Thank You For Smoking (2005)
Thank You For Smoking (2005)
screenplay by
Jason Reitman
7/9/2004
Room 9 Entertainment
10635 Santa Monica Blvd., Suite 320
Los Angeles, CA. 90025
(310) 475-3700
INT. THE OPRAH WINFREY SHOW SET - DAY
OPRAH
A couple years ago, RJR Nabisco, the
company that makes Camel cigarettes, was
forced by a Supreme Court Injunction to
discontinue the use of the character
known as Joe Camel, due to its clear
connection with teen smoking. However,
many now feel that this is not enough.
The question we continue to face is ‘What
will it take to get kids off cigarettes?’
OPRAH
I want to introduce you to Sue Maclean,
head of the National Organization of
Mothers Against Smoking.
(applause)
Francis Gyverson is the executive
director of the National Teachers’s
Association in Washington.
(applause)
Ron Goode is an aide to Senator
Finisterre of Vermont who is leading the
political battle on cigarettes.
(to Ron)
Does that make you a colonel?
RON
Just a foot soldier, Oprah.
OPRAH
Robin Williger is a fifteen year old
freshman from Racine, Wisconsin. He likes
studying history and he’s on the debate
team. Robin’s future looked bright,
however recently, he was diagnosed with
Cancer. A very tough kind of Cancer.
Robin tells me he has quit smoking though
and no longer thinks cigarettes are cool.
Thunderous applause.
OPRAH
Nick Naylor is the Vice President of the
Academy of Tobacco Studies. They are the
tobacco industry’s main lobby in
Washington, DC and Mr. Naylor is their
chief spokesman.
(to Nick)
Thank you for coming Nick.
Silence.
NICK (V.O.)
Few people on this planet know what it is
to be truly despised.
NICK (V.O.)
Can you blame them? I earn a living
fronting an organization that kills one
thousand two hundred human beings a day.
Twelve Hundred People. We’re talking two
jumbo jet planeloads a day of men, women,
and children. I mean there’s Caesar,
Alexander the Great, and me...
NICK (V.O.)
...Nick Naylor. The face of cigarettes.
The Colonel Sanders of Nicotine.
CUT TO:
NICK (V.O.)
This is where I work. The Academy of
Tobacco Studies. It was established by
seven gentlemen you may recognize from C-
Span...
NICK (V.O.)
These guys realized quick, if they were
going to claim that cigarettes were not
addictive, they better have proof...
NICK (V.O.)
This is the man they rely on, Erhardt Von
Gruppen-Mundt. They found him in Germany.
I won’t go into the details. He’s been
testing the link between nicotine and
lung cancer for thirty years and hasn’t
found any conclusive results. The man is
a genius. He could disprove gravity.
NICK (V.O.)
Then, we’ve got our sharks. We draft them
out of Ivy League law schools and give
them sports cars and time shares. It’s
just like a John Grisham novel without
all the espionage.
4.
NICK (V.O.)
Most importantly, we’ve got spin control.
That’s where I come in. I get paid to
talk. I don’t have an MD or a law degree.
I’ve got a bachelors in kicking ass and
taking names.
NICK (V.O.)
You know that guy who can pick up any
girl?
NICK (V.O.)
I’m him on crack.
BACK TO:
OPRAH
Who’d like to start?
NICK
Is it all right if I smoke?
OPRAH
You want to smoke?
5.
NICK
Well, it’s traditional at firing squads
to offer the condemned a last cigarette.
SUE
I’m sorry, but I don’t think that’s
funny.
RON
I have to agree. I don’t see the humor in
it. And I suspect Robin Williger doesn’t
either.
Nick attacks.
NICK
(to Ron)
Oh, why don’t you leave him alone and
stop trying to tell him how he ought to
feel.
(to Oprah)
This is typical of the attitude of the
federal government. It’s this same
attitude that brought us Prohibition,
Vietnam, and fifty years of living on the
brink of nuclear destruction.
(pointing to Ron)
But for a member of the government to
come on this show and lecture about
cancer, when the same government for the
last sixty years has been producing
atomic bombs, twenty-five thousand of
them, capable of giving every man, woman,
and child on this planet cancer so awful,
so ghastly, so untreatable, that medical
science doesn’t even have a name for them
yet, is just beneath contempt.
RON
Beneath contempt? This from the man whose
paycheck is signed by big tobacco.
(MORE)
6.
RON(CONT'D)
This from the man who will profit off
Robin Williger’s death.
NICK
Oprah, how on earth would “Big Tobacco”
profit off of the loss of this young man?
I hate to think in such callous terms,
but if anything we’d be losing a
customer. It’s not only our hope but it’s
in our best interests to keep Robin alive
and smoking.
RON
That’s ludicrous!
NICK
Let me tell you something Oprah, and let
me share something with the fine,
concerned people in the audience today.
The Ron Goode’s of this world want the
Robin Willigers to die.
RON
What?!
NICK
(Holds Robin’s shoulder)
Awful, but true. I’m sorry, but it’s a
fact. And do you know why? I’ll tell you
why. So that their budgets will go up.
This is nothing less than trafficking in
human misery, and you, sir, ought to be
ashamed of yourself.
(back to audience)
Of course the Academy does not condone
underage smoking, or drinking and driving
for that matter, for the simple reason
that they are against the law.
(time for the ammo)
As a matter of fact, we’re about to
launch... a fifty-million-dollar campaign
aimed at persuading kids not to smoke.
OPRAH
And with that, we’ll take a short break.
Hang on, their’s much more to come.
TECHNICIAN
And we’re out!
CUT TO:
7.
Nick steps out of a backstage door onto the sidewalk and into
a waiting LIMOUSINE, while answering his ringing CELL PHONE
in one movement.
NICK
(answering phone)
Yes?
BR, Nick’s boss and a real shit kicker, fumes into the receiver.
BR (O.S.)
Fifty million dollars... are you out of
your fucking mind?!
NICK (V.O.)
Everyone has a boss... BR just happens to
be mine.
FLASH TO:
NICK (V.O.)
He came from the vending machine world.
This made him tough.
BACK TO:
8.
BR
The deal was five million.
NICK
Five million dollars will buy you a
couple subway posters. It’s not going to
impress anyone.
BR
That’s the idea, Nick.
NICK
You’ll be thanking me soon. This will
probably get you great press.
BR
I got to call the Captain and see if this
is going to fly. Get your ass back to DC.
NICK (V.O.)
Could I afford to sit in First?
NICK (V.O.)
Of course I could.
NICK (V.O.)
Business Class? Hell, I could just bump
up. I’ve got enough frequent flyer miles
to ride in the cockpit.
NICK (V.O.)
I like to ride with the people.
9.
NICK (V.O.)
Know your clients. My people cram
themselves into a tiny seat, take a Xanax
and dream of the moment they can stuff
their face with fresh tobacco.
NICK (V.O.)
If I can convince just one of these kids
to pick up smoking, I’ve paid for my
flight round trip.
CUT TO:
NICK (V.O.)
Once a week, we’ll meet here at Bert’s.
Together, we represent the chief
spokespeople for the Tobacco, Alcohol,
and Firearms industries. We call
ourselves the Mod Squad. M-O-D. Merchants
of Death.
BOBBY JAY
(on phone)
Perfect.
POLLY
Perfect, what could be perfect?
NICK
Did they legalize grenade launchers for
hunting?
10.
BOBBY JAY
Yesterday, we had another disgruntled
postman. Halfway through Sunday mass, he
blasted the minister clear out of the
pulpit, and then trained withering fire
on the choir. He’s on the run. State wide
man hunt.
NICK (V.O.)
Bobby Jay works for SAFETY. The Society
for the Advancement of Firearms and
Effective Training of Youth. Formerly the
National Right to Bear Arms Committee.
NICK (V.O.)
Following the Kent State shootings, Bobby
Jay, then seventeen, signed up for the
National Guard, so that he too could
shoot college students...
...But the National Guard recruiter was
out to lunch so Bobby Jay joined the army
and ended up shooting Vietnamese
instead...
FLASH IMAGE: Bobby Jay steps out of the jungle in full camo,
shouldering an M-60.
NICK
...which was almost as good as college
students, only they shot back.
BACK TO:
NICK
Assault rifle?
BOBBY JAY
Probably, but, these days everything is
considered an assault rifle. Hell, my
nephew’s BB gun is an “assault rifle”.
11.
POLLY
(somber)
It is a very unspecific world.
BOBBY JAY
Of course, within the hour, I got the
Washington Post calling me on the phone.
Godless swine! I said to them, when a
plane crashes on account of pilot error
do you blame the Boeing Corporation?
NICK
That’s good.
BOBBY JAY
When some booze-besotten drunk goes and
runs someone down, do you go banging on
the door of General Motors?
POLLY
Tell me you didn’t say that.
FREEZE ON POLLY
NICK (V.O.)
Polly works for The Moderation Council,
formerly the National Association for
Alcoholic Beverages.
NICK (V.O.)
The liquor industry has been using women
to sell its product since time began...
FLASH IMAGE - Really Sexist Beer Ad: Larry Flynt would blush.
NICK (V.O.)
... Only recently however did they hire a
woman like Polly to pitch public
policy...
NICK (V.O.)
... The sight of her challenging the
latest government report on alcohol-
related car crashes made you want to...
well, grab a beer.
12.
BACK TO:
NICK
(turns to Polly)
How does your day stack up?
POLLY
The Michigan State Supreme Court ruled
that sobriety roadblocks were
unconstitutional.
NICK
Party down.
BOBBY JAY
You know you can beat a breathalyzer by
sucking on activated charcoal tablets.
POLLY
Well perhaps we should change our
campaign to “If you must drink and drive,
suck charcoal.”
NICK
Don’t the police wonder why you’re
sucking on charcoal.
BOBBY JAY
There’s no law against charcoal.
ALL THREE
YET!
NICK
Got to go.
TEACHER
Mr. Naylor, it’s time.
TEACHER (CONT’D)
Joey is such a bright young man. We all
look forward to him coming out of his
shell a little. He’s a bit shy.
NICK
He gets that from his mother.
Nick sets his cardboard box down on the teacher’s desk and
slices it open with a pair of black handled school scissors.
He then proceeds down the aisle with his box, handing each
student... a JOE CAMEL PLUSH TOY.
NICK
Here you go... One each... Enjoy...
JOEY
(whispering)
Please don’t ruin my childhood.
NICK
How many of you want to be lawyers when
you grow up?
NICK
How about movie stars?
NICK
How about lobbyists?
KID 1
What’s that?
NICK
It’s kind of like being in the movies.
