12

12

SPECIALIZATION
ENTREPRENUERSHIP

MAYLYN C. BEJERANO
Author

DepartmentofEducation•RepublicofthePhilippines
 This module is designed and written with you in mind. It is based on the Most Essential
Learning Competencies (MELCs). It is here to help you master this applied subject on
Entrepreneurship.
This module is divided into three lessons namely:

● Lesson 1 - Entrepreneurship and its Relevance

● Lesson 2 - Top 10 Filipino Entrepreneurs
● Lesson 3 - Career Opportunities in Entrepreneurship

Content Standard: The learner demonstrates understanding of key concepts, underlying

principles, and core competencies in Entrepreneurship.
Performance Standards: The learners independently create/provide a quality and marketable
product and/or service in Entrepreneurship as prescribed in the TESDA Training Regulation.

Objectives
At the end of this module, the learner should be able to:
1. Discuss the relevance and concept of entrepreneurship;
2. Identify the contributions of the top 10 Filipino Entrepreneurs; and
3. Explore job opportunities for entrepreneurship as a career.

Multiple Choice: Directions: Read the question carefully. Select and write the letter of your answer on
the space provided.
1. What do you call people who own, operate, and take a risk of a business venture?
A. Celebrities B. Employees C. Entrepreneurs D. Managers
2. A Chinese philanthropist who is famous for his self-discipline, handwork and
perseverance.
A. Felipe Gozon B. Henry Sy C. Jaime Zobel D.Lucio Tan

1
SH 12-Applied Subject-Entrepreneurship
Quarter 1-Week 1 and 2
 3. Which one is TRUE about entrepreneurship?
A. They are always well-funded and carefully planned.
B. They do not hire employees.
C. There are no known risks.
D. There are lots of risks and rewards involved.
4. A businessman who gives priority to those in deaf community and known to his
motto: “To make a difference for the glory of god”.
A. Henry Sy B. Lucio Tan C. Mariano Que D. Pedro Cecilio
5. A characteristic that convinces customers and financiers to patronize his
business. A. Initiative B. Perseverance C. Persuasive D. Proactive
6. This refers to the chances or possibilities of any business ideas that are
available in an environment.
A. business analysis B. business opportunities
C. business plan D. business proponent
7. The following are good impacts of entrepreneurship in a country’s economic
growth, which one does not belong?
A. employment opportunities B. high standard of living
C. increased of individual loans D. revenue in the government
8. In what French word does the word “entrepreneur” derive?
A. entrep B. entreprendre C. entreprendre D. entrepreneurial
9. It refers to the discovery of new ideas that provide new ventures, products,
technology and quality of goods.
A. convention B. innovation C. invention D. renovation
10. Which of the following is NOT a consequence of business failure?
A. customers are deprived of goods B. employee’s loss jobs
C. government loses taxes D. higher expenditures on education.

When you were in Junior high school, some topics in Entrepreneurship were integrated
into your TLE subject, wasn’t it? Now, try to recall your prior learning with this course using the
KWL chart. Write down your answer in your entrepreneurship notebook.

K-NOW W-ANT L-EARN

(Write down what you know (Write down what you want (What did you learn after
about Entrepreneurship.) to know more about accomplishing this module?)
Entrepreneurship)
 Nowadays, and even before, entrepreneurial activities are very important. There are numbers of
individuals, or groups of people, particularly, those who lose jobs due to Covid-19 health crisis who
engage into these activities as a good source of income. Aside from this, entrepreneurial activities are
keys to economic development, growth, and industrial development,

Lesson
Entrepreneurship and its Relevance
1 Written by Maylyn C. Bejerano

What is Entrepreneurship?
● Entrepreneurship is the process of developing, conducting, managing, operating, directing and
evaluating a business venture in order to gain profit by taking several risks. It is also defined as
the act of discovering new ways of combining resources to produce new products and services.
(Sobel, 2019)
Who is an Entrepreneur?
● An entrepreneur is an individual or a collective who develops a new company, carries most of
the risks and enjoys most of the benefits of a joint effort through profit. The entrepreneur is
widely seen as an innovator, a source of new ideas, products, services and business /
procedures.
● The term "entrepreneur" originates from the French verb of the thirteenth century, which
means "to do something" or "to undertake."

