Course Code: MGN 571 Course Title: Emerging Technologies for Managers

Course Instructor: Dr. Shamily Jaggi Academic Task No.: Assignment 3

Academic Task Title: Assignment on technology-based product, company or an upcoming

technology trend of business.

Topic: TESLA MODEL S PLAID – THE FASTEST ELECTRIC CAR IN THE WORLD

Date of Allotment:06/01/2021 Date of submission: 21/01/2021

Student’s Name: Ravi Sai Teja G Roll no:B 4 1

Student’s Reg. no: 11900994

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Learning Outcomes:

Declaration:

I declare that this Assignment is my individual work. I have not copied it from any other
student’s work or from any other source except where due acknowledgement is made
explicitly in the text, nor has any part been written for me by any other person.
Student’s Name and Signature: Ravi Sai Teja G

General Observations Suggestions for Best part of assignment

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Evaluator’s comments (For Instructor’s use only)

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TESLA MODEL S PLAID

DESCRIPTION:

Before going into Tesla Model S is, we must understand what are electrical cars.
Basically, electric is an automobile which is powered by one or more electric motors
which uses the energy stored in Rechargeable Battery/Batteries. The Tesla model 3 which
was launched in 2013 was the very best selling EV within the world and now within
the year 2020, Tesla has revealed the fastest electric ever produced which may do 0-100
km/h in but 2 seconds. The £ 130,000 Model S Plaid runs on a 3 motor all-wheel drive
setup features a horsepower of 1100 bhp pushing way above any electric vehicle ever
produced and competing directly within the league of sports cars like Aston Martins and
Ferraris. With and expected range of 840 kms (520 miles) it's one among the longest single
charge home in any electric vehicle ever produced even quite its own predecessor Model
S and Model 3.

Now, why is that this technological innovation so important from a strategical point of
view. this is often because since the inception of electrical Vehicles, they’ve always been
considered as slow and city only drive vehicles which are more suitable for a
family instead of speed enthusiasts. With the launch of Model S Plaid, Tesla has opened
the road for Electric Sports Cars or Electric race cars. With the depleting availability of
petroleum natural resources availability of an all-electric sports car which may push 300
km/h and compete with the simplest of sports cars out there's probably the most
important advancement within the field of electrical vehicles since the particular launch
of an all-electric/ Hybrid car as Electrical vehicles are expected to increase from two of
worldwide share to 22% in 2030. (which again was an innovation by Tesla Inc.).
Tesla has also made improvements to the battery designing and manufacturing process as
these advancements would cause reductions in battery costs per kW-hr , a measure of a
battery's energy-holding capabilities.
Elon Musk the corporate CEO has predicted that in 3 years the corporate would launch
another variant of Model S which might cost but £ 25,000 making it the most cost
effective electric ever manufactured by the corporate and also the batteries in Tesla cars
in upcoming models would be fully recyclable which successively would scale back the
necessity and price of Lithium mining. the primary batch of production would be
delivered by the year 2021 and Tesla is hoping that this is able to create a
huge increase within the economic condition of the corporate also as improve the
goodwill of the corporate.

INTRODUCTION TO COMPANY:

Tesla, Inc. earlier referred to as Tesla Motors spends significant time in electric vehicles,
Lithium- particle battery for vitality stockpiling, and personal sun powered boards through
their sun- oriented city auxiliary. Elon Musk, JB Straubel, Martin Eberhard, Marc Tar
penning, and Ian Wright established Tesla on Dominion Day, 2003 and Elon Musk is
presently Tesla's Chairman, Product Architect and CEO. Tesla is settled in Palo Alto,
California with in more than 30,000 workers and 212 stores worldwide with tons more in
transit. Tesla opened to the planet in June 2010 and created over $226 million in its IPO.
In 2008, Tesla delivered its first electric vehicle, the Tesla Roadster, and sold quite 2,100
of them in 32 nations. Tesla displayed the Roadster after the Lotus Elise by protecting an
agreement with Lotus for two ,500 Elise Gliders.
In the fall of 2012 Tesla delivered the Model S, the most completely electric,
extravagance, high execution car. In March 2009, a model of the Model S was delivered
at a public display. it had been met with extraordinary audits and got quite 8000 pre-orders
for the vehicle. With fundamentally more noteworthy assembling capacities and a sticker
price not exactly an outsized portion of that of the primary electric game’s vehicle
Roadster, the Model S entered a much bigger portion of the market in 2013. In 2012, when
Tesla was getting to dispatch the Model S, they unmistakably expressed their main goal to
be "a new beginning, focused on electric worked round the driver, and starting the
development" an equivalent because it is today. Its point was to repeatedly advance and
convey the foremost productive and maintainable electric vehicles. Later Tesla sectioned
their business into Electric vehicle and other green vitality engaged auxiliaries.

