A Study on Online Shopping Pattern of Selected Makati High School Students

Practical Research 2

Makati High School - Annex

Group no. 2

Leader:

Boyose, Angelika

Members:

Castillo, Ma. Cristina Nicole

Famadico, Kathleen Claire

Famitanco, Joyce Anne

Labagala, Neriza Mae

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 CHAPTER I

The Problem and it's Background

Background of the Study

Filipinos are truly considered to be responsible when it comes to buying a

commodity. They consider protection, rapid transaction, mode of payment ease, price

and value, rules of return or exchange, website credibility, online ratings and reviews,

outstanding customer service and minimal delivery charges.

According to Sanchez (2020), In the Philippines, about 52 percent of the online

shoppers belonged to the age group between 25 to 34 years old in 2018. Online

shopping or what we call e-commerce is one of the most popular online activities that

Filipinos do aside from playing video and mobile games.

Philippine Users believe on online shopping because of its versatility and

affordability. Effective advertising service contributes for much more customers ’ loyalty

and excellent customer satisfaction. In contrast, this results in a strong customer

relationship and an online seller credibility. When a customer is fulfilled with a service

offering, their purchasing intention increases.

The purpose of online shopping is to save time, save money. Through online

shopping one can save his valuable time. One can watch and select things he wants to

buy. Through online shopping we can save our money because prices are less than

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market prices and we receive our bought things at our home. No need to go anywhere

and do shopping. We can get different varieties of things online and we can choose

which one we want (Sankhala, 2016).

According to Adalid (2016) The top 5 online shopping platforms are Lazada,

Shopee, Carousell, eBay, and MetroDeal. Lazada, an e-commerce giant was launched

in 2012 with the aim of providing consumers with a high-quality online shopping

experience.

Shopee, with its customer- centric platform: many buyers and sellers are more

sensitive, with products getting more feedback. Carousell, is a buying and selling

marketplace has now merged with OLX.ph, so you'll find a lot of brand-new and

pre-loved products for your use or gift-giving. eBay, is an international eBay site, eBay

PH provides brand new and used products for every category. MetroDeal, presents its

users with a wide variety of vouchers for restaurants, accommodations, and exciting

activities.

It is important for advertising managers to grab consumers’ attention through

advertisements and sales promotion. A sizable marketing budget is spent on

advertising. The trend of using digital media platforms for advertisements is growing

(Sama, 2019).

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 There are different advertisements given by different online platforms like their

monthly deals, buy one take one promos, free shipping vouchers, and cashback

vouchers. The mass media is the most powerful way to spread these images that

represent socio-cultural ideals (Tiggemann, 2003).

A behaviour that consumers display in searching for, paying for, using, evaluating

and disposing of products and services that they think will satisfy their needs (Schiffman

& Kanuk, 2007).

It is particularly important to study the subject of consumer buying behaviour as it

facilitates firms to plan and execute superior business strategies (Khaniwale, 2015).

According to Mangun (2015), People spend their money foolishly, and then

complain about not having enough money. Others are lazy and are not willing to work

hard or smart enough to get financially ahead. Still, there are those who do not know

how to spend their money in a way that brings enjoyment and satisfaction.

Statement of the Problem

This study is designed to know the patterns and factors on what affects the

purchase frequency of the students of Makati High School. The research is conducted

to utilize the results into predicting the motivation and patterns of students' purchases

on a constant basis and their likelihood to buy products online due to advertising and

sales discounts. Moreover, it aims to answer these specific questions:​This study aims to

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determine the online shopping patterns of selected senior high school students of

Makati High School on bigtime sales. Moreover, it aims to answer these specific

questions:

1.What is the demographic profile of the respondents?

a) age

b) gender

c) ethnicity

d) educational level

e) geographic location

f) household income

2. What is the significance of advertisements in terms of:

a) effectiveness for consumer purchase

b) marketing strategy

c) frequency of purchase

d) amount of purchase

3. What are the platforms used on purchasing online?

4. How is advertising relevant for students who do online shopping?

Scope and Delimitations

The general intent of this study will mainly focus on determining the online

shopping patterns on big-time sales and on the online discretionary pattern of the

selected students. The selected students in grades 11 and 12 in Makati High School will

be the respondents using descriptive survey designs. A sample population of 70

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students will be selected using the cluster sampling technique as respondents to do the

questions in the survey form. The survey questionnaires will be delivered to the

respondents through Google Forms. The form is web-based and can be shared with

respondents by sending a link, emailing a message, or embedding it into a web page or

blog post. The research will be performed from October 21, 2020 to February 26, 2020.