It’s what I do. I talk for a living.
KID 2
What do you talk about?
NICK
I speak on behalf of cigarettes.
KID 3
My mom used to smoke. She says that
cigarettes kill.
NICK
(to Kid 3)
Really? Is your mom a doctor?
KID 3
No.
NICK
(to Kid 3)
A scientific researcher of some kind?
KID 3
No.
NICK
Well, she doesn’t exactly sound like a
credible expert now does she?
NICK
Don’t feel bad. It’s okay to listen to
your mom.
(winking at Joey)
I mean, it’s good to listen to your
parents.
(to the class)
(MORE)
15.
NICK(CONT'D)
All I’m suggesting is that there will
always be people trying to tell you what to
do and what to think. There probably
already are people doing that. Am I right?
NICK (CONT’D)
I’m here to say that when someone tries
to act like some sort of expert, you can
respond, “who says?”
KID 4
So cigarettes are good for you?
TEACHER
(quickly)
No...
NICK
... No, that’s not what I’m getting at. My
point is you have to think for yourself.
(bangs a desk)
Challenge authority!
NICK (CONT’D)
If your parents told you that chocolate
was dangerous, would you just take their
words for it?
NICK
Exactly. So, perhaps instead of acting
like sheep, when it comes to cigarettes,
you should find out for yourself.
TEACHER
(steps in front of Nick)
Okay, then... Thank you Mr. Naylor for
joining us...
Joey and his dad meet eyes. Nick gives a little, “How’d I
do?” motion. Joey looks back and sighs.
JOEY
Didn’t mom tell you not to come?
NICK
Are you kidding? I wouldn’t miss this for
the world.
JOEY
Sure. Any opportunity to embarrass me.
NICK
I think some kids in the back liked it.
JOEY
Those are the kids who steal my lunch
money.
NICK
Come on, Joey. I only get to see you once
a month. Let’s try to enjoy ourselves.
CUT TO:
Nick and Joey sit at opposite ends of the DINING ROOM TABLE,
doing their respective homework.
JOEY
Dad, why is American government, the best
government?
NICK
(without looking)
Because of our endless appeals system.
NICK
Joey, you’re not writing what I just
said, are you?
NICK
Stop for a second.
NICK
What is the subject of your essay?
JOEY
Why is the American government the best
government in the world?
NICK
Your teacher crafted that question?
JOEY
Yeah. Why?
NICK
Well, for the moment, I’ll look past the
obvious problems in syntax and focus more
on the core of the question.
NICK (CONT’D)
I mean, A. Does America have the best
government? and B. What constitutes a
best government? Crime? Poverty?
Literacy? in America? Definitely not
best. Perhaps not even better than most.
(however)
We do have a very entertaining
government.
JOEY
Dad?
NICK
Sorry.
(back to being a father)
Joey, are you familiar with the term, B.S.?
JOEY
(matter of fact)
Bullshit?
NICK
Yes. Exactly. B.S., if I may, is what
questions like the one your teacher posed
are made for.
(MORE)
18.
NICK(CONT'D)
Even if America had the best government,
there’d be no way to prove it in... how
many pages are you writing?
JOEY
Two pages.
NICK
Definitely not in two pages.
JOEY
So what am I supposed to write?
NICK
Whatever you want.
JOEY
(elaborate)
Okay?
NICK
Write about America’s amazing ability to
make profit by breaking down trading
tariffs and bringing American jobs to
third world countries or how good we are
at executing felons. They’re all correct
answers.
JOEY
I can do that?
NICK
Oh Joey, that’s the beauty of argument.
If you argue correctly, you’re never
wrong.
JOEY
Dad, if I finish the essay within an
hour, can we stay up all night?
NICK
(without looking up)
That’s a negotiation, not an argument.
Nick intently watches THE SANDS OF IWO JIMA. Joey has already
fallen asleep next to him.
19.
JOHN WAYNE
...I never felt so good in my life. How
about a cigarette?
NICK (V.O.)
This was the first house I ever bought.
JILL
You still own a watch, don’t you Nick?
JILL
Eight O’Clock is when the little hand is
pointing directly at eight.
NICK
Jill, I can’t help feeling that Joey is
getting the wrong idea about his father.
It would be great if I could spend a
little more time with him. You know, to
give him a fair and balanced perspective.
JILL
Nick, you had plenty of time to be his
father. Now you’re his weekend guardian.
NICK
He still needs a father.
BRAD
Nick, you got a second?
NICK
Sure, Brad.
BRAD
Nick, your job and everything aside, I
hope you understand that second hand
smoke is a real killer.
NICK
What are you talking about?
BRAD
I just hope you keep Joey in a smoke free
environment. That’s all I’m saying.
NICK
Brad, I’m his father. You’re the guy
fucking his mom.
BRAD
That’s just unnecessary.
CUT TO:
C-SPAN
FINISTIRRE
Tobacco is winning the war. The war on
our children. They like to use symbols
and cartoons to get our kids hooked.
Well, we have a symbol of our own...
FINISTIRRE
It is my hope that by the end of the
year, all cigarette packages sold in the
United States will carry this emblem.
Perhaps then cigarettes will finally be
labeled appropriately - as poison. I will
be holding a congressional hearing to
discuss the inclusion of the skull and
crossbones in two weeks time. As usual, I
send an open invitation to Big Tobacco to
come and join us. Perhaps, this time they
will grace us with their presence and
their answers.
Flashbulbs. Commotion.
The Spin Control team sits around the long oval table.
Somewhere in the middle sits Nick. His eyelids drop to half
mast in reaction to the video.
NICK (V.O.)
Prick.
BR
People. What is going on out there? I
look down this table, and all I see are
white flags. Our numbers are down all
across the board. Teen smoking, our bread
and butter, is falling like a shit from
heaven. We don’t sell Tic-Tacs for
Christ’s sakes. We sell cigarettes. And
they’re cool, and available, and
addictive. The job is almost done for us.
(pointing back to Finistirre’s
frozen face)
This “environmentalist”...
BR
... is challenging us. We have to have an
answer.
(MORE)
22.
BR(CONT'D)
I’m asking you - When this cocksucker
puts Captain Hook on our product, what
are we going to do?
NICK
BR?
BR
Yeah, Nick?
NICK
If I may?
NICK
In 1910 the US was producing ten billion
cigarettes a year. By 1930, we were up to
one hundred twenty three billion. What
happened in between?
NICK
Three things. A World War. Dieting. And
Movies.
BR
Movies?
NICK
1927. Talking pictures are born. Suddenly
directors need to give their actors
something to do when they’re talking.
Cary Grant and Carole Lombard are
lighting up. Bette Davis - a chimney. And
Bogart! Remember the first picture with
him and Lauren Bacall?
BR
Not specifically.
NICK
(imitating Bacall)
She sort of shimmies in through the
doorway, nineteen years old, pure sex.
She says, “Anybody got a match?”
(back to being Nick)
And Bogie throws the matches at her...
23.
NICK
...And she catches them. Greatest romance
of the century and how did it start?
Lighting a cigarette.
(switches gears)
These days when someone smokes in a
movie, they’re either a psychopath or...
(even worse)
... European.
NICK
The message Hollywood needs to send out
is, Smoking is Cool. We need the cast of
Will & Grace smoking in their living
room. Forrest Gump puffing away between
his box of chocolates. Hugh Grant earning
back the love of Julia Roberts by buying
her favorite brand... her Virginia Slims.
Most of the actors smoke already. If they
start doing it on screen, we can put the
sex back into cigarettes.
Nick feels like taking a bow, but he’ll settle for a seat.
BR
Well, it’s a thought. I was hoping for
something a little more inspiring, but at
least you’re thinking. People, slam your
fucking brains against your desks until
something useful comes out.
BR
Nick, you’ve been summoned. The Captain
wants to see you.
NICK
He saw Oprah?
BR nods.
NICK
What did he think?
24.
BR
Get your ass on the next flight to
Winston-Salem.
CUT TO:
NICK (V.O.)
The Captain is one of the last great men
of tobacco. The man is a legend. He
introduced filters when cigarettes first
got slammed by Reader’s Digest.
25.
One door opens. Nick steps out in sweats and picks up the
local newspaper, the Winston-Salem Journal, at his feet.
OUR HERO;
Nick smiles.
NICK (V.O.)
You got to love Winston-Salem.
HOST
Mr. Naylor?
HOST
The Captain will see you now.
Nick follows the host through the smoke filled room of men.
26.
NICK (V.O.)
The Club was founded by the Tobacco
Barons in 1890, so they would have a
place to get away from their wives. In
Winston-Salem, feminism is the practice
of not beating your spouse unless she
really deserves it.
CAPTAIN
Nick, my boy. Just in time for mud.
CAPTAIN
Do you know the secret to a really good
julep? Crush the mint down onto the ice
with your thumb and grind it in. Release
the menthol.
(demonstrates)
Do you know who taught me that?
CAPTAIN
Fidel Castro.
CAPTAIN
Nick, do you remember Nineteen-Fifty-Two?
NICK
Sir, I wasn’t alive in Nineteen-Fifty-Two.
CAPTAIN
Good Lord. I was in Korea shooting
Chinese in Nineteen-Fifty-Two.
NICK
(not a question)
Really.
CAPTAIN
Today, they’re our best customer.
(chuckle)
(MORE)
27.
CAPTAIN(CONT'D)
Next time, we won't have to shoot so many
of’em, will we?
CAPTAIN
Nineteen-Fifty-Two was the year Readers
Digest nailed us with the whole health...
aspect. As Churchill said, That was
perhaps the end of our beginning.
CAPTAIN
Do you enjoy your current work, Nick?
NICK
Yes, it’s challenging. If you can do
Tobacco, you can do anything.
CAPTAIN
You kind of struggled before this.
NICK
Yes, briefly.
CAPTAIN
It’s one of the reasons we hired you.
CAPTAIN
Nothing pushes a man harder than the need
to rewrite his own obituary.
CAPTAIN
You know Nick, you remind me just a
little bit of myself when I was your age.
NICK
Thank you sir.
CAPTAIN
Tell me, what is your opinion of BR?
NICK
BR is... my boss.
28.
CAPTAIN
I like to think that I’m your boss, son.
But I do admire loyalty in a man. I can
forgive almost anything in a man if he’s
loyal. Like that Oprah show you did. You
could have given up, cried and
apologized, but you stayed loyal. And you
gave it to that son’v’a bitch good.
NICK
Thank you sir.
CAPTAIN
BR’s come under the idea that we should
start bribing Producers in Hollywood to
make their actors smoke on screen.
NICK
Say, that’s a great idea.