INDUSTRIAL REVIEW:

Automobile industry features a decent future. Vehicle industry demonstrated a deal

increment of 25 million in FY 2018 and 26.5 million in FY 2019. Besides the developing
enthusiasm of the organizations in vehicle area and therefore the innovation that lets auto
part to enhance its quality and price has let the organization get more conviction and an
honest domain for expanding deals. Ascend in labor salary and selection of clients to lean
toward vehicles and bicycles has likewise driven car to develop to an ever-increasing
extent and it'll likewise continue developing because the pay and way of life are
developing step by step due to the advancement in vehicle part the opposition level is
exceptionally high and bartering intensity of the client is likewise high. The expansion
popular of EVs on the earth thanks to its proficiency and ecological benevolent in nature
has driven the car division develop more and that they have an honest chance to urge a
high development rate in coming future. The eventual fate of car industry is going to be the
completely electric vehicles consistent with the flow market situation.

MARKET POSITION OF TESLA:

Although being one among the foremost innovative automobile manufacturer Tesla
motors is finding it hard to penetrate within the market. If we consider the general sales of
passenger vehicles in 2016, it's been observed that quite 74 million vehicles were sold by
three major players of the automotive industry (Toyota, Volkswagen and Daimler) earned
revenue of £470 Billion. The automobiles market features a lot of potential but introducing
such innovative products are often difficult for Tesla which aren't generally accepted by
all. The product lifetime of Tesla motors remains within the initial growth phase. within
the growth phase, the corporate has few or no competitors therefore the resources are
allocated towards research and development and marketing of the new products, but the
danger of product failure remains pretty high. it's worrying situation for the stakeholders
of the corporate because the company has reached the expansion phase but remains not
earning desired profits. Tesla motors had a target of manufacturing 500,000 cars per
annum by the top of 2021 before Covid disrupted the manufacturing process.
The fact is that the company must take steps regarding management strategies and result
oriented environment which will help in achieving the specified target because the overall
sales of Tesla contributed to just one of the entire car sales of the planet within the last
survey of 2019.
COMPETITORS ANALYSIS:

With the top goal of this investigation we'll consider Tesla Motors' immediate rivals to be
organizations contending solely within the extravagance electric vehicle market. Aberrant
contenders will incorporate organizations who have contributions within the extravagance
electric vehicle market, however whose sole business doesn't depend upon this
fragment. in sight of the above definition, Tesla Motors' immediate rival is Fisker
Automotive.
Fisker immediately offers one model, the Karma, which has "the capacity to flip between
the all- electric Secrecy Mode or the fuel helped Sport Mode with the simple move of the
oar." The Karma's extravagance, execution, and highlights consolidate together to border a
vehicle like Tesla's models. At a worth purpose of $95,900, the Karma is an
instantaneous contender to the Tesla Roadster evaluated at $109,000. Aberrant contenders
for Tesla Motors incorporate BMW, Lexus, Mercedes-Benz, and Porsche.
BMW at the present offers what they allude to as a lively Hybrid in its 7 and 5 arrangement
cars. The Active Hybird 750i is estimated at $97,000 and therefore the 750Li is evaluated
at $101,000.

DIFFERENT STRATEGY/INNOVATIVE/DISRUPTIVE TECHNOLOGIES:

It's great Supercharger Network:
Tesla has constructed Its own Supercharger Network [or networks] they're giving
omnipresent quick charging stations. Programming that's a couple of associations over the
opposition Tesla thanks to affect programming is far over the opposition.
Tesla's product bundle can affect
1. Core Focus and Tesla DNA
2. Battery Voltage Management
3. Control
4. Diagnostics
5. Touchscreen
6. Mobile App
7. Traction and Stability Control
8. Complete over the air refreshes, etc.