For this analysis, the researchers will use a conceptual framework. A Conceptual

framework is a visual representation that helps to illustrate the expected relationship

between cause and effect in a financial context. It is also called a Conceptual Model or

research model. Different variables and the assumed relationships between those

variables are included in the model and reflect the expectations (Mulder, 2017). Data

gathered using the form is typically stored in a spreadsheet. Although there are other

online survey apps, Google Forms is an excellent free option (Love, 2014). The said

platform will be used as it is more convenient for the respondents to answer and it is a

free online tool that will allow the researchers to collect information easily and efficiently.

In conducting this study, the researchers expect to encounter obstacles. Truth be told,

the Philippines is a country challenged by the internet. Internet connectivity issues may

be a concern since it is an exclusive way for researchers to communicate with each

other to plan and gather all responses. The researchers might also have a problem with

approaching the respondents since they can only communicate through the messenger

app.

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Conceptual Framework

Figure 1. Conceptual Framework

The shopping pattern of the consumer is based on the needs and desires of the

consumer. This consumer buying trend is based on a variety of e-commerce in the

Philippines. E-commerce is very easy to find and human-friendly that can save time, but

this e-commerce has created various advertising ads and promotions that can impact

customer discretion in buying different items that may or may not be beneficial to them.

Definition of Terms

Advertisements - notice or announcements in a public medium promoting a product.

Commodity- it is a basic good used in commerce that is interchangeable with other

goods of the same type.

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Discretionary Pattern - Pattern of consumers who makes nonessential spending that

consumers purchase when they have enough income left over after paying the

necessary expenses.

E-commerce- a business model that lets firms and individuals buy and sell things over

the internet.

Mode of Payment (method of payment) - a way of paying for something, such as

cash-on-delivery, credit or debit.

Monthly Deals- are sales promotion uses both media and non-media marketing

communications for a predetermined, limited time to increase consumer demand,

stimulate market demand or improve product availability.

Online Platform- defined as a digital service that facilitates interactions between two or

more distinct but interdependent sets of users (whether firms or individuals) who interact

through the service via the Internet.

Shopping Pattern - the way of how consumers purchase goods or services but are

highly susceptible to change.

Socio-cultural ideas- part of the firm's external marketing environment in which social or

cultural changes (that is, changes to the value system of a society) act to affect the

firm's marketing effort; the changing socio-cultural environment may pose threats or

present opportunities.

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 CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDIES

Review of Related Studies

A Study on Customer Satisfaction towards Online Shopping

​According to (D. Sivasakthi, 2015).​The exponential growth of the Internet has a

significant impact on the global marketing climate. At present, it has been one of the

most popular businesses and its customer’s techniques to trading. It's the web.

Business owners have found new and innovative ways to market their business online.

Thus it describes how the retail industry replaces the traditional businesses. This study

is undertaken to identify factors that could affect consumer satisfaction with internet

purchases. Typically, the growth of online shopping actually depends mostly on

customer satisfaction throughout one's purchasing decision.

Sivasakthi, D. (2015, May 26). A Study on Customer Satisfaction towards Online Shopping.
Retrieved December 7,2020 from
https://scholar.google.com/scholar?hl=en&as_sdt=0,5&qsp=2&q=online+shopping+customer+satisfa
ction&qst=ib#d=gs_qabs&u=%23p%3DuUMrAn4F6pQJ

Customer Satisfaction in Online Shopping: A Study Into The Reasons for

Motivations and Inhibitions

As stated by (Rashed Al Karim, 2013). This study aims to determine consumer

satisfaction in online shopping whilst also trying to investigate the main reasons

underneath consumer choice methods and also the suppression of online shopping.

The Kotler and Killers (2009) Five Stage Buying Process Model was selected as the

sample for this research to demonstrate consumer satisfaction through their

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encouragement to purchase goods online. Existing study has been analyzed to find

factors that may have a substantial effect on consumers' online shopping. Surveys were

performed by circulating questionnaire forms in Wrexham (North Wales) to collect and

analyze the data. The SPSS software package was used to visually display research

results and also to evaluate the following hypotheses. These were found from either the

results that participants are using the Internet to buy products online since they claim it

is useful to them now and that concept practical contains aspects including such time

saving, dissemination of data, fast opening, convenience of use, web surfing, less

shopping pressure, less costly and purchasing fun. On the other hand, along with

respondents' mind-sets, online payment protection, personal privacy and confidence,

vague warranties and return policies and lack of personal customer service are the key

obstacles to online shopping. Moreover the hypothesis has shown that while online

shopping is convenient for all users, the online payment system and privacy or security

anxieties have a major effect on online shopping. Eventually, a range of suggestions

have also been made to internet stores to pursue initiatives to make internet shopping

further respected and reliable.

