PORT MANAGEMENT

PROGRAMME
DIGITALISATION PROMOTION

Organized by: Port of Rotterdam Authority & STC International

Date: Thursday, 4 March 2021
Venue: Online, streaming from the Netherlands
Lecture topics: History of digitalisation, levels of digitalisation, digitalisation in practice.
Connectivity: Interactive workshops and case studies
 to make the port and the supply chain safer and more efficient. The core tasks of the Port Authority
INTRODUCTION TO PORT DIGITALISATION are to develop, manage and exploit the port in a sustainable way and to render speedy and safe
services for shipping. The port of Rotterdam is Europe’s largest sea port.

The Port of Rotterdam and STC International developed the Digitalisation spin-off programme The port owes its leading position to its outstanding accessibility for sea-going vessels. In addition,
to promote in-depth insight in this Port Management topic. The COVID-19 crisis has shown the port of Rotterdam creates direct and indirect employment for some 385,000 people, in businesses
to which extent we are dependent on technology and digital solutions to keep our industries throughout the Netherlands. A place where unlimited ambitions can become reality.
operational. This will undoubtedly give the digital transition new momentum in the years ahead.
www.portofrotterdam.com/en
The port of the future will be a digital port, where cargo flows are no longer delayed by the
inefficient exchange of key data. Digital technologies allow users to share relevant data in
real time – and share it with all parties involved in a process that is as safe as it is reliable.
This includes partners further along the chain with whom we currently have almost no STC International
direct contact. The digital transition will enable us to predict arrival times, reduce the length STC International is the leading knowledge institute on human capital development world-
of port stays and minimise waiting times. wide. Education, training, technical assistance and research are provided to the maritime and
transport (related) industries. All programmes are conducted by experts from the industries in
combination with high-tech simulation wherever possible. Competency, rules and regulations,
efficiency, environment, safety and security are key issues in the services provided. By doing so,
Brief introduction Port Management Programme Partners people are offered the ability to create a sustainable family income. Organisations can benefit
by having a motivated and skilled labour
Port of Rotterdam Authority force. STC International provides its services
The Port of Rotterdam Authority is responsible for managing, operating and developing Rotterdam’s to the clusters:
port and industrial complex and ensures that shipping can move smoothly and safely through
the port area. The organisational structure of the 1. Maritime and Offshore;
Port of Rotterdam Authority reflects these roles. 2. Port and Terminals;
The shares in the Port of Rotterdam Authority are 3. Transport and Logistics;
held by the Municipality of Rotterdam (approx. 4. Process Industry and Energy.
70%) and the Dutch government (approx. 30%).
The objective of the Port of Rotterdam Authority is The company currently operates centres
to enhance the port’s competitive position as a of excellence in the Netherlands,
logistics hub and world-class industrial complex. Colombia, Oman, Vietnam, the Philippines,
Not only in terms of size, but also with regard to Mozambique, Kazakhstan and South Africa.
quality. The Port Authority is therefore leading the STC International is an experienced partner that provides and migrates prime knowledge for
transition to sustainable energy and is firmly the national and international transport and maritime cluster in a sustainable and innovative way,
committed to digitalisation in its on-going effort in order to bring people, institutions and companies to a higher level of education.

https://www.stc-international.nl

2 PORT MANAGEMENT PROGRAMME DIGITALISATION 3

OUR INTERNATIONAL PARTNERSHIPS

Port of Rotterdam joint ventures, projects & offices

and Education Centers of STC International

RUSSIA
THE NETHERLANDS st.Petersburg
Rotterdam
Netherlands (14)
AUSTRIA Kazakhstan (1)
GERMANY SWITZERLAND
Nordrhein-Westfalen
Southern Germany TURKEY
South west Germany Cheyhan
North Germany
INDIA CHINA
Ahmedabad Shanghai
SOHAR
Oman INDIA
Mumbai
CURACAO ETHIOPIA/DJIBOUTI
Flying Swans Oman (1) Vietnam (3)
Colombia (1) Philippines (1)
INDONESIA
BRAZIL Kuala Tanjung
Colombia (1) Pécem
INDONESIA
LEGENDA Brazil (1)
Indonesia (1) Jakarta

Current joint ventures Mozambique (1)

Port of Rotterdam
South-Africa (1)
Port development/ South-Africa (1)
Partnership projects

Foreign Offices
Port of Rotterdam

Rotterdam
Representatives Offices

Education center (STC)

4 PORT MANAGEMENT PROGRAMME DIGITALISATION 5

 benefit from this kind of collaboration – be it digital or otherwise. This on-going process will be
MODULES PORT MANAGEMENT continued in a variety of fields, including the energy transition, sustainability, digitalisation
DIGITALISATION PROGRAMME and innovation. By sharing best practices developed in Rotterdam, we can help you save time
and resources in your local implementation process.
In this week we will also be dealing with the development of a plan of approach for your own
Our programme includes the following modules: port project.

