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Principles of Marketing DLP

This document contains a semi-detailed lesson plan for a Principles of Marketing class in Grade 11 at Rang-Ayan National High School in Ilagan City, Philippines. The lesson plan aims to (1) define traditional marketing approaches, (2) reflect on the importance of marketing campaigns, and (3) have students create a short example of a marketing approach. Students will participate in group activities to identify traditional marketing in pictures and analyze different approaches. They will then work in groups to create their own marketing approach example, which will be evaluated based on performance, impact, and teamwork. An assignment is given to define the goals of marketing.

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Mylene B. Alejandro-Gazzingan
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2K views2 pages

Principles of Marketing DLP

This document contains a semi-detailed lesson plan for a Principles of Marketing class in Grade 11 at Rang-Ayan National High School in Ilagan City, Philippines. The lesson plan aims to (1) define traditional marketing approaches, (2) reflect on the importance of marketing campaigns, and (3) have students create a short example of a marketing approach. Students will participate in group activities to identify traditional marketing in pictures and analyze different approaches. They will then work in groups to create their own marketing approach example, which will be evaluated based on performance, impact, and teamwork. An assignment is given to define the goals of marketing.

Uploaded by

Mylene B. Alejandro-Gazzingan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

Department of Education
Region 02
Schools Division of the City of Ilagan
RANG-AYAN NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL
City of Ilagan

Semi - Detailed Lesson Plan


Principles of Marketing
Grade - 11

I. Objectives
At the end of the lesson the students are able to:
a) Define and identify the different traditional marketing approaches;
b) Reflect on the importance of marketing campaign in the business sectors;
c) Create a short example of marketing approaches.

II. Subject Matter


Topic: Traditional Marketing Approaches and Marketing Campaign
Materials: Laptop, Chalk Board, Pictures
References:

III. Procedure
i. Motivation
 (Group activity)
 Students will be group into five
 Each group will have cut papers to arrange
 A group representative will prepare a short description or
understanding about the picture

ii. Lesson Proper


 Define Traditional Marketing
 Identify the different kinds of marketing approaches
 Site examples of traditional approaches that you have encountered
 Define Marketing campaign and its importance
iii. Abstraction
 Allow students to analyze the different traditional marketing
approaches and the impact of marketing campaign in the marketing
industry
iv. Application
 Student will be group into five
 Each group will create their own example of marketing approaches
advertising a certain product.
Criteria
Performance 40 %
Impact 40%
Team work 20%
TOTAL 100%

v. Assessment
 Different Pictures will be posted in the screen or 3 seconds
 The task is to identify the kind of marketing approach used in the
advertisements

IV. ASSIGNMENT
1. What are the Goals of Marketing?

Prepared by:

ROM JOHN A. GAZZINGAN


SHS - TEACHER

Checked by:

EVELYN A. SERQUINA
SHS - COORDINATOR

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