Karim, R. (2013, July). Customer Satisfaction in Online Shopping: A Study into the Reasons for
Motivations and Inhibitions. Retrieved December 7, 2020 from
https://scholar.google.com/scholar?hl=en&as_sdt=0,5&qsp=2&q=online+shopping+custome
r+satisfaction&qst=ib#d=gs_qabs&u=%23p%3DuUMrAn4F6pQJ

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 Factors Influencing Customer Satisfaction and Loyalty: Online Shopping

Environment among the Young Adults

As specified by (Boon Liat Cheng, 2014). As per Internet World Stats (2012),

approximately 60.7 percent of its population in Malaysia seems to be using the Internet

and therefore more than a billion people were also young people. From either a

marketing and business point of view, thus according to Nelson (2012), positive reviews

appear to give their company or business experience with others. The focus of this

research is therefore to explore the factors that influence customer experience and also

how e-loyalty towards online shopping amongst young adults was subsequently

influenced by a convenience sampling of 193 responses throughout the Klang Valley

and it took about three months to complete the entire data collection and analysis

process. In addition, the questionnaire survey approach was used to collect data from

the respondents. All data collected were analyzed using different statistical methods in

the Social Sciences Statistical Kit (SPSS). The reliability of the data was checked

through the reliability analysis In addition, the descriptive analysis was used to explain

the basic features of the O/data in the study; and the regression analysis was used to

evaluate the hypothesized relationship between the variables. Findings indicate that

only the level of e-service and the quality of knowledge have an effect on customer

satisfaction. It was also found that consumer satisfaction has a positive effect on

e-loyalty. On the other hand, the results indicate that website design and protection is

irrelevant to the satisfaction of the user. Overall, the findings of this study will enable

marketers to build and execute successful internet marketing strategies and also

choice.

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Cheng, B. (2014). Factors Influencing Customer Satisfaction and e-loyalty: Online Shopping

Environment Among The Young Adults. Retrieved December 7, 2020, from

https://scholar.google.com/scholar?hl=en&as_sdt=0,5&qsp=2&q=online+shopping+custome

r+satisfaction&qst=ib#d=gs_qabs&u=%23p%3Dphg1fmvcUmAJ

Moderating effects of online shopping experience on customer satisfaction and

repurchase intentions

Corresponding to (Michail N. Giannakos, 2013). Satisfaction and understanding are

essential aspects for the effective retention of customers. The objective of this research

is to check the mediating impact of knowledge on two types of relationship: the

relationship of gratification with other antecedents and the relationship of satisfaction

with the intention to repurchase. This paper applies structural equation modeling (SEM)

and multi-group analysis to analyze the moderating role of experience in a conceptual

model estimating the intention to repurchase. Responses from 393 people were used to

explore the discrepancies between high-and low-profile consumers of online shopping.

Research indicates that experience has a moderating impact on the relationship among

performance expectations and satisfaction and satisfaction and the desire to

repurchase. This study shows empirically that prior customer experience enhances the

relationship between firm performance expectations and satisfaction, while at the same

time weakening the correlation between positive and intention to repurchase.

Practitioners should distinguish the manner in which they handle their clients based

from the basis of the expertise. Explicitly, empirical research shows that the predicted

output of online shopping experience also influences the engagement of highly

experienced consumers. Instead the effort required to use online shopping (experience

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of effort) and the user's confidence in the ability to use online shopping (self-efficiency)

affect satisfaction only on reduced customers. This paper explores how various levels of

experience influence consumers.Satisfaction and online shopping conduct. Experience

has also been shown to regulate the effect of expected outcomes on satisfaction as well

as the effect of satisfaction on intention to repurchase. Also it shows that some effects

(experience of effort and expectations of performance) are only valid. One of the two

groups studied, although only one impact (trust) is true for both (high and

low-experienced) levels.

Giannakos, M. (2014, March 4). Moderating Effects of Online Shopping Experience on

Customer Satisfaction and Repurchase Intentions. Retrieved December 7, 2020, from
https://scholar.google.com/scholar?hl=en&as_sdt=0,5&qsp=2&q=online+shopping+custome
r+satisfaction&qst=ib#d=gs_qabs&u=%23p%3DvOYvX_TskrEJ

A study on consumer preferences for E-shopping with reference to Bahraini

consumers

As claimed by (Nishad Nawaz, 2014), The Internet-based technology has narrowed the

distance between continents, countries, cities, towns and villages and people. There are

various sections of people with common preferences, attitudes, styles and accessibility.