1. Introduction and Complexity module (Week 1) 5. Innovation & Closure (Week 6)

Digitalisation from a historical perspective. In this module, we will answer questions like: As we can see in daily life, innovation in digital solutions never stops. Although these innovations
Why digitalisation? How did digitalisation develop over time? What is the current situation? don’t all directly lead to new solutions, they can serve as input for future developments. Investments
How best to deal with the complex challenges involved? in start-ups and scale-ups have already gained momentum in digital port products. Awareness and
Answering these basic questions creates a foundation for clear communication and understanding: education play a key role in the acceptance of such solutions. This means that an effective plan
to ensure candidates are all on the same page during the remainder of the programme. of approach will always take education and training into consideration. In this module, we will
evaluate the plans of approach drawn up by the participants and offer feedback and suggestions
2. Levels of digitalisation module (Week 2) for their possible improvement. This can help your organisation take an important step forward
Our 5-step digitalisation model offers guidelines that can be used to detect the maturity within on its route towards digital maturity.
a given port (and its environs). In addition, this module offers insight into the importance of
standardisation and the impact of international players like IMO. This week also includes a work- Constantly evolving insights into port and hinterland operations are also reflected in our new
shop that focuses on the digitalisation maturity level of the participating organisations. approach to work processes. Working in tandem, trends like the paperless office, autonomous
shipping, robotisation, 3D printing, etc. are effectively creating a new reality. Developments that
3. Digitalisation in practice module (Weeks 3 and 4) are particularly relevant to the port and its processes include digitalisation and blockchain
Based on the situation as presented by the participants, we will look into which options there are technology. Today’s challenges call for truly innovative solutions. Join us and step into the future of
to implement digitalisation in their organisation. We will develop an understanding of on how the port and its industrial cluster!
the digital maturity assessment works and which groundwork is required within the organisation.
This module provides insight into how to successfully align digital products and create synergy.
It also goes into lessons learned during the implementation of digitalisation projects within the
Port of Rotterdam Authority and Rotterdam’s port and industrial complex.
Key questions: Which challenges lie ahead in terms of general barriers (legal, cultural, etc.)?
How can we improve processes to create digital reliability?

4. Approach module (Week 5)

This module highlights which considerations a party may have to invest in digitalisation or develop
a business case for digitalisation. The historical development of the port of Rotterdam has created
a strong spirit of partnership, within which all stakeholders contribute to the growth of the
economic region as a whole. All parties serving local industry and Rotterdam’s hinterland actually

6 PORT MANAGEMENT PROGRAMME DIGITALISATION 7

REFERENCES OF PORT MANAGEMENT PROGRAMMES
3 King Abdulaziz University
CONDUCTED AROUND THE WORLD Nanyang Business School 1

