to Understand, Jan. 9-11. . . . . . Houston, TX . . . . . . . 2601-FEW-00446
Effective People® has provided the ultimate in
Then to Be Understood—Develop Jan. 9-11. . . . . . Newport Beach, CA. . 2601-FEW-00449
productivity training for thousands of people Jan. 14-16. . . . . Minneapolis, MN . . . . 2601-FEW-00447
the skills of effective communication
and organizations worldwide. Jan. 16-18. . . . . Chicago, IL. . . . . . . . . 2601-FEW-00445
that lead to greater influence and
faster problem solving Jan. 16-18. . . . . New York, NY . . . . . . 2601-FEW-00448
BENEFITS OF ATTENDING Jan. 16-18. . . . . San Francisco, CA . . . 2601-FEW-00450
• Develop a clear definition of the results • Habit 6: Synergize—Value and
Jan. 23-25. . . . . Atlanta, GA . . . . . . . . 2601-FEW-00440
you want and live each day with a celebrate differences and understand
Jan. 28-30. . . . . Colorado Springs, CO 2601-FEW-00485
greater sense of meaning and purpose how they contribute to more
Jan. 28-30. . . . . Phoenix, AZ . . . . . . . . 2601-FEW-00452
innovative and intelligent solutions
• Focus on your top priorities, achieve Jan. 30-Feb. 1 . . Dallas, TX. . . . . . . . . . 2601-FEW-00453
balance and increase organizational • Habit 7: Sharpen the Saw— Jan. 30-Feb. 1 . . Philadelphia, PA . . . . . 2601-FEW-00438
productivity through a weekly and daily Maintain and increase your newfound Feb. 4-6 . . . . . . Anaheim, CA. . . . . . . 2601-FEW-00454
planning process effectiveness by continually renewing Feb. 6-8 . . . . . . Arlington, VA. . . . . . . 2601-FEW-00455
yourself mentally and physically Feb. 6-8 . . . . . . Miami, FL. . . . . . . . . . 2601-FEW-00456
• End self-defeating behavior and gain the
necessary security you need to change WHO SHOULD ATTEND Visit our website for additional dates and locations
• Develop strong relationships based on Anyone who manages multiple projects, 3 days/1.8 CEUs/18 PDUs
mutual trust faces expanding workloads, tight time $2,195/AMA Members $1,995
• Be prepared to deal with difficult lines and increased uncertainty. AMA Members save $200
circumstances before they happen
PRE-WORK REQUIRED LIVE ONLINE SCHEDULE
TOPICS COVERED • The 7 Habits Benchmark.
• Habit 1: Be Proactive—Recognize how 1.2 CEUs • $2,195/AMA Members $1,995
A questionnaire to help you consider
choices based on personal experience or your own effectiveness and give you Monday 2-5 pm ET • 4 Lessons
beliefs can profoundly impact your the opportunity to see the viewpoints Nov. 26-Dec. 17, 2012 . . . . . . . . . . . . . . . 2601-FEW-00476
effectiveness, both positively and negatively of others. This 78-question assessment
Feb. 25-Mar. 18, 2013. . . . . . . . . . . . . . . . 2601-FEW-00477
• Habit 2: Begin with the End in Mind— gathers feedback from your manager,
Develop a clear definition of what is and direct reports and peers who work Monday 9 am-12 noon ET • 4 Lessons
is not important to you by creating the closely enough with you to accurately Oct. 29-Nov. 19, 2012. . . . . . . . . . . . . . . . 2601-FEW-00487
most important roadmap you’ll ever assess your individual effectiveness.
have—your Personal Mission Statement • The 7 Habits FranklinCovey Planning
• Habit 3: Put First Things First—Increase ATTENDEES WILL RECEIVE System
the balance and fulfillment of your • The 7 Habits of Highly Effective • Participant Guidebook A manual filled
professional and personal lives by investing People® This bestselling book provides with examples and exercises.
a few minutes each day in the same the basis for the concepts taught in this
seminar. All faculty are trained experts in FranklinCovey’s
planning process used by many The 7 Habits of Highly Effective People® curriculum.
of the world’s most successful people • The 7 Habits Benchmark Report
A personalized report based on your AMA has been reviewed and approved
pre-work assessment. as a provider of project management
training by the Project Management
Institute (PMI).

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 1
BUSINESS ENHANCEMENT SKILLS

Developing Your Emotional Intelligence

SEMINAR #2144
Developed with Dr. Daniel Goleman, based on his research and bestselling book
Leadership: The Power of Emotional Intelligence.
www.amanet.org/2144

FA C U LT Y S P O T L I G H T *
Recognize and harness emotions and actions to become a Susan Mason provides clients
more valuable performer. with training, consultative and
instructional design services to
Emotional intelligence (El) is vital to being an effective and high-performing member help them improve and
of any team. Business professionals who understand the connection between emo- expand their communication
tions and actions and can apply El skills to maximize effectiveness have a stand-out skills. She has also created
advantage in any organization. corporate speakers bureaus,
delivered interactive video-
based training programs,
designed organization-specific
Dr. Daniel Goleman introduced his per- Gaining Personal Insight into Your El instructional video and
spectives on El in 1995 and a has become Competencies Through a Self- developed curricula and instructional materials for
world-renowned expert in the field. Only Assessment adult education programs. Ms. Mason has more than
Goleman's El model focuses specifically on • Describing your El strengths and 20 years of experience as an educator and trainer.
the behavioral level, on performance at challenges to illustrate your ESCl
*This seminar is also taught by other communication
work and on organizational leadership. He profile experts.
has developed this seminar with AMA to • Selecting potential developmental areas
introduce you to this proven El model and for enhancing your El skills
• Being aware of your personal Classroom Schedule
provide you with the insight and skills to
apply it in making your job and career reactions to the self-assessment Nov. 1-2 . . . . . . Atlanta, GA . . . . . . . . 2144-FEW-00121
more effective, satisfying and successful. Tools and Techniques for Increasing Nov. 5-6 . . . . . . Arlington, VA. . . . . . . 2144-FEW-00130
Competence in the Four Domains of El Nov. 15-16 . . . . Boston, MA . . . . . . . . 2144-FEW-00122
BENEFITS OF ATTENDING • Explaining each domain: Self-Awareness, Dec. 17-18 . . . . New York, NY . . . . . . 2144-FEW-00125
• Recognize the benefits of developing El Self-Management, Social Awareness, Dec. 20-21 . . . . Chicago, IL. . . . . . . . . 2144-FEW-00123
Relationship Management Jan. 28-29. . . . . Arlington, VA. . . . . . . 2144-FEW-00124
• Define El competencies and origins
Feb. 25-26 . . . . San Francisco, CA . . . 2144-FEW-00126
• Identify personal strengths and limitations • Describing developmental activities
March 7-8. . . . . Arlington, VA. . . . . . . 2144-FEW-00128
using the Emotional and Social that will increase skill and
March 21-22. . . New York, NY . . . . . . 2144-FEW-00127
Competency Inventory understanding
• Practicing developmental activities 2 days/1.2 CEUs
• Apply the researched El competency
framework to optimize professional associated with each domain $2,345/AMA Members $2,095
performance and working relationships AMA Members save $250
Identifying Areas for Improvement
• Build a personal development strategy and Specific Steps for Developing El
• Consolidating information from EXTRA
TOPICS COVERED assessment/reflection into an action plan Participants will receive a complimentary
The Meaning and Value of Emotional • Planning specific techniques to act on copy of Leadership: The Power of Emotional
Intelligence improvement areas Intelligence by Daniel Goleman.
• Defining Emotional Intelligence (El) • Devising methods to maintain focus on
• Comprehending the neurological and development plans Note: Before attending this session, you will
physiological underpinnings of El receive a link to the online Emotional and
• Relating the behaviors, impact and WHO SHOULD ATTEND Social Competency lnventory (self version)
challenges of El on workplace Business professionals who want to maxi- assessment. You must complete the assess-
performance mize their performance by increasing emo- ment, print your results and bring to class in
• Identifying your workplace relationships tion management and self-understanding order to participate fully in this seminar.
and their importance to yourself and through emotional intelligence training.
others
Explaining the El Competency Framework
• Defining the four domains in the Senior managers and leaders who want to
Emotional Intelligence model apply El skills to their leadership roles should
• Explaining the relevant competencies register for Leading with Emotional
associated with each domain Intelligence (seminar #2133), also developed
with Dr. Daniel Goleman.

2 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 BUSINESS ENHANCEMENT SKILLS

ᗂ
Managing Emotions BEST Assertiveness
SELLER
in the Workplace® ᗂ Training SEMINAR #2188
Strategies for Success SEMINAR #2540
Gain more confidence, decisiveness and respect.
Learn powerful tools for assertiveness to help you deal with
Understand how emotions affect your job
conflict at all levels in the organization, discover techniques
performance—and learn practical techniques to on how to be an assertive communicator, acquire ways to
manage them. handle receiving and giving feedback and address business
As you face the pressures of doing more work with more etiquette when professionalism and assertiveness are
stressful deadlines and workplace demands on personal time, required. You’ll assess your areas of strength and growth in
you’re likely to find yourself in situations where it’s critical to this critical skill, understand how social styles affect
control your emotions. assertiveness behaviors and benefit by learning steps for
conflict resolution. Overall enhance your assertiveness skills
BENEFITS OF ATTENDING for immediate on the job use.
• The connection between emotions and workplace stress
• Maintain emotional composure and maximize relationships BENEFITS OF ATTENDING
• Express emotions through assertiveness communication • Gain essentials of assertiveness
• Create work environments where emotional honesty and • Practice assertiveness behaviors through verbal and visual
emotional energy are accepted techniques
• Balance the physical, mental and emotional aspects of life • Address assertive issues in both your personal life and
business life
• Control your emotions and achieve positive interaction in teams
• Learn the nuances of etiquette and how it relates to
TOPICS COVERED assertiveness and self-esteem
• Identifying common causes of stress from personal experiences • Apply your newly learned skills to relevant, on-the-job situations
• Discerning the difference between positive and negative stress
TOPICS COVERED
• Recognizing ways you may be contributing to your stress
• Differences in behavioral styles—passive, aggressive and assertive
• Identifying aspects of your personal and professional lifestyles
• Identifying techniques for ways to improve self-esteem
in relation to your management of emotional well-being
• Improving communication with different social styles
• Differentiating between the two groups of emotions to better
understand how you are feeling and why • Risks and benefits in becoming assertive
• Recognizing thoughts, feelings and behaviors associated with • Factors that influence your level of assertiveness
stressful situations • The role of social styles in assertive communication
• Analyzing behavior patterns associated with stressful events • A five-step model for conflict resolution
• Identifying reasons why people feel the way they do • Appropriate assertiveness in common workplace situations
• Recognizing when to be assertive in interacting with others • Achieving a healthy balance personally and professionally
• Identifying rituals and classifying them according to purpose
WHO SHOULD ATTEND
• Creating a personal action plan to implement back at work
Business professionals who want to acquire essential assertiveness
WHO SHOULD ATTEND skills.
Those who are experiencing intense emotional and/or stressful
www.amanet.org/2188
situations at work.
www.amanet.org/2540 Classroom Schedule
Classroom Schedule Oct. 31-Nov. 2 . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2188-FEW-00143
Nov. 5-7 . . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2188-FEW-00156
Nov. 5-6 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2540-FEW-00517 Nov. 12-14 . . . . . . . . . . . . Houston, TX . . . . . . . . . . . 2188-FEW-00130
Nov. 29-30 . . . . . . . . . . . . New York, NY. . . . . . . . . . 2540-FEW-00516 Dec. 5-7. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2188-FEW-00134
Dec. 13-14. . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2540-FEW-00520 Dec. 10-12. . . . . . . . . . . . . San Francisco, CA . . . . . . . 2188-FEW-00132
Feb. 11-12 . . . . . . . . . . . . . Anaheim, CA . . . . . . . . . . 2540-FEW-00532 Dec. 17-19. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2188-FEW-00133
March 14-15 . . . . . . . . . . . New York, NY. . . . . . . . . . 2540-FEW-00521 Jan. 9-11 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2188-FEW-00136
March 21-22 . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2540-FEW-00522 Feb. 20-22 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2188-FEW-00138
2 days/1.2 CEUs/12 PDUs March 4-6 . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2188-FEW-00140
March 11-13 . . . . . . . . . . . San Francisco, CA . . . . . . . 2188-FEW-00137
$2,095/AMA Members $1,895
AMA Members save $200 3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA has been reviewed and approved AMA Members save $200
as a provider of project management
training by the Project Management
Institute (PMI).

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 3
 BUSINESS ENHANCEMENT SKILLS
Also available as a
Live Online Seminar
ᗂ
BEST
SELLER Assertiveness Training for Women in
ᗂ
Business SEMINAR #2528
www.amanet.org/2528

FA C U LT Y S P O T L I G H T *
Strengthen your leadership ability and image. Donna M. Festa-
Now and then you’re going to overreact or underreact. You’ll blurt out Zereconski is a human
resources specialist in the
something that you wish you hadn’t and hurt someone whose opinion you
field of professional devel-
value. The assertive person usually sends the right signals and gets the right opment. She has extensive
responses. By knowing how to handle yourself in just about any situation that experience in designing and
comes up—without seeming either shy or pushy—you’ll get things done and get facilitating professional and
what you want. You’ll command respect. management development
Here’s assertiveness at its best. As you learn, practice and refine this skill, you’ll programs in a variety of
also share your concerns with other women in a comfortable, supportive and service-oriented industries
informal learning environment. at all employee levels. Her
areas of expertise include interpersonal skills,
management development, communication
skills and employee productivity.

BENEFITS OF ATTENDING Succeeding at the Bargaining Table

*This seminar is also taught by other communication
• Deal with conflicts confronting women • Identifying assumptions about experts.
• Recognize your strengths and weaknesses negotiation and how these impact
abilities Classroom Schedule
• Practice assertive behaviors in challenging
situations • Discussing the effect of gender on Oct. 31-Nov. 2 . Seattle, WA . . . . . . . . 2528-FEW-00832
negotiation practices and experiences Nov. 7-9 . . . . . . Cincinnati, OH . . . . . . 2528-FEW-00855
• Overcome obstacles to assertiveness
• Benefiting from seven suggestions for Nov. 12-14 . . . . New York, NY . . . . . . 2528-FEW-00851
• Build and project a positive self-image
negotiating more effectively Nov. 28-30 . . . . Morristown, NJ . . . . . 2528-FEW-00833
• Assess your stress and adopt assertive Dec. 3-5 . . . . . . New York, NY . . . . . . 2528-FEW-00834
• Developing a personal negotiation plan
techniques to help manage it Dec. 3-5 . . . . . . San Francisco, CA . . . 2528-FEW-00835
• Develop an assertive action plan Overcoming Obstacles to Dec. 10-12 . . . . Atlanta, GA . . . . . . . . 2528-FEW-00836
• Use assertive communication techniques: Assertiveness Dec. 12-14 . . . . Albany, NY . . . . . . . . 2528-FEW-00856
verbal, nonverbal and assertive listening • Pinpointing internal obstacles to Dec. 17-19 . . . . Arlington, VA. . . . . . . 2528-FEW-00837
• Develop an assertive delegation strategy assertiveness and practicing control Jan. 9-11. . . . . . Chicago, IL. . . . . . . . . 2528-FEW-00838
strategies Jan. 23-25. . . . . Honolulu, HI . . . . . . . 2528-FEW-00857
TOPICS COVERED • Discussing self-reliance and describing Jan. 23-25. . . . . New York, NY . . . . . . 2528-FEW-00839
special support systems Feb. 11-13 . . . . San Francisco, CA . . . 2528-FEW-00841
Assessing Yourself
• Recognizing your specific anger Feb. 20-22 . . . . New York, NY . . . . . . 2528-FEW-00858
• Identifying and owning your strengths Feb. 25-27 . . . . Arlington, VA. . . . . . . 2528-FEW-00842
buttons and how to deal with them
• Outlining conflicting roles and knowing March 4-6. . . . . Atlanta, GA . . . . . . . . 2528-FEW-00843
productively
how to reduce role conflict March 13-15. . . Dallas, TX. . . . . . . . . . 2528-FEW-00845
• Describing how men use anger and
March 18-20. . . New York, NY . . . . . . 2528-FEW-00846
Asserting Yourself discussing ways to face angry men
March 25-27. . . Philadelphia, PA . . . . . 2528-FEW-00852
• Defining and distinguishing between the • Demonstrating techniques for
basic response styles of nonassertion, preventing and coping with stress 3 days/1.8 CEUs/18 PDUs
assertion and aggression • Selecting new approaches to $2,345/AMA Members $2,095
• Avoiding being manipulated by others work/family puzzles AMA Members save $250

Practice Assertive Techniques Assertive Action Planning LIVE ONLINE SCHEDULE

• Using a successful formula for assertion • Describing and demonstrating 10 steps
• Saying no and surviving toward continuing assertiveness 1.2 CEUs/12 PDUs • $2,345/AMA Members $2,095
• Understanding assertive techniques of Mon. and Wed. 2-5 pm ET • 4 Lessons
fogging, broken record, negative WHO SHOULD ATTEND
March 11-20, 2013 . . . . . . . . . . . . . . . . . . 2528-FEW-00844
assertion, negative inquiry and Female business professionals who want
compromise to build their strengths and improve their
• Understanding the differences between communication, conflict resolution, AMA has been reviewed and
delegation and action-planning skills. approved as a provider of
verbal, nonverbal “mantalk” and project management training
“womanspeak” by the Project Management
• Sending harmonious messages Institute (PMI).

• Listening assertively PMP, PMBOK and the PMI R.E.P. logo are registered
trademarks of the Project Management Institute, Inc.