Internet shopping has now opened the doors of globalization as it facilitates all product

knowledge from anywhere in the world and can be accessed 24/7. Organizations have

now modified their distribution and purchasing methods. Consumer hab​its have also

shifted in terms of choice, quality, facilities, sale and purchase. The main explanation for

this is that most applications for electronic devices are well linked to the internet.

Consumers are also very excited about purchasing and selling their favorite commodity.

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Keeping those benefits in mind customers are acting very smart and showing a lot of

interest in doing online shopping, since it saves time, makes payment simple and can

show more choices to select the best of their choice of product. The present study

shows the factors that affect Bahraini consumers to go shopping for E. In addition, the

study shows what professions show interest in E shopping in Bahrain. Researchers

have lowered their ideas for E tailors and customers so that more progress can be

achieved. Introduction Customers and companies are carrying out extensive and

increasingly growing amounts of business on the Internet in the current scenario. Online

shopping/e-shopping is an electronic commerce tool for companies [end to end]

switching from the real market to the digital market. At present, all companies are doing

business on the Internet. It helps customers to directly purchase goods/sell/get services

over the Internet via a web browser. Michael Aldrich created an idea and opened online

shopping in 1979. Internet use is growing on a day-to-day basis, so the possibility of

online marketing is also increasing in Bahrain. For example, e-shops e-shops, internet

stores, digital stores, web stores, online stores and virtual stores invoke the physical

analogy of purchasing products/services at the brick and mortar retailer/shopping

centre. This method is known as the online shopping company [B2C]. If a company

buys from another business, it's known as [B2B] online shopping. The biggest online

retailers in the world today are Amazon.com, EBay and Flipchart. Today businesses are

using effective marketing techniques to evaluate different variables in order to turn their

potential customers into active ones. Factors such as Product Details, Ease of Use,

Satisfaction, Security/Privacy and Proper Use. In this article, we are trying to

understand customer expectations for online shopping. Literature Analysis Internet

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shopping is still under development in Bahrain and few research studies have been

conducted. However, numerous foreign studies have been performed in other countries.

Bellman et al (1999) analyzed various predictors as to whether a person would

purchase online and concluded that demographic variables, such as education, age and

income, had a modest effect on the decision whether to purchase online, where prior

conduct, such as previous purchases, was the most significant determinant of online

shopping. Demographic variables are also not much affected by transactions. According

to Modahl 2000, Kotler and Amstrong (2000) reported that the behavior of purchasers is

affected by four main psychological factors, i.e. motivation, perception, learning and a

belief-oriented attitude. According to Ankit goel et al (2014) report, the after-sales

service offered by online shoppers is very excellent and therefore makes online

shoppers happy, making online shopping more competitive. Another piece of work by

Ather Akhlaq et al (2014) concluded that technology embraces market hypotheses that

allow researchers to understand the need for global online shopping. Prashant Singh

(2014) conducted a customer purchasing behaviour analysis on flipkart (India) and

found that any e-tailer would be successful depending on equal policies, brand image

and popularity.

Nawaz, N. (2014). A Study on Consumer Preferences for E-shopping with Reference to

Bahraini Consumers. Retrieved December 8, 2020, from
https://www.researchgate.net/publication/271132440_A_Study_on_Consumer_Preferences
_for_E_Shopping_with_Reference_to_Bahraini_Consumers

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 Consumer perception and purchase behaviour on online shopping among

students in Mindanao University of Science and Technology

As mentioned by (Ray Butch D. Mahinay, 2016), Consumer understanding affects the

purchasing behavior of customers. Through this the study decided whether there is a

significant link between consumer perception and purchasing behavior among students

at Mindanao University of Science and Technology online shopping. In four separate

university colleges, purposeful non-random sampling was performed on 200

respondents. Three elements of perception were gauged through a survey

questionnaire adapted fr​om three separate previous studies:(1) convenience; (2)

benefits; and (3) leisure, as well as three other behavioral elements: (1) convenience;

(2) safety; and (3) leisure. It has been found that both the expectations of the

respondents and their online shopping buying behavior are strong. At a level of

significance of .05, correlational analysis resulted in a highly significant relationship

between their beliefs and actions.To retain their high perception of online shopping, it is

suggested that web developers should provide convenience, protection, incentives, and

leisure features on their websites. The fact that students spend more time on the

internet and that this factor will likely increase the online shopping activity of students is

important for online advertisers, entrepreneurs, and businessmen to recognize.