United Arab Emirates

2 Government
6
LOCATION NETHERLANDS 1 UNITED ARAB 2 NETHERLANDS 3 SDET
Rotterdam EMIRATES Rotterdam (State government)
Abu Dhabi
5 4
CLIENT/ Nanyang Government King Abdulaziz University
Cearáportos
PROJECT Business School Pelindo 1
(State-owned port operator) (State-owned port operator)
CONTEXT Nanyang Business This course provided King Abdulaziz University
School wanted to an understanding of the was looking for an port
have an Advanced latest trends and deve- discovery programme in
Management Programme lopments, international the Hamburg-Le Havre
as an elective to an regulations and commer- range (HLH-range)
generic MBA programme cial drivers in Shipping
and Transport
LOCATION INDONESIA 4 BRAZIL 5 MÉXICO 6
MAIN • Port vision and planning • Global value chains • Intermodal transport Medan Pecém Villahermosa
TOPICS • Port logistics and Supply • Commodity markets • Cargo operation
Chain Management. • Port management magement
• Tradeoffs between • Port operations • Terminal management CLIENT/ Pelindo 1 Cearáportos SDET
finance, construction • Management skills
PROJECT (State-owned port (State-owned port (State government)
and commercial • Port excursions
• strategies
CONTEXT Pelindo 1 wanted POR’s Cearáportos wanted to Tabasco State Secretariat
expertise in developing develop a long-term vison is developing Frontera
Kuala Tanjung for Pecém Port to address Port and sought to learn
OBJEC- • Provide isights into • Identify how • To provide students market changes from POR’s development
TIVE(S) port competition in global value chains with practical experiences
the HLH-range impact ports experience of port
• Give background • Differentiate commo- operations within a MAIN • Port vision and • Market positioning • Port vision and
to POR’s approach dity markets and structured programme TOPICS planning • Spatial planning planning
to build and extend the influence on ports of studies • Port governance • Stakeholder • Offshore supply
its transport network • Provide an overview • Business management base development
system (hinterland of various parties in development • Port vision • Greenfield
connectivity) the ports and how they • Sustainability port development
cooperate together
OBJEC- • Provide international • Develop a draft long- • Share lessons
NO. 6 days 4 days 26 days TIVE(S) perspective on term vision statement learned from
OF DAYS port development for Pecém Port and POR’s development
• Apply POR’s exper- industrial complex experiences
TARGET Professional Middle management Bachelor’s students tise to Kuala Tanjung • Capacity building • Apply lessons
GROUP MBA students development (staff training) to Frontera port
• Capacity building • Stakeholder development
(staff training) alignment

Results NO. 8 days 5 days 3 days

a.o. capacity building plans, long term vision statements, National port plans, masterplans port, OF DAYS
insights in (strategic) port development and port management. Various examples of international
TARGET Port professionals Port professionals Government officials/
digitalisation projects will be discussed during the programme. GROUP port professionals

8 PORT MANAGEMENT PROGRAMME DIGITALISATION 9

PORT MANAGEMENT PROGRAMME
DIGITALISATION

LOCATION ONLINE

CONTEXT The Port Management Programme - Digitalisation has been especially developed
for existing and prospective international strategic partners. On request, we can
also organise a custom Port Management Programme - Digitalisation that is tailored
to your requirements.

MAIN • Levels of digitalisation • Digitalisation in practice

TOPICS • Digital maturity • Approach

OBJEC- Participants in the Digitalisation Spin-off Programme are offered a quick yet
TIVE(S) comprehensive overview of Rotterdam’s digitalisation expertise. In addition,
the programme provides an opportunity to build solid new contacts with other
professionals from port organisations around the world.
The programme provides insight into the most relevant subjects and tools that
can be used to take the next step in the implementation of digitalisation in
your port and its environs, the Digitalisation Spin-off Programme enables your
organisation to take digitalisation to the next level.

DURATION Six weeks - 3.5 to 4.5 hours per week

TARGET Port professionals at the level of (Senior) management, Digital project teams and
GROUP related support functions and students.

10 PORT MANAGEMENT PROGRAMME DIGITALISATION 11

PROGRAMME CHARACTERISTICS PROGRAMME TARGET GROUPS

Tailored to Market needs The Digitalisation PMP is a strategic and tactical implementation tool developed for the following
We have designed a special PMP digitalisation programme that effectively addresses current market- target groups:
specific issues. Subjects covered include the latest insights, implementation and impact on the total
logistics chain, stakeholder engagement, finance, etc. Senior management
Programmes focusing on Strategic and Board-related digital challenges faced by senior
Interactive lectures executives working for port authorities, government administrations and terminal operators.
The programme comprises a number of interactive lectures given by digital experts at the Port of
Rotterdam Authority and STC-Group. The lectures draw on over 10 years of combined expertise in Digital Project Teams
port digitalisation, applied to both local and international contexts. Digital programmes that are suited for team-building within newly formed departments or mixed
project teams working in this field.
Case studies
The programme includes interactive case studies, during which participants are invited to apply Support functions
the insights they have acquired to local contexts. The experts subsequently offer feedback, which is In-depth programmes for port employees in IT, Finance, HR, Communication, Marketing, as well as
discussed by the group. Project Managers and Consultants who are directly or indirectly involved in digitalisation processes.

Deliverables Students
PDF of the presentations held during the programme and a PMP Certificate of Attendance. Programme suited for students of IT and Digitalisation, as well for students with a specialisation in
port management or maritime economics and logistics.
Participants
We recommend a maximum of 20 participants per programme. To successfully take part in the PMP, Other Programmes
participants’ English language proficiency should be at the very least at intermediate level. Manager Port Operations and Maritime Supply Chain management.
Please refer to https://www.stc-international.nl/courses/ for details.

