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CHAPTER 1 Introduction Sample

This document discusses the popularity and influence of Korean pop culture, known as K-pop, in the Philippines. It began influencing Filipino culture in the late 2000s beyond Korean food and television. Filipino youth are enthusiastic fans of K-pop music and merchandise, causing whatever products are released to sell out quickly. The background section provides more context on how Korean media like television and movies have spread globally in recent decades. It also discusses how fans have traditionally expressed their admiration for popular media through letters and meeting idols in person.

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Jameeca Mohini
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58 views2 pages

CHAPTER 1 Introduction Sample

This document discusses the popularity and influence of Korean pop culture, known as K-pop, in the Philippines. It began influencing Filipino culture in the late 2000s beyond Korean food and television. Filipino youth are enthusiastic fans of K-pop music and merchandise, causing whatever products are released to sell out quickly. The background section provides more context on how Korean media like television and movies have spread globally in recent decades. It also discusses how fans have traditionally expressed their admiration for popular media through letters and meeting idols in person.

Uploaded by

Jameeca Mohini
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER 1

INTRODUCTION
Korean pop? People usually call it K-POP. Korean culture that influence
most of the asian people nowadays, especially the Filipinos. Filipinos are attracted
beyond kimchi, Korean novella,soju, and to their unique selling of merchandise as
well. Aside from influencing culture, Filipino youth are crazy with their stuff that’s
the reason why they started to put a business in the Philippines. Because Kpop is
well-known in our country and the enthusiasm of teenagers who like Kpop are very
high so whatever kind of the merchandise will sold out and bought by the fans. For
example are CD/DVD,album,poster and such are examples of merchandise which
are sold by the fans.
“cultural dupes, social misfits, and mindless consumers” (Jenkins, 1992)
Background of the Study
At the turn of the millennium, we have seen the advent of a new milieu in
broadcast media wherein the flow of media texts has become boundless and widely
globalized; thus the emergence of such trends as Latin telenovelas, Chinovelas, and even
Thai movies. But what is arguably the most phenomenal and impactful of these
developments is the boom of K-pop or Korean pop. K-pop music have been making
waves worldwide since the 90‘s, but did not really penetrate into the average Filipino‘s
consciousness until the late 2000‘s.

Since the advent of media, there has been an influx of ways and opportunities for fans
to express their admiration for a popular narrative or text. Fans send fan letters through snail
mail, or visit their idols on shoots and productions.

Significance of the Study


The study could benefit:
1.Kpop Merchandise buyers or Fans
2. Product Sellers(?)
The researcher firmly believes that through this study, that the kpop fans may gain
understanding of their fandom, and how their consumption of Kpop merchandise affects their decisions
and participation in many activities in their lives. The study could encourage fans to be critical of the
media’s direct effects on their daily decisions. Also, the researcher was convinced that Kpop fans spend
a considerable amount of their allowances on buying Kpop media products. This study could make any
KPOP fans understand their own fascination for such foreign media products.

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