Technology and

Livelihood Education 6
Home Economics
Quarter
2
TLE-Home Economics – Grade 6
Quarter 2 – Module 18: Markets Preserved/Processed Food
First Edition, 2020

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Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer: Vanessa D. Bustillo
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Management Team: Ma. Evalou Concepcion A. Agustin
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OIC-Chief, Curriculum Implementation Division

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Printed in the Philippines by Department of Education – Schools Division of

Pasig City
 TLE 6
Quarter 2
Self-Learning Module18
Markets Preserved/Processed
Food
Introductory Message

For the Facilitator:

Welcome to the TLE 6 - Home Economics Self-Learning Module on Markets

Preserved/Processed Food!

This Self-Learning Module was collaboratively designed, developed and

reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
 For the Learner:

Welcome to the Technology and Livelihood Education 6 – Home Economics

Self-Learning Module on Markets Preserved/Processed Food!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an active
learner.

This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills

that you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
 EXPECTATIONS

This is your self-instructional module in EPP/TLE 6- Home Economics. All

the activities provided in this lesson will help you to:
 markets preserved/processed food in varied/creative ways with
pride.

PRETEST

Directions: Read the following sentences. Encircle the correct answer inside
the parentheses.
1. A family member who starts selling the products he/she made is called
(manager, entrepreneur).
2. A family who wants to start a business should meet together and plan.
This is called family (business, council).
3. The money that the family will use in putting up business is called (profit,
capital)
4. A record of the items bought, sold, the profit made and the left are all
recorded in a (budget book, inventory book).
5. Packaging preserved products is important to prevent the food from
(contamination, drying).

RECAP

Directions: Word Search. Find the words that we assess using the rubric.

P E R F O R M A N C E B D O
L O K D T G C B H D G J K L
P A S D F J K L M N B V X Q
R Q W R E T Y U Y I O P H U
O V M L A S S E S S M H K A
D X N B H N F T D T F Y I L
U C Q W R E T Y U I P A Q I
C S D S F G H J K L M N O T
T E C R I T E R I A C Y Z Y
 Horizontal Vertical
_________________ ________________
_________________ ________________
_________________

LESSON

As an entrepreneur, one must be able to know and develop the skills

needed in starting and maintaining a business. The best way to start a
business is to sit down and seriously plan with the family members. This is
called meeting or council. Planning, decision making, giving of duties and
responsibilities are done in this meeting. Next is carrying out the plans of
actually doing what have been decided upon. During this time, changes may
be done for improvement to ensure the success of the business.
One of the steps to ensure the success of the family business is
planning to undertake is to know food marketing. Food marketing is the set
of activities to communicate with the consumers through marketing
techniques. Some activities are the following:
1. Direct Marketing – through demonstrations, promo offers in malls,
trade exhibits and other public venues.
2. Advertising in Print Media - promoting products through
advertisements in newspapers, magazines and flyers.
3. Distributing Products via Transport System – reached the consumers
faster through the means of land, air and sea transportation spreading
promotions and feedbacks.
4. Internet or Online Marketing - combines web and e-mail to advertise
and drive e-commerce sales.
5. Radio Advertising - station airing of their spot or mentioning the
product as advertisement in exchange of cash as payment.
6. Television Advertisement - is a span of television which conveys a
massage, typically to market a product or service.
7. Cause Marketing - is a cooperative effort between a for-profit business
and a non-profit organization to mutually promote a benefit from social
and other charitable causes.
8. Co-branding and affinity Marketing - is a methodology in which at
least two brands join together to promote or sell a single product or
service.
9. Point-of-Purchase Marketing (POP) - sells to captive audience (those
shoppers already in store and ready to purchase).
 10. Word of Mouth Advertising – a recommendation from a friend,
colleague or a family member.