CAPTAIN
Smart man, that BR.
NICK
Oh yeah, and loyal.
CUT TO:
CUT TO:
FINISTIRRE (O.S.)
Ron, have a seat...
FINISTIRRE
You see Ron, I can’t be everywhere I’m
needed. That’s why I send people like you
to speak on my behalf. When you’re there,
you’re not Ron Goode, the guy your
friends may like. You’re Senator
Finistirre’s Aide and your name really
doesn’t matter. So when Ron Goode is a
complete asshole on the Oprah Winfrey
show... I am being an asshole on the
Oprah Winfrey show.
RON
Senator, sir, he just sprang on me like
an animal. I couldn’t get a word in.
FINISTIRRE
Where the hell did you find cancer boy?
RON
He was supposed to be very reliable. The
Lung Association was one of his
references.
FINISTIRRE
(to himself)
Fucking non-profits.
(back to Ron)
When you’re looking for a cancer kid, he
should be hopeless. He should have a
wheelchair. He should have trouble
speaking. He should have a pet goldfish
that he carries around in a little
ziplock bag. Hopeless. He should not have
a sense of humor.
RON
I apologize Senator. But if it wasn’t for
Nick Naylor...
FINISTIRRE
Nick Naylor? Don’t even think of using
that as an excuse. The man shills
bullshit for a living. You work for a
fucking Senator. A Senator who is
supposed to be tough on Tobacco. Have a
little pride.
(thinks of something)
Come here.
30.
RON
I’m sorry?
FINISTIRRE
Come here.
When Ron finally leans back and reveals, written above his
eyes is the word “ASSHOLE”.
FINISTIRRE
Get out of my office.
(additional thought)
And when you look in the mirror, don’t
forget to read it backwards.
CUT TO:
CAPTAIN
A President once said ‘The torch is
passed to a new generation.’ He was
talking about my generation. Now it’s
coming the time to pass it to you. You
ready for the torch, Nick?
NICK
The torch?
CAPTAIN
It won't be easy. It’s a hostile world.
(almost to himself)
Sometimes I feel like a Columbian Drug
Dealer. The other day, my own
granddaughter, flesh of flesh of my own
loins, asked me ‘Granddaddy, is it true
cigarettes are bad for you?’
(back to Nick)
We got to do something, Nick. I think
you’re our man.
NICK
Thank you.
31.
CAPTAIN
I want you to work on this Hollywood
project. Get out there within the next
couple weeks, stir something up.
NICK
(hesitant)
Sir, about the fifty million dollars...
CAPTAIN
Oh, in anti-teen smoking advertising?
(chuckles)
Well, shit, I sure hope it’s not too
persuasive.
CAPTAIN
Nick, you’re family now. Tobacco takes
care of its own.
And with that, the Captain slips back into his Limo.
STEWARDESS
If there’s anything I can do to make your
flight more pleasant, you be sure to let
me know, now.
FADE OUT.
FADE IN:
GIZELLE
(handing over messages)
You’ve got a lot of new fans.
NICK
(reading a couple)
I’m going to pour hot tar down your
throat, you scumbag... I own a high-
powered rifle and could drop a sack of
shit like you at 250 yards.
(to Gizelle)
Jesus, you wrote death threats down on
message slips?
GIZELLE
Everyone from Newsweek to Teen People
want to talk to you. Heather Holloway
from the Post left five messages. Oh, and
BR wants to see you.
BR
Pleasant flight?
NICK
Oh, yeah, you could say that. I came up
on the Captain’s plane. Quite the way to
travel.
BR
I wouldn’t know.
NICK
(digging it in)
Oh, you’ve never been on the plane, with
those seats, and the kitchen, and that
stewardess. Tiffany.
BR
I haven’t had the chance yet.
33.
NICK
(deeper)
Oh, well, you really must try it
sometime. It’s the only way to travel.
BR
What did he think of the fifty million
dollar anti-smoking campaign?
NICK
Anti-teen smoking campaign. He gave me
the go ahead. Oh, and he loved your idea
to put cigarettes back into movies.
BR
(covering up)
That’s your idea. He must have gotten
confused.
NICK
Either way, he was pretty blown away.
BR
Right, well, get a ticket to LA. I’ll get
you a meeting with Jeff Megall.
NICK
(getting up)
Who?
BR
Hollywood super-agent. Runs the agency,
A-C-T. He has the ears of the
entertainment business.
NICK
It’s not a vacation. It’s a learning
experience. California is one of the
fastest growing states. It has the
largest number of electoral votes in the
country. This could be an important trip
for Joey.
INTERCUT WITH:
34.
JILL
Don’t smooth talk me. You’re not going to
take him sight-seeing. You’ll probably
bring him to some lung cancer symposium
where a guy with an electronic voice box
will tell him his father is the devil.
NICK
That’s unfair.
JILL
Unfair? What about Virginia?
NICK
What about Virginia?
JILL
You took him to a cigarette factory.
NICK
It was a tobacco farm. Hardly the same
thing.
JILL
This conversation is over.
NICK
Fuck.
CUT TO:
POLLY
So, my day is ruined. Dateline is doing a
segment on fetal alcohol syndrome next
Thursday.
NICK
That’s a tough one.
35.
POLLY
We’re going to get creamed. Do you have
any ideas for me?
NICK
I don’t know. Deformed kids are tough.
I’m lucky. My product only makes them
bald before it kills them.
BOBBY JAY
Maybe you could hug the kids.
POLLY
They’re not going to let me hug the kids.
NICK
Who’s doing the segment? Donaldson or
Sawyer?
POLLY
Sawyer, probably.
BOBBY JAY
You’re fucked.
POLLY
Why?
NICK
She’s going to hug them.
BOBBY JAY
Look, if you see her going in for a hug,
try to box her out and get one in first.
POLLY
God, I’m really not looking forward to
this.
NICK
Do either of you know anything about this
reporter from the Post, Heather Holloway?
BOBBY JAY
Oh yeah. Irish type, blond hair, big
green eyes, great skin. Amazing tits.
POLLY
Tits? Why are tits relevant?
36.
BOBBY JAY
Hmm, let’s see. World class tits on a
reporter interviewing a man with
privileged information are relevant.
POLLY
How about it Nick? Are you a “tit” man?
BOBBY JAY
Don’t answer that question. It’s a trap.
NICK
It depends, whose tits?
BOBBY JAY
Okay, yeah, just don’t get screwed.
NICK
Bobby, I think I can handle a good-
looking girl reporter.
CUT TO:
HEATHER
Heather Holloway, Washington Post.
NICK
Nick Naylor, Big Tobacco.
HEATHER
(re: tape recorder)
Is this kosher?
NICK
Only if I can call you Heather.
HEATHER
By all means. So, Mr. Naylor...
37.
NICK
Nick...
HEATHER
(all business)
Nick, let’s start with...
NICK
An ‘88 Margaux?
HEATHER
(laughing)
Okay... is it good?
NICK
Good?
(pause for effect)
It will make you believe in God.
LATER
The wine is almost all gone and the plates are half empty.
NICK
So what is the focus of your piece?
HEATHER
You.
NICK
You want to know how I live with myself?
HEATHER
(smiling)
No, I don’t imagine that’s a problem. I
want to know how you see yourself.
NICK
I’m a mediator between two sects of
society that are trying to reach an
accommodation.
HEATHER
Interesting. My other interviews have
pinned you as a mass murderer, profiteer,
pimp, bloodsucker, child killer, and my
personal favorite, Yuppie Mephistopheles.
38.
NICK
Sounds like a balanced article.
HEATHER
Who else should I talk to?
NICK
Fifty-five million American smokers, for
starters or perhaps the American tobacco
farmer who is constantly being treated
like a drug smuggler.
HEATHER
I actually plan on speaking to a tobacco
farmer.
NICK
Fine people. Salt of the earth.
HEATHER
Nick. Why do you do this? What motivates
you?
NICK
You really want to know?
NICK (CONT’D)
Population control.
Heather laughs.
HEATHER
You’re bad.
NICK
Hey, everyone’s got a mortgage to pay.
NICK (V.O.)
The Yuppie Nuremberg Defense.
NICK (CONT’D)
I just also happen to have an ex-wife and
a son in private school.
39.
HEATHER
What does your son think of your job?
NICK
I’m sure when he gets past the
overwhelming gratitude he has for his
subsidized life,
(they share a laugh)
I’m sure he is proud of me.
HEATHER
And if you caught him smoking?
NICK
I would do everything in my power to stop
him.
HEATHER
Really?
NICK
He’s a minor. It’s against the law.
HEATHER
Is a mortgage really much of a life goal?
NICK
Ninety-nine percent of everything that is
done in the world, good or bad is done to
pay a mortgage. Perhaps the world would
be a better place if everyone rented.
HEATHER
Why don’t you rent?
NICK
Oh, I rent as well.
HEATHER
Really?
NICK
My son, his mother, and her boyfriend
live in my house. I live in my apartment.
HEATHER
And what does Nick Naylor’s apartment
look like?
40.
NICK
Nothing impressive. It wouldn’t make the
real estate section.
HEATHER
Can I see it?
NICK
You want to see my apartment?
HEATHER
I want to see where the devil sleeps.
CUT TO:
NICK (V.O.)
I have to admit, women find my job...
really sexy.
NICK (V.O.)
It’s kind of this bad boy in a suit thing
that gets women hot, or so I’m told.
NICK (V.O.)
I’m sure she finds me charming, but
somewhere in the back of her head she’s
thinking - half a million people a year.
Dangerous.
Jill and Joey eat scrambled eggs with orange juice. After a
beat, Joey looks to his mom.
JOEY
Mom, why can’t I go to California?
JILL
California is just not a safe place, and
besides, I’m not sure if it’s appropriate
for your father to bring you on a
business trip.
JOEY
Appropriate for who?
JILL
What?
JOEY
Mom, is it possible that you are taking
the frustration of your failed marriage
out on me?
JOEY
I just don’t want to become a pawn in
your’s and dad’s separation. A situation
that is tearing up fifty percent of
American families and depriving millions
of children of their right to grow up and
explore their world.
JOEY
This California trip seems like a great
learning opportunity and a chance for me
to get to know my father. But if you
think it’s more important to use me to
channel your own frustration against the
man you no longer love, then I’ll
understand.
CUT TO:
NICK
How did you convince her?
JOEY
It was an argument, not a negotiation.
Nick and Joey descend an escalator. The first thing they see
is a young tanned man in a suit and shades holding a SIGN
that reads “NICK NAYLOR”. This is JACK.
NICK
(re: sign)
That’s me.
