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Bounty Agro Ventures: Chicken Essentials PH, Inc

The document describes four poultry farming businesses in the Philippines and one in Kenya: 1) Bounty Agro Ventures is a large poultry producer in the Philippines established in 1997 that sells chicken meat and parts. It launched rotisserie chicken brands Chooks-to-Go and Uling Roasters. 2) Chicken Essentials PH is a poultry integrator in the Philippines founded in 2012 to support farmers. It supplies live and dressed chicken to supermarkets, restaurants, and hotels. 3) Masagana Farm is a poultry farm in the Philippines with 100 employees. 4) Antonio Herrando is a 25-year-old farmer in Spain

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330 views4 pages

Bounty Agro Ventures: Chicken Essentials PH, Inc

The document describes four poultry farming businesses in the Philippines and one in Kenya: 1) Bounty Agro Ventures is a large poultry producer in the Philippines established in 1997 that sells chicken meat and parts. It launched rotisserie chicken brands Chooks-to-Go and Uling Roasters. 2) Chicken Essentials PH is a poultry integrator in the Philippines founded in 2012 to support farmers. It supplies live and dressed chicken to supermarkets, restaurants, and hotels. 3) Masagana Farm is a poultry farm in the Philippines with 100 employees. 4) Antonio Herrando is a 25-year-old farmer in Spain

Uploaded by

Gi Selle
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BOUNTY AGRO VENTURES

BOUNTY AGRO VENTURES, INC. is located in Pasig, Manila, Philippines and is part of the
Poultry & Egg Production Industry. BOUNTY AGRO VENTURES, INC. has 900 total
employees across all of its locations. There are 13 companies in the BOUNTY AGRO
VENTURES, INC. corporate family.
Bounty Agro Ventures, Inc. was established in 1997 as a family business of[4][5] Tennyson Chen.
The company initially started as a supplier of dressed whole chicken and chicken parts under
the Bounty Fresh brand to retailers.[6] Chen has been involved in the poultry business as early as
the 1980s, who began with a layer farm in Santa Maria, Bulacan with 5,000 chickens.[5]
The company was threatened by the gradual implementation of the ASEAN Free Trade Area of
the late-1990s and faced fiercer competition from other producers in Southeast Asia, particularly
in Thailand, which could offer larger chicken at the same price Bounty offers. The
implementation of the free trade area led to Bounty's later expansion to sell cooked chicken.[5]
By 2002, Bounty started serving its chicken products under vacuum packaging, being the first
company to do so in the local market. At around that time Bounty has a ten percent share of the
market.[6]
In 2008, Bounty launched the Chooks-to-Go rotisserie chain, which was initially known as
Bounty Fresh Oven Roasted Chicken. It set up a second brand, Uling Roasters which sells
charcoal-roasted chicken.

CHICKEN ESSENTIALS PH, INC


CHICKEN ESSENTIALS PH, INC. is located in Iloilo City, Iloilo, Philippines and is part of the
Poultry & Egg Production Industry. CHICKEN ESSENTIALS PH, INC. has 380 total
employees across all of its locations. There are 5 companies in the CHICKEN ESSENTIALS
PH, INC. corporate family.
Chicken Essentials Ph., Inc. is a poultry integrator which was born out of a desire to support the
farming sector in the province of Iloilo which gradually extended to the neighboring provinces in
the Visayas. It is the owner’s love and devotion to Agriculture, the people, and the society that
propelled the company to form its core in the height of a crisis.
It all started in 2012, when Spouses Mr. Peter Patrick and Nanette Yap, decided to formalize its
entry to the Poultry Industry in Iloilo. A couple of months after Super Typhoon Yolanda ravaged
our country in November 8, 2013, the company established its Broiler Contract Growing
Operations in Ormoc, Leyte….and the rest is history.
Chicken Essentials Ph., Inc. prides itself in the owner’s values of humility and integrity as it
partners with the best in its field. To date, the company serves several well-known institutions
such as Major Supermarket Chains, Local Supermarket Outlets, Fine Dining and Local
Restaurants, National Restaurant Chains, International and Local Hotel Chains, Popular
Rotisseries, and Wet Markets in Visayas through its Live Dealers and Dressed distributors. The
company is continuously working its way on delivering its commitment to the people and its
business partners.
Presently, the company is vent on expanding further its business through its “Key Process
Integration” program and “Value Added Products and Service Innovation”.
In Chicken Essentials Ph., Inc., “We Believe, We Can”.

Source: https://chickenessentials.ph/about-us-4/

MASAGANA FARM
MASAGANA FARM is located in Pandi, Bulacan, Philippines and is part of the Poultry & Egg
Production Industry. MASAGANA FARM has 100 total employees across all of its locations.

Antonio Herrando
Antonio Herrando, a 25 year old poultry farmer, has chosen the turnkey houses made by
Gandaria, a Silos Cordoba’s group company, for his great personal projet: raising chickens on a
farm located in Alameda de la Sagra (Toledo).
Antonio Herrando’s history is linked to the poultry industry because of his grandfather. He was a
former owner of the company Ranchos Pecuarios, currently Avimosa and started his adventure
as an entrepreneur, with the business of laying hens and feed mills that supplied to farms in the
area. His grandfather’s business is still standing beside the new broiler farm of his grandson,
called Explotación Díaz Guerra in honor of his mother’s surnames.
I chose Silos Córdoba for their good performance as well as their good materials and quality of
service.
In Alameda de Sagra, a municipality in the province of Toledo, Antonio Herrando is breeding
37,000 chickens on a fully automated Silos Córdoba poultry facility. The facility is 150 x 15
meters, plus two technical rooms annexed. It is integrated within Avimosa, it could not be
otherwise, and though at the time of the visit he had carried out only one breeding cycle,
expansion was already on his mind. The example of this young 25 year old entrepreneur is a
hope for the poultry industry, which often lacks generational relay.

SOURCE: https://siloscordoba.com/press-room/poultry-farming-success-story-young-poultry-
farmer-continues-the-family-saga

Mary Muhatia
A project to promote indigenous chicken by the Kenya Agricultural Productivity Project (KAPP)
in 2011 proved to be a turning point for Mary Muhatia, a widow from Lirhanda village,
Kakamega County.
Mrs Muhatia started poultry farming in 2003 with four indigenous birds. She later bought 50
broilers of which 30 died.

Despite losing over half of the birds, she did not give up. She ordered 100 improved indigenous
chicken from the Kenya Agricultural and Livestock Research Organisation (KALRO) in
Naivasha at a cost of Sh100 per chick. Seventy of the birds survived and 30 died.

“When my husband died, I had to take care of my family. I took up odd jobs that weren’t paying
much. I decided to try my luck in poultry farming and that’s where my journey began,” she said.

Determined to run her poultry venture professionally, she enrolled for a management course
which was being offered by KAPP.

SOURCE: https://www.standardmedia.co.ke/business/article/2001323863/the-story-behind-my-
poultry-farm-success
SUCCESSFUL POULTRY RAISERS

SUBMITTED BY:
MATTHEW E. BALATERO

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