Mahinay, R. (2016, September 15). Consumer Perception and Purchase Behaviour on

Online Shopping among Students in Mindanao University of Science and Technology.
Retrieved December 8, 2020, from
https://www.researchgate.net/publication/309187379_CONSUMER_PERCEPTION_AND_P
URCHASE_BEHAVIOR_ON_ONLINE_SHOPPING_AMONG_STUDENTS_IN_MINDANAO
_UNIVERSITY_OF_SCIENCE_AND_TECHNOLOGY

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 A study on the customer satisfaction towards online shopping in Tirupati town

In accordance with (Dr. A B Santhi, 2017), This research is entitled "A Customer

Satisfaction Study on Online Shopping in Tirupati Town" It was undertaken to

understand the factors affecting the online shopping decisions of customers and how

these Factors impact client satisfaction. For this research, Descriptive Research Design

has been used. A well-structured family The questionnaire was developed and

administered around Tirupati Town to collect samples. Due to the need of a Various

respondents w​ith previous experience of online shopping have been persuaded of the

sampling technique Have been selected. The research was carried out with regard to a

sample size of 120 respondents. Upon collecting The knowledge was categorized,

tabulated, and codified. Required statistical instruments such as Percentage Analysis

Tests and 't't' were used to interpret the data. The findings of this study could be of great

use to companies that In order to extend or venture into the online shopping

environment.

Dr. Sathi, A. (2017, June). A Study on the Customer Satisfaction towards Online Shopping
In Tirupati Town. Retrieved by December 9, 2020, from
https://pdfs.semanticscholar.org/23e8/e078e34d109cc40eaa548f7563a34e86d041.pdf?fbcli
d=IwAR0f3fWMdUAdDAwemO4Of-l1RCsAgCtR64YTjIEJ4D6rFMrkRExkEGsRpo0

Impulsive buying behaviour of millenials on online shopping

As determined by (Jose Luis Legaspi, 2017), this study presents findings on consumer

behavior among millennials in the Philippines about online impulse buying behaviour.

Despite the constraints of infrastructure, rapid growth in information technology has

clearly shaped the landscape of consumer behavior in the Philippines. The purchasing

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habits of Filipino consumers have diversified through expanded exposure to online

goods and services. The research presented Filipino Millennials as an online i​mpulse

purchaser in four scales: customer impulsiveness scale, optimum stimulus level scale,

self-monitoring scale, and impulsiveness level in the purchasing decision scale in the

local environment. Participants were millennials aged 19 to 35 years; student, working

or unemployed; single or married. These Millennials are social media users (i.e.

Instagram, Facebook); they sign up and receive promotional emails from various brands

and individuals. They tried to shop online by credit card, debit card or cash-on-delivery.

The outcome has shown that Filipino Millennials are not impulsive shoppers when it

comes to online shopping. Key obstacles have been found to increase the incidence of

online impulse purchases, such as the perception of security vulnerabilities and the

availability of options through other conventional retail channels.

Legaspi, J. (2016, July 22-23). Impulsive Buying Behaviour of Millennials on Online

Shopping. Retrieved by December 9, 2020, from

https://nbmconference.files.wordpress.com/2017/03/521-542.pdf

Online Shopping Behaviours among university students

In agreement with (Mushtaq Ahmad, 2018), The purpose of the study is to identify and

explore online purchasing items most frequently, also influencing variables on MUST

university students' online purchasing actions. The key factors affecting customer

purchasing behavior are functionality, privacy, confidence, firm credibility and perceived

value. In this study, a quantitative study was adopted and a total of 100 questionnaire

samples were distributed among students of the university business fac​ulty MUST.The

results showed that about 99.0 percent of students MUST be interested in online

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shopping, and most computer/electronic/mobile items are widely purchased online. The

relationship and data reliability of the controlling variables are highly reliable and have

essential relationships that support the hypothesis of the analysis.Study concluded that

high importance followed by anonymity, perceived importance, firm reputation and trust

ranked among the influencing factors functionality of web vendors. The lower

confidence rating suggests that the group of major respondents feels uncertain or

insecure when trusting the web vendor.