Tesla's vehicles are depicted as large machines with little PCs in them, since, in
future PC for various segments are envisioned, and Tesla is driving us there.
Tesla's product group seems over-the-air refreshes like we hop on our telephone,
tablets, PCs, ceaselessly improving proprietor vehicles. consistent with Tesla's
introduction, even "review" should be possible for all intents and purposes.
A notoriety for building sublime items that "Amazing" individuals.
Tesla has gained notoriety for delivering brilliant items.

The Tesla Roadster changed the image of electrical vehicles from little, slow
vehicles to blindingly quick vehicle of want.
Tesla delivered the less costly Model S car that aroused winning just about every
huge auto grant.
Quickest creation car in history [0-60 mph under 2 sec speeding up that beats even a
couple of supercars] Notoriety for wanting to serve clients in immediate, genuine
way – not simply take their cash.
Customer is center: Tesla has indicated consistently that it thinks more about
giving the client with great assistance, an honest item, and trustworthiness than
getting minimal additional cash off of them.Goodwill for uprightness and profound
quality.

BUSINESS IMPACT:

Electrical Vehicle (EV) market is foreseen to watch a huge change in returning

years. Experts accept that stricter emanation standards, decreasing battery costs and
broadened mindfulness would eventually lead towards augmented reception of
electrical vehicles in India and world. Market insiders anticipate a whole number
development (every year) in deals of vitality unit until 2020. In any case, one
concern is moreover creation up inside the business related with motorcar
components providers business. One ongoing report printed by a realized firm EY
has predicted that this immense ground-breaking movement from ICE (Internal
Combustion Engine) vehicles to vitality unit will seriously affect the matter of
existing car components providers and little players.

The report extra found that-gigantic players UN organization are into the part give
organizations could adjust this emotional change and endure, anyway little
organizations may get hit the toughest in sight of this interruption. Also, this
alteration will seriously affect car value chain alongside conveyance, post-retail
upholds, ownership models, creating frameworks and innovation at monster.
Electric vehicles are less muddled to form and wish exclusively twenty moving
components to finish it creating while a vehicle upheld ICE motor needs a
few of,000 moving parts to finish its creation. This circumstance itself shows what
extent less parts a production would compel making Associate in Nursing vehicle
upheld power. Thus, it impacts the organizations of part creators and providers to a
bigger than average degree. "The current providers should confront hardened
rivalry from the new contestants inside the professional battery makers and
innovation organizations," EY express in its announcement.

CHALLENGES;

1. Consumer Related: The target marketplace for Tesla despite all the innovative
technology and low or no competitors a minimum of directly remains pretty small.
It’s hard for Tesla to capture customers being a comparatively new company and
lack of data about electric vehicles. With the launch of Model S Plaid although a
replacement road has opened for potential customers who want luxury and/or speed
but that focus on population is pretty low and high price of the vehicle might not be
affordable by many.

Financial: There has been tons of mistrust between the board and therefore
the CEO and co- founding father of the corporate Elon Musk, the PayPal co-
founder is usually known for his high-risk decisions and freewill within
the company which has caused the corporate to not earn speculated profits
which that they had desired. tons of cash are spent on innovation and R&D and is
therefore the economic condition of the corporate may be a big challenge.

2. Research: The research is going to be costing much for the implementation of

its charging station and knowing the customer feedbacks. Overall, it's getting to be
very tough for all the players at the beginning of it to possess an
ideal infrastructure and its implementation.

3. Business Model: Current business model Tesla can only produce a limited
number of vehicles increasing the prospect of competitor stealing market share.

“MODEL S” PERFORMANCE & Importance:

Model S Performance takes electric performance to subsequent level. Equipped

with the 85-kilowatt-hour battery and a high-performance drive inverter, Model S
Performance accelerates to 60 miles per hour in 4.4 seconds.

If driven an equivalent way as Model S, both cars achieve an

equivalent efficiency because of the unique powertrain design. Model S
Performance features an indoor replete with Alcantara and carbon fiber accents.

DRIVING DYNAMICS:

Agility & Grace

The Model S suspension was developed for the unique architecture of Model S. It
works consonant with the rigid and lightweight Tesla platform to supply precision
handling and optimum comfort.

