School TAYSAN SENIOR HIGH SCHOOL Grade Level Eleven (12) ABM

DAILY LESSON LOG Teacher Aimee M. Mendoza Learning Area PRINCIPLES OF MARKETING
July 29-Aug 2, 2019
Teaching Dates and Time Semester 1st
ABM Patience
ABM Purity

SESSION 1 SESSION 2 SESSION 3 SESSION 4

I. OBJECTIVES Define marketing research and its Write a sample marketing research Write a sample marketing research Write a sample marketing research
importance to a business enterprise. base on their product in marketing base on their product in marketing base on their product in marketing
plan starting with the first two plan: plan:
chapters.
b. Research Design c. Data Collection Techniques
a.Formulation of marketing Planning the sample d. Analysis and Interpretation
research problem The Marketing Research Report
Statement of Research Objectives
A. Content Standards The learners demonstrate an The learners demonstrate an The learners demonstrate an The learners demonstrate an
understanding of… understanding of: understanding of: understanding of:

The importance of information, the The importance of information, the The importance of information, the The importance of information, the
market characteristics affecting market characteristics affecting market characteristics affecting market characteristics affecting
consumer behavior, and the bases of consumer behavior, and the bases of consumer behavior, and the bases of consumer behavior, and the bases
market segmentation market segmentation. market segmentation. of market segmentation.
B. Performance Standards The learners shall be able to… The learners shall be able to: The learners shall be able to: The learners shall be able to:

Conduct marketing research, Conduct marketing research, Conduct marketing research, Conduct marketing research,
interpret market buying behavior on interpret market buying behavior on interpret market buying behavior interpret market buying behavior
product or service, and identify the product or service, and identify the on product or service, and identify on product or service, and identify
product or service target market product or service target market the product or service target market the product or service target market
C. Learning Competencies/ The learners… Define marketing research, its Define marketing research, its Define marketing research, its
Objectives (Learning importance to a business enterprise importance to a business enterprise importance to a business enterprise
Codes) define marketing research, its and identify the steps in marketing and identify the steps in marketing and identify the steps in marketing
importance to a business enterprise
research. research. research.
and identify the steps in marketing
research. ABM_PM11-Ie-i-11 ABM_PM11-Ie-i-11 ABM_PM11-Ie-i-11 ABM_PM11-Ie-i-11
II. CONTENT Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach in the CG, the content can be tackled in a week or two.
 MARKETING RESEARCH MARKETING RESEARCH MARKETING RESEARCH MARKETING RESEARCH

III. LEARNING RESOURCES List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that there is a mix of concrete and
manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References

1. Teacher’s Guide pages

2. Learner’s Materials pages

3. Textbook pages Principles of Marketing Principles of Marketing Principles of Marketing Principles of Marketing
Prof. Angelita Ong Camilar-Serrano Prof. Angelita Ong Camilar-Serrano Prof. Angelita Ong Camilar- Prof. Angelita Ong Camilar-
pp.135-138 pp.139-145 Serrano Serrano
pp.139-145 pp.139-145
4. Additional Materials from
Learning Resource (LR)
portal
B. Other Learning Video clips, slide decks, LED TV LED TV, slide decks, activity sheets, LED TV, slide decks, activity sheets LED TV, slide decks, activity sheets
Resources
IV. PROCEDURES These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by demonstration of learning by the students
which you can infer from formative assessment activities. Sustain learning systematically by providing students with multiple ways to learn new things, practice their learning,
question their learning processes, and draw conclusions about what they learned in relation to their life experiences and previous knowledge, indicate the time allotment for each
step.

A. Reviewing/Presenting lesson What are the elements of What are the steps in writing Class sharing of the experience in Class sharing on the importance of
microenvironment and macro marketing research. writing a marketing research. writing a marketing research.
environment?

B. Establishing purpose for the Presentation of the lesson objectives. Presentation of the lesson objectives. Presentation of the lesson objectives. Presentation of the lesson objectives.
lesson
C. Presenting Video Watch! Video Watch! Group Work Analysis Presentation of the Accomplished
examples/Instances of the new Work.
lesson How to Write a Marketing Research How to write marketing research.

D. Discussing new concepts and Collaborative Discussion! The class will form their group and Each group will proceed with the The group will finalize the copy of
practicing new skills #1 will start writing their marketing next chapter of the marketing plan the marketing research
What is marketing research? plan. based on the peer evaluation.
E. Discussing new concepts and Peer evaluation of the output based Peer evaluation of the output based Peer evaluation of the output based
practicing new skills #2 Significant features of marketing on the discussion of the steps in on the discussion of the steps in on the discussion of the steps in
research writing a marketing research. writing a marketing research. writing a marketing research.

F. Developing mastery (leads to Name the different significant Output of the group. Group Output Group Output
formative assessment)
 elements of marketing research.

1. Statement of the marketing 2. Research Design 3. Data Collection Techniques

research problem Planning the sample 4. Analysis and Interpretation
Statement of research objectives The Marketing Research Report
G. Finding practical applications How can you apply this lesson on How can you apply these lessons to How can you apply these lessons to How can you apply these lessons to
of concepts and skills in daily your daily lives as 21st century your daily lives? your daily lives ABM students? your daily lives as 21st century
living learners? learners?

H. Making generalizations and The learners will complete the The learners will compete the The learners will compete the The learners will compete the
abstractions about the lesson statement: statement: statement: statement:

Marketing research is ____________. Writing the marketing research Research design is important One of the important part of
problem is important in ____________. ___________________. marketing research is data collection
The significant elements of because__________.
marketing research are _________. The researchers must be able to
properly write the research
objectives in order to _________. Sampling involves _____________.
Analyzing the data requires
_________________.

Marketing research report will help

the company ___________________.

I. Evaluating Learning Essay: Final presentation of the output for Final presentation of the output for Final presentation of the output for
the day. the day. the day.
Define marketing research.

Enumerate the significant features of

marketing research.
J. Additional Activities for Make a research about the Prepare for the next workshop day. Make a reflection about your Describe the consumer and business
application or remediation importance. experience in writing marketing markets.
Research design research.

Planning the sample

V. REMARKS

VI. REFLECTION Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify
what help your instructional supervisors can provide for you so when you meet them, you can ask them relevant questions.
A. No. of learners who earned
80% on the formative
 assessment
B. No. of learners who require
additional activities for
remediation
C. Did the remedial lessons
work? No. of learners who
have caught up with the
lesson.
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well? Why
did these work?
F. What difficulties did I
encounter which my principal
or supervisor can help me
solve?
G. What innovation or localized
materials did I use/discover
which I wish to share with
other teachers?

Prepared by: Checked by: Noted by:

AIMEE M. MENDOZA RHODORA G. BAUTISTA EDITA M. CANATUAN, Ed.D.
Subject Teacher Master Teacher II Principal IV