4 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 BUSINESS ENHANCEMENT SKILLS

Assertiveness Training for NEW! Leadership Development

Managers SEMINAR #2527 for Women SEMINAR #2010
Learn how to channel assertiveness skills to
interact more effectively with people throughout For women looking to advance their careers,
your organization. sobering realities need to be considered and
addressed.
Mastering assertiveness skills can do a lot more than just help
you win arguments. If you want to enhance your leadership Despite years of advances in both legal and corporate
stature and persuade others to help you reach your goals, policies, many qualified women don’t get the jobs they want.
Assertiveness Training for Managers is an important first step. Misperceptions, stereotypes and misplaced emotions on the
part of either sex can still sabotage a woman’s career hopes—
Learn how your behavior style impacts your overall performance unless she takes a more strategic approach.
as a manager. You’ll take stock of your current assertiveness
skills and learn how you can improve them for a more effective This hands-on course shows you how to strategically use your
approach. Using the behavior modeling approach toward strengths and abilities—your competitive edge—while
assertiveness training, this seminar teaches you how to employ mastering your emotions in even the most unwelcoming
assertiveness skills to take control of a situation without atmosphere. You’ll learn how to build a network of support,
alienating others. take smart risks and view competition in a more positive light.
Discover how to conduct yourself in a manner that earns you
respect, and pursue your goals with positive energy.
BENEFITS OF ATTENDING
• Improve communication by using assertive-responsive skills
BENEFITS OF ATTENDING
• Acquire a more polished and powerful communication style
and let your leadership ability emerge • Overcome overt and hidden biases against women as leaders
• Tap other people’s resources to get the job done • Adopt a competitive mindset that leverages your strengths
• Empower yourself and your staff • Build a wide and strategic network of key stakeholders who
will promote your career
• Exercise greater influence over others
• Avoid taking a perfectionist approach to competitive and
TOPICS COVERED challenging situations
• How your perceptions determine your reactions • Recover from losses quickly by learning to take things less
• Operating consciously vs. unconsciously personally
• Guidelines for achieving your objectives through assertive- • Learn to deal with hypercompetitive colleagues in whom you
responsive behavior have low trust
• Developing your own self-improvement plan TOPICS COVERED
• Using assertive-responsive techniques to identify what you • Becoming a more confident, assertive woman in a competitive,
want—and then go after it male-dominated world
WHO SHOULD ATTEND • Getting out of your comfort zone and developing a more
resilient mindset
Experienced managers and seasoned professionals with four or
more years of experience who want to build their strengths, resolve • Gaining a competitive advantage by taking smart career risks
conflicts smoothly and exercise greater influence over others. • Initiating and forming friendly competitor and challenger
relationships
www.amanet.org/2527 • Expanding your strategic network in a virtual world
Classroom Schedule • Learning how to collaborate with people you don’t like

Nov. 14-16 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2527-FEW-00839 WHO SHOULD ATTEND

Dec. 12-14. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2527-FEW-00840 Female business professionals who are looking to move forward in
Jan. 16-18 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2527-FEW-00841 their organizations by developing the best possible leadership style
Feb. 20-22 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2527-FEW-00842 to fit the positions they want.
March 25-27 . . . . . . . . . . . New York, NY. . . . . . . . . . 2527-FEW-00843
www.amanet.org/2010
3 days/1.8 CEUs
$2,345/AMA Members $2,095 Classroom Schedule
AMA Members save $250 Feb. 25-26 . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2010-FEW-00001
March 25-26 . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2010-FEW-00002
2 days/1.2 CEUs
$2,095/AMA Members $1,895
AMA Members save $200

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 5
 BUSINESS ENHANCEMENT SKILLS

Developing Your Personal Developing Your

Brand and Professional Collaborative Skills SEMINAR #2185

Image SEMINAR #2274 Learn to collaborate more effectively with

co-workers to enhance performance and
Advance your career and differentiate career success.
yourself with a distinctive presence.
Collaborative skills are as important for individual team members
Making a strong and favorable impression in business is far as they are for managers. Applied successfully, they can promote
more than following a list of “dos and don’ts.” You must more successful problem solving, idea generation and product
perfect an authentic professional image—your own unique improvement within your own team, cross-functionally and with
“brand”—that’s truly right for you and nobody else. Your global team members. They are especially helpful for individuals
image and brand need to benefit you not only in your trying to adapt to new teams and additional responsibilities
organization but also in today’s culturally diverse world. brought about by restructurings, downsizings and other
By attending this course, you’ll have the opportunity to assess organizational changes. Through hands-on experience, this
your own image and see yourself as others see you. With expert seminar will help you master the language and techniques of
coaching, you’ll begin to enhance and develop every aspect of collaboration and can also lead to more visibility and recognition
your “professional presence”—one that will also help you to for increased career success.
pursue your career goals with greater self-esteem and confidence.
BENEFITS OF ATTENDING
BENEFITS OF ATTENDING • Reduce conflict and solve problems in a cooperative
• Understand professional presence and its importance in business environment
• Know how to apply the principles of personal branding • Understand how to stimulate creativity and innovation
• Assess and critique your own professional image • Create high-trust relationships with colleagues and customers
• Identify and use the principles of global and cultural etiquette • Build and grow a stronger informal network
• Apply the principles of professionalism in business and personal • Use technology to enhance your collaborative efforts
environments • Represent your viewpoint and negotiate with greater success

TOPICS COVERED TOPICS COVERED

• Developing your personal brand with confidence and credibility • Knowing the language of collaboration
• Knowing and creating the right “look” of professional presence • Building a diversified network and collaborating with team
• Practicing the tools of powerful in-person and electronic members both in person and virtually
communication • Developing key communication skills for effective collaboration
• Exploring the social context of professional presence • Converting conflict into collaboration
• Correcting a lack of cultural awareness to avoid compromising • Enhancing discussions, acquiring information and networking
your business dealings through social media
• Formulating strategies for maintaining your professional presence • Creating trust to work collaboratively
• Putting it all together—your total executive image
WHO SHOULD ATTEND
EXTRA Those who need to expand their collaborative skills to enhance
See yourself as others see you—in this course, you’ll be recorded their performance, support team output and effectiveness and
and receive supportive and positive feedback, as well as helpful expand their opportunities for career success.
recommendations.
www.amanet.org/2185
WHO SHOULD ATTEND
Business professionals who want to project a positive image and Classroom Schedule
distinctive brand. Nov. 15-16 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2185-FEW-00012
Dec. 6-7. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2185-FEW-00013
www.amanet.org/2274
Feb. 21-22 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2185-FEW-00014
Classroom Schedule March 21-22 . . . . . . . . . . . San Francisco, CA . . . . . . . 2185-FEW-00015

Nov. 26-27 . . . . . . . . . . . . New York, NY. . . . . . . . . . 2274-FEW-00438 2 days/1.2 CEUs

Dec. 3-4. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2274-FEW-00439 $2,095/AMA Members $1,895
March 11-12 . . . . . . . . . . . New York, NY. . . . . . . . . . 2274-FEW-00440 AMA Members save $200
2 days/1.2 CEUs
$1,995/AMA Members $1,795
AMA Members save $200 Supervisors and managers seeking to improve their collaborative
skills to create a more effective team should take Collaborative Leadership
Skills for Managers, seminar #2186. See amanet.org/2186

6 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 BUSINESS ENHANCEMENT SKILLS

Doing It All: How to Stay NEW! How to Turn Data

Focused and Engaged SEMINAR #2118 into Compelling Visual
Develop self-direction skills to maximize your
Presentations SEMINAR #2012
productivity regardless of distractions.
Visually and clearly present data and the
For many of us, our “new normal” job means that we’ve
message it represents.
inherited work from others, and are multitasking 24/7. Many
times, we’re expected to produce positive results with fewer When you have important data to present to others—information
resources. Maintaining focus and staying engaged can be a that summarizes an analysis you’ve done, or some other significant
major hurdle. With so many simultaneous demands on your message that conveys data—your story is only as powerful as your
time, sustaining focused energy is no longer an option. It’s a presentation.
“must have” skill. You will learn tools that help you get into Data visualization and infographics are extremely powerful tools
productive flow and how to get back on track. You will leave for presenting data in a clear, meaningful and compelling way.
with tools that help you make the best of your innate strengths, The best visualizations can capture an audience’s attention and
mitigate your challenges, and stay focused. provide instant clarity. This course will give you an overview of
data visualization and infographics as well as tools for presenting
BENEFITS OF ATTENDING your data and message in the most effective manner possible.
• Get a complete picture of your workload to reduce emergency You’ll learn how to choose just the right form for presenting
fire drills your content, rather than just picking a general template that
• Be able to clear your mind and snap back into focus does not do justice to your work—and achieve greater credibility
• Have a process to get in focus and stay there and professionalism through your presentations.
• Have behaviors to help you stay energized and engaged
• Learn your “Primary Work Style” and make it work for you BENEFITS OF ATTENDING
• Know important questions to ask for instant clarity and focus • Analyze data that you receive in multiple formats and explain it
• Set up your environment and tools to work for you to others
• Implement techniques for eliminating your worst interruptions • Present information in a clear and meaningful manner to
• Deal with necessary disruptions without destroying your different types of audiences
productivity flow • Recognize the best usage of different forms of data visualization
and infographics
TOPICS COVERED • Increase the impact of your message and the strength of your
• Assessing your focus levels argument
• Identifying the “pitfalls“ in your systems that throw you • Become familiar with the available tools/techniques for data
out of focus visualization
• Building a command-central tool for safe storage of all • Understand differences between editorial and brand-centric
commitments content, dashboards and interfaces
• Using anticipation tools to cut distractions and emergencies
TOPICS COVERED
• Assessing your “hardwired” strengths and weaknesses
• Understanding the value and benefits of using infographics in
• Minimizing negative energy and stress that saps your strength telling your story
• Utilizing “snap back” tools to immediately regain focus • Infographic formats: choosing the right vehicle for your message
• Slowing down so you can speed through your day’s work • Understanding static, interactive, and motion-graphic forms of
• Utilizing the right tools for your sensory style: auditory, visual data visualization
or tactile • Strategies for distributing and promoting your information using
social media
WHO SHOULD ATTEND
Anyone who is expected to deliver maximum productivity and • Learning the basic principles of information design
results at work despite interruptions, an excessive workload and • Dos and don’ts of infographics: identifying their misuse and overuse
other obstacles.
WHO SHOULD ATTEND
www.amanet.org/2118 Individuals at all levels of an organization who must analyze data
and present their findings to an audience.
Classroom Schedule
www.amanet.org/2012
Nov. 15-16 . . . . . . . . . . . . San Francisco, CA . . . . . . . 2118-FEW-00009
Dec. 6-7. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2118-FEW-00006 Classroom Schedule
March 7-8 . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2118-FEW-00007 March 7-8 . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2012-FEW-00001
March 25-26 . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2118-FEW-00017
2 days/1.2 CEUs
2 days/1.2 CEUs
$2,195/AMA Members $1,995
$2,095/AMA Members $1,895 AMA Members save $200
AMA Members save $200

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 7
 INTERPERSONAL SKILLS
Also available as a
Live Online Seminar
ᗂ
BEST How to Communicate with Diplomacy, Tact and
SELLER
ᗂ Credibility SEMINAR #2206
www.amanet.org/2206

Classroom Schedule
Get your point across with a positive professional image. Nov. 8-9 . . . . . . Hartford, CT . . . . . . . 2206-FEW-00903
Nov. 8-9 . . . . . . Parsippany, NJ . . . . . . 2206-FEW-00904
When challenged, overwhelmed or on the spot, can you hear others clearly and Nov. 12-13 . . . . Arlington, VA. . . . . . . 2206-FEW-00905
respond appropriately? When presenting ideas, do you seek to gain cooperation or Nov. 15-16 . . . . New Orleans, LA . . . . 2206-FEW-00963
to seize control? Do you avoid difficult situations and relationships—or collaborate Nov. 26-27 . . . . San Diego, CA . . . . . . 2206-FEW-00908
through thoughtful and diplomatic interactions? Dec. 3-4 . . . . . . Boston, MA . . . . . . . . 2206-FEW-00910
Dec. 3-4 . . . . . . Minneapolis, MN . . . . 2206-FEW-00906
How well you communicate can make or break your professional image, influencing Dec. 6-7 . . . . . . Durham, NC . . . . . . . 2206-FEW-00929
how others view your work, your performance—and your prospects for career Dec. 6-7 . . . . . . San Francisco, CA . . . 2206-FEW-00912
mobility. Now you can learn how to choose and use the most appropriate words and Dec. 10-11 . . . . Dallas, TX. . . . . . . . . . 2206-FEW-00913
emotional tone for every business situation. In just two days, this seminar offers Dec. 10-11 . . . . Los Angeles, CA . . . . 2206-FEW-00914
insights into communication styles, while providing you with skills for clearly and Dec. 10-11 . . . . New York, NY . . . . . . 2206-FEW-00915
effectively receiving and transmitting information, ideas, thoughts, feelings and needs. Dec. 13-14 . . . . Denver, CO . . . . . . . . 2206-FEW-00916
Dec. 13-14 . . . . Pittsburgh, PA . . . . . . 2206-FEW-00917
Dec. 13-14 . . . . Seattle, WA . . . . . . . . 2206-FEW-00918
Dec. 17-18 . . . . Arlington, VA. . . . . . . 2206-FEW-00919
BENEFITS OF ATTENDING • How to positively impact the visual,
verbal and vocal components of Dec. 17-18 . . . . Chicago, IL. . . . . . . . . 2206-FEW-00920
• Communicate efficiently and tactfully Jan. 7-8. . . . . . . Chicago, IL. . . . . . . . . 2206-FEW-00924
with clients, direct reports, colleagues, communication
Jan. 10-11. . . . . New York, NY . . . . . . 2206-FEW-00921
your boss and senior management • The “Know-Feel-Do” model of Jan. 14-15. . . . . San Francisco, CA . . . 2206-FEW-00928
• Respond in a professional manner, even communicating Jan. 17-18. . . . . Arlington, VA. . . . . . . 2206-FEW-00922
when you’re out of your comfort zone Listening for Effective Communication Jan. 17-18. . . . . Atlanta, GA . . . . . . . . 2206-FEW-00923
• Strengthen your communication • The barriers and obstacles to listening Jan. 24-25. . . . . Albany, NY . . . . . . . . 2206-FEW-00971
effectiveness with active listening Jan. 24-25. . . . . Houston, TX . . . . . . . 2206-FEW-00925
• How good listening is critical as a Jan. 28-29. . . . . Cincinnati, OH . . . . . . 2206-FEW-00930
• Elicit cooperation and respect by modeling “receiver” of a communications Jan. 28-29. . . . . Newport Beach, CA. . 2206-FEW-00926
• Improve your image through increased message Jan. 31-Feb. 1 . . Fort Lauderdale, FL. . . 2206-FEW-00944
self-awareness • Building rapport through good listening Feb. 4-5 . . . . . . Boston, MA . . . . . . . . 2206-FEW-00931
TOPICS COVERED • How to use active listening skills Feb. 7-8 . . . . . . Atlanta, GA . . . . . . . . 2206-FEW-00909
• Using listening skills to build and Feb. 7-8 . . . . . . Dallas, TX. . . . . . . . . . 2206-FEW-00932
How Diplomacy, Tact and Credibility Feb. 7-8 . . . . . . New York, NY . . . . . . 2206-FEW-00933
improve your image
Influence How Others Perceive You Feb. 11-12 . . . . Chicago, IL. . . . . . . . . 2206-FEW-00934
• How “image” impacts others’ perception Using Diplomacy, Tact and Credibility Feb. 14-15 . . . . Parsippany, NJ . . . . . . 2206-FEW-00935
of you, your credibility and your job • Understanding how and when to use Feb. 14-15 . . . . San Francisco, CA . . . 2206-FEW-00936
performance diplomacy Feb. 21-22 . . . . Arlington, VA. . . . . . . 2206-FEW-00938
• Using diplomacy, tact and credibility to • How and when to be tactful Feb. 21-22 . . . . Minneapolis, MN . . . . 2206-FEW-00939
positively impact your image • The concept of credibility: what it is, Feb. 21-22 . . . . Philadelphia, PA . . . . . 2206-FEW-00964
how to use it when communicating Feb. 28-Mar. 1 . Atlanta, GA . . . . . . . . 2206-FEW-00940
Communication Style Differences: March 4-5. . . . . Chicago, IL. . . . . . . . . 2206-FEW-00941
The Insight Inventory® • Five actions for credible March 4-5. . . . . New York, NY . . . . . . 2206-FEW-00942
• Awareness of your communication style communications March 7-8. . . . . Denver, CO . . . . . . . . 2206-FEW-00943
• How stress negatively impacts how you • How to handle difficult situations with March 11-12. . . Arlington, VA. . . . . . . 2206-FEW-00945
communicate diplomacy, tact and credibility March 11-12. . . San Antonio, TX . . . . 2206-FEW-00972
• “Reading” others so that you can Your Communication Action Plan March 18-19. . . San Francisco, CA . . . 2206-FEW-00948
communicate more effectively March 21-22. . . Indianapolis, IN . . . . . 2206-FEW-00973
• Creating an action plan to improve March 21-22. . . San Diego, CA . . . . . . 2206-FEW-00947
• Utilizing diplomacy, tact and credibility your communication skills back at March 28-29. . . Princeton, NJ . . . . . . . 2206-FEW-00927
when communicating across styles work
• Signing a “follow-up” contract Visit our website for additional dates and locations
Effective and Powerful Communication
Skills 2 days/1.2 CEUs/12 PDUs
WHO SHOULD ATTEND
• Why miscommunication is “expensive” $2,095/AMA Members $1,895
Business professionals who want to AMA Members save $200
• The communication-based components advance their credibility with diplomatic
of image
methods of communication. LIVE ONLINE SCHEDULE
AMA has been reviewed and
approved as a provider of 1.2 CEUs/12 PDUs • $2,095/AMA Members $1,895
project management training
by the Project Management Mon.-Thurs. 2-5 pm ET • 4 Lessons
Institute (PMI). Jan. 7-10, 2013 . . . . . . . . . . . . . . . . . . . . . 2206-FEW-00956

