Five (5) P'S of Strategy (Mintzberg)
Five (5) P'S of Strategy (Mintzberg)
This lesson describes the concept of the 5 P’s of Strategy by Henry Mintzberg in a
practical way. After reading you will understand the definition and basics of this
powerful strategy tool.
According to Mintzberg, developing a good strategy is difficult. With the help of the 5
P’s of Strategy, you can at least include as many different aspects as possible and
approach the strategy from different perspectives.
Plan
A strategy is a plan for dealing with situations. A plan has to be made before possible
actions are taken and it’s also important that the plan is followed consciously and
effectively. Goals can only be achieved with a good plan. They enable managers to
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give their teams clarity and work towards interim evaluations and final results.
However, a clear organizational strategy requires more than just a plan.
Pattern
Where making a plan is about the intended strategy, patterns are about strategies that
have been implemented before. On the one hand, there are strategies that achieved
their intended result. On the other hand, there are strategies that still have to be
worked out in more detail. For those, earlier patterns are an important part of
developing the new strategy. It’s about a regular pattern in the decision-making flow.
If certain choices have already been made in the past, an organization is likely to make
those decisions again in the future. In such cases, past behavior is a pattern that’s
included in strategy development. It’s about intentionally or unintentionally consistent
behavior displayed by employees and teams. Patterns are accepted without prejudice
by everyone. By becoming aware of such patterns within the organization, you are
able to include their strengths in developing a strategy.
Position
This is about the organization’s position in the market, the interaction between the
internal and external context. It’s important to consider carefully in advance how the
organization wants to position itself. What will its identity look like and does that match
the idea stakeholders have of the organization? This can contribute significantly to
developing a lasting competitive advantage. Considering the strategic position helps
against competitors and to give the organization a firm place in the market.
Perspective
Strategy is about more than the chosen position; it’s also about the larger perspective.
It’s important to find out how different target audiences perceive the organization. How
do the employees regard their employer? What do customers think of the
organization? What is their image among investors? All these individual perspectives
and thought patterns are a valuable source of information for the organization, which
they can use to make targeted strategic choices.
Ploy
It’s also a strategic choice to use a ploy. For instance, one that competitors don’t
expect. Organizations can surprise their environment by implementing a plan that
nobody saw coming. For instance, a phone service provider can mislead others by
suddenly also offering internet service and digital television. That puts them in
competition with other potential providers of those services. It’s a ploy to outsmart the
competition.
Strategy can help with testing, evaluation and possibly with making adjustments.
Finally, the 5 P’s of Strategy can be used as a final check of the developed strategy at
the end of the planning process, in order to discover if there are inconsistencies or if
anything is missing. Identifying problems during the planning phase can save an
organization a lot of money in the end.