Questions of Controllership Chapter 7 & 9 About Strategic Planning
Questions of Controllership Chapter 7 & 9 About Strategic Planning
1. To provide useful information in making good decisions about assets used intend to spur
managers and to measure the performance of a business unit as an economic entity, are
the purpose of ...
a. Structure of Analysis
b. Evaluating the economic performance
c. Functional Development
d. Strategic Control
e. Measuring the use of assets
3. An organizational management activity that is used to set priorities, focus on energy and
resources, strengthen operations, establish agreement around intended
outcomes/results, assess and a process of developing and maintaining a strategic fit
between the organization’s goals and capabilities and its changing marketing is...
a. Strategic planning
b. Strategic management
c. Strategic control
d. Strategic networking
e. Functional development
5. For most companies, the first step in the strategic planning process is to...
a. Set company objectives and goals.
b. Design the business portfolio.
c. Define the company mission.
d. Review planning, marketing and other functional strategies
e. Ensure that employees and other stakeholders are working toward common goals
Essay
Essay
A slightly longer answer would be that a strategic plan should include: The purpose of
the organization, flexible enough to take into account various contingencies; The
resources to fulfill the plan and make systematic changes to the organization; The
fulfillment of short-term, intermediate and long-term goals as a means to long-term
survival and growth; A description of the interests and involvement of those have
influence and are influenced by the organization, and a way of obtaining their
agreement; A way to measure the success of the plan, and the success of the
organization as a whole