We market our products to be able to get prospective buyers. Here are some
tips to serve as your guide to succeed in this livelihood:

 Place - make sure that you are accessible to your market. You might
want to join local trade fairs to bring your products closer to prospective
buyers or visitors.
 Quality Product – Before launching your product, conduct a product
tasting among friends, family members, and neighbors. Take note of
their comments and suggestions to improve quality. Try them out until
you come up with the best quality product.
 Efficient Worker/Helper - once the orders begin to come in, and you
start to get swamp, you will need to hire and train someone to help in
production, marketing, and delivery.
 Capital – there should be sufficient capital or money to buy the tools,
equipment, and ingredients as well as Registration of business and
getting the necessary permits. Even the place of business or storage
facility should be maintained and kept clean and orderly. These would
also require additional expense on your part.
 Management - A good manager is creative, decisive, and an excellent
planner. You should also know to relate with your buyers, suppliers,
and helpers.

ACTIVITIES

Activity 1
Directions: Read the following sentences. Choose the letter of the correct
answer.
1. It is a marketing in which two brands join together to promote or sell a
product.
A. Advertising in Print Media C. Direct Marketing
B. Co-Branding D. Radio Advertising
2. There is an actual preparation or taste in the finished product.
A. Advertising in Print Media C. Direct Marketing
B. Cause Marketing D. Point-of-Purchase Marketing
3. The producers put their products in the newspaper, magazines and flyers.
A. Advertising in Print Media C. Radio Advertisement
B. Co-Branding D. Word of Mouth Advertising
4. It combines web and e-mail to advertise and drive e-commerce sales.
A. Cause Marketing C. Television Advertisement
B. Internet/Online Marketing D. Point-of-Purchase
5. A cooperative effort between a for-profit business and a non-profit
organization.
A. Cause Marketing C. Co-Branding Direct Marketing
B. Co-Branding D. Distributing via Transport System

Activity 2
Directions: Write FACT if the statement is correct and BLUFF if it is not
correct. Write your answer on the blank.

________1. Packaging adds value to the product.

________2. You do not need to add mark-up to get the selling price.
________3. Place or location is very important in conducting a business.
________4. You do not need capital if you want to sell some preserved
foods for a livelihood.
________5. You need to be hardworking and persistent to be able to
market your products.

WRAP-UP

To wrap up everything that we have discussed about the market trends in

processed/preserved food, give at least three examples of marketing trends.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
 VALUING

We use different marketing trends to sell our products. Why is it important?

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

POSTTEST

Directions: Read the following sentences. Choose the answer on the box.
Radio/TV Advertisement On –line /Internet Marketing
Print Media Advertisement Transport System
Direct Selling Paid Media Advertisement

_______________1. Mang Jose harvested strawberries and sell it to the

community.
_______________2. Mrs. Jhoanne promotes her products through flyers and
brochures.
_______________3. ABC Corporation will release their new products using
celebrities to advertise it.
_______________4. Mr. Yap posts his product through facebook and
instagram.
_______________5. The products were delivered from the province to Manila.
 KEY TO CORRECTION

5. Transport System

4. On-line/Internet Marketing

3. Paid Media Advertisement

2. Print Media Advertisement

1. Direct Selling

POST TEST

5. FACT 5. A

4. BLUFF 4. B

3. FACT 3. A

2. BLUFF 2. C

1. FACT 1. B

Activity 2 Activity 1

Quality

Product

Vertical 5. contamination

Criteria 4. inventory book

Assess 3. capital

Performance 2. business

Horizontal 1. entrepreneur

RECAP PRETEST

References
A. Books
Guinea, Susan V. Sotoya, Ma. Gilmina G. and Emen, Randy R.,2016, Technology
and Livelihood Education 6 K to 12 Edition, 776 aurora Blvd. Cor., Boston St.,
Cubao, Quezon City, Philippines, Adriana Publishing co., Inc., p. 124-128
Peralta, Gloria A. Ed.D, Arsenue, Ruth A., Ipolan, Catalina R., Quiambao, Yolanda
L., Ariola, Helenay Ann C., 2016, Life Skills Through TLE 6, 1253 G. Araneta
Avenue, Quezon City Philippines, Vibal Group, Inc., pp. 167
B. Online Sources

https://weidert.com/whole brain marketing 2007