9 - Basic Oligopoly Models
9 - Basic Oligopoly Models
INTRODUCTION
This chapter is the first of two chapters in which we examine managerial decisions in oligopoly
markets. Here we focus on basic output and pricing decisions in four specific types of
oligopolies: Sweezy, Cournot, Stackelberg, and Bertrand.
Cournot Oligopoly
If each firm must determine its output level at the same time other firms determine their
output levels, or, more generally, if each firm expects its own output decision to have no impact
on rivals’ output decisions, then this scenario describes a Cournot oligopoly. More formally, an
industry is a Cournot oligopoly if :
1. There are few firms in the market serving many consumers.
2. The firms produce either differentiated or homogeneous products.
3. Each firm believes rivals will hold their output constant if it changes its output.
4. Barriers to entry exist.
best-response (or reaction) function : A function that defines the profit-maximizing level of
output for a firm for given output levels of another firm.
Cournot equilibrium : A situation in which neither firm has an incentive to change its output
given the other firm’s output.
Changes in Marginal Costs
In a Cournot oligopoly, the effect of a change in marginal cost is very different than in a Sweezy
oligopoly.
Collusion
Whenever a market is dominated by only a few firms, firms can benefit at the expense of
consumers by “agreeing” to restrict output or, equivalently, to charge higher prices. Such an act
by firms is known as collusion.
Stackelberg Oligopoly
An industry in which (1) there are few firms serving many consumers; (2) firms produce either
differentiated or homogeneous products; (3) a single firm (the leader) chooses an output
before rivals select their outputs; (4) all other firms (the followers) take the leader’s output as
given and select outputs that maximize profits given the leader’s output; and (5) barriers to
entry exist.
Bertrand Oligopoly
An industry is characterized as a Bertrand oligopoly if :
1. There are few firms in the market serving many consumers.
2. The firms produce identical products at a constant marginal cost.
3. Firms engage in price competition and react optimally to prices charged by competitors.
4. Consumers have perfect information and there are no transaction costs.
5. Barriers to entry exist.
CONTESTABLE MARKETS
What we have in mind here is what economists refer to as a contestable market. A market is
contestable if :
1. All producers have access to the same technology.
2. Consumers respond quickly to price changes.
3. Existing firms cannot respond quickly to entry by lowering price.
4. There are no sunk costs (A cost that is forever lost after it has been paid).
In the Cournot model, a firm chooses quantity based on its competitors’ given levels of output.
Each firm earns some economic profits. Bertrand competitors, on the other hand, set prices
given their rivals’ prices. They end up charging a price equal to their marginal cost and earn zero
economic profits. Sweezy oligopolists believe their competitors will follow price decreases but
will ignore price increases, leading to extremely stable prices even when costs change in the
industry.
Finally, Stackelberg oligopolies have a follower and a leader. The leader knows how the follower
will behave, and the follower simply maximizes profits given what the leader has chosen. This
leads to profits for each firm but much higher profits for the leader than for the follower.