Active Air Suspension

Much more than an excellent ride and handling package, the Active Air Suspension
combines automatic advantages with on-demand features. As Model S accelerates,
it lowers the vehicle for optimized aerodynamics and increased range.

Power Steering

Electronic power-assisted steering automatically reacts to driving conditions to

remain comfortable and responsive in the least speeds.

THE UNIQUE “TESLA” ENGINE

Model S sets the bar for electric golf range. Model S is obtainable with three
battery options, each delivering unprecedented range.

All three batteries are contained within an equivalent enclosure, integrating with
the vehicle within the same way, providing structural, aerodynamic, and handling
advantages.

All three batteries use automotive-grade lithium-ion cells arranged for optimum
energy density, thermal management, and safety.
The MAGIC of “BATTERY”

CHARGING: Connect Anywhere

Model S comes standard with everything you would like to plug into the
foremost common 240-volt outlet, standard 120-volt wall outlets and public
stations.
Using a high-amperage 240-volt outlet, Model S are often recharged at the speed of
100 km range per hour.

Model S epitomizes efficiency, embodying the grace and performance of a world -

class athlete. Its sculpted form expresses a continuing state of speed and motion.
With the All Glass Panoramic Roof, Model S is that the only sedan capable of
delivering a convertible-like drive experience a day.
It's quite a sunroof: the whole roof is made from lightweight laminated glass.
With an easy swipe of the Touchscreen, it opens wider than the other sedan's
panoramic roof. On even the most well-liked days, the innovative glass keeps the
cabin comfortable.

ALL GLASS PANORAMIC ROOF

BUILT round the DRIVER

Model S may be a driver’s car. Behind the wheel, you’ll notice that Tesla has
combined meticulous noise engineering with Tesla’s uniquely quiet powertrain to
get the sound dynamics of a studio.

The gem of the inside is that the 17” touchscreen. It puts rich content at your
fingertips and provides mobile connectivity.

The touchscreen, digital instrument cluster, and wheel controls seamlessly

integrate media, navigation, communications, cabin controls and vehicle data.

The ELEGANCE of Tesla Model S

A Matter of Ultimate SAFETY

The battery may be a rigid, high-performance structure in its title . But when
married to the state-of-the-art structure. Model S achieves even higher torsional
rigidity and a lower center of gravity. The battery itself is meant for safety. Liquid
cooled; the battery maintains consistent temperatures to stop cells from
overheating. within the event of a crash. The battery structure protects cells from
impact and automatically disconnects the facility supply.

STRONG, RIGID and lightweight

NO TAILPIPE, ZERO EMISSIONS.

With no tailpipe to spew harmful emissions, Tesla vehicles liberate their owners
from the petroleum-burning paradigm.
 Gasoline-powered vehicles and hybrids burn refined petroleum. Tesla vehicles can
use electricity however it's produced, be it from coal, solar, hydro, geothermal,
or wind generation.

As the grid shifts to increasingly efficient technologies, Tesla owners reap the
efficiency benefits.

GO GREEN, ZERO EMISSIONS RECOGNITIONS

Automobile Magazine's 2013 Car of the Year. Motor Trend 2013 Car of the Year
Popular Science's Auto Grand Award Winner better of What’s New list 2012. Time
Magazine Best 25 Inventions of the Year 2012 award. Yahoo! Autos 2013 Car of
the Year. CNET Tech Car of the Year for 2012. Green Car Reports' Best Car to
shop for 2013. 2013 AutoGuide.com Reader’s Choice Car of the Year. Natural
Resources Canada 2013 Eco ENERGY for Vehicles Awards within the full-size
category. "Model S may be a remarkably important car. This car shows that it is
often done and it'll be done.” Chris Paine | Director, Who Killed the electrical Car.

REFERENCES:

▪ https://www.patent-art.com/company_profile/pdf/Company%20Profile_Report.pdf
▪ https://piysocial.weebly.com/missiontesla.html
▪ https://www.topgear.com/car-news/electric/tesla-model-s-plaid-will-do-0-60mph-
under- two-seconds
▪ https://edition.cnn.com/2020/09/22/business/tesla-elon-musk-battery-day/index.html
▪ https://electrek.co/2020/09/22/tesla-model-s-plaid-unveil-range-speed/
https://www.engadget.com/plaid-model-s-battery-day-112821576.html