Relevance of Entrepreneurship to Organization

Entrepreneurship has played an important role in the economic growth of the increasing global
marketplace.
1. Growth of Entrepreneurship
● The growth or establishment of small enterprises is the specific contribution of
entrepreneurship in every economy of the world.
2. Creation of job opportunities
● Entrepreneurship companies have contributed a substantial proportion of new workers. It
provides entry-level jobs that are so necessary to learn or acquire experience for unskilled
employees. In addition, entrepreneurial ventures are preparing and providing experienced labor
to large industries.
3. Innovation
● Entrepreneurship promotes creativity that brings new ideas, products, technology, the industry,
the quality of goods, etc. to the economy, thus rising Gross Domestic Products and people's
standard of living.
4. Impact on community development
● Entrepreneurship promotes abundant retail facilities, a higher level of homeownership, fewer
slums, better, sanitation standards and higher expenditure on education, recreation, and
religious activities. Entrepreneurship, therefore, leads to more peace and greater quality of
community life.
5. The consequence of business failure
● If the business or companies collapse many will lose their jobs: suppliers and financial
institutions face a crisis of recovery. Customers are robbed of taxation on goods, utilities, and
policy expenditures.
6. Political and economic integration of outsiders
● Entrepreneurship is the most productive way to incorporate those who feel discarded and
excluded into the economy. Minorities, refugees and women are comfortably incorporated into
entrepreneurship, which would continue to build a well-structured inclusive society.
7. Spawns entrepreneurship
● Entrepreneurship is a breeding ground for new inexperienced adventurers. It is the field in
which a person can begin his / her idea of a venture, which may end up in a giant enterprise. All
the major industrial ventures began as a small business enterprise.
8. Enhances the standard of living
● The standard of living is a term focused on an improvement in the consumption of a range of
goods and services by a household over a given period of time. Entrepreneurship, by its
creativity, provides enormous types of goods of different natures.
9. Promotes research and development
● Entrepreneurship offers research and development funds to universities and academic
institutions. It promotes general economic development, research and development.

ACTIVITY 1.1: Word search. Shade or highlight the word/s that are discussed in Lesson 1. List down the
words that you have searched from the table. Explain these words based on how you understand.

(5words only)
 1.
2.
3.
4.
5.

Directions: Complete the statement below: Write your answer in your notebook.

If I will become an entrepreneur my greatest contributions to the country

are because
. I will make it happen when
i’m

How familiar are you with the following pictures listed below? Write your personal experiences
with the products or services which they offer. Write your answer in your notebook.

Business Image Your experience

1.

2.

3.

4.

5.
 The Philippines is known for having successful entrepreneurs who have significant
contributions to the country's economy. These top Philippine businessmen possess various
characteristics that are key to making themselves successful. They are an inspiration to Filipinos
of this young generation.

Lesson Successful Entrepreneurs in the Philippines

2 Written by Maylyn C. Bejerano

1. Socorro C. Ramos (National Book Store, Inc.) Once she

was 18 years old, Ms. Socorro C. Ramos began working
as a saleswoman in Goodwill Bookstore in Escolta. She
was good at sales so she was responsible for the shop.
When she was married to Jose Ramos, they put up the
National Book Store. Her vision was to extend the
National bookstore not only here in Luzon but also to

Visayas and Mindanao for cheaper access to books and

school supplies. Today, more than 70 National Book
Store can be found nationwide.
2. Tony Tan Caktiong (Jollibee Foods Inc.) Previously,
Jollibee sold Magnolia Ice Cream and instead it was
known as selling chicken and burgers. Jollibee's president
and CEO, Tony Tan Caktiong, was a name to note, not
only here in the Philippines but also in other parts of the
world, such as the US, Hong Kong , China, Indonesia and
Japan.
3. Lucio Tan (Philippine Airlines) The story of Lucio Tan went
from rags to riches tale. His company was a mess, until he
worked in the tobacco industry. His ambition was to be a
scientist but his destiny was bound to become a
businessman. His hard work gave him success, and he
became famous. Now, he's owning Asia Brewery, Tanduay,
 Fortune Tobacco, Philippine Airlines, Allied Bank, and more.
4. Atty. Felipe L. Gozon (GMA Network, Inc.) Atty. Felipe L. Gozon is
GMA Network's Chairman, President, and CEO. He was credited with
GMA Network’s achievements in radio and television broadcasting,
film making, and recording music. In 2004 he became a Master
Entrepreneur. Atty's leadership because of. Gozon, he turned GMA
into one of the country's top networks today. GMA also has satellite
coverage in Asia and in other parts of the world.
5. Henry Sy (ShoeMart) Henry Sy was born in Xiamen China on December
25, 1923. He had used to market American shoes in his early twenties.
Then he was able to get his first shoe mart store after three years. SM
company group was one of the largest businesses in our country and
Henry Sy was the man behind that. His self-discipline, hard work and

perseverance made him what he is today.