8 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 INTERPERSONAL SKILLS
Also available as a
Live Online Seminar
ᗂ
BEST Communication and Interpersonal Skills for
SELLER
ᗂ Interpersonal Skills Managers SEMINAR #2575
A Seminar for IT and Technical Improve your communication skills—and every
Professionals SEMINAR #2576 aspect of your working relationships.
Success depends upon the combined cooperation, commitment and
To achieve success, technical professionals must action of people—both face to face and across electronic and cyber
have strong and flexible interpersonal and channels. That’s why your interpersonal skills are so critical to your
own effectiveness as a manager. This seminar gives you three days
communication skills in addition to their
of solid learn-by-doing training to sharpen your skills with superiors,
technical abilities. peers and subordinates.
This seminar will give you the interpersonal and communication tools
you need to ensure mutual clarity and understanding when dealing BENEFITS OF ATTENDING
with others, so you can maximize all your business interactions and • Solve problems by clarifying the real issues
achieve your critical goals. • Make tradeoffs without being a pushover on big issues
• Gain support for implementing your plans
BENEFITS OF ATTENDING • Generate enthusiasm for your ideas and proposals
• Recognize and manage differences between you and nontechnical • Minimize conflict and build group commitment
professionals
• Influence others and motivate them to profitable action
• Deliver clear messages to nontechnical professionals
• Know when to give criticism and praise to produce results
• Apply verbal and nonverbal techniques to build understanding
• Give direction without creating “static”
• Develop active listening skills that promote better work relationships
• Get your points across in diverse communication contexts TOPICS COVERED
• Use influencing skills to grow your reputation • Communication and the new workplace
• Be able to productively manage conflict • The power of trust
TOPICS COVERED • How perceptions influence your interaction with others and their
responses to you
• Identifying differences between technical and nontechnical
professionals • Nonverbal and verbal skills: developing and delivering clear
messages
• Interpersonal strategies to help you get your points across in diverse
circumstances • Using listening and feedback skills to build high-performance
work relationships
• Strategically applying a communication system to enhance relationships
• Developing strategies for constructive performance feedback
• Developing active listening skills to promote better work relationships
• Directing and motivating others
• Communication strategies to help you achieve your goals
• Assertively and productively managing conflict
• Productively managing conflict
• Being a team player: the synergistic impact of all your
WHO SHOULD ATTEND interpersonal skills
All technical and IT professionals who need to develop their inter-
personal and communication skills. WHO SHOULD ATTEND
www.amanet.org/2576 Managers, team leaders and supervisors who want to maximize their
positive impact on others through effective interpersonal skills.
Classroom Schedule
Nov. 15-16 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2576-FEW-00734 www.amanet.org/2575
Dec. 3-4. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2576-FEW-00735 Classroom Schedule
Dec. 13-14. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2576-FEW-00736
Jan. 14-15 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2576-FEW-00737 Nov. 12-14 . . . . . . . . . . . . New York, NY. . . . . . . . . . 2575-FEW-99540
Feb. 14-15 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2576-FEW-00739 Nov. 26-28 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2575-FEW-99541
Feb. 28-Mar. 1. . . . . . . . . . New York, NY. . . . . . . . . . 2576-FEW-00747 Feb. 25-27 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2575-FEW-99544
March 21-22 . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2576-FEW-00740 March 20-22 . . . . . . . . . . . New York, NY. . . . . . . . . . 2575-FEW-99542
2 days/1.2 CEUs/12 PDUs 3 days/1.8 CEUs/18 PDUs
$2,095/AMA Members $1,895 $2,345/AMA Members $2,095
AMA Members save $200 AMA Members save $250

LIVE ONLINE SCHEDULE

1.2 CEUs/12 PDUs • $2,095/AMA Members $1,895 PMI accreditation applies to all seminars on this page.

Mon.-Thurs. 2-5 pm ET • 4 Lessons

Feb. 4-7, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2576-FEW-00738 AMA has been reviewed and approved as a provider
of project management training by the Project
Management Institute (PMI).

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 9
 INTERPERSONAL SKILLS

Moving Ahead: Breaking NEW! Building and Maintaining

Behavior Patterns that Hold Your Organization’s Reputation
You Back SEMINAR #2255 Surviving a Crisis SEMINAR #5116
Overcome and resolve workplace situations Know how to avert a crisis before it occurs—
where ineffective behavior is at play. and rebuild if one does.
Destructive behavior can result in “career suicide”—even for For every business, today is an age of crisis and reputation
the most capable employees. Move forward and get the management. From “small” crises to major ones, companies are
rewards you deserve. finding themselves drawing negative attention on a regular
basis, with every move under increasingly public scrutiny.
BENEFITS OF ATTENDING This seminar will help you to significantly improve your crisis
• Identify people and situations that can elicit bad behavior and reputation management capabilities so you can reduce the
• Successfully change or modify career-sabotaging habits risk posed to your organization in any kind of crisis. Through
• Understand how negative behaviors affect teamwork detailed case studies and crisis simulations, you’ll learn to
• Achieve better work relationships and change how you are evaluate the crisis potential of situations and have a plan in
perceived place that you can enact with speed if and when a crisis occurs.
• Manage feelings of frustration and anger in the workplace You’ll also discover how to create and communicate this plan.
• Gain recognition for contributing to a more positive and
happier work environment BENEFITS OF ATTENDING
• Learn to scan business practices for political and social risks
TOPICS COVERED
• Anticipate and prepare for potential crises
• How to identify and overcome self-defeating behaviors
• Explore techniques for solving problems in high-pressure crisis
• Improving your professional image situations
• Activating positive self-talk and “can do” attitude • Develop strategies for managing stakeholders, public opinion
• Understanding and changing the emotional hardwiring and the media
behind your reactions to people and situations • Integrate a crisis management approach into your overall
• A five-step process to overcome emotional “hijackers” business strategy
• How to increase your Emotional IQ to better handle
interpersonal and team relationships TOPICS COVERED
• How to choose reactions instead of letting them choose you • Knowing how to evaluate the crisis potential of your business
• The role of empathy in becoming more productive • How concerns over quality commonly erode trust in a business
• Accepting your responsibility to communicate effectively • Using the Trust Radar Tool to quickly establish trust among
• How to influence and persuade others more effectively through customers and key stakeholders
emotional self-management • Managing public perception and the media
• Building positive working relationships by flexing your • Improving your ability to manage crises effectively
responses to others’ personalities and communication styles • Simulating a real-life crisis scenario
• Building a crisis management capability
WHO SHOULD ATTEND
Those who may have a negative behavior pattern that has WHO SHOULD ATTEND
impeded career success. Executives and managers who need a strategy for avoiding and/or
addressing risks to a company’s reputation, as well as a
www.amanet.org/2255
communication plan for sharing this strategy with all staff.
Classroom Schedule
www.amanet.org/5116
Nov. 8-9 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2255-FEW-00144
Dec. 10-11. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2255-FEW-00143 Classroom Schedule
Feb. 21-22 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2255-FEW-00145 March 18-19 . . . . . . . . . . . New York, NY. . . . . . . . . . 5116-FEW-00001
March 14-15 . . . . . . . . . . . San Francisco, CA . . . . . . . 2255-FEW-00148
2 days/1.2 CEUs
2 days/1.2 CEUs
$2,095/AMA Members $1,895
$2,095/AMA Members $1,895 AMA Members save $200
AMA Members save $200

10 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 INTERPERSONAL SKILLS
Also available as a
Live Online Seminar
ᗂ
BEST
Responding to Conflict SELLER
ᗂ
Strategies for Improved Communication SEMINAR #2115
www.amanet.org/2115

FA C U LT Y S P O T L I G H T *
Learn how to manage conflict rather than have it manage you. Jean Bruno is a learning
Conflict is all around us, and most people try to avoid it. But conflict is not all bad. facilitator and trainer with
over 20 years’ diverse busi-
Rather than react to it on a purely emotional level, get the professional skills to
ness experience in roles
manage disputes and disagreements positively and proactively. including organization
development consultant,
certified professional coach
BENEFITS OF ATTENDING Mapping the Conflict and human performance
• Gain a new understanding of conflict • Mapping a conflict in five steps, from manager. Ms. Bruno com-
• Understand your own conflict patterns positions to solutions pleted her undergraduate
• Exploring a conflict from various work at the University of
• Improve your listening and
viewpoints Illinois-Chicago and her graduate work at
communication skills
Loyola University-Chicago, where she received
• Learn to “read” conflicts by developing • Determining common ground in a
her master’s degree in Organization
a “conflict map” conflict
Development.
• Practice effective methods of intervention • Generating and implementing
and conflict management goal-oriented alternatives *This seminar is also taught by other communication
experts.
Trust in Minimizing Conflict
TOPICS COVERED Classroom Schedule
• Learning key fundamentals for
Developing Conflict Awareness building trust Nov. 5-7 . . . . . . Arlington, VA. . . . . . . 2115-FEW-00423
• Conflict vs. disagreement • Discovering how trust is lost and how Nov. 26-28 . . . . San Francisco, CA . . . 2115-FEW-00421
• The five stages of conflict development it’s reestablished Dec. 5-7 . . . . . . New York, NY . . . . . . 2115-FEW-00422
• Barriers to conflict management • Developing win-win solutions: Dec. 10-12 . . . . Chicago, IL. . . . . . . . . 2115-FEW-00420
interests vs. positions Jan. 23-25. . . . . Arlington, VA. . . . . . . 2115-FEW-00434
Responding to Conflict Jan. 30-Feb. 1 . . New York, NY . . . . . . 2115-FEW-00424
• Identifying and understanding your own Dealing with Difficult Behavior Feb. 27-Mar. 1 . Arlington, VA. . . . . . . 2115-FEW-00425
conflict behavior • Differentiating between difficult March 11-13. . . Chicago, IL. . . . . . . . . 2115-FEW-00452
• Applying active listening skills for conflict people and difficult behavior
3 days/1.8 CEUs/18 PDUs
management • Discovering a two-step process for
$2,345/AMA Members $2,095
handling passive and aggressive
Different Ways to Manage Conflict AMA Members save $250
behaviors
• The five-step “conflict map”
• Learning to create a viable alternative LIVE ONLINE SCHEDULE
• What conflict management strategy is to group conflict
right for you? 1.2 CEUs/12 PDUs • $2,345/AMA Members $2,095
• Content vs. relationship conflicts Thunderstorms
• Addressing your own Mon. and Wed. 2-5 pm ET • 4 Lessons
• Why not to ask “why?”
“thunderstorms” (emotionally Oct. 29-Nov. 7, 2012. . . . . . . . . . . . . . . . . 2115-FEW-00419
Conflict Strategies explosive tense conflicts) Feb. 25-Mar. 6, 2013. . . . . . . . . . . . . . . . . 2115-FEW-00426
• The 4 Cs: Competence, Credibility, Care, • Applying appropriate conflict
Communication strategies through role-play
AMA has been reviewed and
• How to reinstate trust approved as a provider of
• How to become solution-focused, not WHO SHOULD ATTEND project management training
problem-focused Business professionals who want to by the Project Management
Institute (PMI).
expand their conflict management skills,
Moving Beyond Conflict understand their own emotions and PMP, PMBOK and the PMI R.E.P. logo are registered
• Difficult people vs. difficult behavior behaviors when addressing conflict and trademarks of the Project Management Institute, Inc.
• Asserting yourself find productive ways to manage conflict.
• Coping with resistance
• Saying no assertively

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 11
 INTERPERSONAL SKILLS

Dynamic Listening Skills for Communication Boot Camp

Successful Communication SEMINAR #2210

SEMINAR #2271
Text messaging, the BlackBerry, iPhone—
there’s no shortage of ways to communicate
Effective communication is the secret ingredient
quickly in the Digital Age.
to your organization’s bottom-line demands.
But what happens face to face when you need to find the right
When was the last time you wanted to scream: “Is anyone
words and communicate them in the right way? There’s no
listening?” Well, you’re not alone. Although all of us talk and
substitute for in-person, one-on-one communication. This
listen to one another, we may not be communicating. In a
intensive, skills-building “boot camp” will give you a practical,
working environment defined by diversity, stress and uncertainty,
hands-on experience in business communication. You’ll be well on
it is not surprising that misunderstandings abound. But help is
your way to developing the confidence and capabilities you need
on the way. This powerful seminar delivers The Strategic Verbal
to establish yourself in the business world—and keep moving
Communication System—an easy-to-learn process that enhances
ahead throughout your career.
communication and encourages productive interactions.

BENEFITS OF ATTENDING
BENEFITS OF ATTENDING
• Understand why effective communication is vital to your success
• Discover a powerful communication model for turning all
interactions into productive outcomes • Identify the choices that drive the success or failure of any
communication
• Provide constructive information by addressing the
performance—not the person • Optimize existing skills while overcoming your limitations
• Coach and counsel employees to build productivity and future • Improve work relationships by reducing misunderstandings
employee development • Choose the most effective language to handle even the most
• Listen actively and show interest and concern difficult circumstances
• Clarify meaning and verify information to minimize • Connect with people whose communication styles are different
misunderstanding and wasted time
TOPICS COVERED
• Foster positive attitudes by providing effective feedback
• Identifying your communication style, strengths and limitations
TOPICS COVERED • Defining the characteristics of effective and ineffective
• Acknowledging the emotions and ideas of others to build trust communication and listening skills
and improve communication in team situations • Empathizing to defuse emotionally charged situations
• Adjusting communication behaviors to communicate with • The four primary communication styles and accommodating
different styles the needs of each
• Listening actively to separate message content from feeling • Using nonverbal communication proactively
• Asking questions to expand knowledge and bring out new ideas • Structuring your message
• Directing others by giving clear instructions and delegating • Managing an interaction so that the discussion goals are achieved
responsibility and authority • Knowing the cause and effect of common communication
breakdown
WHO SHOULD ATTEND
Business professionals who want to ensure that they are applying WHO SHOULD ATTEND
listening skills to communicate effectively. Those interested in enhancing their fundamental verbal
communication skills, including coordinators, specialists,
www.amanet.org/2271 analysts, consultants, associate managers, project managers
Classroom Schedule and leadership-track administrative professionals.

Nov. 29-30 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2271-FEW-00207 www.amanet.org/2210

Dec. 13-14. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2271-FEW-00201
Feb. 14-15 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2271-FEW-00202 Classroom Schedule
March 21-22 . . . . . . . . . . . New York, NY. . . . . . . . . . 2271-FEW-00208 Nov. 5-7 . . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2210-FEW-00072
2 days/1.2 CEUs/12 PDUs Dec. 10-12. . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2210-FEW-00071
March 20-22 . . . . . . . . . . . San Francisco, CA . . . . . . . 2210-FEW-00073
$1,995/AMA Members $1,795
AMA Members save $200 3 days/1.8 CEUs/18 PDUs
$2,195/AMA Members $1,995
AMA has been reviewed and approved as a AMA Members save $200
provider of project management training
by the Project Management Institute (PMI).
AMA has been reviewed and approved as a
provider of project management training
by the Project Management Institute (PMI).

12 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 INTERPERSONAL SKILLS
Also available as a
Live Online Seminar
ᗂ
BEST
Building Better Work Relationships SELLER
ᗂ
New Techniques for Results-Oriented Communication SEMINAR #2235
www.amanet.org/2235

Don’t let your work relationships work against you. FA C U LT Y S P O T L I G H T *

Now, discover the basic competencies critical to solid
Kate Driesen has conducted
work relationships—and career success. communication, leadership
and presentation skills train-
In today’s complex business environment, differences are a positive force within ing for thousands of business
an organization. And it all starts with you. This seminar will prepare you to executives and professionals
become a “conscious communicator.” You’ll return to work better able to build since 1990. A certified self-
constructive and beneficial workplace relationships by learning how to analyze esteem trainer, she also drills
situations and consciously select and use productive communication strategies. her clients in gender-speak
and insight inventory.
*This seminar is also taught by
BENEFITS OF ATTENDING Relationship Building other communication experts.

