The Knockout Résumé

On Tap for Today

Some Golden Rules

Important Résumé Sections

The ATS

Polls

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A strong résumé…

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The Golden Rules

No longer than 2-pages (recommended)

Work history10 or 15 years
Readability
It’s tailored
It’s all about value
Passes the applicant tracking system (ATS)

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What the Heck is the ATS?

In short:

It makes HR and Recruiters’ lives easier

It makes job seekers lives more difficult

More about this later on

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Contact Information

STEVE WILSON
stevewilson@gmail.com | www.linkedin.com/in/stevewilson | 443.555.5555

NOT
lovingmother@aol.com
Or
jmjr@gmail.com

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Branding Headline

Today’s résumé should immediately explain who you are

Title and areas of expertise section

Marketing Specialist
Public Relations ◼ Content Generation ◼ Tradeshows ◼ Social Media ◼ Cost Control

This can be consistent with other marketing material, such as….

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Personal Business Card

Jack Jones

jackjones0@gmail.com www.linkedin.com/in/jackjones 978.555.000

Marketing Specialist

Public Relations Content Generation

Tradeshows Social Media

Saving your organization cost and driving it forward in the market

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Powerful Performance Profile
Show value to employer immediately

Avoid clichés and fluff—show, don’t just tell

Dynamic, results-oriented, hard working, innovative

Instead, use words like…

Created, Directed, Championed, Implemented, Spearheaded

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 Example of Performance Profile

Workers’ Compensation Division Director

Catastrophic Injury | Worker’s Compensation | Managed-Care Products

Expertise in workers’ compensation, ranging from examining claims to developing and

marketing managed-care products and services ◆ Acknowledged for fair leadership
style ◆ Proven ability to save millions of dollars for client companies

Less than 3 lines on paper

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Value Proposition

Also known as a branding statement

Written for the particular job
Usually placed under title

I create marketing literature and build lasting relationships that result in company visibility and
profitability.

One of my fortes is interfacing with customers, VARs, and OEMs to create opportunities for product
placement in major trade magazines.
(Three lines on paper)
“Shannon has brought innovative marketing ideas to (company x) which have helped put us on the
forefront of data storage technology.” Bob Jones, VP Marketing

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Core Competency
Supports your Performance Profile, usually below it

Include skills that are required for the job, plus others

The résumé scan is visual—helps employers easily pick up

the skills

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 Examples of Competencies
Operations Manager
Strategic Business Planning • Project Management • Cross-Functional
Team Building & Leadership • IT/IS • Human Resources Affairs • Employee
Benefits • Risk Management • Hiring, Training & Coaching
Negotiations • Research & Analysis

Marketing Manager

✓ Strategic Sales ✓ Promotions ✓ Marketing

✓ Branding ✓ Market Planning ✓ Event Coordination
✓ Media Relations ✓ Client Relations ✓ Strategic Partnerships
✓ Social Networking ✓ E-Marketing ✓ Project Management

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Quantified results (#s, $s, %s)
in your Experience section…

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The Experience Section (Selling)

Use a Job Summary to describe overall duties

Bullet points are for accomplishments only

Include #s, $s, and %s

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Job with Job Summary

ABC Company, Boston, MA 2003-2020

Director, Sales and Marketing Brought onboard to direct all aspects of sales,
marketing, and operations functions, and managed full P & L ($10 million in revenue)
for Washington D.C., office.
Accomplishments
• Generated 25% new client business by producing employer-branded recruitment
and retention advertising campaign and execution strategies.

• Spearheaded key cost-containment initiatives, saving the company $200,000 in

2019.

• Implemented a training program that increased sales by 80% from year 2016-
2017.

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Types of Accomplishments
Increase revenue Implement ideas that prove
results
Reduce costs
Improve communications
Save time
Demonstrate superior
Eliminate waste leadership skills
Improve processes Show training ability
Solve problems Handle emergency situations
Demonstrate excellent Increase accuracy
customer service
Receive an award
Receive an early promotion
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Construction of an Accomplishment Statement

What: Implemented new CRM software to help Sales.

How: Approached and received approval from upper management.
Implemented Infusionsoft Sales software; originally using Excel on Intranet
Result: Increased productivity by 58%.
Completed 2 weeks ahead of schedule; projected 3 months.
CEO announced my achievement in front of staff at building meeting.
Increased productivity of Sales Team 58% by initiating and implementing
Infusionsoft 2 weeks before 3-month deadline. Received accolades from CEO
Less than 2 lines on paper

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Frontload or Endload?
Developed differentiated product line which decreased service time for end
users and added $36M in new profit over 3 years.

Added $36M in new profit over 3 years by developing differentiated product

line which decreased service time for end users.

Shifted vendor relationship management to internal support group, producing

$10M in annual cost-savings.

Produced $10M in annual cost-savings by shifting vendor relationship

management to internal support group.

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Education
Education and/or Training
No degree? List relevant courses

May be at the end of your résumé or the beginning

Do not include dates of graduation unless they were recent

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Education/Training Sample
PROFESSIONAL TRAINING
Underwriting Fraud Training, Wells Fargo, 2015 & 2016
Fair Debt Collection Practices Act (FDCPA) Training, Mann Bracken Law Firm, 2013
Leadership Development Training; Sales and Marketing Training; Life and Health Insurance License (inactive)
Motivational Training, 2013, Homeowner Loan Corporation; FNMA 1084 Training; Risk Management Training

EDUCATION
Master of Business Administration, Marketing (Anticipated spring 2020)
University of Massachusetts, Lowell, MA
Current GPA 3.95/4.00
Bachelor of Science, Software Engineering
University of North Carolina, Chapel Hill, NC
Cum Laude

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How many people apply
to Google per week?

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Applicant Tracking System

• On average 144 apply for entry level positions / 89 for

professional level positions

• Google—38,461 applicants a week (2 million a year)

• ATS screens out 75% of applicants

• 98% of large companies / 60% of mid-sized

• Taleo, Zoho Recruit, Smart Search, SuccessFactors, Ceridian,

Bullhorn—Many more!

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Word Cloud Job Description
Electronic Engineer Manager

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www.jobscan.co

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Thank You

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