12 PORT MANAGEMENT PROGRAMME DIGITALISATION 13

EXAMPLE PROGRAMME

WEEK SUBJECTS TOPICS

WEEK 1 INTRODUCTION
- Introduction Introduction Welcome & introduction to the course

- Presentation Introduction General introduction Port of Rotterdam and STC

- Presentation Historical perspective digitisation How was it? | How is it now? | How did digitisation originate?

- Presentation Why digitisation? How to deal with complexity? (Values in ports are becoming increasingly complex due to social importance,
regulations, new developments such as artificial intelligence, internal and external drivers of digitisation,
Covid-19, etc.) This more complex world is also recognisable for other ports.

- Workshop Core questions by candidates & case Case is related to the ‘why’ and will be the bridge to week 2

WEEK 2 LEVELS OF DIGITISATION

Wrap-up week 1

- Presentation 5-step digital maturity model Explanatory model

- Presentation Standardisation Importance of standardisation & international forces such as IMO

- Workshop Workshop 5-Step digital maturity model Determine the level of digital maturity in your port

WEEK 3 DIGITISATION IN PRACTICE (PART I)

Wrap-up week 2

- Workshop Levels of maturity Outcomes of levels of maturity & their argumentation by candidates

- Presentation Best practices Examples from Rotterdam and other ports of how the levels of maturity have been scaled up (in line with the digital
maturity model), Navigate & Cargotracker

- Presentation Implementation How to implement digitisation? | What is needed in an organisation?

- Presentation Portbase An example in practice including FAQ

14 PORT MANAGEMENT PROGRAMME DIGITALISATION 15

EXAMPLE PROGRAMME (CONTINUATION)

WEEK SUBJECTS TOPICS

WEEK 4 DIGITISATION IN PRACTICE (PART II)

Wrap-up week 3 Welcome & introduction to the course

- Presentation Examples Demonstration of examples through internet (internally and externally focused) asset management system
Port Maps & harbour master system Hamis

- Presentation Digital solutions Explanation of existing digital products (e.g. PortXchange, Navigate, TimetoPort, Portinsider, Cargotracker etc.)

- Presentation Challenges Challenges and lessons learned during implementation of digitisation projects in the port of Rotterdam and port
industrial complex. (Besides barriers to implementing digitisation projects in the entire port of Rotterdam and
industrial complex, some general barriers found worldwide could potentially also be explained [legal, cultural etc.])

WEEK 5 APPROACH
Wrap-up week 4

- Presentation Digitisation & finance Investments and business case digitisation

- Presentation Stakeholder management The influence of stakeholder management & digitisation

- Workshop Introduction to the case Which one or two things will you do / tackle when you are back at your project / in your port and why?

- Workshop Case & dilemmas Create a plan of approach for one port or project (in small groups). Take what has been learned in this
programme to your port or project.

WEEK 6 SUMMARY & CONCLUSION

Wrap-up week 5

- Presentation Innovation & digitisation Learn to know the relation & combination of digitisation and innovation and education

- Workshop Presentations plans of approach Presentations of plans of approach and feedback session

- Workshop Feedback & conclusion Short evaluation, feedback and suggestions for improvement by the participants & closing ceremony

Conclusion

16 PORT MANAGEMENT PROGRAMME DIGITALISATION 17

 A giant step forwards in developing the digital

A SMART PORT maturity of your wide port area. Tools for

overcoming greater and smaller challenges

IS A CONNECTED PORT in the field of digital connectivity.

Increased efficiency within the logistics process.
Deeper insight into the bits and bytes logistic
chains can’t do without!

18 PORT MANAGEMENT PROGRAMME DIGITALISATION 19

TERMS & CONDITIONS

Confidentiality:
Standard as per agreement

Limited Liability:
Liability Port of Rotterdam Authority/STC International for these services will be limited to
the Fees paid by the Client

IP rights:
Intellectual Property developed by Port of Rotterdam Authority/STC International will vest in
and remain the property of Port of Rotterdam Authority/STC International

Detailed Terms & Conditions:

Available on request

FOR MORE INFORMATION :

If you want to have more information, please contact

STC International Port of Rotterdam Authority

Mr. Addy Houtappels Ms. Brenda Bussem
T +31 (0)10 448 6318 T +31 (0)10 252 1528
M +31 (0)6 1078 2046 M +31 (0)6 5197 7121
E a.j.p.f.houtappels@stc-r.nl E b.bussem@portofrotterdam.com