• Build better rapport and gain trust • Managing assumptions in order to

• Develop flexibility to handle any situation build trusting relationships
• Consciously building trust at work Classroom Schedule
• Avoid mistakes and conflicts
• Developing a positive attitude Oct. 31-Nov. 2 . Arlington, VA. . . . . . . 2235-FEW-00987
• Influence and motivate others
• Eliminating the “attitude virus” Oct. 31-Nov. 2 . Newport Beach, CA. . 2235-FEW-00989
• Use direct and indirect messages accurately Nov. 5-7 . . . . . . Indianapolis, IN . . . . . 2235-FEW-01026
• Build your self-esteem as you discover Expressing Needs Within Relationships Nov. 7-9 . . . . . . New York, NY . . . . . . 2235-FEW-00988
a new self-awareness • Performing an interpersonal needs Nov. 12-14 . . . . Chicago, IL. . . . . . . . . 2235-FEW-00991
• Identify strengths, weaknesses and inventory Nov. 26-28 . . . . San Francisco, CA . . . 2235-FEW-00994
opportunities • The shape and sound of assertiveness Dec. 3-5 . . . . . . Dallas, TX. . . . . . . . . . 2235-FEW-00992
• Understand the roles of values, beliefs, Dec. 3-5 . . . . . . New York, NY . . . . . . 2235-FEW-00993
• Completing an influential SWOT Dec. 10-12 . . . . Arlington, VA. . . . . . . 2235-FEW-00995
attitudes, perceptual processes and (Strengths, Weaknesses,
emotional intelligence Dec. 10-12 . . . . Chicago, IL. . . . . . . . . 2235-FEW-00996
Opportunities, Threats) Profile Dec. 12-14 . . . . New Orleans, LA . . . . 2235-FEW-01027
• Master the keys to excellent communication:
Relational Communication Dec. 12-14 . . . . Philadelphia, PA . . . . . 2235-FEW-00990
observe, listen, analyze, plan, communicate
• Identifying your communication style Jan. 7-9. . . . . . . New York, NY . . . . . . 2235-FEW-00997
TOPICS COVERED Jan. 16-18. . . . . San Francisco, CA . . . 2235-FEW-00998
• Sharpening verbal and nonverbal Jan. 23-25. . . . . Arlington, VA. . . . . . . 2235-FEW-01000
Effective Workplace Relationships behaviors and skills Jan. 23-25. . . . . Chicago, IL. . . . . . . . . 2235-FEW-01019
• How do you build workplace relationships? • Applying direct and indirect messages Jan. 30-Feb. 1 . . Atlanta, GA . . . . . . . . 2235-FEW-01002
• Behaviors that support or undermine • Using feedback and questioning skills Feb. 4-6 . . . . . . Chicago, IL. . . . . . . . . 2235-FEW-01004
these relationships Feb. 13-15 . . . . New York, NY . . . . . . 2235-FEW-01005
Relational Listening Feb. 20-22 . . . . Arlington, VA. . . . . . . 2235-FEW-01028
• Assessing your relationships
• Listening barriers and their impact on Feb. 20-22 . . . . San Francisco, CA . . . 2235-FEW-01006
Communication and Perceptions effective workplace relationships Feb. 25-27 . . . . Boston, MA . . . . . . . . 2235-FEW-01003
• Trustbusters and how to fix them • A listening improvement map Feb. 27-Mar. 1 . Dallas, TX. . . . . . . . . . 2235-FEW-01007
• The five axioms of conscious communication • Asking good questions March 4-6. . . . . Honolulu, HI . . . . . . . 2235-FEW-01029
March 6-8. . . . . Arlington, VA. . . . . . . 2235-FEW-01008
• Mirroring and rapport • Applying active and reflective listening
March 11-13. . . Chicago, IL. . . . . . . . . 2235-FEW-01009
• Best practices for giving or seeking March 18-20. . . New York, NY . . . . . . 2235-FEW-01030
Investigating Emotions and
feedback March 18-20. . . Phoenix, AZ . . . . . . . . 2235-FEW-01010
Emotional Intelligence
• Social and multiple intelligences Addressing Relational Change and March 25-27. . . Los Angeles, CA . . . . 2235-FEW-01001
• Assessing your multiple intelligences Conflict 3 days/1.8 CEUs/18 PDUs
• Five domains of emotional intelligence • Selecting your conflict-resolution style $2,345/AMA Members $2,095
• Resolving conflicts assertively AMA Members save $250
Building Better Relationships with
• Developing and practicing a conflict-
Ourselves and Others LIVE ONLINE SCHEDULE
resolution plan
• Perception, world view, emotional
intelligence—and you WHO SHOULD ATTEND 1.2 CEUs/12 PDUs • $2,345/AMA Members $2,095
• Self-awareness, self-esteem and Business professionals who want to use Monday 2-5 pm ET • 4 Lessons
self-concept effective communication and relationship Oct. 29-Nov. 19, 2012. . . . . . . . . . . . . . . . 2235-FEW-00986
• Work styles—and how to flex them management to maximize impact,
Feb. 25-Mar. 18, 2013. . . . . . . . . . . . . . . . 2235-FEW-00999
productivity and results.
AMA has been reviewed and approved as a
provider of project management training by
the Project Management Institute (PMI).

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 13
 INTERPERSONAL SKILLS

Developing Effective Business Conversation

Business Conversation Skills Skills for the Multilingual
SEMINAR #2109 Professional SEMINAR #2150
Master conversational skills to get attention Express your ideas directly and clearly using
and gain credibility. the conventions of American verbal and
Are your spoken messages organized and coherent or rambling nonverbal communication.
and unfocused? Do you put off difficult conversations or are For multilingual professionals, opportunities lie in expressing your
you able to work through issues with confidence and empathy? ideas correctly and confidently. This 2-day workshop will improve
Do you know when to talk, when to listen and when to ask your conversation skills on all levels through discussions and case
questions? studies. You will gain the confidence you need to speak your mind
at work and create a style of business conversation that will help
BENEFITS OF ATTENDING you achieve your professional and organizational goals.
• Express your ideas completely and succinctly to build rapport
• Leverage conversational dynamics to get results BENEFITS OF ATTENDING
• Avoid leaving others in “mind reader” mode • Express yourself in a way that will increase self-confidence
• Use conversation as a coaching and performance tool • Recognize business conversational pitfalls and how to avoid them
• Overcome resistance without defensiveness • Recognize different styles in business conversations
• Come out a winner in any business conversation • Gain the ability to become assertive and focus on the issues
• Increase your knowledge of body language and other nonverbal
TOPICS COVERED communication
• Creating a focused and results-oriented conversation goal
• Select effective business language and patterns of delivery
• Redirecting conversations that have gone off-track, exiting
those that are dragging TOPICS COVERED
• Calibrating language to avoid becoming too specific or too • Applying cultural factors to conduct audience analyses
abstract • Recognizing the elements of American nonverbal behaviors
• Integrating confidence and competence into your conversations • Choosing vocabulary that is clear and culturally appropriate
• Listening strategies to gain information and create • Applying fundamental American grammar rules correctly
conversational bridges
• Assembling messages to deliver proper emphasis and meaning
• Choosing the right verbal and nonverbal language to create
consistent, coherent and targeted messages • Applying multisensory listening skills to reduce
misunderstandings
• Tools and strategies to plan and demonstrate a specific
conversation type • Evaluating how to influence others through an analysis of the
situation and of your conversation partner’s position, needs
• Assessing conversational style preferences, strengths and and responsibilities
weaknesses and flexibility
• Recognizing that American business communication is about
• Mastering verbal and nonverbal language skills selling ideas both inside and outside the organization
WHO SHOULD ATTEND • Action planning
Managers, supervisors, team leaders and business professionals at
WHO SHOULD ATTEND
all levels who wish to have more effective conversations.
Multilingual business professionals who find difficulty in verbal and
www.amanet.org/2109 nonverbal aspects of business conversation in U.S. companies.

Classroom Schedule www.amanet.org/2150

Nov. 15-16 . . . . . . . . . . . . New York, NY. . . . . . . . . . 2109-FEW-00201 Classroom Schedule
Dec. 3-4. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2109-FEW-00192
Nov. 26-27 . . . . . . . . . . . . New York, NY. . . . . . . . . . 2150-FEW-00118
Dec. 10-11. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2109-FEW-00193
Dec. 13-14. . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2150-FEW-00122
Feb. 7-8. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2109-FEW-00194
Feb. 21-22 . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2150-FEW-00119
Feb. 25-26 . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2109-FEW-00195
March 14-15 . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2109-FEW-00191 2 days/1.2 CEUs
2 days/1.2 CEUs $1,995/AMA Members $1,795
AMA Members save $200
$2,095/AMA Members $1,895
AMA Members save $200

Polished writing and conversation skills are critical to success.

See Business Writing for the Multilingual Professional, seminar #2266
on page 24.

14 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 INTERPERSONAL SKILLS

Communicating Up, Down and Across the

Organization SEMINAR #2203
www.amanet.org/2203

FA C U LT Y S P O T L I G H T *
Gain recognition, build stronger work relationships and Laura Smith-Dunaief
deliver high-value results for yourself and your organization! assists organizations and
individuals in designing
Leaders appreciate it when employees take the responsibility to communicate new and building development
ideas, innovations and better ways to get the work accomplished. This ability is and communication strate-
especially crucial during times of uncertainty, where responsibilities can change gies to support business
unexpectedly and fresh ideas and input are essential at all organizational levels. and personal goals. Her
This seminar offers practical and adaptive strategies for upward communication— clients have included the
as well as across and downward communication—to inform and influence others United Nations Federal
no matter where they fit in the organizational chart. Credit Union, Schwab
Capital Markets, the Security
Traders Association of New York and Fairfield
University, as well as many international
BENEFITS OF ATTENDING Targeting Your Message private banks and investment banks.
• Gain recognition by showing managerial • Audience analysis: creating messages
effectiveness, leadership and creativity that address listeners’ needs, wants *This seminar is also taught by other communication
and priorities experts.
• Use upward communication and
downward communication to create new • Using listening skills to get the
opportunities within your organization information needed for creating high- Classroom Schedule
• Break down the barriers that stand impact messages
Nov. 15-16 . . . . New York, NY . . . . . . 2203-FEW-00234
between team cooperation and • Communicating ideas in terms Nov. 29-30 . . . . Chicago, IL. . . . . . . . . 2203-FEW-00235
organizational effectiveness listeners care about Dec. 3-4 . . . . . . Atlanta, GA . . . . . . . . 2203-FEW-00236
• Reduce frustration through upward • Sharing information with others that Dec. 10-11 . . . . New York, NY . . . . . . 2203-FEW-00237
communication and downward leads to mutually beneficial results Jan. 24-25. . . . . Arlington, VA. . . . . . . 2203-FEW-00238
communication to build cooperation • Trend-watching skills to project Jan. 28-29. . . . . Chicago, IL. . . . . . . . . 2203-FEW-00239
between different silos leadership and proactive Feb. 25-26 . . . . New York, NY . . . . . . 2203-FEW-00241
• Enhance productivity by gaining support communication competency March 14-15. . . Chicago, IL. . . . . . . . . 2203-FEW-00280
and commitment • Creating messages that speak to 2 days/1.2 CEUs/12 PDUs
• Build esprit de corps and productive listeners’ hearts and minds $2,095/AMA Members $1,895
workplace relationships • Adapting messages to others’ AMA Members save $200
communication and learning style
TOPICS COVERED preferences
Communication Basics Interpersonal Influence—Up, Down WHO SHOULD ATTEND
• Acquiring confidence, self-esteem and and Across the Organization All business professionals who want to
self-concept to project a positive external • Shaping others’ responses using build communication skills that encourage
image direct and indirect messages dialogue throughout the organization and
• Establishing trust and credibility for • Using assertiveness in ways that among different departments and levels.
stronger work relationships allow others to understand and
• Using rapport to shape effective support you
messages and enhance your influence One-to-Many Presentations—Up, AMA has been reviewed and
approved as a provider of
Down and Across the Organization project management training
• Practicing various presentation by the Project Management
formats to communicate a clear Institute (PMI).
plan of action, motivate others,
gain recognition or build a PMP, PMBOK and the PMI R.E.P. logo are registered
trademarks of the Project Management Institute, Inc.
business case

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 15
 INTERPERSONAL SKILLS

The Effective Facilitator Whoever Tells the Best

Maximizing Involvement and Story Wins SEMINAR #2102
Results SEMINAR #2578 Engage and convince others to be passionate
about your ideas.
Use facilitation to bring out the best in
The very best stories inspire people to take action. Many consider
individual players and orchestrate successful
a powerful story to be a surefire way to persuade other people
group efforts. to get behind an idea or goal and give it their total support. Yet,
The facilitator is catalyst, coach, coordinator and more. It’s a role the ability to relate a story that people can connect with, are
that demands exceptional interpersonal skills, keen observation, persuaded by and feel passionately about is a rare skill.
insight and tact. This course provides maximum practice, group
This seminar will show you how to craft engaging and motivating
interaction and feedback as you explore your role as a facilitator
stories that can inspire commitment and passion throughout your
in a variety of group situations.
organization, as well as expand your professional influence. Learn
how to communicate with greater energy and enthusiasm as you
BENEFITS OF ATTENDING discover how to apply this time-proven method of building
• Make life easier and all meetings more productive cooperation, understanding and excitement.
• Spark and enhance critical synergy and creative energy
• Focus on the key facilitation skills of observation, diagnosis BENEFITS OF ATTENDING
and intervention • Use compelling stories to appeal to listeners’ emotions and
• Build consensus, handle conflict and keep meetings on track drive your points home
• Gain knowledge and skills you can apply to all group and • Relay information in an experiential manner for greater impact
meeting situations and understanding
• Keep content, process and structure on track to produce • Make a powerful impression in meetings and presentations
positive outcomes • Win over, influence and gain the trust of clients, customers
and colleagues
TOPICS COVERED
• Engage listeners with stories that naturally lead them to reach
• Facilitation: a leadership/management skill
the conclusions you want them to reach
• Defining the effective facilitator
• Understanding the facilitator’s most basic information TOPICS COVERED
• Self-knowledge of the facilitator • Developing the mental agility to alternate between objective (facts)
• Facilitator skills: how the facilitator facilitates and subjective (storytelling), which to choose and when
• Identifying the levels of group dynamics • Building a bridge of trust with your listeners to carry your facts,
proof and benefit messages
• Using the facilitator’s toolbox
• Learning six kinds of stories: who I am, why I am here, my vision,
• Enhancements, advancements and reentry my values in action, teaching, I know what you’re thinking
WHO SHOULD ATTEND • Practicing the six principles of how to construct a story:
Those who must facilitate results in meetings, group work or developmental logic, oral language, intention, imagery,
participation vs. control, point of view
project teams, have groups under their direction or work as
internal consultants. • Developing, testing and telling stories that suit the situation
EXTRA
www.amanet.org/2578
Receive a complimentary copy of the book Whoever Tells the Best
Classroom Schedule Story Wins when you attend, as well as an audio CD of the six kinds
Nov. 5-7 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2578-FEW-00336
of stories identified during your seminar.
Dec. 3-5. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2578-FEW-00337 WHO SHOULD ATTEND
Jan. 14-16 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2578-FEW-00338 Business professionals who are looking for an innovative and fresh way
Feb. 13-15 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2578-FEW-00342 to stimulate and engage others, in order to get the outcomes they want.
Feb. 27-Mar. 1. . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2578-FEW-00340
3 days/1.8 CEUs • 18 PHR/SPHR www.amanet.org/2102
$2,345/AMA Members $2,095 Classroom Schedule
AMA Members save $250
Nov. 5-6 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2102-FEW-00068
Dec. 20-21. . . . . . . . . . . . . San Francisco, CA . . . . . . . 2102-FEW-00067
2 days/1.2 CEUs
This program has been approved for 18 recertification credit
hours toward PHR, SPHR and GPHR recertification through $2,345/AMA Members $2,095
the Human Resource Certification Institute (HRCI). For more AMA Members save $250
information about certification or recertification, please visit
the HRCI homepage at www.hrci.org

16 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 INTERPERSONAL SKILLS
Also available as a
Live Online Seminar
ᗂ
BEST
Getting Results Without Authority SELLER
ᗂ
SEMINAR #2532
www.amanet.org/2532
Classroom Schedule
How do you get results from people who don’t work for you? Nov. 5-7 . . . . . . New York, NY . . . . . . 2532-FEW-00934
Nov. 5-7 . . . . . . San Francisco, CA . . . 2532-FEW-00935
• You are asked to lead a task force and one of the members just happens Nov. 7-9 . . . . . . Chicago, IL. . . . . . . . . 2532-FEW-00936
to be a VP. Do you have the confidence to handle this? Nov. 12-14 . . . . Atlanta, GA . . . . . . . . 2532-FEW-00969
• You’re on a tight deadline. Can you get another manager’s assistant to set Nov. 14-16 . . . . Morristown, NJ . . . . . 2532-FEW-00938
aside their tasks—and help you with yours? Nov. 26-28 . . . . Boston, MA . . . . . . . . 2532-FEW-00939
• You have to stand in for your boss. Can you direct your colleagues Dec. 3-5 . . . . . . Arlington, VA. . . . . . . 2532-FEW-00940
Dec. 5-7 . . . . . . Denver, CO . . . . . . . . 2532-FEW-00942
without generating animosity?
Dec. 5-7 . . . . . . Durham, NC . . . . . . . 2532-FEW-00937
Whether you’re dealing with bosses, colleagues, staff members or senior manage- Dec. 5-7 . . . . . . Hartford, CT . . . . . . . 2532-FEW-00943
ment, winning respect and cultivating influence and cooperation are essential to Dec. 10-12 . . . . Houston, TX . . . . . . . 2532-FEW-00944
career success. At this seminar, you’ll focus on the key elements of influencing others Dec. 12-14 . . . . San Francisco, CA . . . 2532-FEW-00946
when there is a lack of authority—personal power, persuasion and negotiation. Dec. 17-19 . . . . Chicago, IL. . . . . . . . . 2532-FEW-00947
You’ll practice influencing techniques right from day one through the final activity Dec. 19-21 . . . . New York, NY . . . . . . 2532-FEW-00945
Jan. 9-11. . . . . . New York, NY . . . . . . 2532-FEW-00979
on day three—and enhance your learning with videos, exercises, assessment tools
Jan. 14-16. . . . . Arlington, VA. . . . . . . 2532-FEW-00927
and group discussions. Jan. 14-16. . . . . Chicago, IL. . . . . . . . . 2532-FEW-00980
Jan. 14-16. . . . . Las Vegas, NV . . . . . . 2532-FEW-00948
Jan. 16-18. . . . . Princeton, NJ . . . . . . . 2532-FEW-00952
BENEFITS OF ATTENDING Personal Preferences Jan. 23-25. . . . . Atlanta, GA . . . . . . . . 2532-FEW-00941
• Establish or regain credibility • Linkages between personal styles and Jan. 28-30. . . . . Richmond, VA . . . . . . 2532-FEW-00968
reciprocity, relationship, partnership Jan. 30-Feb. 1 . . Arlington, VA. . . . . . . 2532-FEW-00981
• Use your power base to persuade Feb. 4-6 . . . . . . New York, NY . . . . . . 2532-FEW-00951
• Understand the person you’re influencing • Style indicator and interpretation tool
Feb. 6-8 . . . . . . San Jose, CA . . . . . . . 2532-FEW-00982
• Create a collaborative work environment • Blind spots in your self-knowledge Feb. 11-13 . . . . Dallas, TX. . . . . . . . . . 2532-FEW-00954
• Let work styles and communication • The negative attribution cycle Feb. 20-22 . . . . Honolulu, HI . . . . . . . 2532-FEW-00984
differences work for, not against, you Feb. 25-27 . . . . Albany, NY . . . . . . . . 2532-FEW-00983
Persuasion
• Sell ideas and implement change Feb. 27-Mar. 1 . Chicago, IL. . . . . . . . . 2532-FEW-00956
• Key components of persuasion: March 6-8. . . . . New York, NY . . . . . . 2532-FEW-00958
• Achieve trust and give-and-take discovery, preparation, dialogue March 11-13. . . Boston, MA . . . . . . . . 2532-FEW-00959
relationships up, down and across the • Adjusting to different audiences March 18-20. . . Arlington, VA. . . . . . . 2532-FEW-00960
organization March 25-27. . . San Francisco, CA . . . 2532-FEW-00962
• Understanding the other person
• Project self-confidence March 27-29. . . Atlanta, GA . . . . . . . . 2532-FEW-00955
• The role of investment and risk
• Adapt your style to the person or situation 3 days/1.8 CEUs/18 PDUs
• Achieving credibility
• Identify various negotiating techniques $2,345/AMA Members $2,095
• Managing stakeholders
• Reaching a common goal AMA Members save $250
TOPICS COVERED
Personal Power • Selling your position by providing LIVE ONLINE SCHEDULE
evidence
• Understanding your personal power
• Connecting emotionally 1.2 CEUs/12 PDUs • $2,345/AMA Members $2,095
• Personal power behaviors
• Listening and questioning Tuesday 2-5pm ET • 4 Lessons
• Attributes of effective/ineffective
influencers When Conflict Comes Between You Feb. 5-26, 2013 . . . . . . . . . . . . . . . . . . . . . 2532-FEW-00957
• Your power relative to the other person and Your Desired Results
• Commitment Model: why commitment • Approaches to conflict resolution
from others doesn’t happen by chance • Giving and receiving feedback WHO SHOULD ATTEND
Reciprocity and Relationships: • Using a win-win mindset Business professionals who need to get work done
The First Step in the Influence Process through others as well as those who need to con-
Getting Better Results Through
• Mental model of influence vince another person to buy into an idea or follow
Negotiation
• Principles of reciprocity up on a request.
• Power, information, timing and
• Building relationships and creating approach
partnerships AMA has been reviewed and
• Basic principles of negotiation
approved as a provider of
• Various steps in negotiation project management training
by the Project Management
Developing an Action Plan Institute (PMI).
PMP, PMBOK and the PMI R.E.P. logo are registered
trademarks of the Project Management Institute, Inc.