Ahmad, M. (2018, April). Online Shopping Behaviours among university students. Retrieved
by December 9, 2020, from
https://www.researchgate.net/publication/327175534_Online_Shopping_Behaviours_among
_university_Students

Analyzing customer satisfaction: users perspective towards online shopping

In conformity with (Urvashi Tandon , 2018), Purpose The goal of this research is to

identify and evaluate the key determinants affecting customer satisfaction in India's

online shopping. ​The literature on major website accessibility characteristics, perceived

usability, perceived usefulness and customer satisfaction in online retailing has been

reviewed. In order to test the constructs, data was obtained from 365 respondents

engaged in online shopping. Using structural equation modeling, the model was

evaluated empirically. The research results indicate that perceived usefulness and

website features have a positive effect on customer satisfaction, while perceived

usability has had a major but negative impact on customer satisfaction. This study

would assist online retailers to attract and inspire new online shopping customers and

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current customers to increase their daily purchases. Online retailers will enhance the

satisfaction of post purchase and ultimately increase online customers. The literature on

major website accessibility characteristics, perceived usability, perceived usefulness

and customer satisfaction in online retailing has been reviewed. In order to test the

constructs, data was obtained from 365 respondents engaged in online shopping. Using

structural equation modeling, the model was evaluated empirically.

Tandon, U. (2017, August 7). Analyzing Customer Satisfaction: Users Perspective towards
Online Shopping. Retrieved by December 9, 2020, from
https://www.emerald.com/insight/content/doi/10.1108/NBRI-04-2016-0012/full/html?fbclid=I
wAR0HzB9nVN9h754D6PaNM5rSwPRL2xDSfRLPxDHJy3h5CVRUFUo8a7yPIZY

Consumer buying behavior towards online shopping: An empirical study on

Dhaka city, Bangladesh

According with (Mohammad Anisur Rashman, 2018), In no small amount, the World

Wide Web has sparked improvements in people's perceptions and actions around the

world. Online shopping has arisen as a result of this blessing, which has changed the

lives of ordinary people. Online shopping has also begun in Bangladesh, but customers

are still not very accustomed to regular online shopping. This research is done through

a self-constructed questionnaire of 160 respondents from Dhaka city to understand the

actions of online shoppers.The survey shows that customers shop online to save time

and for a range of goods and services that are available. Both men and women have

the same form of conduct towards variables of like and disliking; they prefer home

delivery facilities and hate being unable to touch and feel the product the most. They

receive online shopping details from websites, in particular from the social network, and

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buy clothes, accessories, often by payment methods of delivery cash.Most customers

are concerned about the safety of the payment system, and their overall satisfaction

with online shopping is mixed.

Rashman, M. (2018, August 17). Consumer Buying Behaviour towards Online Shopping: An
Empirical Study on Dhaka city, Bangladesh. Retrieved by December 10, 2020, from
https://www.tandfonline.com/doi/full/10.1080/23311975.2018.1514940

Effects of Online Shopping Trends on Consumer Buying Behaviour: An Empirical

Study of Pakistan.

In keeping with (Dr Rizwana Bashir, 2015), This research paper explores the

relationship between different variables. This affects the attitudes of customers towards

online shopping. Shopping online It refers to the new trends in being able to purchase it

all from home. The goal of this analysis is to clarify the impact of five key variables

derived from literature. These factors are confidence, time, product range, convenience

and privacy, which decide how customer buying behavior represents tr​ends in online

shopping.Data was obtained through the use of a specified measurement The method.

This instrument consisted of two parts and was a completely self-developed and

structured questionnaire. The statistical analysis of the data reveals that the decision to

purchase online or not would have a great effect on confidence and convenience.

Confidence is perceived to be the most significant factor influencing the purchasing

behaviour of the consumer in relation to online shopping when it comes to younger

generations.

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Dr. Bashir, R. (2015). Effects of Online Shopping Trends on Consumer Buying Behaviour:
An Empirical Study of Pakistan.
Retrieved by December 10, 2020, from
http://admin.umt.edu.pk/Media/Site/SBE1/SubSites/JMR/FileManager/JMR/Paper_1.pdf

A Quantitative Analysis on Online Shopping Pattern of Working Women in India

In proportion with Abhilash Sugunan Nair (2016), This paper aims to examine the online

shopping habits of women working in India in both the public and private sectors. Many

studies have been done before on the general buying behavior of online shoppers in

India, but it would be advantageous for e-commerce companies operating in India to

serve their customers with tailor-made deals to gain a systematic understanding of the

shopping behavior of working women.Since there is an untapped market fo​r female

buyers in India, minor changes to existing e-commerce websites or the creation of new

websites to meet the needs of female online shoppers would enable online marketers to

increase their reach and revenue.