JACK
Nick! Jack Bein, I’m Jeff’s assistant.
How was your flight? Who’s with you? You
ever been to LA?
NICK
Great, Jack, this is my son Joey. We were
going to rent a car.
JACK
You can if you want, but I came here to
pick you up. You can do either. Whatever
you want. It’s up to you.
JACK
How you feeling, Nick? Jet-lagged? It’s
two in DC. Try some Vitamin B, Jeff
swears by it. You want an injection?
NICK
No thanks.
JACK
How is it, living in DC. Is it all right?
The new guy, is he going to make it?
NICK
You mean, the President?
JACK
Yeah, him. Frankly, Jeff is a little
disappointed. Jeff went all out for him.
(MORE)
44.
JACK(CONT'D)
Introduced him to the right people. Jeff
is the one who introduced him to Barbra.
Other people take credit for it, but it
was Jeff who made it happen. I shouldn’t
be telling you that, but I like you, so
I’m telling you.
JACK
It’s a Noguchi. It was an office-warming
present from Matthew McConaughey.
NICK
Generous gift.
JACK
(laughing)
Yeah, right.
(suddenly serious)
Don’t get me wrong. Matthew is a
tremendously talented individual and an
extremely decent human being. However,
before Jeff took him on, he was a face.
Now he’s a name.
JACK
(whispering)
That one over there, seven thousand
dollars.
NICK
Seven thousand, for a fish?
JACK
Go figure. Almost makes you want to stop
eating sushi, but I guess you kind of
have to.
(pointing to another fish)
That one’s twelve thousand. A gift from
Ashley Judd.
JOEY
Do you have any sharks?
45.
JACK
No, we’re very nice here.
CUT TO:
Jack leads Nick and Joey towards the MAJOR DOORS of Jeff’s
office.
JACK
Joey, I’m going to bring your dad in now.
Can I get you anything while you’re
waiting? Orange Juice? Coffee? Red Bull?
NICK (V.O.)
There is perhaps nothing more powerful
and frightening in the corporate world
than a clean desk. I’m talking nothing.
No papers, no pens... The man doesn’t
operate his stapler. He is pure mind
power.
The giant doors close behind Nick and JEFF emerges like a
magic trick. He is fit, tanned, and dressed head-to-toe in
Italian.
JEFF
Nick Naylor, Jeff Megall.
NICK
Great office.
JACK
You know, Jeff basically designed the
whole thing. The architect just made the
drawings.
JEFF
Stop it Jack. Next you’re going to tell
Nick what position I played for the
Bruins.
(to the point)
Mr. Naylor is here to find a way to get
cigarettes into the hands of someone
other than the usual RAV’s.
46.
NICK
RAV’s?
JEFF
Russians, Arabs, and Villains.
NICK
Oh, well, then I guess yes. That is why
I’m here.
JEFF
Good. I think we can help you.
JACK
Jeff invented product placement.
NICK
I feel I have to ask, are you concerned
at all with the health element?
JEFF
I don’t have the answers on that. I’m not
a doctor. I’m just a facilitator. All I
do is bring creative people together.
What information there is, is out there.
People will decide for themselves. I
can’t make that decision for them. It’s
not my role. It would be morally
presumptuous.
Nick is stunned.
NICK (V.O.)
I could learn a lot from this man.
They sit.
NICK
What we need is a smoking role model. A
real winner.
JEFF
Indiana Jones meets Jerry Maguire...
NICK
... on two packs a day.
JEFF
But he can’t live in contemporary
society.
47.
NICK
Why not?
JEFF
Health issue is too prevalent. People
will constantly ask why the character is
smoking, when it should go unsaid. What
do you think about the future?
NICK
The future?
JEFF
Yes. After the health thing has blown
over. A world where smokers and non-
smokers live in perfect harmony. Sony has
a futuristic sci-fi picture coming up.
“Message from Sector Six”. It all takes
place on a space station. They’re looking
hard for any type of investor.
NICK
Cigarettes in space?
JEFF
The final frontier, Nick.
NICK
Wouldn’t they blow up in an all oxygen
environment.
JEFF
Easy fix. One line of dialogue.
(pitches)
Brad Pitt and Catherine Zeta-Jones have
just finished ravishing each others
bodies for the first time. They lay
naked, suspended mid air, under the
heavens. Pitt lights up and begins
blowing smokes rings around every part of
Catherine’s flawless naked body as
galaxies go whizzing by above the glass
dome ceiling. Tell me that doesn’t work
for you?
NICK
I’d see that movie.
JEFF
I’d buy the god damned DVD... y’know if I
didn’t get the free one from the academy.
(MORE)
48.
JEFF(CONT'D)
(serious again)
If I were you guys, I’d start on a new
brand of cigarettes that could be
released simultaneously to the film.
NICK
Sector Sixes.
JEFF
No one’s done that with a cigarette.
NICK
Where do we go from here?
JEFF
You go enjoy the rest of your day with
your son in Los Angeles, while I find
answers for our questions.
A BELLMAN approaches Jack’s BMW and opens both car doors for
Nick and Joey.
JACK
(from driver’s seat)
Yo, Nick. Great job today. You need
anything, just call me. I know how lonely
a strange city can be...
NICK
(shutting door)
Thank you Jack.
BELLMAN
Welcome to L’Ermitage, Mr. Naylor. Your
suite is ready.
NICK
Where can we grab a bite? Something,
really, Los Angeles?
BELLMAN
Well, there’s Spago, Mortons,
Matsuhisa...
NICK
No, no, no. Where do the people go?
49.
Nick and Joey grabs their BURRITOS and COKES and have a seat.
JOEY
You go to an office. Then you go on TV
and talk about cigarettes. Then you fly
out to LA to talk to some guy who works
with movie stars. What is that?
NICK
It’s my job. I’m a lobbyist.
JOEY
I know, but did you study to do that?
NICK
No, I just kind of figured it out.
JOEY
Then, can’t anyone just do that?
NICK
No, I think it requires a moral flexibility
that kind of goes beyond most people.
JOEY
Do I have flexible morals?
NICK
Well, lets say you became a lawyer, right?
And, you were asked to defend a murderer.
Worse than that, a child murderer. The law
states that every person deserves a fair
trial. Would you defend him?
JOEY
I don’t know. I guess every person
deserves a fair defense.
NICK
Yeah, well... So do multi-national
corporations.
CUT TO:
50.
A mix of LA youth and family sift each way down the pier as
Nick and Joey lean on the rail, lost in conversation.
JOEY
So, what happens when you’re wrong?
NICK
No, Joey. I’m never wrong.
JOEY
You can’t always be right... Right?
NICK
If it’s your job to be right. Then,
you’re never wrong.
JOEY
(still confused)
But, what if you are wrong?
NICK
Okay, lets say you’re defending chocolate
and I’m defending vanilla. Now, if I were
to say to you, vanilla is the best flavor
of ice cream, you’d say...
JOEY
No, chocolate is.
NICK
Exactly. But you can’t win that argument.
So, I’ll ask you: So you think chocolate
is the end all and be all of ice cream,
do you?
JOEY
(pushing adamance)
It’s the best ice cream. I wouldn’t order
any other.
NICK
Oh, so it’s all chocolate for you, is it?
JOEY
Yes, chocolate is all I need.
NICK
Well, I need more than chocolate. And for
that matter, I need more than vanilla.
(MORE)
51.
NICK(CONT'D)
I believe we need freedom and choice when
it comes to our ice cream and that, Joey
Naylor. That is the definition of
liberty.
JOEY
But that’s not what we’re talking about.
NICK
That’s what I’m talking about.
JOEY
But you didn’t prove that vanilla was the
best.
NICK
I didn’t have to. I proved that you’re
wrong. And if you’re wrong, I’m right.
JOEY
But you still didn’t convince me.
NICK
I’m not after you.
(pointing to the crowded pier)
I’m after them.
CUT TO:
FADE TO:
Nick pats Joey on the head, then sends him off to sleep and
closes the separation door between their two rooms.
NICK
(checking his watch)
Hello?
Jeff sits at his desk, now wearing a KIMONO. The city lights
twinkle behind him.
JEFF
Thought I’d give you a little update.
NICK
Oh, hi Jeff. You’re still at the office?
JEFF
Do you know what time it is in Tokyo
right now?
NICK
No.
JEFF
Four PM, tomorrow. It’s the future, Nick.
JEFF
Anyhow, for Brad Pitt to smoke it’s ten
million. For the pair, it’s twenty five.
NICK
Twenty five? Usually when I buy two of
something, I get a discount. What’s the
extra five for?
JEFF
Synergy. These are not dumb people. They
got it right away. Pitt and Zeta-Jones
lighting up after some cosmic fucking in
the bubble suite is going to sell a lot
of cigarettes.
NICK
For this kind of money, my people will
expect some very serious smoking. Can
Brad Pitt blow smoke rings?
JEFF
I don’t have that information.
NICK
Well, for twenty five million, we’d want
smoke rings.
53.
JEFF
Oh, there’s one more thing. You’d be co-
financing this picture with the Sultan of
Glutan. Is that going to be all right?
NICK
The Sultan of Glutan? The one who
massacred and enslaved his own people?
Aren’t they calling him the “Hitler of
the South Pacific”?
JEFF
I can’t speak to that. I can say that in
all my dealings with him, he’s been a
very reasonable and sensitive individual.
NICK
I better run it by my people.
JEFF
Of course... Gotta run Nick. London’s
calling. Eight AM in the old empire.
NICK
(dumbfounded)
Jeff, when do you sleep?
JEFF
Sunday.
DISSOLVE TO:
Nick turns over in his bed to realize that his message light
is on. He picks up the receiver and dials the front desk.
NICK
Yeah, my light is blinking...
(listens)
Oh, okay, send it up.
CUT TO:
NICK
Captain, I’m sitting in front of an open
briefcase...
NICK
I don’t suppose this is my raise.
CAPTAIN
Nick, you know who Lorne Lutch is?
NICK
Of course. He was the original Marlboro
Man. He’s dying. He was on Sally last
week. Not exactly our biggest fan.
CAPTAIN
The money is for him. He has a ranch out
there in California. I want you to bring
it to him.
NICK
He’s a cowboy sir. Cowboys don’t like
bribes.
CAPTAIN
It’s not a bribe. You’re going out there
on wings of angels, son.
NICK
You mean we’re just giving him the money?
CAPTAIN
I think Christ himself would say, ‘That’s
mighty white of you, boys.’
NICK
No gag agreement?
CAPTAIN
Hopefully, he’ll be so damn overcome with
gratitude, he’ll have to shut up.
