Strategic Management Mid-Term Exam Fall 2020
Strategic Management Mid-Term Exam Fall 2020
2. Write your full name, student registration ID #, course title, class timing, on the first page
of your Word file.
3. Answer scripts can be uploaded on BlackBoard any time before its deadline.
Therefore, do not wait for the last hour to avoid any unforeseen problems.
5. Use 12 pt. font size and Times New Roman font style along with 1-inch page margins.
6. Follow the requirements of the word limit and the marking criteria while writing your
answers.
7. Provide relevant, original and conceptual answers, as this exam aims to test your ability to
examine, explain, modify or develop concepts discussed in class.
8. Do not copy answers from the Internet or other sources. The plagiarism of your answers will
be checked through Turnitin.
9. Recheck your answers before the submission on BlackBoard to correct any content or
language related errors.
10. Double check your MS Word file before uploading it on BlackBoard to ensure that you have
uploaded the correct file with your answers.
Answer the following questions clearly and concisely:
A. Using the PESTEL model and other macro environmental factors discussed in the online
lectures, identify and discuss in about 500 words, the recent trends that significantly affect the
business schools located in Karachi. Give special reference to IU’s business school. Your
answer should be in bullet format.
B. Construct an EFE Matrix for IU’s business school using the five steps as follows:
1. List key external factors as identified in the external-audit process. Include a total of 20 factors
from both the opportunities and threats.
2. Assign to each factor a weight from 0.0 (not important) to 1.0 (very important). These weights
show the relative importance. The total of all the weights should equal 1.0.
3. Assign a 1-4 rating to each factor to indicate how effective the firm’s current response strategy is:
1= the response is poor, 2 = the response is average, 3 = the response is above average, and 4 = the
response is superior.
5. Sum the weighted scores for each variable to determine the total weighted score for the
organization.
C. Using the model provided in the text, develop a Competitive Profile Matrix for IU’s
business school as compared with two major competitors. List at least 12 Critical
Success Factors. Critical success factors include internal and external issues.
GRADING CRITERIA: This entire exam carries a maximum of 25 marks on a scale of 100.
Your exam submission will be graded on the following criteria: insightful investigation/research
of the topic, originality of information, clear and logical presentation of ideas, worded in simple
English, use of correct grammar, spelling, punctuation and capitalization. Please use 12 pt. font
size and Times New Roman font as already instructed above. You may use a slightly smaller
font for information contained within the matrices/tables. Submissions in PDF format are strictly
NOT ALLOWED.
Reports/submissions that make no sense to the faculty will lead to grades that will make no sense
to you! Check your work through spell check and grammar check before submission.
Once again you are reminded not to wait until the last moment to upload your work. Remember
Murphy’s Law – if anything can go wrong, it will go wrong!