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 17
 INTERPERSONAL SKILLS

ᗂ
BEST
SELLER Negotiating to Win SEMINAR #2513
ᗂ

www.amanet.org/2513

FA C U LT Y S P O T L I G H T *
Gain the skills, insights and competencies required in all Frank Acuff is a manage-
negotiations—in every industry—at every level. ment consultant whose
extensive client list includes
Whether it’s allocating resources for a project, funding a new initiative or Barr Pharmaceuticals,
establishing a supply chain for a new product or service, negotiation is inevitably at BlueCross BlueShield, Coca-
the heart of the process. But few people understand the structure, techniques and Cola, Home Depot,
approaches available to them as they seek to positively influence an outcome. GlaxoSmithKline, Microsoft,
This hands-on seminar gives you a step-by-step guide to effective negotiation. You must Pfizer, Pillsbury and the U.S.
identify the problem, understand it from the other’s perspective, generate alternative Food and Drug
solutions and select a solution that benefits both sides. All parties need each other to Administration, among
many others. An adjunct
achieve their goals. Negotiation focuses on solving the problem and closing the gap
professor of organization behavior at
between what both parties want. Northwestern University, Mr. Acuff completed
his undergraduate and graduate work at the
University of Illinois at Champaign-Urbana.
BENEFITS OF ATTENDING Communication
• Know when—and when not—to negotiate • Explaining the four dimensions of *This seminar is also taught by other communication
experts.
• Develop an effective plan and strategy DiSC® and the style tendencies of
each
• Know what behavior to adapt at each
• Describing the characteristics of dual Classroom Schedule
stage of the negotiation
styles and their impact on Oct. 31-Nov. 2 . Los Angeles, CA . . . . 2513-FEW-01125
• Adjust your communication style to
negotiations Nov. 5-7 . . . . . . Seattle, WA . . . . . . . . 2513-FEW-01146
achieve desired results
• Describing how to adapt style to Nov. 12-14 . . . . New York, NY . . . . . . 2513-FEW-01127
• Successfully apply the principles of
maximize the results of negotiations Nov. 28-30 . . . . Chicago, IL. . . . . . . . . 2513-FEW-01128
persuasion to any negotiation situation
• Identifying why negotiations become Dec. 3-5 . . . . . . New York, NY . . . . . . 2513-FEW-01129
• Effectively negotiate face to face, on the Dec. 5-7 . . . . . . San Francisco, CA . . . 2513-FEW-01130
derailed and how to avoid negotiation
phone or through email and other media Dec. 10-12 . . . . Arlington, VA. . . . . . . 2513-FEW-01131
traps
Jan. 23-25. . . . . Atlanta, GA . . . . . . . . 2513-FEW-01147
TOPICS COVERED Crafting a Strategy for Your Jan. 28-30. . . . . New York, NY . . . . . . 2513-FEW-01133
What Is Negotiation? Negotiation Feb. 20-22 . . . . Chicago, IL. . . . . . . . . 2513-FEW-01134
• The basic concepts of negotiation • Planning a strategy to apply to your Feb. 25-27 . . . . San Francisco, CA . . . 2513-FEW-01135
• What is negotiable in typical business negotiations March 4-6. . . . . Houston, TX . . . . . . . 2513-FEW-01171
situations • Describing the process of identifying a March 25-27. . . Denver, CO . . . . . . . . 2513-FEW-01148
problem or issue for negotiation March 27-29. . . Arlington, VA. . . . . . . 2513-FEW-01137
• Identifying approaches to negotiation
• Identifying steps and techniques for 3 days/1.8 CEUs/18 PDUs
Negotiation Stages choosing appropriate communication $2,345/AMA Members $2,095
• Identifying the six stages of negotiation methods AMA Members save $250
• Using appropriate behaviors in each of • Creating and applying a strategy for a
the stages business negotiation simulation
• Defining the influences on the AMA has been reviewed and
Action Plan approved as a provider of
negotiation process
project management training
Planning Your Negotiation EXTRA by the Project Management
Institute (PMI).
• Planning a negotiation Leave with AMA’s Negotiation Planner
• Determining a settlement range to help you prepare your negotiations PMP, PMBOK and the PMI R.E.P. logo are registered
every step of the way and effectively trademarks of the Project Management Institute, Inc.
• Applying the planning framework in
practice negotiation apply your newly-learned know-how.

Persuasion WHO SHOULD ATTEND

• Applying the persuasion process Those responsible for negotiating the
• Using the frame/reframe process to best possible terms of an agreement for
understand the other party their organization.
• Examining possible approaches to use Note: This program is not intended for
when there is confrontation labor union negotiators on either side.
• Using listening skills in the negotiation
process

18 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

INTERPERSONAL SKILLS BUSINESS WRITING SKILLS

Also available as a
Live Online Seminar
NEW! Put It in Writing: The
Expanding Your Influence Secret to Making More Sales
Understanding the Psychology SEMINAR #5190

of Persuasion SEMINAR #2204 Close more sales with persuasive writing that
“hits home” with your client.
How can one person get someone to do When sales markets are fierce, you need something more than
something with ease, while it’s an uphill product knowledge and a smooth presentation style in your toolkit.
battle for someone else? If you can write well consistently in a variety of formats and
Bringing about the reaction you want from others requires insights circumstances, you’ll have a powerful advantage over your
that go beyond the actual process of influencing—and into the competitors. But many (if not most) people in sales don’t succeed in
psychology of what really prompts us to say yes or no. You’ll uncover transferring their person-to-person selling skills to the written word.
persuasion techniques that most people don’t even know exist. This course will give you the skills to write clearly and persuasively in
all kinds of sales writing, from creating an executive summary to
BENEFITS OF ATTENDING choosing the right voice to motivate your potential customers to buy
• Explore the psychology behind persuasion from you.
• Understand the psychological/subconscious triggers that influence
a person’s decision-making process, behaviors and reactions BENEFITS OF ATTENDING
• Select and customize the right law(s) of persuasion • Understand how persuasive writing differs from other forms
• Learn tactics to protect yourself from unethical behavior of business writing
• Prepare to influence by using the Pre-Persuasion Checklist • Write in terms of the customer’s point of view
• Discover what is unique about your own business and
TOPICS COVERED capitalize on it
• The psychological foundation to the laws of persuasion
• Build your case by creating an overriding issue in your proposal
• Differentiating the psychology of persuasion from the process
• Differentiate your company and/or product from competitors
of influencing
• Use transition phrases to connect features to benefits so the
• The relationship of triggers to the laws of persuasion/influence
customer readily sees himself benefiting
• Defining the two paths of persuasion—conscious and subconscious
• Use Facts, Examples, Analogies, Testimonials, Statistics (FEATS)
• Using the Pre-Persuasion Checklist to determine the appropriate to lend credibility to the benefits you present
law(s) of persuasion for a given business situation
• Applying the laws of persuasion back on the job TOPICS COVERED
EXTRA • Exploring the art of persuasive writing
Receive a complimentary copy of Maximum Influence: The 12 • Types of business writing designed to sell (ads, marketing plans,
Universal Laws of Power Persuasion by Kurt W. Mortensen. sales letters, proposals)
• Writing to the strengths of your product or service and how it
WHO SHOULD ATTEND can satisfy your customer’s needs
Those who need to understand the psychological principles behind • Understanding the basic elements of proposals
how people are convinced to do something. • Emphasizing benefits and features, appealing to need and using
www.amanet.org/2204 words that motivate
Classroom Schedule • Conveying the appropriate tone and reviewing for supporting details
Nov. 19-20 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2204-FEW-00087 • Additional writing templates for salespeople
Nov. 29-30 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2204-FEW-00084
Dec. 3-4. . . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2204-FEW-00085
WHO SHOULD ATTEND
Dec. 6-7. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2204-FEW-00086 Salespeople and sales directors who want to increase their sales by
Dec. 13-14. . . . . . . . . . . . . Philadelphia, PA . . . . . . . . 2204-FEW-00098 writing more effective proposals, follow-up emails and letters,
Jan. 24-25 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2204-FEW-00099 written summaries, and other critical sales documents.
Feb. 7-8. . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2204-FEW-00090
www.amanet.org/5190
Visit our website for LIVE ONLINE SCHEDULE
additional dates and locations Classroom Schedule
2 days/1.2 CEUs/12 PDUs 1.2 CEUs/12 PDUs
Nov. 15-16 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 5190-FEW-00002
$2,095/AMA Members $1,895
$2,095/AMA Members $1,895 Dec. 6-7. . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 5190-FEW-00003
AMA Members save $200 Tuesday 2-5 pm ET • 4 Lessons Jan. 31-Feb. 1 . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 5190-FEW-00004
Jan. 8-29, 2013 . . . . 2204-FEW-00088 March 28-29 . . . . . . . . . . . Arlington, VA . . . . . . . . . . 5190-FEW-00005
2 days/1.2 CEUs
AMA has been reviewed and approved as a provider $2,095/AMA Members $1,895
of project management training by the Project AMA Members save $200
Management Institute (PMI).

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 19
 BUSINESS
ASSERTIVENESS
WRITING
SKILLS
SKILLS

ᗂ
BEST
SELLER
How to Sharpen Your Business Writing Skills
ᗂ
SEMINAR #2516
www.amanet.org/2516

FA C U LT Y S P O T L I G H T *
Compose powerful, professional documents that get Sheila Adler, PhD
attention and prompt action. founded her own leader-
ship training and employee
To attract the attention of today’s busy readers, you must respond to their need development firm in 1982.
for clarity and conciseness in written communication. In this 4-day workshop, Prior to that, she was vice
you will overcome “writer’s block,” learn to recognize and avoid common president of business devel-
mistakes and receive a toolkit of proven techniques for delivering information opment and director of
powerfully, persuasively and professionally. marketing for Coffco
Center Ltd. Dr. Adler’s
clients include executives
BENEFITS OF ATTENDING Using Strong Verbs from the technology,
• Update and improve your writing style • How strong verbs improve writing publishing, biomedical, financial, government
for more effective and persuasive emails, and educational fields. Some of her corporate
• Identifying and avoiding passive verbs
memos, letters and reports clients have included AT&T, IBM, Citibank,
Writing Letters McGraw-Hill, Merrill Lynch, Lehman Brothers
• Organize your documents with your and American Express.
readers’ needs in mind • Salutations and openings that get
attention
• Create reader-friendly layouts to highlight *This seminar is also taught by other communication
information • Effective transitional sentences and experts.
closings
• Craft sentences that get and hold your
readers’ attention • Personalizing your letters to create
interest and establish credibility Classroom Schedule
• Edit your writing for clarity
• How to be positive and convey Nov. 5-8 . . . . . . New York, NY . . . . . . 2516-FEW-01012
• Avoid archaic expressions and common Nov. 12-15 . . . . Atlanta, GA . . . . . . . . 2516-FEW-01013
sincerity
grammar, punctuation and usage errors Dec. 10-13 . . . . Arlington, VA. . . . . . . 2516-FEW-01015
• Writing refusal letters with clarity and
tact Dec. 17-20 . . . . San Francisco, CA . . . 2516-FEW-01014
TOPICS COVERED
Feb. 25-28 . . . . New York, NY . . . . . . 2516-FEW-01019
Seven General Concepts Reviewing Mechanics March 11-14. . . San Francisco, CA . . . 2516-FEW-01017
• Stating your purpose quickly • Correcting grammar, punctuation and 4 days/2.4 CEUs
• Separating details from actions usage
$2,445/AMA Members $2,195
• Writing conversationally to engage readers • Using parallel construction AMA Members save $250
• Updating your writing style for today’s • Proofreading techniques
business environment
Showing Emphasis EXTRA
• Being specific and concrete
• Structuring sentences for greater Bring a current project and get one-on-one
• Being personal and positive impact feedback from your course leader.
• Avoiding overworked words and phrases • Reducing unnecessary story details
Organizing Information • Designing your page effectively WHO SHOULD ATTEND
All business professionals who are required to
• How to start writing quickly Writing Emails, Memos and Reports present ideas in writing.
• Organizing information to help your • Writing simple, to-the-point emails
readers Note: This course focuses on business writing
• Creating attention-getting subject lines
• “Data dumping” and mind mapping skills. Participants interested in improving
• How to write a strong lead sentence
as organizational tools grammar should register for AMA’s
• Using a reader-friendly layout Business Grammar Workshop, seminar
Being Concise and Clear • Best practices of email etiquette #2121, page 22.
• Measuring your writing efficiency • Organizing your findings into a concise,
• Recognizing and eliminating unnecessary effective format
words, phrases and repetition • Designing strong and powerful
• What motivates people to read paragraphs
• Substituting heavy, confusing phrases • Adding graphic elements to organize and
with simple language support your ideas
• Techniques for writing concretely • Using an effective format for proposals

20 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 BUSINESS WRITING SKILLS
Also available as a
Live Online Seminar

ᗂ
BEST
AMA’s 2-Day Business Writing Workshop SELLER
ᗂ
SEMINAR #2211
www.amanet.org/2211

FA C U LT Y S P O T L I G H T *
Take the strain out of composing any kind of document. Philip Vassallo, PhD, has
Would you like a quick, easy and painless method for composing documents— developed, delivered and
supervised communication
letters, memos, reports, proposals and performance appraisals—in an organized
training programs for a
format? Now you can streamline the writing process and save time by focusing wide range of administra-
on what to write—instead of how to write it. tive and technical profes-
sionals in corporate,
government and academic
environments. Dr. Vassallo
BENEFITS OF ATTENDING Memos and Letters
is a columnist on effective
• Start and finish documents quickly and • Guidelines for writing effective memos writing and education issues
painlessly and letters and is the author and coauthor of many books,
• Write with greater clarity so your reader • The importance of opening sentences including The Art of On-the-Job Writing.
always understands you • How and when to use persuasive,
• Arrange your ideas in a logical pattern positive and negative words *This seminar is also taught by other communication
experts.
• Get rid of “fluff” and produce more • How to use appropriate tone
concise content
Composing Email
• Approach writing tasks with confidence Classroom Schedule
• Guidelines for writing effective email
TOPICS COVERED • The importance of subject lines Nov. 1-2 . . . . . . Chicago, IL. . . . . . . . . 2211-FEW-00404
Guidelines for Effective Business Writing Editing and Proofreading the Nov. 1-2 . . . . . . New York, NY . . . . . . 2211-FEW-00405
Final Version Nov. 12-13 . . . . San Francisco, CA . . . 2211-FEW-00406
• Principles that ensure effective business
Nov. 15-16 . . . . Arlington, VA. . . . . . . 2211-FEW-00410
writing • How to recognize common Dec. 3-4 . . . . . . Los Angeles, CA . . . . 2211-FEW-00408
• The need for planning and establishing proofreading errors Dec. 6-7 . . . . . . Cincinnati, OH . . . . . . 2211-FEW-00436
purpose • Techniques for effective editing and Dec. 13-14 . . . . New York, NY . . . . . . 2211-FEW-00409
• How to meet the reader’s needs and proofreading Jan. 14-15. . . . . New York, NY . . . . . . 2211-FEW-00425
expectations • Methods for revising the first draft Jan. 24-25. . . . . Arlington, VA. . . . . . . 2211-FEW-00437
• How to use techniques for overcoming • How to avoid sexist or offensive Feb. 7-8 . . . . . . New York, NY . . . . . . 2211-FEW-00412
writer’s block language Feb. 11-12 . . . . Chicago, IL. . . . . . . . . 2211-FEW-00413
• Understanding often-confused words Feb. 21-22 . . . . San Francisco, CA . . . 2211-FEW-00414
Writing the First Draft Feb. 28-Mar. 1 . Arlington, VA. . . . . . . 2211-FEW-00415
• Achieving clarity and precision in daily EXTRA March 18-19. . . Boston, MA . . . . . . . . 2211-FEW-00416
business writing
Bring a current project and get one-on- 2 days/1.2 CEUs/12 PDUs
• The role of word choice one feedback from your course leader. $1,995/AMA Members $1,795
• How to construct sentences that are AMA Members save $200
clear and direct WHO SHOULD ATTEND
• How to use linking words and phrases Business professionals at any level, who LIVE ONLINE SCHEDULE
in sentences and paragraphs need to save time by streamlining their
1.2 CEUs/12 PDUs • $1,995/AMA Members $1,795
• Active and passive voice and parallelism writing process.
• How to employ various patterns of Tues. and Thurs. 2-5 pm ET • 4 Lessons
organizing information Jan. 22-31, 2013 . . . . . . . . . . . . . . . . . . . . 2211-FEW-00411

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

PMP, PMBOK and the PMI R.E.P. logo are registered

trademarks of the Project Management Institute, Inc.

