RATHISH VASUDEVAN

Address: Flat 208, Al Mazaya Building, Sharjah, UAE

Phone: + (971) 56 4422113
Email: vasudevanrathish@gmail.com

Sales and Marketing Director

(FMCG/Retail/Electronic/Media/Advertising)

Accomplished and meticulous senior sales, marketing and communication professional offering extensive experience in
overseeing various aspects of sales, marketing, strategic planning, qualitative and quantitative research, interactive marketing,
media planning, operations management, public relations and sales promotions. Qualified with BA in Journalism and
Broadcasting coupled with hands-on experience in designing effective sales, marketing strategies and copyrighting; currently
pursuing MBA in Marketing. Global strategist with skills in creating breakthrough ideas while driving forward profitable business
strategies to establish brand image and deliver projects worth AED 80M in a year. Hands-on experience in engaging in sales,
business communications and promotional campaigns for world class companies such as LG Electronics, Sharp, UNICEF, Belhoul
Group, Dubai World and Dubai Airport. Significant work experience in leading/directing cross-functional team of 150 people,
facilitating best-practice communications solutions to promote various facets/business lines of the automotive industry.
Displaying innate ability and expertise in achieving continuous and improved business performance through development and
implementation of public relations and internal-communications programmes in support of corporate and sales objectives.
Excellent communicator, fluent in English, Hindi, Malayalam and Tamil, with outstanding ability to interact effectively with
people at all levels of seniority while working in a deadline-driven environment.

CORE COMPETENCIES

▪ Sales ▪ Business Development ▪ Marketing Strategies and Campaigns ▪ Rollout Marketing Initiatives ▪ Product Development ▪
Relationship Building ▪ Event Management and PR Strategy ▪ Public and Media Relations ▪ Direct and Channel Marketing ▪ Focus
Group and Market Research ▪ Internal/External Relationship Management ▪ Retail Marketing ▪ Staff Communication ▪

KEY SKILLS AND ACHIEVEMENTS

 Strategic Sales and Marketing Planning/Creating Turnaround Strategies – At New Turning Point Advertising LLC, played a
focal role in analysing market performance and accordingly developed new sales and marketing strategy to boost team
morale and increase business growth from 6% to 15%. Successful in identifying and bringing in new clients within Truenorth
Communications LLC which helped in increasing revenue by AED 30M within just one year; promoted to assistant marketing
manager, while company acquired international brands account like LG Electronics and Sharp Electronics as well as local
brands like Belhoul Group. Successfully developed and implemented effective corporate communication strategy for
Belhoul Speciality Hospital and Belhoul European Hospital. Launched Sharp Aquos LCD TV series, LG air purifiers and LG new
series of microwave oven within the market while with Truenorth Communications LLC.

 Concept Development and Corporate Communications – Instrumental in initiating bi-monthly publication called 4Home
magazine under Truenorth Publishing LLC, which was recognised as a totally new concept for the furniture and home decor
industry across GCC. Later established Truenorth Interiors which catered to all the interiors and exhibition industry
throughout GCC.

 Strategic Product Positioning and Market Expansion – Played an integral role in increasing revenue of New Turning Point
Advertising LLC by establishing new branches in Saudi Arabia, Qatar, Kuwait and India to cater for the needs of the GCC
market. Acquired whole GCC contract of Dunkin Donuts (revenue making client) and strengthened revenue by 20%.

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RATHISH VASUDEVAN | Phone: + (971) 56 442 2113 | Email: vasudevanrathish@gmail.com
 Service Expansion and Cost Saving Initiative – Generated revenues and saved cost of promoting by-products within the
market through third-party suppliers; generated 10% of revenue while with New Turning Point Advertising LLC.
Recommended and established an exhibition company to cater for the need for in-store branding and exhibition stands, as
well as an event company to cater to the need for event management and facilitations, and a digital printing company.
Proven record of providing detailed training to team members of Turning Point Advertising on potential of media buying, PR
and digital world, further enabling the company to be known as a leading media buying and PR agency. Successfully
established another wing for digital campaigns called Turning Social which is fetching 40% of the company revenue at
present.

 Dynamic Team Leadership and Enhanced Work Culture – Proven record of changing the entire work culture and facilitating
collaborative working environment within Turning Point Advertising. Changed the pattern of working to one with no regular
attendance mark and no dress code, thus giving an opportunity to staff members to mingle together and establish more
supportive atmosphere. Directed and encouraged team members to attain set targets within given time and generate
maximum revenues.

CAREER HISTORY

Director of Sales and Marketing | New Turning Point Advertising LLC Jun 2012 – Present
.

 Accountable for closely working with the company’s partners; advising, recommending and providing required information
to develop and grow business while maintaining its regulatory responsibilities.
 Acting as an in-charge relating to commercial, technical and organisational interests.
 Establishing and maintaining cordial relationships with the key stakeholders and clients.
 Effectively leading and guiding managers of the finance, HR, business development and IT departments.
 Strategically negotiating terms and conditions with clients while closing deals, thus increasing revenue; ensuring that all
deals meet the required revenue and margin expectations.
 Closely monitoring and supervising daily, monthly and yearly operations of the organisation, ensuring smooth running.
 Managing various aspects of commercial issues, developing and managing accounts (existing/new) as well as identifying
business development opportunities in the new markets.

Senior Sales and Marketing Manager | Truenorth Communications LLC Apr 2009 – Jun 2012
 Responsible for working with the company’s partners, clients and the suppliers.
 Developed daily activities of the Group.

EARLY CAREER

Marketing Manager | Truenorth Communications LLC Feb 2007 – Mar 2009

Business Development Manager | Reflections (Ad Agency), Cochin Apr 2004 – Jan 2007

EDUCATIONAL AND PROFESSIONAL DEVELOPMENT

MBA in Marketing | Indira Gandhi University, India Jun 2013 – Ongoing

BA in Journalism and Broadcasting | Calicut University, India Jun 2000 – May 2003

PERSONAL DETAILS

Date of Birth: 16th May, 1981 Nationality: Indian

Marital Status: Married Driver’s Licence: UAE/Indian/International

References available on request

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RATHISH VASUDEVAN | Phone: + (971) 56 442 2113 | Email: vasudevanrathish@gmail.com