55.
NICK
Hey, kiddo. Look, I’ve got to go and do a
little more work this afternoon.
JOEY
I want to come.
JOEY
I want to see.
Nick looks over to the passenger seat, where his son stares
out the window, excited. Then Nick turns to the backseat,
where the briefcase sits like an anchor.
LORNE LUTCH
(in shadows)
You’re Nick Naylor, aren’t you?
NICK
Do you... could I... do you have a
minute?
56.
LORNE LUTCH
What do you want here?
The Sebring’s passenger door flies open and Joey runs out.
JOEY
Dad...
NICK
Joey, get back in the car.
NICK
I just want to talk.
A fly buzzes around Nick. Lorne stares him down, then looks
over at Joey who is hyperventilating.
LORNE LUTCH
All right. Come in.
Lorne turns back inside, holding the door open with the
muzzle of his shotgun.
Nick lowers his arms and walks up to the house. Joey stays a
moment, then follows.
LORNE LUTCH
Pearl, we’ve got company.
PEARL
Mister, you’ve got a lot’a’nerve...
LORNE LUTCH
(gesturing to Joey)
Pearl. Show this young man some Ice Tea?
57.
Pearl pats Joey on the back and leads him into the kitchen.
However, Joey finds a seat where he can still view the action
in the living room.
Nick takes a seat on the couch, while Lorne eases into his
rocking chair.
LORNE LUTCH
Saw you on... weren’t you on that Oprah
show?
NICK
Yeah.
LORNE LUTCH
You’re lucky you made it out of there
alive.
NICK
Tobacco used to be all over television.
Now, TV is leading the witch hunt.
LORNE LUTCH
Strange business. In the early fifties,
they had the first cancer scare, so they
brought in those filters. Then they got
worried that men would think filters were
for pussies. That’s where I came in.
NICK
You were great. I used to want to be you.
I mean, when I was growing up. We all
did.
LORNE LUTCH
Last year, after I got diagnosed, I flew
east to attend the annual stockholders’
meeting. I stood up and told them that
they ought to limit their advertising.
And do you know what your boss said to
me?
LORNE LUTCH
He said ‘We’re certainly sorry to hear
about your medical problem.
(MORE)
58.
LORNE LUTCH(CONT'D)
However, without knowing your medical
history, we can’t comment further.’ Then
they tried to pretend I never worked for
them. I mean I’ve got pay stubs, but hell
I’m on the damn billboards.
(breaks for breath)
I never even smoked Marlboro. I smoked
Kools.
PEARL
Your dad always bring you along like
this?
JOEY
No, I live with my mom.
PEARL
Did he tell you why he’s here today?
JOEY
He said, your husband is the Marlboro
Man.
PEARL
Not anymore.
The PHONE rings. Pearl gets up and turns on the TV. Cartoons.
PEARL
You want any more, just grab it from the
fridge.
LORNE LUTCH
You look like a nice enough fellah. What
are you doing working for these assholes?
NICK
I’m good at it. I’m better at doing this
than I ever was at doing anything else.
LORNE LUTCH
Well hell, son, I was good at shooting
Koreans, but I didn’t make it my career.
LORNE LUTCH
I suppose we all got to pay the mortgage
somehow.
Nick exhales.
LORNE LUTCH
So, you here to talk me into shutting up?
Is that what’s in that case of yours?
NICK
Yeah, basically...
(picking up the briefcase)
No, not basically. That’s exactly it.
LORNE LUTCH
My dignity ain’t for sale.
NICK
This isn’t an offer. It’s a gift. The
taxes have all been paid. You get to keep
it no matter what you do. The idea is
that your guilt will prevent you from bad-
mouthing us.
LORNE LUTCH
Were you supposed to tell me all that?
NICK
No. Just apologize, give you the money,
and leave.
LORNE LUTCH
Then why are you telling me this?
NICK
Because this way, you’ll take the money.
LORNE LUTCH
Why would I do that?
NICK
Because you’re mad. The first thing
you’ll do is call the LA Times and CNN.
LORNE LUTCH
Damn straight.
NICK
And insist on Bonnie Dalton. She does
really good controlled outrage. Tell them
no Bonnie, no story, watch it on MSNBC.
LORNE LUTCH
(trying to keep up)
Okay...
NICK
When they get here, open up the case and
dump all the cash out onto the floor.
LORNE LUTCH
Why?
NICK
It’ll look more effective. Here, look...
Nick opens the briefcase and begins to dump the MONEY onto
the floor... it’s a lot of money.
NICK
(shaking the case)
Don’t forget to shake every last bundle
out. And if you can, you know, give a
cough or two.
NICK
Once it’s all out, you tell them what
you’re going to do with it.
61.
LORNE LUTCH
(now standing)
What am I going to do with it?
NICK
Donate it. Start the Lorne Lutch Cancer
Foundation. You’ll have a ranch and a
fair and a 5K...
(aside to Lorne)
The 5K is a must.
(back to pitch)
The TV coverage will be great...
LORNE LUTCH
Wait, what about my family?
NICK
Whoa, Lorne, you can’t keep the money.
LORNE LUTCH
(caught in the enthusiasm)
Why the hell not?
NICK
What, denounce us and then keep the blood
money? Look at it.
LORNE LUTCH
I’ve got to think it over.
NICK
You can’t denounce us next week. News
doesn’t work that way Lorne.
LORNE LUTCH
I don’t suppose I can denounce you for
half of it.
NICK
No Lorne. You either keep all the money
or give it all away.
Lorne looks to Nick for support. Nick has now turned off.
Lorne looks back down at the money.
CUT TO:
62.
JOEY
Dad, how did you know he was going to
take the money?
NICK
You’d have to be crazy to turn down all
that money. As soon as I saw he wasn’t
crazy, I knew he’d take it.
JOEY
Would you have taken it?
NICK
If I were him?
(thinks for a second)
Sure.
JOEY
So would I.
Nick pats his son’s head while Joey enjoys the warm glow of
his father’s affection.
CUT TO:
FINISTIRRE
(pulling off make-up bib)
Ron, shut up...
FINISTIRRE
(to Larry)
Hi Larry...
(back to Ron)
I’ve tangoed with presidents, Arabs, and
Indian chiefs. I think I can handle Mr.
Nick Naylor.
CUT TO:
LARRY KING
We have two guests with us tonight. Here
in the studio in Washington we have
Democratic Senator Finistirre from
Vermont. Thank you for joining us again,
Senator.
FINISTIRRE
Always a pleasure, Larry.
LARRY
And live in our LA studio is Nick Naylor,
chief spokesman for the Academy of
Tobacco Studies. Good evening, Nick.
NICK
Good evening, Larry.
INTERCUT WITH:
Behind the camera and the crew, stands JOEY, watching his dad
with pride.
LARRY
Now Nick, you created quite a fuss on the
Oprah Show, didn’t you?
64.
NICK
I’ll say this. I don’t think I will be
getting my annual invitation to the
Finistirre Labor Day Barbecue.
FINISTIRRE
(defensive)
Uh, Larry, as you probably know, I don’t
believe in the annual barbecuing of
livestock which only adds to the animal
cruelty problem that permeates the
heartland.
LARRY KING
Well, Senator, it doesn’t sound like
you’ll be having Nick over anytime soon
for anything.
FINISTIRRE
I continue to offer an open invitation to
Mr. Naylor to join us in Congress to
discuss the inclusion of our new poison
label, which if I may say...
LARRY KING
How ‘bout it Nick? Will you be making an
appearance in Congress.
NICK
Not as long as the Senator is calling for
me to be fired. It’s not exactly a
welcome invitation.
LARRY KING
It could be considered a mixed message,
Senator.
FINISTIRRE
Not as mixed as Big Tobacco’s stance on
the dangers of smoking cigarettes.
Nick begins to laugh. This takes both Larry & Finistirre off
guard.
LARRY KING
Nick, now you’re laughing? The Senator
does have a point, doesn’t he?
65.
NICK
I can’t help myself. I’m tickled by the
idea of the gentleman from Vermont
calling me a hypocrite. This from a man,
who in one day, held a press conference
where he called for the American tobacco
fields to be slashed and burned. Then,
jumped on a private jet. Flew down to
Peru for the Eco Summit and denounced the
Meed corporation for deforestation. I’m
sorry, I find that funny.
LARRY KING
Would you like to respond, Mr. Senator?
FINISTIRRE
(straining)
Um. No.
LARRY KING
Emotional issue.
(switches gears)
Lets take some calls. Herndon, Virginia,
you’re on the air.
CALLER
Larry, has anyone ever announced that
they’re going to kill someone live on
your show?
LARRY
No, but we get a lot of angry calls.
CALLER
Then it’s your lucky day, because I’m
here to tell you that within a week,
we’re going to dispatch Mr. Naylor from
this planet, for all the pain and
suffering he’s caused the world.
LARRY
Emotional issue.
CUT TO:
Nick has his arms out, shoes in hand, as he is given the full
court press by the security.
NICK (V.O.)
For once, I enjoy the overzealous
security.
Nick walks back from the bathroom to his seat. On his way, he
observes each passenger, trying to discern the amount of fear
in their eyes.
NICK (V.O.)
Most people don’t want to die. Cigarette
smokers included. It’s funny how many
times a day people say things like, “I
ought-a KILL him” or “Don’t make me KILL
you.” Only with me, they are usually
being serious.
Nick takes his seat next to Joey in the BULKHEAD. Joey has
his feet on the color striped wall before him.
FLIGHT ATTENDANT
(to Joey)
I’m sorry, young man, but you can’t keep
your feet on there.
JOEY
If you don’t want people putting their
feet up, why do you cover the wall in
carpet?
Nick pushes a LUGGAGE CART. Joey walks next to him, one hand
on the cart.
67.
Joey runs by his mom into the house. Jill meanwhile stares at
Nick and shakes her head. She evidently saw Larry King.
Nick rounds the corner and is about to pull into his garage,
when he notices a HOARD OF PRESS waiting for him at his front
door. Cameras, lights, the whole bit.
HEATHER
Oh my god, you’re on TV!
NICK
You were watching TV?
HEATHER
I wanna fuck you while I watch you on TV.
NICK
And they call me sick.
HEATHER
Hurry, I don’t want to miss your clip...
68.
Heather giggles.
NICK
This is new.
HEATHER
Tell me more about Los Angeles.
FADE TO:
It’s speech day. A FLIGHTY GIRL who, one day, will never
graduate Vidal Sassoon’s hair academy no matter how hard she
tries is making her finishing remarks.