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 21
 BUSINESS WRITING SKILLS
Also available as a
Live Online Seminar
Also available as a
Live Online Seminar
NEW!AMA’s Business
Writing for the Web SEMINAR #2182 Grammar Workshop SEMINAR #2121
Create online content that connects with Avoid costly and embarrassing mistakes in all
readers to achieve better results. types of business writing.
The need for web-specific writing skills is increasing. But many The bad impression that unclear, grammatically incorrect writing creates
e-venues such as intranets, blogs, eNewsletters and even company is hard to overcome. That’s why following the rules of Standard English
websites are being written incorrectly or with minimal and often to write sharp and correct sentences is essential for success in every kind
adverse effectiveness. This hands-on, 2-day writing program offers of business. Whether you need to refresh your knowledge of grammar
skills, tools and professional instructor feedback to help anyone who and punctuation—or know what’s grammatically correct but can’t
creates, revises or maintains online content connect with their target always explain why—this highly interactive and collaborative seminar is
audience—and achieve improved results. the perfect and painless solution. Learn and apply the standard rules for
achieving proper usage and grammar, then return to your job with
BENEFITS OF ATTENDING greater confidence and ability when writing emails, letters, reports,
• Understand the unique challenges of writing for online readers proposals and all other types of business correspondence.
and how to connect with them
• Learn to write relevant, concise content and how to structure it BENEFITS OF ATTENDING
• Become proficient in the art of blogging for business • Be able to produce clear and concise sentences
• Understand fundamental principles of web optimization • Edit for agreement between parts of speech within a sentence
• Know basic graphic design principles • Apply simple but effective tips for proper grammar, usage and
• Learn basic web-building terms (HTML, meta-tags, SEO, etc.) punctuation
• Focus on reader and business needs to produce better results • Accurately proofread business messages for correctness
• Enhance usability and access to reach a broader audience • Apply rules of Standard English to critique your own writing
• Select the appropriate grammar to suit the business situation
TOPICS COVERED
• Web content fundamentals: writing and organizing TOPICS COVERED
• Rules of web writing and how it differs from other writing • Finding typical (and not-so-typical) errors in grammar
• Structuring your content for optimum usability and impact • Common verb mistakes: tense, mood, subject-verb agreement
• Search engine optimization and how it must affect content • Adjective-adverb confusion
• Best practices and tested approaches to online business writing • Building and deconstructing grammatically correct sentences
• Connecting with your audience: knowing their needs and writing • Dangling and misplaced modifiers
copy that resonates for them • Active and passive voice
• Working with “exceptions to the rule”
WHO SHOULD ATTEND
All business professionals who write online content, including content WHO SHOULD ATTEND
managers and editors, online help writers, business analysts and adminis- Those who want to improve their grammar skills and increase their
trators, programmers, webmasters, copywriters, web content writers, confidence with all types of business writing.
designers and developers as well as marketing managers, brand
managers and coordinators. www.amanet.org/2121

Note: Participants must bring a laptop computer with a recent Classroom Schedule
version of MS Word. Nov. 8-9 . . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2121-FEW-00021
www.amanet.org/2182 Nov. 29-30 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2121-FEW-00013
Dec. 13-14. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2121-FEW-00016
Classroom Schedule Jan. 14-15 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2121-FEW-00015
Nov. 8-9 . . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2182-FEW-00035 Feb. 11-12 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2121-FEW-00027
Jan. 31-Feb. 1 . . . . . . . . . . Arlington, VA . . . . . . . . . . 2182-FEW-00037 March 14-15 . . . . . . . . . . . New York, NY. . . . . . . . . . 2121-FEW-00018
Feb. 14-15 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2182-FEW-00040 2 days/1.2 CEUs
March 4-5 . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2182-FEW-00041 $1,895/AMA Members $1,695
2 days/1.2 CEUs AMA Members save $200
$1,995/AMA Members $1,795
LIVE ONLINE SCHEDULE
AMA Members save $200
1.2 CEUs • $1,895/AMA Members $1,695
LIVE ONLINE SCHEDULE
Mon.-Thurs. 2-5 pm ET • 4 Lessons
1.2 CEUs • $1,995/AMA Members $1,795
Nov. 12-15, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2121-FEW-00014
Mon. and Wed. 2-5 pm ET • 4 Lessons March 4-7, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2121-FEW-00017
Dec. 3-12, 2012. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2182-FEW-00036

22 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 BUSINESS WRITING SKILLS
Also available as a
Live Online Seminar

Effective Technical Writing SEMINAR #2216

www.amanet.org/2216

FA C U LT Y S P O T L I G H T *
Improve your technical writing—without compromising Dr. Salvatore J. Iacone
your technical message. shares proven techniques
for conveying written com-
If writing technical information and effective memos, letters, reports, manuals, munication with clarity,
instructions, documentation, specifications or proposals is a tough proposition— precision and economy. He
this program is for you. This intensive 3-day seminar will show you proven specializes in designing and
approaches and techniques that you can apply back on the job to write crisp, conducting business and
clear, accessible technical communications. technical writing and edit-
ing seminars for major
corporations, government
agencies and universities,
BENEFITS OF ATTENDING Technical Report Elements and
including IBM, Verizon, Duracell, Georgia Pacific
• Organize your material by purpose and Formats
and Honeywell. He is the author of several
audience • Informal vs. formal reports books, including Write to the Point: How to
• Write with greater clarity and precision— • Nature of technical report formats Communicate in Business with Style and
in less time • Various elements of technical reports Purpose.
• Present complex technical information simply • Specific organizational formats for
different reports *This seminar is also taught by other communication
• Know the purpose of your writing before experts.
you begin
Writing Abstracts
• Recognize the needs of your audience
• Function and characteristics of Classroom Schedule
• Learn how to use illustrations abstracts
• Produce final drafts to make the “write” Nov. 7-9 . . . . . . San Francisco, CA . . . 2216-FEW-00364
• Guidelines for preparing abstracts
impression with your superiors Nov. 26-28 . . . . Arlington, VA. . . . . . . 2216-FEW-00357
• Descriptive vs. informative abstracts Dec. 3-5 . . . . . . New York, NY . . . . . . 2216-FEW-00361
TOPICS COVERED • When to use illustrations in technical Dec. 5-7 . . . . . . Denver, CO . . . . . . . . 2216-FEW-00362
writing Dec. 10-12 . . . . Chicago, IL. . . . . . . . . 2216-FEW-00363
Aspects of Technical Writing
• Characteristics and uses of illustrations Jan. 16-18. . . . . Arlington, VA. . . . . . . 2216-FEW-00365
• Pitfalls, style and characteristics of
Feb. 20-22 . . . . New York, NY . . . . . . 2216-FEW-00367
technical writing Preparing Technical Manuals and March 6-8. . . . . San Francisco, CA . . . 2216-FEW-00366
• Samples of technical writing Proposals March 25-27. . . Chicago, IL. . . . . . . . . 2216-FEW-00369
• Understanding the reader’s needs • Characteristics of technical manuals
3 days/1.8 CEUs/18 PDUs
• Conveying technical information clearly • Components that comprise technical
$2,195/AMA Members $1,995
to nontechnical readers manuals
AMA Members save $200
• Principles of technical manual writing
Various Patterns of Technical Writing
style LIVE ONLINE SCHEDULE
• Definitions
• Elements of proposals
• Narration 1.2 CEUs/12 PDUs • $2,195/AMA Members $1,995
• Process description Editing and Proofreading Techniques
• Guidelines for editing and polishing Tues. and Thurs. 2-5 pm ET • 4 Lessons
• Physical description
technical writing March 12-21, 2013 . . . . . . . . . . . . . . . . . . 2216-FEW-00368
• Instructions
• How to write for another person’s
Organizing Technical Information review and critical commentary
• How to organize and evaluate technical data AMA has been reviewed and
EXTRA approved as a provider of
• Structuring the physical format to project management training
enhance presentations of ideas Bring a sample writing piece and get one by the Project Management
• Using linking words and phrases in on one feedback from your course leader. Institute (PMI).

sentences and paragraphs PMP, PMBOK and the PMI R.E.P. logo are registered
WHO SHOULD ATTEND trademarks of the Project Management Institute, Inc.
Writing the First Draft Engineers, scientists, IT/computer personnel
• The writing process and people in R&D and other technical areas,
• Importance of determining and who are required to present ideas in writing.
focusing on your purpose and goals
• Techniques for overcoming writer’s block
• Proven techniques for ensuring clarity and
precision
• Avoiding wordiness and confusing
sentence constructions

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 23
 BUSINESS WRITING SKILLS PRESENTATION SKILLS

ONLY available as a
Business Writing for the Live Online Seminar

Multilingual Professional How to Present Online

SEMINAR #2266 A Skills-Based Workshop SEMINAR #2175
Produce English-language documents that any Develop and deliver online presentations that
reader can easily understand and that achieve truly capture and hold your audience’s interest.
your intended results. This highly visual and interactive seminar takes a fresh approach that
This seminar is specifically designed for multilingual business goes beyond conventional presentation courses, giving you plenty of
professionals. In three days, you’ll learn an overall approach to hands-on practice applying online.
and practical techniques for creating effective business documents
while focusing on applying correct English grammar, usage and BENEFITS OF ATTENDING
syntax. As the language of global commerce, the ability to write • Learn how to adapt your presentation for a dynamic online delivery
in English is essential to success in business today. • Keep your virtual audience engaged to ensure your message is heard
• Practice presenting and then receive feedback from peers
BENEFITS OF ATTENDING • Receive expert feedback from the course leader on your presentation
• Assert your purpose using appropriate tone and style • Fine-tune your skills in a private practice environment
• Write and organize effective paragraphs
• Recognize and write effective English sentences TOPICS COVERED
• Distinguish and apply correct English grammar and usage LESSON 1 • Presenting Online: Making the Paradigm Shift
• Revise and edit documents professionally • Understanding and becoming comfortable presenting online
• Differentiate commonly confused words and terms • Presenting online and in person: similarities and differences
• Exploring common fears
TOPICS COVERED Planning for High-Impact Content
• Selecting the elements appropriate for each type of document • Determining the goal and content of your presentation
• Describing the importance of knowing your audience • Understanding your audience
• Defining and applying the qualities of a good paragraph • Creating a good beginning and ending
• Recognizing various principles for ordering paragraphs and
selecting the best one for a specific purpose LESSON 2 • Designing for Maximum Effectiveness
• Applying basic parts of sentences for better style • Designing and improving online presentation slides
• Applying basic principles of English grammar, usage and vocabulary • Creating a more visual presentation to increase engagement
• Using correct punctuation, capitalization, abbreviations and number • Using interactivity to involve the audience in the presentation
formats
LESSON 3 • Delivering to Optimize Engagement
EXTRA • Giving the presentation and receiving feedback from peers
Throughout the three days you will practice what you learn by • Leveraging the power of voice for online presentations
writing your own well-structured work-related documents, and • Practicing voice techniques for greater delivery impact
critiquing, editing, analyzing and improving on your writing at
each level of the process. LESSON 4 • Enhancing the Execution of Your Presentation
• Increasing delivery effectiveness through preparation and planning
WHO SHOULD ATTEND • Discussing ways to prepare for the unexpected
Multilingual business professionals who would like to improve
• Evaluating and improving upon an existing online presentation
their fundamental business writing skills.
www.amanet.org/2266
EXTRA
It is highly recommended that participants bring a presentation they
Classroom Schedule are currently delivering online or plan to present in the future.
Nov. 26-28 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2266-FEW-00238 WHO SHOULD ATTEND
Dec. 19-21. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2266-FEW-00239 Those who present content to an online audience.
Jan. 28-30 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2266-FEW-00243
Feb. 11-13 . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2266-FEW-00240
March 18-20 . . . . . . . . . . . San Francisco, CA . . . . . . . 2266-FEW-00244 www.amanet.org/2175

3 days/1.8 CEUs LIVE ONLINE SCHEDULE

$2,195/AMA Members $1,995
1.2 CEUs • $2,345/AMA Members $2,095
AMA Members save $200
Monday 2-5 pm ET • 4 Lessons
Polished conversation and writing skills are critical to success. Nov. 26-Dec. 17, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2175-FEW-00009
See Business Conversation Skills for the Multilingual Professional,
seminar #2150, on page 14.

24 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 PRESENTATION SKILLS

ᗂ
BEST
Strategies for Developing Effective SELLER
ᗂ
Presentation Skills SEMINAR #2519 www.amanet.org/2519

FA C U LT Y S P O T L I G H T *
Transform yourself from inexperienced speaker to skilled Renee P. Walkup,
presenter. with more than 20 years
of experience, has helped
At this 3-day seminar, you’ll learn how to present your ideas with conviction, thousands of businesspeo-
control and poise—and without fear. You’ll gain the specific skills and direction ple positively transform
you need to become comfortable with your own presentation style. And you’ll their professional and
receive expert advice on how to handle especially challenging situations. Most personal lives. A charismatic
importantly, you’ll learn how to present by presenting. speaker and authority on
persuasive presentations
and consultative sales, Ms.
BENEFITS OF ATTENDING Using Visual Aids and Support Materials Walkup’s better-known
clients include The Coca-Cola Company, Turner
• Tailor your presentation to your audience • Describing the purpose of visual aids
Broadcasting, Nestlé USA, Charles Schwab & Co.
• Use relaxation techniques to overcome and support materials
and International Thomson Publishing.
nervousness • Identifying tips for effective composition
• Learn how to project your voice and use of visual content and speaker aids *This seminar is also taught by other communication
pauses to dramatize your point Handling Questions from the Audience
experts.
• Expertly handle difficult questions and • Explaining the importance of the
situations Classroom Schedule
question-and-answer session
• Communicate with clarity and conviction • Responding professionally to questions Oct. 31-Nov. 2 . New York, NY . . . . . . 2519-FEW-01346
from the audience Nov. 12-14 . . . . Arlington, VA. . . . . . . 2519-FEW-01347
TOPICS COVERED Nov. 14-16 . . . . Chicago, IL. . . . . . . . . 2519-FEW-01348
Balancing Verbal and Nonverbal Messages Managing the Presentation Environment Nov. 28-30 . . . . San Francisco, CA . . . 2519-FEW-01351
• Practicing nonverbal impact skills to • Describing the advantages and Dec. 3-5 . . . . . . Atlanta, GA . . . . . . . . 2519-FEW-01349
reduce nervousness and engage the disadvantages of different room setups Dec. 10-12 . . . . Chicago, IL. . . . . . . . . 2519-FEW-01352
attention of your listeners • Being able to anticipate, avoid and Dec. 17-19 . . . . New York, NY . . . . . . 2519-FEW-01350
handle equipment problems Jan. 7-9. . . . . . . New York, NY . . . . . . 2519-FEW-01354
• Making your content clearer and more Jan. 9-11. . . . . . Arlington, VA. . . . . . . 2519-FEW-01372
memorable Jan. 14-16. . . . . Chicago, IL. . . . . . . . . 2519-FEW-01373
EXTRA
Developing and Organizing Presentation Your presentations will be recorded for Jan. 23-25. . . . . San Francisco, CA . . . 2519-FEW-01355
Content playback and review. See for yourself Feb. 4-6 . . . . . . Arlington, VA. . . . . . . 2519-FEW-01358
• Creating an audience profile and setting Feb. 13-15 . . . . New York, NY . . . . . . 2519-FEW-01357
what comes across to an audience. It’s a
presentation parameters Feb. 25-27 . . . . Chicago, IL. . . . . . . . . 2519-FEW-01374
great way to get instant feedback and March 6-8. . . . . New York, NY . . . . . . 2519-FEW-01359
• Condensing a speech outline into notes helpful recommendations. This recording March 11-13. . . Arlington, VA. . . . . . . 2519-FEW-01360
you can speak from is yours to keep. March 11-13. . . San Francisco, CA . . . 2519-FEW-01361
Preparing to Give the Presentation March 18-20. . . Chicago, IL. . . . . . . . . 2519-FEW-01362
WHO SHOULD ATTEND
• Learning the benefits of rehearsing, Those who give presentations, speak in 3 days/1.8 CEUs/18 PDUs
adhering to a time frame and speaking $2,195/AMA Members $1,995
front of groups or sell ideas to others and
from notes AMA Members save $200
have little or no presentation experience.
• Reducing stress and speaker’s anxiety

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

PMP, PMBOK and the PMI R.E.P. logo are registered

trademarks of the Project Management Institute, Inc.