Nair, A. (2016, April-June). A Quantitative Analysis on Online Shopping Pattern of Working

Women in India. Retrieved by December 10, 2020, from
https://www.academia.edu/26768497/A_QUANTITATIVE_ANALYSIS_ON_ONLINE_SHOP
PING_PATTERN_OF_WORKING_WOMEN_IN_INDIA

The Impact of Customer Satisfaction on Online Purchasing: A Case Study

Analysis in Thailand

It is believed by Taweerat Jiradilok (2014), In Thailand, e-commerce is gaining

relevance. The advantages of online shopping over buying from Brick and Mortars have

been realized by shoppers. Numerous studies have focused on descriptive research on

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consumer satisfaction and online buying intentions, but little to no knowledge of factors

that are most important in motivating online buying in Thailand.This study uses a

quantitative approach to evaluate the conceptual consumer satisfaction process that

contributes to online shopping intentions. Experienced online buyers and novice online

buyers for all online consumers. The findings of this study will improve the awareness of

the researcher regarding disparities in factors influencing experience in online buying

intentions and novice online purchasers.

Jiradilok, T. (2014, February 1). The Impact of Customer Satisfaction on Online Purchasing:
A Case Study Analysis in Thailand. Retrieved by December 11, 2020, from
http://www.joebm.com/papers/89-A00007.pdf

Online Shopping Usability and Customer Expectation

(A Study on On-line Shopping Services in Bangladesh)

In the manner of Mohammad Enamul Hoque (2014), E-commerce has made life easy

and creative for individuals and groups; consumer preferences in online shopping vary

from the physical market where the product can be seen. The primary objective of this

study is to examine the customer expectations and usability of online shopping in

Bangladesh. The theoretical structure addresses in brief the desire of the customer and

the impact of retention on customer satisfaction.The research on client preferenc​es and

expectations Usability of online shopping was conducted from the viewpoint of an online

company To understand the level of customer satisfaction and loyalty of online

Bangladeshi shoppers, I used the survey to collect quantitative data. With respect to

various product categories, this study has no restrictions.I would point out from a

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marketing and strategic point of view that these variables can influence customers when

buying products online. Price, saving time Convenience and convenience have been

recognized as significant factors in online shopping that contribute to some purchasing

behaviour.To assess online shoppers' customer satisfaction and loyalty in Using SPSS

program, the survey results are determined in Bangladesh. The survey results show

that while only less than half of Bangladeshis are happy with online shopping, a

moderate percentage of them remain loyal to their online sellers.In the long term,

however these consumers would be loyal and can only be maintained if they are

consistently fulfilled by online companies by offering comprehensive product details on

websites, excellent customer support, consistency and timely delivery of products and

substantially successful website designs. The variations between product categories are

not regulated by this research. The report concentrates on the overall online shopping

experience of Consumers from Bangladesh. This research contributes to the study of

the satisfaction and loyalty of online shopping customers in Bangladesh and identifies

the factors that could affect the customer while doing online shopping.

Hoque, M. (2014). Online Shopping Usability and Customer Expectation

(A Study on On-line Shopping Services in Bangladesh). Retrieved by December 11, 2020,
from​ ​https://www.diva-portal.org/smash/get/diva2:1309560/FULLTEXT01.pdf

Review of Related Literature

Advertisement

Advertising is a way of communicating with a product or service's customers.

Advertisements are messages paid for by those who send them and as established by

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the Advertising Association of the UK, are intended to inform or influence individuals

who receive them. According to The Economic Time, Advertising, though people might

not be conscious of it is still present. Advertising uses every conceivable medium in

today's world to get its message across. This is achieved by TV, print (newspapers,

magazines, newspapers, etc.), radio, press, internet, direct sales, hoardings, mailers,

competitions, sponsorships, posters, clothing, events, colors, sounds, graphics and

even individuals (endorsements).

E-Commerce

E-commerce is a form of business that is conducted in the online environment, while the

Internet behaves as an unified platform that connects buyers and sellers (Turban, King,

Lee, Liang, & Turban, 2015). Ullman (2013) considers e-commerce to the range of

possible commercial transactions conducted online. Each website that is able to

generate income (or its intention is to generate income) can be included in this category

(Horch, Wohlfrom, & Weisbecker, 2017). Chaffey (2015)defines electronic commerce as

social and economic activities between participants, while computer devices and the

Internet are used. However, with the rapid development and penetration of mobile

devices, this definition can be considered as outdated. Minculete (2013) states that

e-commerce and e-business should give up the letter “e” because the use of

e-commerce technologies is on the rise and they became a regular part of marketing

initiatives.