FLIGHTY GIRL
... and freedom means that we can do what
we want and that’s really important
because otherwise we couldn’t be free and
that’s why America is the best government
in the world.
TEACHER
Okay, Joey, you’re up.
JOEY
What makes America the best government? A
passion that doesn’t exist anywhere else
in the world? Sure, you can call it
capitalism. A free market. A celebration
of tariff break downs. I have another
word for it...
JOEY
Love.
FADE TO:
TV COMMERCIAL:
FATHER and SON, bad actors the both, are sitting in the
bleachers, wearing baseball uniforms. They’ve just finished
throwing around the ball. Dad pulls out a smoke.
SON
Dad, when do I get to smoke?
FATHER
When you’re eighteen, son. If you tried
smoking now, it may stunt your growth.
Then you could never play in the major
leagues.
SON
When I get older, I’m going to smoke your
brand, so I can be just like you.
FATHER
Oh, son you make me so proud. And,
believe you me, they’re worth the wait.
NARRATOR
Everything your parents tell you about
smoking is right.
AD MAN
It’s brilliance, if I may say so, is in
its deconstructability.
NICK
How’s that?
70.
AD MAN
Say the last three words of the tag out
loud.
NICK
... Smoking is right.
BR
We’re thinking of tying in some brand
names.
AD MAN
‘Dad, I want to smoke Marlboro Reds, just
like you.’
NICK
The Captain will be pleased.
(switching gears)
What about these skull and crossbones
they want us to put on the packs?
AD MAN
Okay, now this was a challenge. However,
nothing in the verbiage of the bill
specified that we couldn’t make it our
own skull and crossbones.
AD MAN (CONT’D)
Gentlemen, let me introduce you to...
(whips back the cloth)
... HAVE A NICE DEATH!
BR
Is that what I think it is?
AD MAN
It scored just slightly higher than our
second place design... “Mr. Death’s
neighborhood.”
NICK
It’s awful.
71.
BR
Nick, we can’t let that bill pass...
BR
Nick!
(Nick looks over)
You know what you have to do...? Crush
the fucker.
Nick nods.
NICK
What is it Jill?
Intercut with:
JILL
Nick, I had to tell you. Joey gave a
speech in class today.
NICK
(thinks he’s in trouble)
Yeah?
FLASH TO:
Joey speaks with fervor, but we only hear Jill. We push down
the classroom of stunned and captivated students.
JILL (V.O.)
He moved Ms. Terhagen to tears.
BACK TO:
72.
JILL
Nick, I don’t know what you said to Joey
in California, but thank you.
NICK
What? For teaching him how to speak?
JILL
No, for being his father.
Joey has stopped looking for cereal and has locked onto his
mother’s phone conversation.
NICK
I revel each chance I get.
JILL
I’m sorry I doubted you.
NICK
(checking)
You are the one doing the security
briefing? Aren’t you?
NICK
... I told him I don’t need body guards.
I’m a man of the people.
BOBBY JAY
Rock on, Kennedy.
POLLY
We’re all going to need bodyguards soon
enough.
(MORE)
73.
POLLY(CONT'D)
Did you see the coverage the fetal-
alcohol people got themselves over this
weekend. They made it sound like we
encourage pregnant mothers to drink. I’m
surprised I didn’t get kidnapped on the
way to work this morning.
NICK
(patronizing)
I don’t think people who work for the
alcoholic beverage industry have to worry
about being kidnapped, just yet.
POLLY
Pardon me?
NICK
Look, nothing personal, but tobacco
generates a little more heat than
alcohol.
POLLY
Oh, this is news.
NICK
My product puts away 475 thousand a
year...
POLLY
(rhetorical)
Oh, now 475 is a legit number?
NICK
Okay, 435 thousand, that’s twelve hundred
a day. How many alcohol related deaths a
year? A hundred thousand, tops? Two
hundred seventy something a day? Well wow-
wee. Two hundred and seventy people. Oh,
the tragedy. Excuse me if I don’t exactly
see terrorists getting excited enough to
kidnap anyone from the alcohol industry.
BOBBY JAY
Okay, let’s breathe.
NICK
How many gun deaths a year in the US,
Bobby Jay?
74.
BOBBY JAY
Eleven thousand.
NICK
Eleven thousand? You’ve got to be kidding
me? Thirty a day. That’s less than
passenger car mortalities. No terrorist
would bother with either of you.
NICK
Look, this is a stupid argument.
POLLY
I’ll say.
NICK
I’m sure both of you warrant vigilante
justice.
POLLY
Thank you.
BOBBY JAY
Not all of us can get our lives
threatened on national television, you
know.
POLLY
Within a week, we’ll find out this is one
big publicity stunt.
NICK
Yeah, or I’ll be dead.
BOBBY JAY
(doesn’t see the difference)
Either way...
Nick smiles.
CUT TO:
Nick walks away from Bert’s. He goes to get in his BMW, when
a VAN screeches to a halt beside him.
75.
Nick looks up, but it’s too late. The VAN DOOR slides open
and he is yanked into the opening as the wheels peel out.
NICK
Wait... huh... let’s talk!
The two men proceed to swiftly cut off Nick’s clothes with
RAZORS, leaving only his undershorts.
NICK
Wo, wo, wo!... Can we get a dialogue
going here?
No answer.
KIDNAPPER
Hi Nick.
NICK
Can we talk about this? Usually, they let
you know why they’re kidnapping you.
That’s kind of the whole point.
KIDNAPPER
Nick, we want you to stop killing people.
So many people. Half a million people a
year in the U.S.
NICK
There’s no data to support that.
KIDNAPPER
Nick... you’re not on TV anymore.
The two men in hoods pull out cardboard BOXES. From the boxes
they pull little PACKAGES. One man opens a package, pulls out
something white, then SLAPS it down on Nick’s CHEST, where it
sticks like a band-aid. Then the other man does the same. The
two men start covering Nick’s entire body with these little
white stickers...
KIDNAPPER
Nick, how much do you smoke a day?
NICK
What are you doing?
KIDNAPPER
According to the box, each one of those
patches contains twenty-one milligrams of
nicotine. That’s like what? One Pack?
NICK
Look, I think it’s perfectly legitimate
that nonsmokers feel they’re entitled to
breathe smoke-free air. Our industry has
been working hand in hand...
KIDNAPPER
Nick, just listen, all right? Says here
there are many adverse reactions from
these things. Let’s see, Erythema, which
I think is just a rash, no big thing.
(reading)
Then you got back pain, constipation,
dyspepsia, nausea, myalgia...
NICK
My industry does forty-eight billion a
year in revenue.
SLAP!, SLAP!...SLAP!
KIDNAPPER
(continues reading)
Pharyngitis, Sinusitis,...
(struggles with word)
Dys-men-or-rhea. I don’t even want to
know what that means.
77.
NICK
I would guess that you could start by
asking for five million and work your way
up from there.
SLAP!, SLAP!
KIDNAPPER
But I don’t want any money, Nick.
NICK
Well, what do you want? I mean, I’m all
ears, here.
SLAP!... SLAP!
KIDNAPPER
Nick... what does any man want? The love
of a woman? Crisp bacon? An average life
span over eighty years?
KIDNAPPER
Nick, did you know in the next ten years,
two hundred eighty million people will
die from smoking. That’s the entire
population of the United States.
KIDNAPPER
Oh, Nick. You don’t look so good...
CUT TO:
Two US Park Policemen are looking over the pond, when Nick
stumbles out from behind a tree, still naked and covered in
nicotine patches. He falls into the reflection pool.
The two US Officers run up to Nick and begin to yank him out. As
they do, we notice for the first time a sign around his neck:
Executed for
Crimes Against Humanity
BEAT COP 1
That’s some pretty sick shit...
FADE TO:
NARRATOR
(comforting female)
If you see or smell smoke,
NARRATOR
Take a wash cloth, soak it with water,
and cover your nose and mouth.
NARRATOR
Before opening your door, check for heat.
Nick touches the door. He’s satisfied. He opens the door and
walks into the corridor. People run by. The Fire alarm begins
to fade up from the background, getting louder and louder.
NARRATOR
Do not remove your washcloth. Try at all
times to avoid breathing in the smoke...
NARRATOR
If necessary, crawl on your hands and
knees to avoid smoke inhalation.
Nick takes to all fours, still trying to keep the wash cloth
on his face. The alarm gets even louder.
79.
NARRATOR
If you do happen to inhale the smoke, do
not be alarmed. There are still no
conclusive studies that link the
inhalation of smoke to emphysema.
NURSE
You woke up.
NICK (V.O.)
Perhaps a bad choice of inflection? Is
she inferring that I could have just as
easily, not?
Without waiting a beat, the nurse grabs the BED REMOTE and
presses the up button, lifting Nick into the seated position.
JOEY
I was so scared.
Nick embraces his son. Then, the Captain breaks the silence.
CAPTAIN
(on TV)
How you feeling sport?
NICK
What happened?
The doctor breaks from the group, and takes to Nick’s side.
80.
DOCTOR
No non-smoker could ever have withstood
the amount of nicotine you had in your
bloodstream.
(flustered)
I hate to say it, but... cigarettes saved
your life.
NICK
Can I quote you on that?
CAPTAIN
(on TV)
You’re a real trooper, my boy.
NICK
Captain, where are you?
CAPTAIN
(on TV)
Winston-Salem General... Damned heart
failed on me again. Thought we could be
room mates.
DOCTOR
Uh, Nick, before we get side tracked,
there is one thing.
NICK
Don’t get dramatic on me, doc.
DOCTOR
You can’t smoke.
NICK
No problem. I’ve quit before. I did
during the pregnancy and the divorce. How
long, you think?
DOCTOR
I don’t think you understand. It’s a
miracle that you came out of this alive.
Any smoking... one cigarette could put
you back into a paralytic state. Your
body just can’t handle it.
BR
Nick, I don’t want to put any more
pressure on you, but there’s a camera
crew standing by. If we want to make the
evening news...
CUT TO:
NICK
Well, this just goes to prove what I’ve
been saying for a long time: These
nicotine patches are just deadly.
Smoking... saved my life.
INTERVIEWER
Considering your condition, will you
still be able to appear before Senator
Finistirre’s sub-committee hearing on the
usage of poison labels on cigarette
packaging?
NICK
I think now more than ever, it is
imperative that I be present. Nothing
will keep me from testifying.
FINISTIRRE and RON Goode from the Oprah show watch in pain.
FINISTIRRE
Fucking kidnapping.
RON
I don’t understand, sir. Aren’t we
considering the kidnapping a good thing?
FINISTIRRE
Well, he didn’t die.
82.
RON
He almost died.