6. Jaime Zobel de Ayala (Ayala Corporation) The President and Chairman
of Ayala Corporation was Jaime Zobel de Ayala. In 2007, he was known
as one of the richest persons linked to Henry Sy. He had won several
awards and the latest was 2012 Entrepreneur of the Year. His
approach to be effective in this sector has been getting partners in the
community with those in need.

7. Alfredo Yao (Zest-O Corporation) Alfredo Yao came from a poor

family and earned riches because of hard work and determination. He
did not finish his training at Mapua Technology Institute. He had
experience working in the printing press and then 20 years of
investment into this business. He then switched to a company in the
manufacture of juices. Zest-O was hit by mothers because of its
comfort of being put in a growing children's lunch box. Today Zest-O
was one of the country's leading juice producers, in China, New Zealand, Singapore, and
many others.
8. Mariano Que (Mercury Drugstore) Mariano Que served first at a
drugstore. He invested his 100 pesos in the sulfathiazole tablets when he
got the chance. He sold his goods to men by making use of the
wooden pushcart. He was able to develop Mercury after saving a lot of
money. This was made popular to people as the selling of healthy
 pharmaceutical items and available for 24/7. As every other leading drug store, Mercury
had several national stores. That was due to the advances Que created in his products.
9. Cecilio K. Pedro (Lamoiyan Corporation) Cecilio K. Pedro completed his
degree in business administration at the University of Ateneo de Manila.
He created the Lamoiyan Corp. which is manufacturing toothpastes such
as "Hapee" and "Kutitap," making toothpaste accessible to the masses.
He succeeded in the industry as being competitive and creative in
battling for the multinationals. His business has received a "Most
Excellent Plan for Equal Employment Opportunities'' award, which gives priority to those
who have trouble hearing to work in his firm.
10. Corazon D. Ong (CDO Foodsphere, Inc.) CDO Foods is founded by
Corazon D. Ong. It was Ms. Ong's hobby to manufacture processed
meat items like corned beef, hotdog, meatloaf, and hamburger patties.
By profession, she was a dietician. So, she knew what most Filipinos'
tastes were. Today, CDO Foodsphere, Inc. has been listed as a leading
meat topping supplier. Why? Since we have many working mothers
nowadays and it is nice to have foods that can be quickly cooked on their part.

ACTIVITY 1.2: Match the name of the famous entrepreneurs in Column A with the
corresponding business they own, manage and build in column B. Write your answer in your
notebook.
Column A Column B

1. Mariano Que a. Lamoiyan Corporation

2. Socorro C. Ramos b. Ayala Corporation
3. Felipe L. Gozon c. CDO Foodsphere
4. Alfredo Yao d. Mercury Drugstore
5. Cecilio K. Pedro e. GMA Network Inc.
6. Jaime Zobel de Ayala f. Zest-O Corporation
7. Lucio Tan g. SM (Shoemart)
8. Tony Tan Caktiong h. Philippines Airlines
9. Corazon D. Ong i. National Bookstore
10. Henry Sy j. Jollibee Food Inc.
k. McDonalds
ACTIVITY 1.3: Answer the questions below.

1. From among the top 10 entrepreneurs discussed in this module, whose business life story
inspires you the most? What do you think are the qualities that bring him/her to influential
success?

2. Can you name other Local Entrepreneurs who are successful in their own chosen field of
business? Discuss his/her “Rags to Riches Story”.