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 25
 PRESENTATION SKILLS

ᗂ
BEST
SELLER
Effective Executive Speaking SEMINAR #2522
ᗂ www.amanet.org/2522

FA C U LT Y S P O T L I G H T *
Speak, present and communicate with poise, power and Daniel J. Knight is a
persuasion. speaker, writer and perform-
ance coach who focuses on
Today, presentations and public speeches are very much a part of every executive’s knowledge, innovation,
responsibilities. Effective executive speaking is what distinguishes the successful marketing and measurement
professional from everyone else. This skill is most critical to your success—and to strategies. He has served on
your individual and corporate image. You will learn to use powerful tools and the board of directors for the
techniques to turn every speech or presentation into a rewarding experience. International Strategic
Leadership Forum, is a mem-
ber of the National Speakers
BENEFITS OF ATTENDING Delivery Skills Association and is also a
• Speak and think with greater clarity and • The effective use of voice, action, contributing editor to Strategy & Leadership, a
purpose, stressing key ideas image and language in speech making leading bimonthly international business
strategy journal.
• Face an audience or camera with • Applying strategies for positively
confidence and control and make the addressing speech anxiety
*This seminar is also taught by other business
most of your natural speaking style • Practicing articulation methods communication experts.
• Shape and organize your speech or
Essentials for Winning Presentations
presentation to persuade listeners and Classroom Schedule
and Speeches
get the response and results you want
• Choosing appropriate strategies for Oct. 31-Nov. 2 . Chicago, IL. . . . . . . . . 2522-FEW-01306
• Conquer fear and negative stress
reaching reluctant, uncommitted and Nov. 5-7 . . . . . . Arlington, VA. . . . . . . 2522-FEW-01308
• Make your performance skills, your sense inactive audiences Nov. 14-16 . . . . New York, NY . . . . . . 2522-FEW-01309
of humor and your own personality work Dec. 3-5 . . . . . . Chicago, IL. . . . . . . . . 2522-FEW-01311
• Designing successful, informative,
for you Dec. 5-7 . . . . . . Arlington, VA. . . . . . . 2522-FEW-01312
persuasive, entertaining, motivational
• Give impromptu and prepared speeches and special-event presentations Dec. 10-12 . . . . New York, NY . . . . . . 2522-FEW-01313
to the class and receive personalized Dec. 17-19 . . . . San Francisco, CA . . . 2522-FEW-01314
• Responding in a focused and
feedback Jan. 16-18. . . . . New York, NY . . . . . . 2522-FEW-01315
controlled fashion to questions and
answers Jan. 30-Feb. 1 . . San Francisco, CA . . . 2522-FEW-01323
TOPICS COVERED Feb. 6-8 . . . . . . New York, NY . . . . . . 2522-FEW-01316
• Impromptu speech making
Fundamentals of Executive Speaking Feb. 11-13 . . . . Chicago, IL. . . . . . . . . 2522-FEW-01326
Skills EXTRA Feb. 27-Mar. 1 . New York, NY . . . . . . 2522-FEW-01318
• Identifying the elements of a good March 25-27. . . Arlington, VA. . . . . . . 2522-FEW-01319
Your presentation will be recorded for
presentation March 27-29. . . Chicago, IL. . . . . . . . . 2522-FEW-01320
playback and review with feedback from
• Creating an individualized speaking your course leader. You will see yourself 3 days/1.8 CEUs
skills profile improve, relax and refine your public $2,345/AMA Members $2,095
• Setting personal goals for the speaking techniques with each perform- AMA Members save $250
development of speaking skills ance. This recording is yours to keep.
Preparation
• The importance of research and
WHO SHOULD ATTEND
organization in preparing an effective Executives with some prior public speaking
presentation experience who must speak in front of
• Illustrating how to plan and prepare groups, make presentations, sell ideas to
strong beginnings and endings others or face cameras and microphones.
• Selecting and designing effective visuals

26 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

PRESENTATION SKILLS RELATED INTEREST
Also available as a
Live Online Seminar
PowerPoint® Unplugged
SEMINAR #2170
Time Management SEMINAR #2233

Get more of the right things done.

Bring more professionalism and self-assurance
Find a balance, achieve goals and be more effective and
to your presentations. productive.
PowerPoint is intended to support presenters—not compete with
or detract from them. Giving a truly polished and memorable BENEFITS OF ATTENDING
presentation with PowerPoint starts with “pulling the plug” on • Set and accomplish goals
PowerPoint; setting the laptop aside and focusing first on what • Create priorities and establish realistic boundaries
you want to say and then on the tools you’re going to use. You • Recognize and deal with time wasters
will be encouraged to rethink and sharpen your presenting skills to
• Improve concentration and efficiency
achieve an optimal experience for your audience, and greater
• Break indecision and procrastination habits
polish, poise and self-confidence for yourself.
• Use technology to help manage time
• Create and recharge positive energy
BENEFITS OF ATTENDING
• Understand when to use (and not use) PowerPoint TOPICS COVERED
• Get practical tips for effective interaction between the presenter • Defining goals; establishing important and valid priorities
and the screen, computer and projector • Creating a realistic and productive schedule
• Achieve simplicity in PowerPoint slides while still holding your • Dealing with self-distractions and interruptions
audience’s interest—even when dealing with technical jargon • Increasing productivity by using technology efficiently
• Learn graphic design basics to create effective visuals • Identifying ways to manage email
• Practice in class with presentation equipment • Creating boundaries and balance
TOPICS COVERED • Prioritizing and choosing activities to balance life and work
• You’re the presentation (not the PowerPoint slides) • Creating a personal “no” script
• Keeping the presentation engaging and interactive WHO SHOULD ATTEND
• Choosing a focus—informative or persuasive? Business professionals who want greater control of their time,
• How to handle legal matter, jargon and other “required information” management style and life.
• When you have to cut down from 20 slides (40-50 minutes) to www.amanet.org/2233
4 slides (10 minutes)
Classroom Schedule
• Openings, transitioning into the subject and closings
• Bringing all components together for a successful finish Nov. 15-16 . . . . . . . . . . . . Parsippany, NJ. . . . . . . . . . 2233-FEW-01482
Nov. 26-27 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2233-FEW-01484
EXTRA Dec. 3-4. . . . . . . . . . . . . . . Cincinnati, OH . . . . . . . . . 2233-FEW-01519
You’ll receive a flash drive with demos and tools for your use, both Dec. 3-4. . . . . . . . . . . . . . . San Francisco, CA . . . . . . . 2233-FEW-01483
Dec. 6-7. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2233-FEW-01486
during the course and to take with you for handy reference.
Dec. 6-7. . . . . . . . . . . . . . . Boston, MA . . . . . . . . . . . 2233-FEW-01487
WHO SHOULD ATTEND Dec. 10-11. . . . . . . . . . . . . Durham, NC . . . . . . . . . . . 2233-FEW-01569
Dec. 10-11. . . . . . . . . . . . . Houston, TX . . . . . . . . . . . 2233-FEW-01485
All business professionals with some prior presenting experience
Dec. 13-14. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2233-FEW-01488
who must speak in front of an audience, make presentations or
Dec. 17-18. . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2233-FEW-01489
sell ideas to others with the use of PowerPoint. Attendees should Jan. 7-8 . . . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2233-FEW-01492
have the ability to create basic slides. Jan. 10-11 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2233-FEW-01491
Note: Participants must bring a laptop computer with a recent version Jan. 17-18 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2233-FEW-01490
of PowerPoint installed. Visit our website for additional dates and locations
For basic presentation skills, see Strategies for Developing Effective 2 days/1.2 CEUs/12 PDUs
Presentation Skills, seminar #2519, page 25. $1,995/AMA Members $1,795
PowerPoint® is a registered trademark of Microsoft. AMA Members save $200

www.amanet.org/2170 LIVE ONLINE SCHEDULE

Classroom Schedule 1.2 CEUs/12 PDUs • $1,995/AMA Members $1,795
Nov. 8-9 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2170-FEW-00051 Mon.-Thurs. 2-5 pm ET • 4 Lessons
Dec. 10-11. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2170-FEW-00052
Nov. 5-8, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2233-FEW-01481
Feb. 28-Mar. 1. . . . . . . . . . San Francisco, CA . . . . . . . 2170-FEW-00058
Feb. 4-7, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2233-FEW-01493
1.5 days/.9 CEU
$1,445/AMA Members $1,295
AMA Members save $150 AMA has been reviewed and approved as a provider of
project management training by the Project
Management Institute (PMI).

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 27
RELATED INTEREST
Also available as a
Live Online Seminar

Management Skills for New Managers

SEMINAR #2238 www.amanet.org/2238

Classroom Schedule
Gain the core skills you need to succeed. Nov. 5-7 . . . . . . Arlington, VA. . . . . . . 2238-FEW-02038
Nov. 5-7 . . . . . . San Francisco, CA . . . 2238-FEW-02040
This seminar will give you the skills to shift from being an individual contributor Nov. 7-9 . . . . . . Chicago, IL. . . . . . . . . 2238-FEW-02039
to a well-respected manager who can achieve team synergy and drive bottom- Nov. 12-14 . . . . Boston, MA . . . . . . . . 2238-FEW-02041
line performance. Nov. 12-14 . . . . Pittsburgh, PA . . . . . . 2238-FEW-02043
Using guided role play, exercises and skill practice sessions, you will discover how Nov. 14-16 . . . . Atlanta, GA . . . . . . . . 2238-FEW-02044
to adjust your management style and tackle new challenges. In-depth skills Nov. 14-16 . . . . Los Angeles, CA . . . . 2238-FEW-02045
Nov. 14-16 . . . . Minneapolis, MN . . . . 2238-FEW-02055
practice using the Situational Leadership® II model combined with interactive
Nov. 14-16 . . . . New York, NY . . . . . . 2238-FEW-02037
activities take you through the paces of motivation, delegation, coaching, Nov. 28-30 . . . . Colorado Springs, CO 2238-FEW-02094
communication, performance management and leadership. You will be able to Dec. 3-5 . . . . . . Atlanta, GA . . . . . . . . 2238-FEW-02047
improve on key weakness areas, play to your strengths and get the best results Dec. 3-5 . . . . . . Philadelphia, PA . . . . . 2238-FEW-02042
from every member of your team. Dec. 5-7 . . . . . . Chicago, IL. . . . . . . . . 2238-FEW-02049
Dec. 5-7 . . . . . . New Orleans, LA . . . . 2238-FEW-02095
Dec. 5-7 . . . . . . Seattle, WA . . . . . . . . 2238-FEW-02050
BENEFITS OF ATTENDING • Learning to match the right Dec. 10-12 . . . . Hartford, CT . . . . . . . 2238-FEW-02048
• Gain a deeper understanding of your communication method with your Dec. 10-12 . . . . San Francisco, CA . . . 2238-FEW-02051
roles and responsibilities communication goal Dec. 12-14 . . . . Arlington, VA. . . . . . . 2238-FEW-02052
Understanding and Appreciating Dec. 12-14 . . . . Overland Park, KS . . . 2238-FEW-02054
• Improve communication to effectively set
Situational Leadership II: The Art Dec. 17-19 . . . . Dallas, TX. . . . . . . . . . 2238-FEW-02064
expectations for yourself and your staff
of Influencing Others* Dec. 17-19 . . . . New York, NY . . . . . . 2238-FEW-02056
• Adapt your leadership style to meet the Jan. 7-9. . . . . . . Houston, TX . . . . . . . 2238-FEW-02053
needs of individual team members • How to develop people, value
Jan. 7-9. . . . . . . San Francisco, CA . . . 2238-FEW-02058
• Apply delegation strategies to increase differences and encourage honest
Jan. 9-11. . . . . . Arlington, VA. . . . . . . 2238-FEW-02059
motivation and productivity communication
Jan. 16-18. . . . . Chicago, IL. . . . . . . . . 2238-FEW-02060
• Use effective coaching techniques to • Developing your leadership style to Jan. 16-18. . . . . New York, NY . . . . . . 2238-FEW-02057
maximize your team’s performance gain commitment from employees Jan. 23-25. . . . . San Diego, CA . . . . . . 2238-FEW-02063
• Matching your leadership style to the Jan. 28-30. . . . . Denver, CO . . . . . . . . 2238-FEW-02061
TOPICS COVERED employee’s developmental needs Jan. 30-Feb. 1 . . New York, NY . . . . . . 2238-FEW-02065
Your Role as Manager and task at hand Feb. 4-6 . . . . . . Chicago, IL. . . . . . . . . 2238-FEW-02066
• Understanding your role and Coaching For Performance Feb. 6-8 . . . . . . Atlanta, GA . . . . . . . . 2238-FEW-02067
responsibilities as manager Feb. 11-13 . . . . Albany, NY . . . . . . . . 2238-FEW-02096
• Practicing coaching and correcting
Feb. 11-13 . . . . Boston, MA . . . . . . . . 2238-FEW-02071
• Learning to transition from individual difficult and challenging behaviors
Feb. 13-15 . . . . San Francisco, CA . . . 2238-FEW-02068
contributor to manager • Using the AMA Guide for managing Feb. 20-22 . . . . Arlington, VA. . . . . . . 2238-FEW-02069
• Knowing how to work effectively with a a coaching discussion Feb. 20-22 . . . . Los Angeles, CA . . . . 2238-FEW-02070
multigenerational workforce Creating Motivational Climate Feb. 25-27 . . . . Indianapolis, IN . . . . . 2238-FEW-02072
• Understanding the nuances when • Recognizing important elements of March 4-6. . . . . New York, NY . . . . . . 2238-FEW-02074
managing remote teams and across the the motivational process March 6-8. . . . . San Francisco, CA . . . 2238-FEW-02076
matrix • Creating your own practice for March 11-13. . . Houston, TX . . . . . . . 2238-FEW-02075
Performance Management building a motivational climate March 18-20. . . Chicago, IL. . . . . . . . . 2238-FEW-02077
March 18-20. . . Philadelphia, PA . . . . . 2238-FEW-02079
• Understanding and conducting Delegation for Growth and
performance planning, facilitation and March 25-27. . . Arlington, VA. . . . . . . 2238-FEW-02080
Development March 25-27. . . Seattle, WA . . . . . . . . 2238-FEW-02081
evaluation • Understanding the different types of March 27-29. . . Cincinnati, OH . . . . . . 2238-FEW-02078
• Practicing the skill of setting goals, delegation March 27-29. . . Honolulu, HI . . . . . . . 2238-FEW-02097
providing effective feedback and • How to conduct an effective
conducting alignment discussions 3 days/1.8 CEUs/18 PDUs
delegation conversation
$2,345/AMA Members $2,095
Effective Communication AMA Members save $250
• Understanding the communication
WHO SHOULD ATTEND
process Managers with one to three years of LIVE ONLINE SCHEDULE
management experience.
• Getting a firm grasp of five building
1.2 CEUs/12 PDUs • $2,345/AMA Members $2,095
blocks in managerial communication
* See Ken Blanchard’s Situational Leadership II (SLII®) —a model for developing people Tues. and Thurs. 2-5 pm ET • 4 Lessons
and a way for leaders to help their employees become self-reliant achievers. To be truly Nov. 27-Dec. 6, 2012 . . . . . . . . . . . . . . . . 2238-FEW-02046
effective, leaders’ styles must adapt to the skills and commitment of the people they AMA has been reviewed Feb. 26-Mar. 7, 2013. . . . . . . . . . . . . . . . . 2238-FEW-02073
want to influence. With some people, managers have to provide a great deal of direc- and approved as a provider
tion. With others, encouragement and appreciation trigger the best results. Still others of project management
deliver their best when allowed to take the ball and run with it. Situational Leadership II training by the Project
helps managers become more flexible and responsive to their employees’ needs. Management Institute (PMI).

28 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 RELATED INTEREST
Also available as a
Live Online Seminar

Moving from an Operational Manager

to a Strategic Leader SEMINAR #2242 www.amanet.org/2242

FA C U LT Y S P O T L I G H T *

Michelle Coussens is the

Create a strategic framework—and capture the opportunities founder of an organization
of tomorrow. that assists clients in business
plan preparation, plan
Are you being asked to be more strategic, but unsure how to get there? Searching for development and business
more strategic directions from others, but coming up empty? Feeling confined by plan review. She facilitates
standard solutions when you’d like to develop creative and innovative alternatives? planning and other business
retreats and conducts mar-
Take this opportunity to be proactive. Instead of being buried in your department’s ket analysis and competitive
ongoing activities, you will become an innovator, a persuasive player and a cham- intelligence for various
pion for strategic change who adds value to your organization, your customers and entrepreneurs and organiza-
your stakeholders. tions nationwide. Ms. Coussens is also Dean of
the School of Business at Kendall College in
Chicago, Illinois.
BENEFITS OF ATTENDING Understanding Your Current
• Inspire and direct your team to greater Operational Mission: Your Team, Your *This seminar is also taught by other management
readiness and competitiveness Customers and Your Competitors experts.