FINISTIRRE
That’s the problem. Now he looks like a
victim. Lucky bastard.
RON
He was almost killed, sir.
FINISTIRRE
Yes.
FINISTIRRE
It’s called sympathy. It means we can’t
wipe the floor with him, because people
will think we’re... bullies.
SECRETARY
Senator Finistirre, Heather Holloway has
arrived for her interview.
FINISTIRRE
Okay, good.
(to Ron)
Leave.
FINISTIRRE
Ms. Holloway.
HEATHER
Senator.
The office door closes as the two take their seats. Then...
Heather opens up her bag and pulls out a stack of papers. She
slides them across the desk.
FINISTIRRE
Nice.
BOBBY JAY
DC police found you naked, doing laps in
the reflection pool, with a sign over
your head that said...
POLLY
Stop it, he doesn’t need the details.
BOBBY JAY
It was some pretty sick shit, I’ll say
that.
POLLY
How do you feel?
NICK
I don’t know. For the first time, I’m
thinking these cigarettes are pretty
dangerous.
POLLY
What are you doing?
BOBBY JAY
I know it looks small, but it really does
the trick. One shot, Bam.
POLLY
Nick is not shooting anybody.
JOEY
(re: gun)
Cool...
BOBBY JAY
(proud)
Yeah, huh...?
84.
NICK
(to Bobby Jay)
You’re going to make a great father.
OVERCOAT 1
Hello, Mr. Naylor, we’re...
BOBBY JAY
(finishing)
... The FEDS. Nick, you don’t have to
talk to these guys.
OVERCOAT 1
We just have a few questions.
OVERCOAT 2
Mr. Naylor, can you think of anyone who
would have a reason to do this to you.
CUT TO:
The entire Spin Control team waits at the front door for
Nick’s arrival. Nick enters and they erupt like Times Square
on V-Day.
BR steps forward and raises Nick’s arm into the air. They
cheer again.
TRAINEE
Hey Nick, are you going to quit?
Nick looks up and sees the waiting faces. He can’t let down
his fans.
85.
NICK
Who’s got a smoke?
CUT TO:
TRAINEE 2
Maybe you should start with filters.
BR
You okay?
NICK
I’m functioning.
BR
I’m giving some of your workload to
Jeanette while you recover.
NICK
Not necessary.
BR
She’s already been taking care of
everything in your absence. Beside’s we
can’t have you pulling the old Flosberry
Flop like that everywhere you go.
NICK
I’ll be fine.
BR
I heard the Holloway article is coming
out tomorrow.
NICK
Really?
86.
BR
Anything I should be worried about?
NICK
Yes. The Lung Association. Apparently,
they have it in for us.
The second the door closes, Nick grabs the phone, dials, then
cups the phone in secrecy.
HEATHER’S SERVICE
You’ve reached Heather Holloway at the
Washington Post. I am unavailable. Please
leave a message.
NICK
Heather, it’s Nick. Really miss you...
Listen, I heard your article. The one on
tobacco and me... well, that it’s going to
print, tomorrow. That’s great. I’d love to
read it or talk to you... Just see how it
turned out. You should call me, so I can
read it, on my cell phone. Or at work.
They can patch you through. And the other
night was just great. We must do it again.
But I’m really eager to see what you
wrote. Really.
NICK
(to Gizelle)
You can forward all calls to my cell.
GIZELLE
Like always.
NICK
Yes, exactly like always.
BOBBY JAY
The Post called.
87.
NICK
Really. What did they want?
BOBBY JAY
They wanted to check the spelling of my
name and job title.
POLLY
You didn’t tell her about us did you?
NICK
No, I mean, if anything, in passing.
POLLY
In passing?
BOBBY JAY
Oh god, he fucked her.
(to Nick)
I tried to warn you.
POLLY
He didn’t fuck her.
(to Nick)
You didn’t fuck her, did you?
POLLY
When?
BOBBY JAY
In passing.
NICK
Look, she’s really a nice girl.
BOBBY JAY
Oh god, we’re really fucked.
POLLY
I’ll get a copy of tomorrow’s Post.
NICK
You can do that?
POLLY
I’ll have my advertisers get a copy.
NICK
Call me as soon as you’ve got something.
88.
HEATHER’S SERVICE
You’ve reached Heather Holloway at the
Washington Post. I am unavailable. Please
leave a message.
DISSOLVE TO:
NICK (V.O.)
Nick Naylor, lead spokesman for big
tobacco, would have you believe he thinks
cigarettes are harmless...
NICK (V.O.)
But really, he’s doing it for the
mortgage...
89.
POLLY (V.O.)
The MOD squad, meaning of course
Merchants-Of-Death is comprised of Polly
Bailey of the Moderation Council and
Bobby Jay Bliss of the gun business’s own
advisory group, SAFETY...
JEFF (V.O.)
Sector Six would emphasize the sex appeal
of cigarettes, in a way only floating
nude copulating hollywood stars could...
LORNE (V.O.)
This did not stop Nick from bribing the
dying man with a suitcase of cash to keep
quiet on the subject of his recent lung
cancer diagnosis...
Joey runs into room expecting a snack, but instead finds Jill
and Brad hovering over the POST.
JILL (V.O.)
Nick’s own son Joey Naylor seems to be
being groomed for the job, as he joins
his father on the majority of his
trips...
GIZELLE
(intercom)
I have Heather Holloway on one.
NICK
Heather.
INTERCUT WITH:
HEATHER
Hey, Nick, what did you think?
NICK
Heather, there is a lot of information in
here, that is... off the record.
HEATHER
You never said anything about off the
record.
91.
NICK
I presumed, anything said while I was
inside you was considered privileged.
HEATHER
Nick, you are really cute. If you wanted
to talk on a plane or at a movie or over
dinner, that would have been fine. But
you wanted to fuck. That’s fine by me.
NICK
Wait a second. You used me?
HEATHER
(still friendly)
Come on Nick. Now we’re being children.
We both love our jobs. You’re just a
lobbyist and I’m just a reporter.
NICK
(confusion)
You used me.
HEATHER
I thought if anything, that you’d have an
appreciation for my work.
NICK
How could you do this to me?
HEATHER
Oh, Nick. For the mortgage.
NICK
That bitch.
BR
You should have been more careful, Nick.
NICK
I’ll work up a rebuttal. Heather Holloway
isn’t the only reporter at the Post.
92.
BR
There isn’t going to be a rebuttal. Don’t
talk to anyone. We’re pulling you from
the congressional hearing.
NICK
You can’t pull me from the hearing. All
you’ll be doing is giving credence to her
article. I am ready to testify.
BR
Nick, half of my job is damage control.
And today, that consists of distancing
ourselves from you entirely and letting
you take the heat on this article.
BR
Your job relied on your ability to keep
secrets and spin the truth. I can’t
imagine a way in which you could have
fucked up more. There is just no way I
could possibly keep you on staff.
NICK
And I assume you’ve already run this by
the Captain?
BR
The Captain died this morning.
TICKET AGENT
All I have is the very last seat in the
plane, sir. 36C.
A waiter from the Tobacco Club steps forward and places a MINT
JULEP on the Casket as it is lowered into the ground.
LATER
LATER
LATER
NICK
Who is it?
JILL (O.C.)
It’s me, Nick.
NICK
Oh, Jill, this is a bad time... I’m
trying to find that kung fu spot that
kills a human body instantaneously.
JILL (O.C.)
Let me in Nick.
NICK
(thinks a beat)
No.
JILL (O.C.)
I brought someone who needs to talk to you.
NICK
(to Joey)
There’s a coke in the fridge.
Joey runs past his father to the kitchen. Jill takes a step
forward, then stops next to Nick.
JILL
So, this Heather Holloway must’ve been
pret-ty hot...
NICK
Yeah, she’s pretty hot.
JILL
Don’t take it so hard. A few flaws can be
appealing. It makes you human.
NICK
(without flinching)
Who wants to be human?
JILL
I know one person who still thinks
you’re a god.
CUT TO:
Nick and Joey sit at the kitchen table, each slumped on their
elbows, mirroring each other in identical positions.
JOEY
Why did you tell that reporter all your
secrets?
NICK
You’re too young to understand.
JOEY
Mom says it’s because you have dependency
issues and it was just a matter of time
before you threw it all away on some tramp.
Nick pauses.
NICK
Well, that’s one theory.
JOEY
Why are you hiding from everybody?
NICK
It has something to with being
generally hated right now.
JOEY
But it’s your job to be generally hated.
96.
Nick smiles.
NICK
It’s more complicated than that.
JOEY
You’re just making it more complicated so
you can feel sorry for yourself.
JOEY (CONT’D)
Like you always said, “If you want an
easy job, go work for the Red Cross.”
You’re a lobbyist. Your job is to be
right and you’re the best at what you do.
You’re the “Sultan of spin”...
NICK
Sultan of spin?
JOEY
(quickly)
Mom subscribes to Newsweek.
(back to his pitch)
Who cares what the Brads of the world
think? He’s not my dad. You are.
NICK (V.O.)
And right there, looking into Joey’s
eyes, it all came back in a rush... Why I
do what I do...
CUT TO:
NICK (V.O.)
Defending the defenseless... Protecting
the disenfranchised corporations that
have been abandoned by their very own
consumers...
CUT TO:
97.
NICK (V.O.)
The logger.
CUT TO:
NICK (V.O.)
The sweat shop foreman.
CUT TO:
NICK (V.O.)
The oil driller.
CUT TO:
NICK (V.O.)
The land mine developer.
CUT TO:
NICK (V.O.)
The baby seal poacher.
CUT TO:
POLLY
Baby seal poacher?
BOBBY JAY
Even I think that’s kind of cruel.
98.
NICK
Okay, you’re missing the point.
POLLY
I must be, because I thought you were
apologizing.
NICK
I’m getting to that. Look, you two are
basically my only friends. The last thing
I ever wanted to do was hurt either of
you. I can only imagine how the two of
you must have felt...
NICK
(to Bobby Jay)
Why are you smiling?
(immediately to Polly)
Why is he smiling?
POLLY
He won a hundred bucks on you.
BOBBY JAY
I bet Polly that you’d spill the
beans with that reporter.
NICK
That goes against everything we
stand for.
POLLY
You ratted us out to some reporter
with tits.
BOBBY JAY
(correcting)
Glorious tits.
NICK
Only after you created a betting
pool, testing my incompetence. If
anything, I thought we had mutual
professional courtesy.
99.
POLLY
Do you know the beating I’ve been
taking at Moderation?
NICK
I know both of you are probably
under a lot of scrutiny...