If you have finished your entrepreneurship degree or taken any course related to this and still
you would not want to start a business, what will you do? Remember that there are many other options
and very few limitations. Given below is only a small snapshot of what you can do with an
entrepreneurial degree according to Michalowicz (2011), a founder of Profit First Professional.
Lesson
Entrepreneurship as a Career
3 Written by Maylyn C. Bejerano

These are some of the possible career opportunities in-lined with entrepreneurship.
1. Mid-level Management -the c-level folks develop ideas. The ground force does the work, and
mid-level management converts new ideas into execution.
2. Business Consultant-they go to a client site to identify problems and fix them. They are trained
to identify things that others may not pick up. They are also trained to know how to fix them.
3. Sales-they can work in sales or run the department of any businesses. They should know-how to
represent a company, manage accounts, and follow up on leads.
4. Research and development -a good qualification to work in R & D is a training and education on
understanding of business concepts, procedures, and practices in entrepreneurship.
5. Not-for-profit fundraiser-being able to raise funds requires understanding the importance of
business and networking relationships.
6. Teacher-those with entrepreneurship Degree are qualified to teach the core subjects in senior
high school and teach students the entrepreneurial skills.
7. Recruiter-they have a keen sense of what type of a person is needed to fill the position.
8. Business reporter-they write articles, or pick up a quick class to learn how to write an article.
Understanding the field and concepts of business can be used to make the business section
much more interesting and appealing.
ACTIVITY 1.4: YOU IMAGINE: If someday you become an entrepreneur, how do you want your career to
be like? List your potential career and possibilities related to your strand. Write your answer in your
notebook.

ACTIVITY 1.5: YOUR FUTURE: If you will be given a chance to work in a company, what company will
it be and give your reason for choosing them? Write down 5 of your top companies and use your
notebook for your answer.

1.
2.
3.
4.
5.

● A person who undertakes the risk of starting a new business venture is called an
entrepreneur.
● Entrepreneurship is high-risk, but also can be high-reward as it serves to generate
economic wealth, growth, and innovation.
● The top renowned entrepreneurs have truly worked hard to achieve business success.
They had faced different obstacles but had not stopped until they had accomplished
their goals. Their entrepreneurial qualities paved a long way within the business world.
 ● You should have just the will and the ability to work very hard. In the business sector,
we can be destined to keep our sights focused on how to achieve our goals and at the
same time, we should also be guided by our values in life.

Multiple Choice: Directions: Read the question carefully. Select and write the letter of your
answer on the space provided.
1. What do you call people who own, operate, and take a risk of a business venture?
A. Celebrities B. Employees C. Entrepreneurs D. Managers
2. A Chinese philanthropist who is famous for his self-discipline, hardwork and perseverance.
A.Felipe Gozon B. Henry Sy C. Jaime Zobel D.Lucio Tan

3. Which one is TRUE about entrepreneurship?

A. They are always well-funded and carefully planned.
B. They do not hire employees.
C. There are no known risks.
D. There are lots of risks and rewards involved.
4. A businessman who gives priority to those in deaf community and known to his
motto: “To make a difference for the glory of god”.
B. Henry Sy B. Lucio Tan C. Mariano Que D. Pedro Cecilio
5. A characteristic that convinces customers and financiers to patronize his
Business. A. Initiative B. Perseverance C. Persuasive D. Proactive
6. This refers to the chances or possibilities of any business ideas that are
available in an environment.
A. business analysis B. business opportunities
C. business plan D. business proponent
7. The following are good impacts of entrepreneurship in a country’s economic
growth, which one does not belong?
A. employment opportunities B. high standard of living
C. increased of individual loans D. revenue in the government
8. In what French word does the word “entrepreneur” derive?
A. entrep B. entreprendre C. entreprendre’ D. entrepreneurial
9. It refers to the discovery of new ideas that provide new ventures, products,
technology and quality of goods.
A. convention B. innovation C. invention D. renovation
 10. Which of the following is NOT a consequence of business failure?
A. customers are deprived of goods B. employee’s loss jobs
C. government loses taxes D. higher expenditures on education
Give your thoughts on any of the following motivational quotes from the successful
entrepreneurs. Post your answer in the padlet link that your teacher will post in the google classroom.

Love your work. Enjoy what you are doing. Focus on your project and be involved. Be hands-
on. Have perseverance and dedication. -Corazon De Ong

There is no such thing as overnight success or easy money. If you fail do not be discouraged.
Try again. -Henry Sy Sr.

Credibility is built, not given; respect is earned, not bought. -Alfredo M. Yao

If you dream big and put your dreams into action you will indefinitely make mistakes. But don’t be
scared to make mistakes. Just be quick to recognize them and learn from them as fast as you can.
-Tony Tan Caktiong

There are so many challenges and difficulties in this world but it really depends on how you look
at life. -Cecilio Kwok
Pedro