• Add value to your organization by • Strategic thinking: moving from a

understanding the needs and limited context to a broader view Classroom Schedule
expectations of your customers • Understanding how to apply a SWOT
analysis to your team Nov. 1-2 . . . . . . Dallas, TX. . . . . . . . . . 2242-FEW-00619
• Anticipate and innovate strategies to link Nov. 8-9 . . . . . . Arlington, VA. . . . . . . 2242-FEW-00620
strategic vision to core capabilities • Creating a mission statement defining
Nov. 12-13 . . . . Chicago, IL. . . . . . . . . 2242-FEW-00621
• Recognize opportunities to influence and the operational reality of your work
Nov. 29-30 . . . . San Francisco, CA . . . 2242-FEW-00624
create strategic alliances group
Dec. 17-18 . . . . New York, NY . . . . . . 2242-FEW-00625
• Identify key strengths and weaknesses in Developing a Strategic Vision: Jan. 10-11. . . . . Arlington, VA. . . . . . . 2242-FEW-00628
your work group Moving from What Is to What If Jan. 24-25. . . . . Chicago, IL. . . . . . . . . 2242-FEW-00626
• Encourage and support risk taking and • How to identify priority issues to Jan. 31-Feb. 1 . . New York, NY . . . . . . 2242-FEW-00627
innovation at all levels create your strategic advantage Feb. 4-5 . . . . . . Los Angeles, CA . . . . 2242-FEW-00629
• Develop persuasive skills to sell your Feb. 28-Mar. 1 . Atlanta, GA . . . . . . . . 2242-FEW-00668
• Encouraging innovative solutions
strategic ideas March 11-12. . . Chicago, IL. . . . . . . . . 2242-FEW-00631
• Preparing a draft of a vision statement
2 days/1.2 CEUs • 12 PHR/SPHR
TOPICS COVERED Making Your Vision a Reality: $2,195/AMA Members $1,995
Developing and Balancing Operational Influencing Key Stakeholders AMA Members save $200
and Strategic Management Skills • Developing their persuasive skills
• Establishing a working definition of • Exploring options for influencing LIVE ONLINE SCHEDULE
operational management others
1.2 CEUs • 12 PHR/SPHR • $2,195/AMA Members $1,995
• Exploring the key attributes of today’s
Your Personal Plan: Developing and
strategic leaders Wednesday 2-5 pm ET • 4 Lessons
Selling Your Vision of the Future
Creating a Strategic Frame of Reference Nov. 28-Dec. 19, 2012 . . . . . . . . . . . . . . . 2242-FEW-00623
• Communication strategies to sell
• Understanding the key components of your strategic plan
the strategic model • Conducting key conversations to
• Developing a strategic leader’s approach encourage innovation and risk taking This program has been approved for 12 recertification
for your own work environment credit hours toward PHR, SPHR and GPHR recertification
WHO SHOULD ATTEND through the Human Resource Certification Institute
(HRCI). For more information about certification or
Managers with five years or less of recertification, please visit the HRCI homepage at
management experience who want to www.hrci.org

move into a more strategic role.

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 29
RELATED INTEREST
Also available as a
Live Online Seminar

Successfully Managing People SEMINAR #2295

www.amanet.org/2295

Classroom Schedule
Be the catalyst that motivates your teams to heightened Oct. 31-Nov. 2 . . Albany, NY. . . . . . . . 2295-FEW-01739
productivity. Oct. 31-Nov. 2 . . Chicago, IL. . . . . . . . 2295-FEW-01692
Oct. 31-Nov. 2 . . Honolulu, HI. . . . . . . 2295-FEW-01740
Utilizing extensive practice in the principles of emotional intelligence, Successfully Nov. 7-9 . . . . . . . Houston, TX. . . . . . . 2295-FEW-01695
Managing People underscores the importance of self-awareness in developing Nov. 12-14 . . . . . Denver, CO . . . . . . . 2295-FEW-01699
sensitivity and increased communication effectiveness with others. You’ll leave Nov. 12-14 . . . . . New York, NY . . . . . 2295-FEW-01696
this 3-day seminar well versed in the most effective methods for dealing Nov. 12-14 . . . . . San Francisco, CA. . . 2295-FEW-01698
with difficult people—winning cooperation and trust—and ensuring that your Nov. 28-30 . . . . . Arlington, VA. . . . . . 2295-FEW-01697
people’s values and your organization’s goals are in sync. Dec. 3-5 . . . . . . . Boston, MA . . . . . . . 2295-FEW-01701
Dec. 3-5 . . . . . . . Chicago, IL. . . . . . . . 2295-FEW-01702
Dec. 3-5 . . . . . . . Newport Beach, CA . 2295-FEW-01694
Dec. 5-7 . . . . . . . Dallas, TX. . . . . . . . . 2295-FEW-01705
BENEFITS OF ATTENDING Listening, Body Language, Giving Dec. 10-12 . . . . . Atlanta, GA . . . . . . . 2295-FEW-01700
• Motivate and direct the employees you rely Feedback and Dealing with Difficult Dec. 12-14 . . . . . New York, NY . . . . . 2295-FEW-01707
on—even when they don’t share your values People Dec. 17-19 . . . . . Arlington, VA. . . . . . 2295-FEW-01706
• Adjust your management and personal • Using active listening to gain Dec. 19-21 . . . . . San Francisco, CA. . . 2295-FEW-01708
styles to the needs of different situations information and understand Jan. 7-9 . . . . . . . Scottsdale, AZ . . . . . 2295-FEW-01709
employees’ perspectives Jan. 14-16 . . . . . New Orleans, LA . . . 2295-FEW-01741
• Get more done by using the appropriate
delegation techniques for any given • Applying positive and corrective Jan. 14-16 . . . . . New York, NY . . . . . 2295-FEW-01727
situation feedback Jan. 16-18 . . . . . Indianapolis, IN. . . . . 2295-FEW-01742
• Using appropriate values alignment Jan. 23-25 . . . . . Arlington, VA. . . . . . 2295-FEW-01711
• Resolve conflict more effectively in a wide
when dealing with difficult employees Jan. 23-25 . . . . . Morristown, NJ. . . . . 2295-FEW-01693
variety of situations
Jan. 23-25 . . . . . San Francisco, CA. . . 2295-FEW-01712
• Turn difficult people and poor performers Conflict Jan. 30-Feb. 1. . . Chicago, IL. . . . . . . . 2295-FEW-01728
into team players • The dimensions of conflict management Feb. 4-6 . . . . . . . San Diego, CA . . . . . 2295-FEW-01729
• Win cooperation and trust from everyone • Identifying your own preferred Feb. 6-8 . . . . . . . New York, NY . . . . . 2295-FEW-01713
in your organization conflict-resolution styles Feb. 25-27 . . . . . Atlanta, GA . . . . . . . 2295-FEW-01715
• Increase your confidence, leadership skills Feb. 27-Mar. 1 . . Boston, MA . . . . . . . 2295-FEW-01717
• Analyzing conflict-management
and personal and professional satisfaction in March 4-6 . . . . . Chicago, IL. . . . . . . . 2295-FEW-01718
techniques
your job March 6-8 . . . . . Garden Grove, CA . . 2295-FEW-01719
Delegation March 13-15 . . . Arlington, VA. . . . . . 2295-FEW-01716
TOPICS COVERED • Different delegation styles: how and March 18-20 . . . Dallas, TX. . . . . . . . . 2295-FEW-01720
The Experience of Being a Manager when to use them March 18-20 . . . New York, NY . . . . . 2295-FEW-01721
• How to get people to want to do what • Determining the appropriate 3 days/1.8 CEUs/18 PDUs
they’re supposed to do delegation strategies for employees $2,345/AMA Members $2,095
• Specific challenges you face when and situations AMA Members save $250
motivating others
Understanding Organizational LIVE ONLINE SCHEDULE
Values Culture and Subculture
• Values and their impact on work life • The impact of organizational culture 1.2 CEUs/12 PDUs • $2,345/AMA Members $2,095
• How values can have productive and and subculture and “cultural blinders”
Mon. and Wed. 2-5 pm ET • 4 Lessons
nonproductive results • Exploring the assumptions that impact
Jan. 28-Feb. 6, 2013 . . . . . . . . . . . . . . . . . 2295-FEW-01710
• Identifying value conflicts your team’s thinking and actions
• Identifying and building on the
Personal Styles strengths of your team’s culture WHO SHOULD ATTEND
• Determining your own personal style profile
Emotional Intelligence Managers whose success depends on clear
• Gaining insight into the strengths and
• The components of emotional communication, a cooperative attitude and
limitations of your profile
intelligence commitment to shared goals.
• Using behavioral clues to determine
others’ personal styles • Gaining an honest and accurate
assessment of yourself
• How to work more effectively with others AMA has been reviewed and
• Developing an improvement strategy approved as a provider of project
Motivation management training by the Project
Ethical Leadership
• Motivational factors and their impact on Management Institute (PMI).
behaviors and work settings • Identifying your group’s values
• How to tailor your motivational efforts to • Your vision for ethical leadership PMP, PMBOK and the PMI R.E.P. logo are registered
trademarks of the Project Management Institute, Inc.
individual employees and situations Action Planning

30 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 RELATED INTEREST

The 7 Habits of Highly Effective People® for Managers

2-Day Workshop SEMINAR #2602
By FranklinCovey—now available through AMA
The 7 Habits of Highly Effective People® courses are based on the teachings of Dr. Stephen R. Covey. www.amanet.org/2602

Classroom Schedule
Cultivate effectiveness, lead with excellence and transform your
Nov. 5-6 . . . . . . San Francisco, CA . . . 2602-FEW-00120
team for breakthrough results. Nov. 12-13 . . . . Chicago, IL. . . . . . . . . 2602-FEW-00122
National surveys* of thousands of employees disclosed that while Nov. 29-30 . . . . Boston, MA . . . . . . . . 2602-FEW-00138
many people work hard, they are worried about their lack of Dec. 3-4 . . . . . . New York, NY . . . . . . 2602-FEW-00139
Dec. 6-7 . . . . . . Dallas, TX. . . . . . . . . . 2602-FEW-00123
effectiveness.
Dec. 10-11 . . . . Chicago, IL. . . . . . . . . 2602-FEW-00126
Survey results indicate: Dec. 13-14 . . . . Anaheim, CA. . . . . . . 2602-FEW-00125
1. Less than 50% of your team’s time is spent on the company’s most Dec. 13-14 . . . . Arlington, VA. . . . . . . 2602-FEW-00127
Jan. 10-11. . . . . Phoenix, AZ . . . . . . . . 2602-FEW-00130
important objectives
Jan. 24-25. . . . . Chicago, IL. . . . . . . . . 2602-FEW-00129
2. Only 14% of employees feel they are contributing to company success Jan. 31-Feb. 1 . . Atlanta, GA . . . . . . . . 2602-FEW-00160
3. Less than half of your team know company’s goals Feb. 7-8 . . . . . . San Francisco, CA . . . 2602-FEW-00131
Feb. 21-22 . . . . New York, NY . . . . . . 2602-FEW-00132
*Results of xQ Surveys conducted by Harris Interactive Feb. 28-Mar. 1 . Chicago, IL. . . . . . . . . 2602-FEW-00133
March 4-5. . . . . Houston, TX . . . . . . . 2602-FEW-00141
March 14-15. . . Arlington, VA. . . . . . . 2602-FEW-00140
The problems are not limited to one TOPICS COVERED 2 days/1.2 CEUs/12 PDUs
industry, one geographic location, one • Habit 1: Be Proactive—Become a $1,995/AMA Members $1,795
economic group or even one age group. resourceful, innovative manager who AMA Members save $200
They are common to all. Workers have too quickly accomplishes goals and motivates
many assigned tasks and too many compet- team members to get things done
ing priorities. People can’t identify key goals • Habit 2: Begin with the End in ATTENDEES WILL RECEIVE
and, therefore, can’t deliver excellent results. Mind—Have a clear vision of what you • The 7 Habits of Highly Effective People®
Individuals, even entire departments, lack want your contribution as a manager to Audio CD—This bestselling audio book pro-
open communication. Crises are often reacted be and shape your own future vides the basis for the concepts taught in the
to with fast, less-than-effective decisions. The • Habit 3: Put First Things First—Focus course.
good news is that changing ineffective on top priorities and be regarded for • Participant Guidebook—A manual filled
followthrough and organizational skills; with examples and exercises.
behaviors to effective behaviors will benefit eliminate the unimportant
everyone in your organization. The 7 Habits® • Management Essentials—A book of
• Habit 4: Think Win-Win—Cultivate resources for dealing with management
can help you to not only better manage your- enthusiasm with performance challenges.
self, but learn to lead others and unleash measurements that satisfy both
team potential. Attend this powerful 2-day employee and employer goals; share All faculty are trained experts in FranklinCovey’s
The 7 Habits of Highly Effective People curriculum.
®

workshop and discover the same principles recognition and success

that have led the world’s foremost business • Habit 5: Seek First to Understand,
leaders to the professional and personal suc- Then to Be Understood—Give honest,
AMA has been reviewed and
cess they dreamed of. accurate feedback that develops trust approved as a provider of project
and understand the physical components management training by the Project
BENEFITS OF ATTENDING of communication and how they impact Management Institute (PMI).
• Define the contribution you want to the message
make and what you want to accomplish • Habit 6: Synergize—Understand how PMP, PMBOK and the PMI R.E.P. logo are registered
as a manager differences can contribute to innovative trademarks of the Project Management Institute, Inc.
• Enhance your leadership abilities and solutions; maximize opinions, perspec-
reach your full potential tives and backgrounds
• Judge the goals your efforts should be • Habit 7: Sharpen the Saw—Maintain
focused on using daily and weekly and increase effectiveness by renewing
planning yourself mentally and physically
• Communicate effectively and raise the
WHO SHOULD ATTEND
levels of trust and fulfillment within your
team Managers who are seeking to become
more efficient, build better relationships
• Build better relationships and become
more effective as a manager and help their organization succeed.

All AMA seminars are GSA approved and can be delivered onsite 1-800-262-9699 www.amanet.org 31
 RELATED INTEREST

Also available as a
The 8th Habit : Unleashing the ® Live Online Seminar

Greatness in Yourself and Others Developing Executive

SEMINAR #2603
Leadership SEMINAR #2501
By FranklinCovey—available through AMA.

How can you and everyone in your organization Taking on a leadership role today is a constant
make the most of ALL your talents and skills? race against change.
Learn how to identify and manage the challenges you face with
When outstanding results are expected—or necessary—it isn’t
practical and proven-in-action techniques. In-class exercises and
enough to just be effective. You have to unleash your ultimate
updates on current research let you practice new ideas and try out
potential to achieve your own level of individual greatness. And if
shared insights. Stretch your leadership methods and assert your role.
others in your organization can do the same, there’s no limit to
what can be achieved.
BENEFITS OF ATTENDING
In his book, The 8th Habit: From Effectiveness to Greatness, Dr.
• Build a leadership style that creates trust and sets a clear vision
Stephen R. Covey explored the next dimension of the principles
• Discover executive leadership skills to create a winning strategy
he made famous worldwide in The 7 Habits of Highly Effective
People®. Now, this groundbreaking course will show you how to • Learn real “coaching” and how to build an extraordinary team
harness the power of your own innate genius—what Dr. Covey • Develop heightened “emotional intelligence”
calls your voice. The unique skills and insights you’ll get will help • Improve performance through empowerment and delegation
you become your best possible self and inspire others in your TOPICS COVERED
organization to do the same. • Defining today’s executive leadership expectations
• Building a culture and achieving an organizational vision
BENEFITS OF ATTENDING • Applying your personal values and ethics at work
• Understand the personal and organizational drivers for today’s
• Practicing ways to communicate that motivate and create success
professionals
• Exploring Situational Leadership® in coaching and influencing
• Get specific skills and knowledge for finding your voice and
inspiring others to do so • Creating your own executive leadership development plan
• Inspire better focus and execution within your team WHO SHOULD ATTEND
• Create healthy interdependencies within your organization Midlevel managers who lead others with managerial responsibility.
• Develop a culture of trust both at work and at home
www.amanet.org/2501
TOPICS COVERED Classroom Schedule
• Bridging the gap between effectiveness and greatness
Nov. 12-14 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2501-FEW-01334
• The four imperatives of great leaders
Nov. 12-14 . . . . . . . . . . . . Boston, MA . . . . . . . . . . . 2501-FEW-01335
• Discovering and expressing your voice, vision, discipline, passion Nov. 14-16 . . . . . . . . . . . . Newport Beach, CA . . . . . 2501-FEW-01336
and conscience Dec. 5-7. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2501-FEW-01339
• The roles necessary to inspire others to find their voice Dec. 5-7. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2501-FEW-01355
• Trust: the core of leadership Dec. 10-12. . . . . . . . . . . . . New York, NY. . . . . . . . . . 2501-FEW-01341
• The voice of discipline and execution Dec. 12-14. . . . . . . . . . . . . San Francisco, CA . . . . . . . 2501-FEW-01342
Jan. 7-9 . . . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2501-FEW-01343
WHO SHOULD ATTEND Jan. 16-18 . . . . . . . . . . . . . Scottsdale, AZ. . . . . . . . . . 2501-FEW-01344
Experienced managers who want to tap into a higher level of Jan. 28-30 . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . 2501-FEW-01346
achievement and greatness within themselves, and bring the same Feb. 6-8. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2501-FEW-01345
qualities out in others. Feb. 11-13 . . . . . . . . . . . . . New York, NY. . . . . . . . . . 2501-FEW-01347
Feb. 20-22 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2501-FEW-01348
NOTE: In order to participate in The 8th Habit® it is NOT required that you first
attend The 7 Habits of Highly Effective People® seminars (#2601 or #2602). Visit our website for additional dates and locations
3 days/1.8 CEUs/18 PDUs
www.amanet.org/2603 $2,545/AMA Members $2,295
AMA Members save $250
Classroom Schedule
Nov. 15-16 . . . . . . . . . . . . New York, NY. . . . . . . . . . 2603-FEW-00014 LIVE ONLINE SCHEDULE
Dec. 3-4. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . 2603-FEW-00015
Jan. 28-29 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . 2603-FEW-00017 1.2 CEUs/12 PDUs • $2,545/AMA Members $2,295
Feb. 25-26 . . . . . . . . . . . . . Las Vegas, NV . . . . . . . . . . 2603-FEW-00021 Mon. and Wed. 2-5 pm ET • 4 Lessons
March 4-5 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . 2603-FEW-00013
Dec. 3-12, 2012. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2501-FEW-01337
2 days/1.2 CEUs
$2,195/AMA Members $1,995 AMA has been reviewed and
AMA Members save $200 approved as a provider of project
management training by the Project
Management Institute (PMI).

32 For additional dates and locations or to register—1-800-262-9699 www.amanet.org

 Stretch your training
budget further

SAVE $200 on any seminar *

Start building your future You or anyone else in your organization can save $200
on any AMA seminar in this booklet if you register by
today with AMA’s November 30, 2012 and attend by January 31, 2013.

Training Solutions. Visit amanet.org to register or call 1-800-262-9699. Mention offer

code LD3F.

TERMS AND CONDITIONS: Offer code LD3F expires November 30, 2012, and cannot be combined with any other promotional offer(s). This offer is valid only when applied to new registrations and cannot
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