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Commodity

A commodity is a simple good that is interchangeable with other goods of the same sort

used in exchange. Commodities are used most frequently in the manufacture of other

products or services as inputs. The quality of the product in question may vary slightly,

but it is generally standardized across producers. Commodities must also comply with

defined minimum requirements, also known as the base grade, when exchanged on an

exchange. From year to year, they seem to change quickly. As states in Investopedia,

the basic concept is that there is no difference between a product originating from one

manufacturer and the same product from another manufacturer. A barrel of oil,

irrespective of the manufacturer, is essentially the same commodity. More recently,

financial goods, such as foreign currencies and indexes, have been extended to include

the term. Technological developments have also resulted in the industry trading new

forms of goods.

Online Platform

Online Platform defined as a digital service that facilitates interactions between two or

more distinct but interdependent sets of users (whether firms or individuals) who interact

through the service via the Internet. An online marketplace that places one party in

touch with another, such as buyers and sellers. Examples are eBay, Craigslist, Amazon

Marketplace, Airbnb and Uber. The online system may be entirely self-contained, or it

may allow third-party apps to connect via the platform's programming interface (API).

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Mode of Payment

It is the way in which customers pay for their subscription services. Online shoppers

commonly use credit card or Paypal accounts in order to make payments. However,

some systems enable users to create accounts and pay by alternative means, such as

billing to mobile phones and landline, cash on delivery, debit card, electronic money on

various types, wire transfer/ delivery on payment etc. The financial transaction may be

processed in real time or may be done later as part of the fulfillment process. The

availability of credit and store cards predates the introduction of electronic payment

systems. Credit cards were first issued in the US by hotels at the beginning of the 20th

Century. By 1914, large department stores and gas station chains were the first to issue

store credit cards. It was not until the 1950s that third party cards began, first as travel

entertainment cards and then as bank cards (Russell, 1975). D.

Socio-cultural ideas

Socio-cultural ideas part of the firm's external marketing environment in which social or

cultural changes (that is, changes to the value system of society) act to affect the firm's

marketing effort; the changing socio-cultural environment may pose threats or present

opportunities.Sociocultural is a term related to social and cultural factors, which means

common traditions, habits, patterns and beliefs present in a population group. The term

is mostly used in sociologic and marketing contexts and refers to the most remarkable

drivers behind the way people make decisions in a society.

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Shopping Pattern

The shopping pattern refers to the usual way in which customers purchase products or

services, including frequency, quantity, length, timing, etc. As sited from mbaskool,

shopping patterns, in simple words, reflect how customers purchase products or

services, but are highly prone to change. Marketers also strive to explain the purchase

trend and its correlation with the consumer's geographical, demographic and

psychological features. Marketers perform extensive surveys in order to understand the

purchasing habits.

Monthly Deals

Monthly Deals are sales promotion uses both media and non-media marketing

communications for a predetermined, limited time to increase consumer demand,

stimulate market demand or improve product availability. According to Paul Tracy A

package deal combines several products, discounts, features or services as one

transaction.In many cases, they provide a way for a buyer to save money by purchasing

a group of things he or she wants anyway and receive a reduced price. Often, package

deals are available from vendors who are able to buy the items in bulk. However,

package deals often include items, products or services the consumer does not want.

For example, cable subscription packages often include several channels that the

consumer does not want or watch. Accordingly, promises of "all this for just $19.99 a

month" can sometimes create situations in which consumers pay more than they would

if they purchased the items separately.

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Discretionary Patterns

Consumer discretionary is a term for classifying goods and services that are considered

non-essential by consumers, but desirable if their available income is sufficient to

purchase them. (Jayawardhena et. al., 2009). It is a way in which consumers purchase

products or services in terms of quantity, frequency, timing, etc. Buying behavior of a

consumer depends on various factors and hence is not consistent.he term discretionary

expense refers to a cost that a business or household can get by without, if necessary.

Discretionary expenses are often defined as nonessential spending or, in other words,

wants rather than needs. This means a business or household is still able to run even if

all discretionary consumer spending stops. Meals at restaurants and entertainment

costs are examples of discretionary expenses.

Synthesis

The uniqueness of the researchers' study is that it impacts the students and how it

affects their prior peers in doing online shopping. With the factor of advertisements;

students may recommend and impact those decisions of others. This study shall

determine on how truly impactful it is the effects of advertisements on students'

perceptions and choice of purchase. This also affects the frequency of their purchase

whereas every month there are a variety of sales and discounts that potentially impacts

the students' buying patterns. Another key difference is that the study being conducted

is on a specific level on a more distinct group of people which are students. On a high

school level students have different needs and wants, so it would really be interesting to

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see the patterns on what students buy and what encourages them to purchase online

because of such advertisements every month.

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