POLLY
You can stop using the plural.
BOBBY JAY
The guys at SAFETY actually like
the name, Merchants of Death.
They’re going to make bumper
stickers. I’ll get you one.
NICK
That’s disgusting.
BOBBY JAY
(mid-bite)
It’s American.
POLLY
Well, I guess you won’t be appearing
at Finistirre’s sub-committee.
NICK
I was kind of looking forward to it
too. It’s kind of cool in a Jimmy
Stewart sort of way.
BOBBY JAY
More like an Ollie North sort of way.
POLLY
Finistirre would have torn you a new
asshole, in a house of parliament, no
less.
NICK
Oh, please. I could have taken him.
100.
BOBBY JAY
What would you’ve said?
NICK
I don’t know...
NICK
...I think I’d just like him to feel
immeasurable pain and humiliation.
BOBBY JAY
(Joking)
That’ll be tough, I mean he’s a Senator.
NICK
(compliments Bobby Jay)
Good one.
POLLY
I mean, how would you get back in even if
you wanted to?...
BOBBY JAY
Uh oh. He has a plan.
CUT TO:
FINISTIRRE
(to TV)
It’s called a subpoena.
The Senator looks to his desk, where his phone’s many lines
are all blinking.
SCHEDULE OF EVENTS
Tobacco Subcommittee
CUT TO:
Inside the car are a very shocked Nick, Bobby Jay, and Polly.
BOBBY JAY
Still feel like Jimmy Stewart?
Nick and Polly walk through the metal detector. Bobby Jay
tries to walk through, but sets off the machine.
BOBBY JAY
(to Nick and Polly)
Go ahead. This may take a while.
FINISTIRRE
Okay, lets bring this meeting to order.
We’ll try our best to keep everything
brief and concise, so we can all make it
out of here on time.
FINISTIRRE
Okay...
MEDICAL ADVISOR
The skull and crossbones means one thing:
Poison. Thus, the message is quite clear.
Like any other product that carries the
branding, if you take it, you will die.
FINISTIRRE
Is this not overkill? I mean, why not
just use words as we currently do?
Something that describes the dangers of
cigarettes?
MEDICAL ADVISOR
The American public is not affected by
mast head anymore. They need photographs.
We’ve done studies which show that
consumers react up to eighty percent more
to imagery rather than words. The stats
are there. It’s just sad that the Academy
of Tobacco Studies did not release this
type of information earlier...
FINISTIRRE
And when you say the Academy of Tobacco
Studies, you are referring to the
coalition represented by...
NICK (V.O.)
Let it be known, the public beating has
not gone out of style.
LATINO MAN
The current use of words instead of
imagery is an obvious move against the
non-English speaking population in the
United States.
(MORE)
104.
LATINO MAN(CONT'D)
The skull and crossbones speaks loudly in
all languages. By not using it, they are
saying they want those who can’t read
English to die.
FINISTIRRE
I’m sorry Senor Herera, could you please
clarify “they”...
CUT TO:
FINISTIRRE
Nick Naylor, please step forward.
BAILIFF
Please state your name, address, and
current occupation.
NICK
My name is Nick Naylor. I live at the
Watergate. I am currently unemployed, but
until recently, I was the Vice President
of the Academy of Tobacco Studies.
FINISTIRRE
Mr. Naylor, as Vice President of the
Academy of Tobacco Studies, what was
required of you? What did you do?
NICK
I informed the public of all the research
performed in the investigation on the
effects of tobacco.
FINISTIRRE
And what, so far, has the Academy
concluded in the investigation on the
effects of tobacco?
105.
NICK
Well, many things actually. Why just the
other day, they uncovered evidence that
smoking can offset Parkinson's disease.
FINISTIRRE
I’m sure the health community is
thrilled. Mr. Naylor, Who provides the
financial backing for the Academy of
Tobacco Studies?
NICK
Conglomerated Tobacco.
FINISTIRRE
(clarifying)
That is the cigarette companies?
NICK
For the most part, yes.
FINISTIRRE
Do you think this affects their
priorities?
NICK
No. Just as I’m sure campaign
contributions don’t affect yours.
LOTHRIDGE
Gentlemen, Mr. Naylor is not here to
testify on the goings on of the Academy
of Tobacco Studies. We’re here to
examine the possibility of a warning
logo on cigarettes. Now, Mr. Naylor, I
have to ask out of formality, do you
believe that smoking cigarettes over
time can lead to lung cancer and other
respiratory conditions such as
emphysema?
NICK
Yes.
106.
NICK
In fact, I think you’d be hard pressed to
find someone who really believes that
cigarettes are not potentially harmful.
(turns to audience)
I mean, show of hands...
LOTHRIDGE
Mr. Naylor, there is no need for
theatrics.
NICK
I’m sorry, I just don’t see the point in
a warning label for something people
already know.
DUPREE
The warning symbol is a reminder of the
dangers of smoking cigarettes.
NICK
Well, if we want to remind people of
danger, why don’t we slap a skull and
crossbones on all Boeing Airplanes,
Senator Lothridge...
We notice for the first time, Lothridge’s name plate says (D)
WASHINGTON.
NICK
... and all Fords, Senator Dupree.
FINISTIRRE
That’s just ridiculous. The death toll on
passenger planes and car fatalities
doesn’t even skim the surface of
cigarettes. They don’t even compare.
NICK
Oh, this from a Senator who calls
Vermont, home.
LOTHRIDGE
I don’t follow, Mr. Naylor.
NICK
Well the real demonstrated number-one
killer in America is cholesterol.
NICK
And here comes Senator Finistirre, whose
fine state is, I regret to say, clogging
the nation’s arteries with Vermont
cheddar cheese. If you want to talk
numbers, how about the millions of people
dying of heart attacks. Perhaps Vermont
cheddar should come with a skull and
crossbones.
FINISTIRRE
You little...
Nick looks back at Joey who gives him the thumbs up.
LOTHRIDGE
Mr. Naylor, we are here to discuss
cigarettes. Not any other products. Now,
as discussed earlier, these warning
labels are not for those who know, but
rather for those who don’t. What about
the children?
NICK
Gentlemen, it’s called education. It
doesn’t come off the side of a cigarette
carton. It comes from our teachers and
more importantly our parents. It is every
parents’ job to warn their children of
all the dangers of the world, including
cigarettes. So one day, when they get
older, they can make an educated choice.
Not to be corny, but that is what this
country is supposed to be all about. Some
say it takes a village to raise a child.
I disagree. It takes two parents. And
sometimes, just one.
NICK
I look at my son today, and I can’t help
think of myself as responsible for his
growth and his development. And I’m proud
of that.
FINISTIRRE
In that case, Mr. Naylor, would you
condone him smoking?
NICK
Of course not, he’s not eighteen. That
would be illegal.
FINISTIRRE
Yes, I heard you deliver the same
response on 20/20. But enough dancing.
What about when he does turn eighteen?
FINISTIRRE
Come on Mr. Naylor? On your son’s
eighteenth birthday, will you share a
cigarette? Enjoy the afternoon like one
of those sick tobacco advertisements? You
certainly have a lot to say on how we
should raise our children. What of your
own? What will you do when he turns
eighteen?
NICK
If he really wants a cigarette... I’ll
buy him his first pack.
FINISTIRRE
Thank you for your testimony, Mr. Naylor.
BR
Well done, my boy!
NICK
Were you in the same room as me?
BR
The whole personal choice thing. They ate
up that shit. We checked the whip count.
The bill is going down in flames. Your
speech was... unorthodox, but you did
it... You crushed the fucker.
NICK
That’s great news for you guys.
BR
Hey, now. We’re still a team, right?
NICK
What about, “damage control”?
BR
(levels with him)
Look, Nick. Winston-Salem is ready to do
whatever it takes to keep you on board...
Nick and his son Joey stand on the main steps, surrounded by
reporters. Joey looks to his dad with pride.
REPORTER 1
Nick, will you continue to fight for
cigarettes?
BR
Of course he will! This man here is our
general. We’re not going to just let him
retire.
REPORTER 2
Is that correct, Nick? You’re sticking
with tobacco?
NICK
(smiles, then...)
Smoking is a personal freedom that is
enjoyed by countless Americans, and
although I cannot smoke anymore due to my
injurious kidnapping, I believe in
protecting all freedoms...
Out of the corner of Nick’s eye, he sees his son about to lock
onto a cigarette. And before Nick can stop himself, his arm
whips down and SLAPS the cigarette out of his son’s mouth.
C-SPAN - SLAP!
MSNBC - SLAP!
CNN - SLAP!
CBS - SLAP!
Videotape rolls.
AND THEN:
NICK (V.O.)
My father gave me one word of advice
before he died: Prioritize.
FADE OUT.
NICK (V.O.)
So, what happens to a guy a like me? I
know what you’re probably thinking...
NICK (V.O.)
No, nothing like that. In fact, not much
has changed.
NICK (V.O.)
The MOD squad still meets every week.
NICK (V.O.)
Senator Finistirre is still fighting for
his causes.
FINISTIRRE
Movies are ruining our children. Every
time they see an actor engaging in
violence, casual sex, or smoking, they
lose a year on their childhood.
HOLLYWOOD INTERVIEWER
What’s you favorite movie?
112.
FINISTIRRE
Well you can’t mess with a classic. I
love West Side Story.
HOLLYWOOD INTERVIEWER
Doesn’t that have violence, casual sex,
and smoking?
Finistirre fumes.
NICK (V.O.)
Even Heather is still reporting.
Heather and a CAMERA MAN for some expose show stand outside a
New York BROWNSTONE. Sean Penn steps out the front door.
HEATHER
Sean, is it true...?
NICK (V.O.)
Not much changes at all.
POLLY
Nick, Bobby Jay has some big news.
NICK
You were able to knock the spotted owl
off of the endangered species list?
BOBBY JAY
(complete sincerity)
Yes.
NICK
Wow, I can finally go kill myself a
spotted owl.
BOBBY JAY
You could kill ten spotted owls.
NICK (V.O.)
Nothing changes at all. Even at my new
job...
NICK
So, be straight with me. Is it true?
GENTLEMEN 1
It could be.
GENTLEMEN 2
Well, we don’t quite know that. It’s
complicated.
GENTLEMEN 3
Very few cases, really.
NICK
Look, gentlemen. Practice these words in
front of a mirror: ‘Although we are
constantly exploring the subject,
currently, there is no direct evidence that
links cell phone usage to brain cancer.’
NICK (V.O.)
Michael Jordan plays ball. Charles Manson
kills people. I talk.
BLACK
NICK (V.O.)
Everyone has a talent.